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Session 4: Biodiversity protection and N2000 - how to talk to different stakeholders Communicating with other public bodies It should be straightforward since Natura 2000 is a government policy enshrined in strong legislation. In practice, the situation may be more complex CASE STUDY The communication efforts need to focus first on raising awareness of Natura 2000 through interservice meetings and/or targeted information dissemination Integrating Natura 2000 into territorial land-use plans in Latvia September 2010 7
Session 4: Biodiversity protection and N2000 - how to talk to different stakeholders Communicating with the general public The key to success is to find ways of making nature conservation and Natura 2000 directly relevant to them CASE STUDIES Producing awareness raising material Gaining media attention for sea turtles in Lampedu<strong>sa</strong> in Italy Theatre performances at Rambower Moor, eastern Germany Educational activities September 2010 7
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Kampanja u borbi protiv klimatskih
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Ciljna grupa: • Opstine (donosioc
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Aktivnosti kampanje • • • Sas
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troskovi: Utroseno vrijeme - 20 rad
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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In 2008 the Success story - Portuga
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Overall results in 2010 in the West
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Sarajevo
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On the night: Livno
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Among the successful actions: - inv
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Media partners
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EARTH HOUR 2011 video
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Page 61 and 62: Thank you! Petra Boic Petrac WWF Me
Page 63 and 64: 2009 results in Serbia Local author
Page 65 and 66: Target Audience Individuals and
Page 67 and 68: IDEA 2010 BRAND AMBASSADOR NIKOLA T
Page 69 and 70: The results Local authorities
Page 71 and 72: • BILLBOARD Regular Billboard wit
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Page 85 and 86: • • IV phase Online contest for
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Page 115 and 116: Regional media analysis Session 5:
Page 117 and 118: The story Session 5: Practical sess
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Page 159 and 160: • 1. What Is a Strategy? SESSION
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SESSION 6: Advocacy Strategy and co
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Lobbying SESSION 6: Advocacy Strate
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Education SESSION 6: Advocacy Strat
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Mobilization SESSION 6: Advocacy St
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SESSION 6: Advocacy Strategy and co
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Training Agenda 01.12 02.12 03.12h
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