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Session 4: Biodiversity protection and N2000 - how to talk to different stakeholders Common communications problems and their solutions Too much jargon Wrong choice of communications Strong focus on rare species and plants Use language that everyone can understand and keep the information simple Have in mind whom you want to communicate with and what you want them to understand or do. Keep repeating the mes<strong>sa</strong>ges Link the fact that habitats harbouring rare species also harbour many other natural features more familiar to people. Their nature is also an important part of the network September 2010 7
Session 4: Biodiversity protection and N2000 - how to talk to different stakeholders Elements to be included in any awareness raising material Natura 2000 Network map Natura 2000 logo, whenever possible with short description like: “Natura 2000 – Europe’s nature for you. This site is part of the European Natura 2000 Network. It has been designated because it hosts some of Europe’s most threatened species and habitats” September 2010 7
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Kampanja u borbi protiv klimatskih
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Ciljna grupa: • Opstine (donosioc
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Aktivnosti kampanje • • • Sas
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troskovi: Utroseno vrijeme - 20 rad
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Aktivnosti 2010 Earth Hour dogadjaj
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Naucene lekcije Sa malim sredstvima
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N2000 & BIODIVERSITY PROTECTION - C
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LEARNING OBJECTIVES 1. Learn about
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Introduction: What is advocacy? Wor
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Introduction: What is advocacy? Adv
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Introduction: What is advocacy? Adv
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Introduction: What is Advocacy? Con
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Introduction: What is Advocacy? Fac
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Policy Issue: Introduction- Identif
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Introduction: Identifying Policy Is
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Criteria for prioritization of a pr
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Step 1 -Resource 7 Do not confuse c
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Earth Hour NATURA 2000 & BIODIVERSI
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Background on Earth Hour - Earth Ho
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Issues to be communicated The bigge
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In 2008 the Success story - Portuga
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Overall results in 2010 in the West
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Strong media presence was establish
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In kind support was obtained from H
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On the night: Sarajevo
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On the night: Livno
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Among the successful actions: - inv
Page 55 and 56: Media partners
Page 57 and 58: EARTH HOUR 2011 video
Page 59 and 60: EARTH HOUR 2011 - Global Key Messag
Page 61 and 62: Thank you! Petra Boic Petrac WWF Me
Page 63 and 64: 2009 results in Serbia Local author
Page 65 and 66: Target Audience Individuals and
Page 67 and 68: IDEA 2010 BRAND AMBASSADOR NIKOLA T
Page 69 and 70: The results Local authorities
Page 71 and 72: • BILLBOARD Regular Billboard wit
Page 73 and 74: T-SHIRTS
Page 75 and 76: • • • • • Folder CD in CD
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Page 79 and 80: Messages for better planet
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Page 83 and 84: Lights were switched off (KRŠUMLIJ
Page 85 and 86: • • IV phase Online contest for
Page 87 and 88: Thank you
Page 89 and 90: Session 4: Biodiversity protection
Page 105: People remember: 10% of what they h
Page 113 and 114: NATURA 2000 & BIODIVERSITY PROTECTI
Page 115 and 116: Regional media analysis Session 5:
Page 117 and 118: The story Session 5: Practical sess
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Page 121 and 122: Parternske akcije za zaštitu biodi
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Page 125 and 126: Podgorica, 2. decembar 2010.godine
Page 127 and 128: Regionalni program malih grantova -
Page 133 and 134: N2000 & BIODIVERSITY PROTECTION - C
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Page 147 and 148: SESSION 3: Building Coalitions •
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N2000 & BIODIVERSITY PROTECTION - C
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• 1. What Is a Strategy? SESSION
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SESSION 6: Advocacy Strategy and co
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Lobbying SESSION 6: Advocacy Strate
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Education SESSION 6: Advocacy Strat
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Mobilization SESSION 6: Advocacy St
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SESSION 6: Advocacy Strategy and co
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Training Agenda 01.12 02.12 03.12h
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