prezentacije sa treninga
prezentacije sa treninga
prezentacije sa treninga
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People remember:<br />
10% of what they hear<br />
30% of what they read<br />
50% of what they see<br />
90% of what they do<br />
Source: Provoke, Relate, Reveal,<br />
Scottish Natural Heritage<br />
Session 4: Biodiversity protection and N2000 - how to talk to<br />
different stakeholders<br />
TECHNIQUES for communicating on nature conservation<br />
one-way flow of information from you to your<br />
audience – MOST COMMON<br />
two-way flow of information between you and<br />
your audience – ESSENTIAL FOR<br />
MANAGEMENT PLANS<br />
Both can be delivered directly (through<br />
brochures, bilateral meetings etc) or<br />
indirectly (via the media, a third party or<br />
an intermediary such as a school or<br />
association<br />
September 2010 7
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