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SESSION 1: Developing and delivering policy messages What is a message? A message is a concise and persuasive statement about your advocacy goal that captures what you want to achieve, why and how. Since the underlying purpose of a message is to create action, your message should also include the specific action you would like the audience to take.
SESSION 1: Developing and delivering policy messages Five Key Elements of Messages 1.Content/Ideas: What ideas do you want to convey? What arguments will you use to persuade your audience? 2.Language: What words will you choose to get your message across clearly and effectively? Are there words you should or should not use? 3. Source/Messenger: Who will the audience respond to and find credible?
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Kampanja u borbi protiv klimatskih
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Livno
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Among the successful actions: - inv
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Media partners
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