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SESSION 1: Developing and delivering policy messages Five Key Elements of Messages 4.Format: Which way(s) will you deliver your message for maximum impact? e.g., a meeting, letter, brochure, or radio ad? 5.Time and Place: When is the best time to deliver the message? Is there a place to deliver your message that will enhance its credibility or give it more political impact?
SESSION 1: Developing and delivering policy messages Elements of Message Content 1.What you want to achieve; 2.Why you want to achieve it (the positive result of taking action and/or the negative consequence of inaction) 3.How you propose to achieve it 4.What action you want the audience to take.
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Kampanja u borbi protiv klimatskih
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Ciljna grupa: • Opstine (donosioc
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Aktivnosti kampanje • • • Sas
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troskovi: Utroseno vrijeme - 20 rad
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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In 2008 the Success story - Portuga
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Overall results in 2010 in the West
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Sarajevo
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On the night: Livno
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Among the successful actions: - inv
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Media partners
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EARTH HOUR 2011 video
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EARTH HOUR 2011 - Global Key Messag
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Thank you! Petra Boic Petrac WWF Me
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2009 results in Serbia Local author
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Target Audience Individuals and
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IDEA 2010 BRAND AMBASSADOR NIKOLA T
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The results Local authorities
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• BILLBOARD Regular Billboard wit
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T-SHIRTS
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• • • • • Folder CD in CD
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III PHASE - EARTH HOUR EVENT e
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Messages for better planet
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Lights were switched off NOVI SAD G
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Lights were switched off (KRŠUMLIJ
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• • IV phase Online contest for
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Page 117 and 118: The story Session 5: Practical sess
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Page 123 and 124: Partnerske akcije za zaštitu biodi
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Page 133 and 134: N2000 & BIODIVERSITY PROTECTION - C
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Page 143 and 144: Training Agenda 01.12 02.12 03.12h
Page 147 and 148: SESSION 3: Building Coalitions •
Page 153 and 154: SESSION 3: Building Coalitions To n
Page 157 and 158: N2000 & BIODIVERSITY PROTECTION - C
Page 159 and 160: • 1. What Is a Strategy? SESSION
Page 161 and 162: SESSION 6: Advocacy Strategy and co
Page 163 and 164: Lobbying SESSION 6: Advocacy Strate
Page 165 and 166: Education SESSION 6: Advocacy Strat
Page 167 and 168: Mobilization SESSION 6: Advocacy St
Page 169 and 170: SESSION 6: Advocacy Strategy and co
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