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Session 5: Practical session with local journalists and other media How the media works? REPRISE STORY DISSAPEARS FROM MEDIA STORY EVOLVES STORY IS REPORTED MEDIA PROCESS SHARE WITH MEDIA / MEDIA FINDS OUT STORY September 2010 7
The story Session 5: Practical session with local journalists and other media WHO did this story happen to? WHAT happened? WHERE did it happen? WHEN did it happen? WHY did it happen? WHO wants to read it? WHAT will happen next? WHERE will the effects be felt? WHEN did the story appear? WHY is it important news? September 2010 7
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Kampanja u borbi protiv klimatskih
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Ciljna grupa: • Opstine (donosioc
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Aktivnosti kampanje • • • Sas
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troskovi: Utroseno vrijeme - 20 rad
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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In 2008 the Success story - Portuga
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Overall results in 2010 in the West
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Sarajevo
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On the night: Livno
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Among the successful actions: - inv
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Media partners
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EARTH HOUR 2011 video
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EARTH HOUR 2011 - Global Key Messag
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Thank you! Petra Boic Petrac WWF Me
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2009 results in Serbia Local author
Page 65 and 66: Target Audience Individuals and
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Page 69 and 70: The results Local authorities
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Page 85 and 86: • • IV phase Online contest for
Page 87 and 88: Thank you
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Page 113 and 114: NATURA 2000 & BIODIVERSITY PROTECTI
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Page 121 and 122: Parternske akcije za zaštitu biodi
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Page 159 and 160: • 1. What Is a Strategy? SESSION
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Page 163 and 164: Lobbying SESSION 6: Advocacy Strate
Page 165 and 166: Education SESSION 6: Advocacy Strat
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Mobilization SESSION 6: Advocacy St
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SESSION 6: Advocacy Strategy and co
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Training Agenda 01.12 02.12 03.12h
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