Innovation and institutional change: the transition to a sustainable ...
Innovation and institutional change: the transition to a sustainable ...
Innovation and institutional change: the transition to a sustainable ...
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Analytical framework 63<br />
alternative practices, <strong>and</strong> profit from linkages <strong>to</strong> o<strong>the</strong>r networks, but will be<br />
more difficult <strong>to</strong> organise <strong>and</strong> maintain its momentum.<br />
Technologies <strong>and</strong> <strong>the</strong>ir artefacts form <strong>the</strong> material part of a system, with a<br />
variety of technologies <strong>and</strong> technological components making up a<br />
technological system. The way technologies <strong>and</strong> <strong>the</strong>ir components are linked<br />
in a technological system is a focal point of attention as for example <strong>the</strong><br />
specific architecture or a dominant design guides <strong>and</strong> constrains <strong>the</strong><br />
evolution <strong>and</strong> uptake of technologies within a system. The technologies,<br />
components <strong>and</strong> <strong>the</strong>ir underlying principles, problems are also part of<br />
knowledge fields that play a role in guiding fur<strong>the</strong>r search processes,<br />
problem definitions (reverse salients) <strong>and</strong> solution paths. With regard <strong>to</strong><br />
systems <strong>change</strong>, <strong>the</strong> focus is on alternative technologies that have <strong>the</strong><br />
potential <strong>to</strong> <strong>change</strong> <strong>the</strong> system, <strong>and</strong> potential paths that may lead <strong>to</strong><br />
transformation or renewal of systems. Key notions are <strong>the</strong> flexibility,<br />
versatility <strong>and</strong> linking potential of technologies. As a technology is more<br />
flexible <strong>and</strong> versatile it has a larger chance <strong>to</strong> connect <strong>to</strong> <strong>the</strong> dynamics in<br />
systems <strong>and</strong> society at large (e.g. it can be used because it can connect <strong>to</strong> <strong>the</strong><br />
development of <strong>the</strong> new economy plus <strong>the</strong> dem<strong>and</strong>s for more <strong>sustainable</strong><br />
behaviour).<br />
Practices refer <strong>to</strong> <strong>the</strong> way things are done through involvement of a variety<br />
of ac<strong>to</strong>rs, technologies <strong>and</strong> networks. It can range from st<strong>and</strong>ard practices<br />
done by ac<strong>to</strong>rs within <strong>the</strong> system, alternative practices by ac<strong>to</strong>rs not<br />
‘captured’ by or breaking out of <strong>the</strong> system, <strong>and</strong> <strong>the</strong> introduction of novel<br />
practices. The focus is here on <strong>the</strong> nature of <strong>the</strong> practices (st<strong>and</strong>ard,<br />
alternative, new) <strong>and</strong> on <strong>the</strong> ac<strong>to</strong>rs (routines, competencies, motivation,<br />
power), networks, technologies, <strong>and</strong> linkages playing a role in making <strong>the</strong><br />
practice work. With regard <strong>to</strong> <strong>the</strong> existing pool of practices we analyse how<br />
<strong>the</strong>se are supported by institutions, powerful ac<strong>to</strong>rs, linkages between<br />
different components <strong>and</strong> technologies, <strong>and</strong> relationships between different<br />
ac<strong>to</strong>rs. Systems <strong>change</strong> can be seen as a sequence of alternative <strong>and</strong> new<br />
practices that are set in motion. Underst<strong>and</strong>ing why certain practices may<br />
move on <strong>to</strong>wards fur<strong>the</strong>r diffusion <strong>and</strong> o<strong>the</strong>rs not is key <strong>to</strong> this. The diffusion<br />
literature may give some clues, but <strong>the</strong> main limit of <strong>the</strong> work of Rogers<br />
(1995) is that it does not take in<strong>to</strong> account <strong>the</strong> way <strong>the</strong>se practices co-evolve<br />
with markets, users, <strong>and</strong> institutions. Rogers conceptualizes diffusion as <strong>the</strong><br />
introduction of a finished innovation in<strong>to</strong> markets, whereas our focus on<br />
practices takes in<strong>to</strong> account that <strong>the</strong> nature of <strong>the</strong> practice is constantly<br />
shaped by ac<strong>to</strong>rs, in processes of imitation, adaptation, <strong>and</strong> reconfiguration.<br />
While <strong>the</strong>se elements form <strong>the</strong> building blocks of any system of production<br />
<strong>and</strong> consumption, <strong>the</strong> way <strong>the</strong>y are configured <strong>and</strong> fine-tuned in <strong>the</strong>ir<br />
development is explained by <strong>the</strong> following components of systems: