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Session 5: Practical session with local journalists and other media Effective press release Skadarsko jezero proglašeno područjem Natura 2000 •Have a story •Who is the target audience? •Appearance of press release •Sending it out •Content •Notes to editor, contacts •Hit rate September 2010 7
Parternske akcije za zaštitu biodiveziteta u regionu Zapadnog Balkana podrška organizacijama i razvoj partnerstava kroz projekte Podgorica, 2. decembar 2010.godine
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Kampanja u borbi protiv klimatskih
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Ciljna grupa: • Opstine (donosioc
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Aktivnosti kampanje • • • Sas
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troskovi: Utroseno vrijeme - 20 rad
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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In 2008 the Success story - Portuga
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Overall results in 2010 in the West
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Sarajevo
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On the night: Livno
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Among the successful actions: - inv
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Media partners
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EARTH HOUR 2011 video
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EARTH HOUR 2011 - Global Key Messag
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Thank you! Petra Boic Petrac WWF Me
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2009 results in Serbia Local author
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Target Audience Individuals and
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IDEA 2010 BRAND AMBASSADOR NIKOLA T
Page 69 and 70: The results Local authorities
Page 71 and 72: • BILLBOARD Regular Billboard wit
Page 73 and 74: T-SHIRTS
Page 75 and 76: • • • • • Folder CD in CD
Page 77 and 78: III PHASE - EARTH HOUR EVENT e
Page 79 and 80: Messages for better planet
Page 81 and 82: Lights were switched off NOVI SAD G
Page 83 and 84: Lights were switched off (KRŠUMLIJ
Page 85 and 86: • • IV phase Online contest for
Page 87 and 88: Thank you
Page 89 and 90: Session 4: Biodiversity protection
Page 105 and 106: People remember: 10% of what they h
Page 113 and 114: NATURA 2000 & BIODIVERSITY PROTECTI
Page 115 and 116: Regional media analysis Session 5:
Page 117 and 118: The story Session 5: Practical sess
Page 119: Session 5: Practical session with l
Page 123 and 124: Partnerske akcije za zaštitu biodi
Page 125 and 126: Podgorica, 2. decembar 2010.godine
Page 127 and 128: Regionalni program malih grantova -
Page 133 and 134: N2000 & BIODIVERSITY PROTECTION - C
Page 135 and 136: SESSION 1: Developing and deliverin
Page 143 and 144: Training Agenda 01.12 02.12 03.12h
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Page 147 and 148: SESSION 3: Building Coalitions •
Page 153 and 154: SESSION 3: Building Coalitions To n
Page 157 and 158: N2000 & BIODIVERSITY PROTECTION - C
Page 159 and 160: • 1. What Is a Strategy? SESSION
Page 161 and 162: SESSION 6: Advocacy Strategy and co
Page 163 and 164: Lobbying SESSION 6: Advocacy Strate
Page 165 and 166: Education SESSION 6: Advocacy Strat
Page 167 and 168: Mobilization SESSION 6: Advocacy St
Page 169 and 170: SESSION 6: Advocacy Strategy and co
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Training Agenda 01.12 02.12 03.12h
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