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Session 4: Biodiversity protection and N2000 - how to talk to<br />

different stakeholders<br />

Common communications problems and their solutions<br />

Too much jargon<br />

Wrong choice of<br />

communications<br />

Strong focus on<br />

rare species and<br />

plants<br />

Use language that everyone can understand<br />

and keep the information simple<br />

Have in mind whom you want to communicate<br />

with and what you want them to understand or<br />

do. Keep repeating the mes<strong>sa</strong>ges<br />

Link the fact that habitats harbouring rare<br />

species also harbour many other natural<br />

features more familiar to people. Their<br />

nature is also an important part of the network<br />

September 2010 7

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