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Dogadjaj podrzan od strane velikih kompanija (T-Mobile i Telenor) – ugasena svjetla 60 minuta u centralnim zgradama Visoka medijska zastupljenost (5 najava dogadjaja i razgovora o temi i prisustvo 6 medija na samom dogadjaju)
Naucene lekcije Sa malim sredstvima je moguce postici velike rezultate Rezultate kampanje je moguce koristiti i nakon njenog zavrsetka Mediji su zainteresovani za dogadjaje sa performansima (npr. Solarne lampe) Postize se bolja saradnja sa privatnim sektorom, u velikom broju slucajeva po prvi put Najzahvalniji je rad s djecom Treba razmisljati o jasnim porukama koje zelimo uputiti i efektima koje zelimo postici (dugorocno i kratkorocno)
Page 1 and 2: Kampanja u borbi protiv klimatskih
Page 3 and 4: Ciljna grupa: • Opstine (donosioc
Page 5 and 6: Aktivnosti kampanje • • • Sas
Page 7 and 8: troskovi: Utroseno vrijeme - 20 rad
Page 9: Aktivnosti 2010 Earth Hour dogadjaj
Page 13 and 14: N2000 & BIODIVERSITY PROTECTION - C
Page 15 and 16: LEARNING OBJECTIVES 1. Learn about
Page 17 and 18: Introduction: What is advocacy? Wor
Page 19 and 20: Introduction: What is advocacy? Adv
Page 21 and 22: Introduction: What is advocacy? Adv
Page 23 and 24: Introduction: What is Advocacy? Con
Page 25 and 26: Introduction: What is Advocacy? Fac
Page 27 and 28: Policy Issue: Introduction- Identif
Page 29 and 30: Introduction: Identifying Policy Is
Page 31 and 32: Criteria for prioritization of a pr
Page 33 and 34: Step 1 -Resource 7 Do not confuse c
Page 35 and 36: Earth Hour NATURA 2000 & BIODIVERSI
Page 37 and 38: Background on Earth Hour - Earth Ho
Page 39 and 40: Issues to be communicated The bigge
Page 41 and 42: In 2008 the Success story - Portuga
Page 43 and 44: Overall results in 2010 in the West
Page 45 and 46: Strong media presence was establish
Page 47 and 48: In kind support was obtained from H
Page 49 and 50: On the night: Sarajevo
Page 51 and 52: On the night: Livno
Page 53 and 54: Among the successful actions: - inv
Page 55 and 56: Media partners
Page 57 and 58: EARTH HOUR 2011 video
Page 59 and 60: EARTH HOUR 2011 - Global Key Messag
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Thank you! Petra Boic Petrac WWF Me
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2009 results in Serbia Local author
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Target Audience Individuals and
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IDEA 2010 BRAND AMBASSADOR NIKOLA T
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The results Local authorities
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• BILLBOARD Regular Billboard wit
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T-SHIRTS
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• • • • • Folder CD in CD
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III PHASE - EARTH HOUR EVENT e
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Messages for better planet
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Lights were switched off NOVI SAD G
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Lights were switched off (KRŠUMLIJ
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• • IV phase Online contest for
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Thank you
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Session 4: Biodiversity protection
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People remember: 10% of what they h
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NATURA 2000 & BIODIVERSITY PROTECTI
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Regional media analysis Session 5:
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The story Session 5: Practical sess
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Session 5: Practical session with l
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Parternske akcije za zaštitu biodi
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Partnerske akcije za zaštitu biodi
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Podgorica, 2. decembar 2010.godine
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Regionalni program malih grantova -
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N2000 & BIODIVERSITY PROTECTION - C
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SESSION 1: Developing and deliverin
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Training Agenda 01.12 02.12 03.12h
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SESSION 3: Building Coalitions •
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SESSION 3: Building Coalitions To n
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N2000 & BIODIVERSITY PROTECTION - C
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• 1. What Is a Strategy? SESSION
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SESSION 6: Advocacy Strategy and co
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Lobbying SESSION 6: Advocacy Strate
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Education SESSION 6: Advocacy Strat
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Mobilization SESSION 6: Advocacy St
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SESSION 6: Advocacy Strategy and co
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