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Innovation and institutional change: the transition to a sustainable ...

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Exploring <strong>transition</strong>s through sociotechnical scenarios 193<br />

Table 7.1 Overview of scenario methods <strong>and</strong> exemplar projects<br />

Project description Method Strengths (+) / weaknesses (-)<br />

Forecasting<br />

IPPC (2000): Global<br />

greenhouse gas<br />

emission scenarios<br />

up <strong>to</strong> 2100<br />

Foresight<br />

Shell (2001):<br />

Scenarios of societal<br />

<strong>change</strong> <strong>and</strong> impact<br />

on business <strong>and</strong><br />

energy development<br />

(2020 <strong>and</strong> 2050)<br />

Backcasting<br />

SusHouse (Vergragt,<br />

2000): Scenarios for<br />

<strong>sustainable</strong><br />

household functions<br />

(food, shelter,<br />

clothing) by 2050 in<br />

several European<br />

countries<br />

Technological roadmapping<br />

EPRI (1999):<br />

Electricity<br />

technology roadmap<br />

<strong>to</strong> 2050 for <strong>the</strong> US<br />

Breakthrough methods<br />

Noori et al (1999):<br />

Assessment of<br />

breakthrough<br />

potential of new<br />

product or service,<br />

application for<br />

electric vehicle<br />

Combination of four basic<br />

narratives (‘s<strong>to</strong>rylines’) <strong>and</strong><br />

more detailed modelling <strong>and</strong><br />

quantification (forecasting)<br />

Descriptive scenarios<br />

complemented by<br />

quantification of some main<br />

fac<strong>to</strong>rs (demographics,<br />

incomes, energy dem<strong>and</strong>, fuel<br />

<strong>and</strong> technology mix) used <strong>to</strong><br />

support long-term business<br />

strategies.<br />

Creativity workshop with<br />

stakeholders <strong>to</strong> produce ideas<br />

about fac<strong>to</strong>r 20 sustainability<br />

improvement for <strong>the</strong> functions;<br />

followed by construction of<br />

design oriented scenarios; <strong>and</strong><br />

by an environmental, economic<br />

<strong>and</strong> consumer assessments<br />

In a process with around 100<br />

stakeholders (mainly<br />

technically oriented) a vision is<br />

developed regarding <strong>the</strong> long<br />

term potential for electricity as<br />

a clean, growth enabling<br />

technology, accompanied by a<br />

R&D agenda <strong>to</strong> realise this<br />

An umbrella approach that<br />

assesses future goals, needs,<br />

desires, <strong>and</strong> product<br />

development direction, <strong>and</strong><br />

works backward <strong>to</strong> <strong>the</strong> present<br />

<strong>to</strong> determine what steps must<br />

be completed <strong>to</strong> reach that state<br />

(+) Aggregate attention for co-evolution;<br />

focus on uptake of radical technologies<br />

(-) Learning processes anticipated but not<br />

explained; limited focus on ac<strong>to</strong>r strategies<br />

(+) Focus on social <strong>and</strong> technological<br />

driving forces; taking in<strong>to</strong> account<br />

discontinuous <strong>change</strong>; multi-ac<strong>to</strong>r <strong>and</strong> multi-<br />

level processes<br />

(-) Limited interaction between societal <strong>and</strong><br />

technological <strong>change</strong>; No specification of<br />

learning processes; Macro-orientation <strong>and</strong><br />

lack of ac<strong>to</strong>r interactions at lower levels<br />

(+) Develops alternative fulfillment of<br />

functions based on technological <strong>and</strong> social<br />

<strong>change</strong>; strong focus on consumers as<br />

important ac<strong>to</strong>rs<br />

(-) Limited insight in how co-evolutionary<br />

paths <strong>to</strong>wards alternative future takes place;<br />

anticipates learning but does not specify how<br />

this may lead <strong>to</strong> uptake of radical practices<br />

(+) Starts from premise of importance of<br />

<strong>institutional</strong> processes for technological<br />

<strong>change</strong>; takes in<strong>to</strong> account long term<br />

technological <strong>change</strong> featuring<br />

hybridisations, cross-cutting technologies<br />

(-) Very limited co-evolution through strong<br />

bias on technological <strong>change</strong>; lacks focus on<br />

interaction processes <strong>and</strong> learning<br />

(+) Takes in<strong>to</strong> account importance of<br />

changing user preferences, cultural fac<strong>to</strong>rs<br />

for uptake of breakthrough technologies<br />

(-) Limited explanation how learning<br />

processes occur; restricted focus on<br />

innova<strong>to</strong>r <strong>and</strong> consumer as ac<strong>to</strong>rs

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