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Pelican International Press Kit - GoExpo

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67<br />

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25countries<br />

8<br />

state-of-the-art<br />

forming machines<br />

300<br />

dedicated<br />

employees<br />

99.9 %<br />

recycling of scrap materials<br />

44<br />

years in business<br />

11<br />

over<br />

50,000,000+<br />

brand impressions<br />

per year<br />

VOTEd #1<br />

430,000ft 2 Factory<br />

new models For 2013<br />

2<br />

passionate<br />

owners<br />

let us<br />

build<br />

your boat<br />

over<br />

1.5 milliOn<br />

boats sold


Contact:<br />

Lisa Senecal<br />

450-664-1222<br />

senecall@pelicansport.com<br />

<strong>Pelican</strong> <strong>International</strong> Inc.<br />

1000 Place Paul-Kane<br />

Laval, Quebec, Canada<br />

H7C 2T2<br />

Tel: 450-664-1222<br />

Fax: 450-664-4522<br />

1-888-669-6960<br />

service@pelicansport.com<br />

<strong>Press</strong> Release<br />

FOR IMMEDIATE RELEASE<br />

<strong>Pelican</strong> <strong>International</strong><br />

Inc.<br />

<strong>Pelican</strong> <strong>International</strong> shaking things up for 2013!<br />

LAVAL, QUEBEC, July 16, 2012 – For over 40 years, <strong>Pelican</strong><br />

<strong>International</strong> has been firmly committed to its mission of providing kayaks<br />

for paddlers of every size, taste, skill level and budget. By consistently producing top<br />

quality products at affordable prices, <strong>Pelican</strong> has become the world’s number one<br />

manufacturer of plastic boats worldwide. That’s why it comes as no surprise that <strong>Pelican</strong><br />

continues to raise the bar with its introduction of sensational new products and features<br />

for 2013.<br />

Big news: <strong>Pelican</strong> launches premium midmarket line, “<strong>Pelican</strong><br />

Premium”<br />

The new <strong>Pelican</strong> Premium line was designed for paddlers who want to invest a little<br />

more in their kayak, but expect the same incredible value that is synonymous with the<br />

<strong>Pelican</strong> brand. The <strong>Pelican</strong> Premium line offers improved performance hulls at minimal<br />

additional cost. Hull shapes are optimized for each kayak type and offer enhanced<br />

performance with increased stability, improved tracking or greater speed, depending on<br />

the model. The kayaks, made of a new and improved polyethylene formulation, RAM-X<br />

Premium, have improved aesthetic and performance properties. A special additive on<br />

the deck gives them a premium, glossy finish. Many of the models have new, industryleading<br />

features that add to their value statement. The 2013 line, which will include 4<br />

sit-in and 4 sit-on-top models, also offers bigger, bolder graphics and product feature<br />

call-outs.<br />

According to Kelley Woolsey, <strong>Pelican</strong>’s Director of U.S. sales, “Our retailers, both large<br />

and small, are looking for boats that are more fully featured at higher retail prices, with


etter margins… that’s what <strong>Pelican</strong> Premium is all about.” Simply stated, the <strong>Pelican</strong><br />

Premium line costs only “a little more buck for a lot more bang.”<br />

NEW! Limited lifetime warranty on hulls<br />

In other big news, beginning in 2013, all <strong>Pelican</strong>, Elie and <strong>Pelican</strong> Premium kayaks will<br />

feature a limited lifetime warranty on their hulls. Other components and accessories will<br />

continue to be warranted for one year, as always. Noel Basque, <strong>Pelican</strong>’s Executive<br />

Director of Sales, explains, “We understand that our manufacturing process is different<br />

than most other kayak manufacturers and we want to remove any doubt that may be in<br />

the consumer’s mind about the quality of our kayaks. We know that our manufacturing<br />

methods and exclusive materials produce the industry’s stiffest, strongest and most<br />

durable polyethylene kayaks and we are ready to back that claim with a warranty that is<br />

worthy of our product.”<br />

More exciting news!<br />

In 2013, <strong>Pelican</strong> <strong>International</strong>’s popular <strong>Pelican</strong> line will include both redesigned<br />

products and brand new products. The 2013 Elie line will offer impressive product<br />

upgrades, exciting new colour choices and bigger, bolder graphics.<br />

Paddlers of every level will want to check out all the exciting new products and features<br />

<strong>Pelican</strong> has in store for 2013. Visit us in booth 36113 at Outdoor Retailer to find out<br />

more!<br />

About <strong>Pelican</strong> <strong>International</strong><br />

###<br />

Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leader in kayaks, canoes, small<br />

fishing boats, pedal boats and outdoor winter toys. As a company that promotes enjoying the great<br />

outdoors, <strong>Pelican</strong> is committed to protecting our environment and recycles 99.5% of the excess material<br />

produced in their manufacturing process to make new products and has installed specially designed<br />

ducts that redirect heated air from their moulding ovens to heat their production facility in the winter.<br />

<strong>Pelican</strong> <strong>International</strong> also promotes safe boating, advising all passengers to wear a coast guard-­‐<br />

approved personal flotation device at all times when aboard a boat. For more information, please visit<br />

<strong>Pelican</strong>’s website at www.pelicansport.com


Contact:<br />

Lisa Senecal<br />

450-664-1222<br />

senecall@pelicansport.com<br />

<strong>Press</strong> Release<br />

FOR IMMEDIATE RELEASE<br />

<strong>Pelican</strong> <strong>International</strong> Inc.<br />

1000 Place Paul-Kane<br />

Laval, Quebec, Canada<br />

H7C 2T2<br />

Tel: 450-664-1222<br />

Fax: 450-664-4522<br />

1-888-669-6960<br />

service@pelicansport.com<br />

<strong>Pelican</strong> <strong>International</strong><br />

Inc.<br />

<strong>Pelican</strong>’s 2012 line of entry level fishing kayaks makes it easy for first-­‐<br />

timers to get on the water.<br />

LAVAL, QUEBEC, July 9, 2012 – The popularity of Kayak fishing has exploded in<br />

recent years, as more and more people discover its unmistakable advantages. Kayak fishing<br />

offers a more peaceful and intimate paddling experience, is environmentally friendly and<br />

affordable, and allows anglers to access bountiful fishing spots that are too narrow or shallow<br />

for larger watercraft, not to mention that it allows them to quietly approach fish without<br />

scaring them off, as they would in a motorized boat.<br />

Always at the forefront of kayak design and innovation and consistent in its mission to make<br />

paddling sports accessible to all, <strong>Pelican</strong> <strong>International</strong> offers a full range of entry level fishing<br />

kayaks that make it easy for first-­‐timers to get on the water. All models come pre-­‐equipped<br />

with basic fishing features, so paddlers can hit the water angling. <strong>Pelican</strong>’s 2012 line-­‐up of<br />

fishing kayaks includes 2 sit-­‐ins and 3 sit-­‐on models:<br />

Pulse 120X Angler 12-­‐foot sit-­‐in<br />

Pulse 100X Angler 10-­‐foot sit-­‐in<br />

Castaway 130 13-­‐foot sit-­‐on-­‐top<br />

Castaway 116 11.5-­‐foot sit-­‐on-­‐top<br />

Castaway 100 10-­‐foot sit-­‐on-­‐top<br />

Sit-­‐on-­‐tops<br />

Castaway 130<br />

Designed to offer both speed and stability, this 13-­‐foot fishing kayak is equipped for reeling in<br />

the big ones! It features adjustable oversize foot pegs, a day hatch with dry bag, elastic bungee<br />

cords in the stern, a self-­‐bailing design, two flush mount rod holders, an adjustable padded


ackrest, a stern storage platform, bow and stern carrying handles, a bottle holder, swivel rod<br />

holder, molded seat and more.<br />

Key specs:<br />

Length: 13' -­‐ 396 cm<br />

Beam: 30'' -­‐ 76 cm<br />

Depth: 15'' -­‐ 38 cm<br />

Weight: 61 lb. -­‐ 28 kg<br />

Max Capacity: 350 lb. -­‐ 159 kg<br />

Hull Material: RAM-­‐X<br />

SRP: $599.99<br />

Castaway 116<br />

This practical and versatile kayak offers ample storage space, exceptional stability, comfort and<br />

safety and every feature you need for fishing. It offers all the features of the Castaway 130 in<br />

an 11’6” model.<br />

Key specs:<br />

Length: 11' 6'' -­‐ 350 cm<br />

Beam: 30'' -­‐ 76 cm<br />

Depth: 14'' -­‐ 36 cm<br />

Weight: 53 lb. -­‐ 24 kg<br />

Max Capacity: 275 lb. -­‐ 125 kg<br />

Hull Material: RAM-­‐X<br />

SRP: $499.99<br />

Castaway 100<br />

This 10’ model offers most of the features of the larger kayaks in the Castaway line, including<br />

paddle tie-­‐downs, elastic bungee cords in stern, self-­‐bailing design, two flush mount rod<br />

holders, an adjustable padded backrest, stern storage platform, bow and stern carrying<br />

handles, a bottle holder, swivel rod holder and molded seat.<br />

Key specs:<br />

Length: 10' -­‐ 305 cm<br />

Beam: 30'' -­‐ 76 cm<br />

Depth: 13.5'' -­‐ 34 cm<br />

Weight: 44.5 lb. -­‐ 20 kg<br />

Max Capacity: 250 lb. -­‐ 113 kg<br />

Hull Material: RAM-­‐X<br />

SRP: $369.99


Sit-­‐ins<br />

Pulse 120X Angler<br />

Ideal for the seasoned fisherman who doesn’t want to miss a bite, the 120X Angler offers the<br />

perfect balance of tracking, performance and ease of paddling. It features a stern storage hatch<br />

with adjustable straps, paddle tie-­‐down, adjustable oversize foot pegs, a day hatch with dry<br />

bag, elastic bungee cords in bow and stern, an adjustable padded backrest, bow and stern<br />

carrying handles, a bottle holder, swivel rod holder, two flush mount rod holders, a molded<br />

seat, padded seat cushion and more.<br />

Key specs:<br />

Length: 12' -­‐ 366 cm<br />

Beam: 28'' -­‐ 71 cm<br />

Depth: 16'' -­‐ 41 cm<br />

Cockpit width: 24'' -­‐ 61 cm<br />

Cockpit length: 47'' -­‐ 119 cm<br />

Weight: 48 lb. -­‐ 22 kg<br />

Max Capacity: 350 lb. -­‐ 159 kg<br />

Hull Material: RAM-­‐X<br />

SRP: $499.99<br />

Pulse 100X Angler<br />

This easy to paddle kayak takes even novice paddlers to the best fishing spots. It features a<br />

paddle tie-­‐down, stern storage hatch with adjustable straps, adjustable oversize foot pegs, a<br />

swivel rod holder, elastic bungee cords in bow, an adjustable padded backrest , bow and stern<br />

carrying handles, two flush mount rod holders a molded seat and padded seat cushion.<br />

Key specs:<br />

Length: 10' -­‐ 305 cm<br />

Beam: 28'' -­‐ 71 cm<br />

Depth: 14'' -­‐ 36 cm<br />

Cockpit width: 24.5'' -­‐ 62 cm<br />

Cockpit length: 41.5'' -­‐ 105 cm<br />

Weight: 40 lb. -­‐ 18 kg<br />

Max Capacity: 250 lb. -­‐ 113 kg<br />

Hull Material: RAM-­‐X<br />

SRP: $399.99


Get a Special Sneak Peek at 2013 Models!<br />

Visitors to this summer’s Outdoor Retailer show can visit booth 36113 to get an exclusive<br />

preview of 3 new models that <strong>Pelican</strong> will offer in 2013: one sit-­‐in model and two sit-­‐on models,<br />

all built with a new Polyethylene formulation that produces the industry’s stiffest, strongest<br />

and most durable Polyethylene kayaks. These kayaks have been designed from scratch by<br />

<strong>Pelican</strong>’s design professionals and were tested by <strong>Pelican</strong>’s R&D team to maximize<br />

performance. <strong>Pelican</strong> has leveraged its nearly 45-­‐years of experience in plastic molding to<br />

develop these three new well-­‐equipped products that will offer impressive performance at<br />

industry-­‐leading prices.<br />

<strong>Pelican</strong>’s full line of fishing kayaks is available through authorized dealers throughout North<br />

America. For more information about <strong>Pelican</strong> products, our exclusive RAM-­‐X technology, and<br />

other <strong>Pelican</strong> innovations, please visit www.pelicansport.com.<br />

About <strong>Pelican</strong> <strong>International</strong><br />

###<br />

Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leading manufacturer of<br />

kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. As a company that<br />

promotes enjoying the great outdoors, <strong>Pelican</strong> is committed to protecting our environment and<br />

recycles 99.5% of the excess material produced in their manufacturing process to make new<br />

products and has installed specially designed ducts that redirect heated air from their moulding<br />

ovens to heat their production facility in the winter. <strong>Pelican</strong> <strong>International</strong> also promotes safe<br />

boating, advising all passengers to wear a coast guard-­‐approved personal flotation device at all<br />

times when aboard a boat and to always carry a reliable communication device and advise<br />

others of their destination and expected return time.


Contact:<br />

Lisa Senecal<br />

450-664-1222<br />

senecall@pelicansport.com<br />

<strong>Press</strong> Release<br />

FOR IMMEDIATE RELEASE<br />

<strong>Pelican</strong> <strong>International</strong> Inc.<br />

1000 Place Paul-Kane<br />

Laval, Quebec, Canada<br />

H7C 2T2<br />

Tel: 450-664-1222<br />

Fax: 450-664-4522<br />

1-888-669-6960<br />

service@pelicansport.com<br />

<strong>Pelican</strong> <strong>International</strong><br />

Inc.<br />

Elie adds new 10-­‐foot models to its popular line of sit-­‐on-­‐top kayaks<br />

LAVAL, QUEBEC, May 11, 2012 – Sit-­‐on-­‐top kayaks continue to gain popularity with<br />

paddlers of all levels who appreciate their exceptional stability, ease of use, safety and<br />

affordability.<br />

In response to demand from kayak enthusiasts ranging from recreational paddlers to sports<br />

fishermen, <strong>Pelican</strong> <strong>International</strong>’s Elie brand recently expanded its line of sit-­‐on-­‐top kayaks with<br />

the addition of two new ten-­‐foot models, the Gulf 100 XE and the 100XE Angler.<br />

Comfort<br />

While the hulls of sit-­‐on-­‐top kayaks are similar in shape to those of their traditional<br />

counterparts, rather than sitting inside the kayak, sit-­‐on-­‐top paddlers sit on a molded-­‐in<br />

depression on top of the vessel. This feature offers added comfort, particularly for those with<br />

larger body types, long legs or limited flexibility, who may feel less confined paddling a sit-­‐on-­‐<br />

top.<br />

Ease of use<br />

Sit-­‐on-­‐top kayaks are ideal for new or intermediate paddlers or for those who use their kayaks<br />

only for recreational outings, rather than for paddling expeditions. With a sit-­‐on-­‐top kayak<br />

there is no need to practice Eskimo rolls or wet exits, because with an open deck rather than an<br />

enclosed one, there is no risk of becoming trapped in the boat if it tips over.<br />

Affordability<br />

Sit-­‐on-­‐top kayaks are not only more comfortable and easier to maneuver than traditional<br />

kayaks; they can also be less expensive. While some are constructed of fiberglass, most are<br />

made from highly durable, inexpensive plastic.


Unsurpassed performance and durability<br />

Like all Elie kayaks, the entire Gulf line is built using <strong>Pelican</strong>’s lightweight, yet exceptionally<br />

durable Poly-­‐XR material. <strong>Pelican</strong> is the leading North American kayak manufacturer to use<br />

Twin Sheet Thermoforming (TST) technology, which allows the company to use this higher<br />

grade of plastic, resulting in lightweight kayaks that offer unparalleled rigidity, exceptional<br />

impact and breakage resistance and superior safety. These qualities, along with their generous<br />

list of features, continue to make the Gulf line of sit-­‐on-­‐top kayaks the best value on the water<br />

today.<br />

NEW FOR 2012: Ten-­‐Foot Models<br />

Gulf 100XE<br />

Lightweight and easy to handle, the all new 10-­‐foot Gulf 100XE is a stable, easy to paddle sit-­‐<br />

on-­‐top kayak. Ideal for exploring local lakes and calm rivers, this model offers outstanding<br />

value. It is self-­‐bailing, comes with the Ergoflex Seating System with tilt-­‐lock, a bow and<br />

center Quick Lock hatch, a day hatch with dry bag and a large stern platform with bungee<br />

system. It also features two side open storage compartments, accessory eyelets, adjustable<br />

oversize foot pegs, a bottle holder, keel extension and bow and stern ergonomic carrying<br />

handles.<br />

Gulf 100XE Angler<br />

The Gulf 100XE Angler was designed for those seeking a higher performance fishing kayak on a<br />

smaller scale. This 10-­‐foot self-­‐bailing kayak is exceptionally stable and equipped with<br />

performance, comfort and fishing features that include the Ergoflex Seating System with tilt-­‐<br />

lock, a bow and center Quick Lock hatch, day hatch with dry bag, a stern storage platform with<br />

bungee system, two side open storage compartments, accessory eyelets, adjustable oversize<br />

foot pegs, a bottle holder, bow and stern ergonomic carrying handles, side ergonomic carrying<br />

handles with paddle tie-­‐downs, keel extension and cleat. Its high end fishing features include a<br />

Scotty TM swivel rod holder and two additional rod holders.<br />

ALSO AVAILABLE: Twelve-­‐Foot Models<br />

Gulf 120XE<br />

The Gulf 120XE was designed for paddlers seeking a higher performance sit-­‐on-­‐top kayak. This<br />

ultra-­‐stable, 12-­‐foot, self-­‐bailing kayak is built for comfort, ergonomics and performance. Its<br />

comfortable Ergoflex Seating System with tilt lock prevents thigh fatigue. Bow and center<br />

Quick Lock hatches, a day hatch with dry bag, a stern storage platform with bungee system and<br />

two side open compartments provide ample space to stow gear. It also features accessory


eyelets, adjustable oversize foot pegs, a bottle holder, a keel extension and side ergonomic<br />

carrying handles with paddle tie-­‐downs.<br />

Gulf 120XE Angler<br />

This 12-­‐foot self-­‐bailing kayak is a fully equipped kayak fishing boat. Built for comfort,<br />

ergonomics and performance, its unique features include an easy-­‐access angled front hatch,<br />

the Ergoflex Seating System with tilt-­‐lock to prevent thigh fatigue and a storage platform with<br />

bungee system. It also features a Fluid Steering System rudder, a bow and center Quick Lock<br />

hatch, day hatch with dry bag, two side open storage compartments, accessory eyelets,<br />

adjustable oversize foot pegs, bottle holder, keel extension, cleat, bow and stern ergonomic<br />

carrying handles, side ergonomic carrying handles with paddle tie-­‐downs, as well as high end<br />

fishing features, including a Scotty TM swivel rod holder and two additional rod holders.<br />

About <strong>Pelican</strong> <strong>International</strong><br />

###<br />

Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leader in kayaks, canoes,<br />

small fishing boats, pedal boats and outdoor winter toys. As a company that promotes enjoying<br />

the great outdoors, <strong>Pelican</strong> is committed to protecting our environment and recycles 99.5% of<br />

the excess material produced in their manufacturing process to make new products and has<br />

installed specially designed ducts that redirect heated air from their moulding ovens to heat<br />

their production facility in the winter. <strong>Pelican</strong> <strong>International</strong> also promotes safe boating, advising<br />

all passengers to wear a coast guard-­‐approved personal flotation device at all times when<br />

aboard a boat.


Contact:<br />

Lisa Senecal<br />

450-664-1222<br />

senecall@pelicansport.com<br />

<strong>Press</strong> Release<br />

FOR IMMEDIATE RELEASE<br />

<strong>Pelican</strong> <strong>International</strong> Inc.<br />

1000 Place Paul-Kane<br />

Laval, Quebec, Canada<br />

H7C 2T2<br />

Tel: 450-664-1222<br />

Fax: 450)-664-4522<br />

1-888-669-6960<br />

service@pelicansport.com<br />

<strong>Pelican</strong> <strong>International</strong><br />

Inc.<br />

<strong>Pelican</strong> offers paddlers as much fun as they can “stand” with four new<br />

stand-­‐up paddleboards for 2012!<br />

LAVAL, QUEBEC, April 3, 2012 – Once again, <strong>Pelican</strong> <strong>International</strong> is at the<br />

forefront of boating innovation with its newly expanded line of stand-­‐up paddleboards<br />

(SUPs). Currently one of the world’s fastest growing water sports, stand-­‐up paddle boarding<br />

offers an exciting and affordable water adventure for the entire family.<br />

Stand up paddle boarding originated in Hawaii in the early 1960s, when experienced surfers<br />

used to stand on their long boards and paddle out using outrigger paddles to photograph<br />

tourists learning to surf. The experienced surfers enjoyed the visibility offered by stand-­‐up<br />

paddle boarding, as their standing position offered a view both deeper into the water and<br />

further across its surface. Many compared it to walking on water and stand-­‐up paddle boarding<br />

quickly became a popular water sport in its own right.<br />

In addition to the impressive views offered by boarders’ standing position, paddle boarding<br />

offers an effective full body workout, making it an ideal cross-­‐training option for skiers,<br />

snowboarders and other athletes. But perhaps the best reason for its growing popularity is the<br />

fact stand-­‐up paddle boarding requires minimal equipment and can be enjoyed on just about<br />

any body of water, from light ocean surf to lakes and rivers—no waves required.<br />

In response to the growing popularity of the sport, <strong>Pelican</strong> returns with its original SUP, the<br />

Flow 106X, and introduces four new models for 2012:<br />

Flow 106X: <strong>Pelican</strong>’s original stand-­‐up paddleboard, this highly durable, yet affordable 10’6”<br />

board is made of twin sheet thermoformed RAM-­‐X high molecular weight polyethylene. The<br />

Flow’s solid construction provides exceptional stability for riders of any level. Features include:


• Anti-­‐slip, padded deck pad providing superior comfort and secure footing<br />

• Bottom grooves for improved tracking<br />

• Four carrying handles and center grab-­‐handle for easier transport<br />

• Elastic bungee cords in bow to allow gear storage on deck<br />

• Flexible rubber fin that bends and won’t break on rocks or other hard surfaces<br />

• Smaller fin size that allows paddling in shallower bodies of water<br />

• Easy conversion by adding optional sit-­‐on-­‐top kayak seat (purchased separately)<br />

New for 2012:<br />

Flow 106: This new model, also 10’6” long, is made using the same proprietary twin sheet<br />

thermoformed RAM-­‐X technology as the Flow 106X, but the 106 is a more basic model<br />

designed to bring Stand Up Paddling within reach of as many paddlers as possible. With a<br />

suggested retail price of $399, the Flow 106 offers many of the features found on the Flow<br />

106X such as:<br />

• Anti-­‐slip, padded deck pad providing superior comfort and secure footing<br />

• Bottom grooves for improved tracking<br />

• Four carrying handles and center grab-­‐handle for easier transport<br />

• Flexible rubber fin that bends and won’t break on rocks or other hard surfaces<br />

• Smaller fin size that allows paddling in shallower bodies of water<br />

Surge 10.4 and Surge 11.4: For the most discerning stand-­‐up paddlers, these 10’4” and 11’4”<br />

boards are constructed of a polyethylene outer shell over a closed cell polyurethane inner core<br />

to produce a lighter board. Both have anti-­‐slip deck pads and removable fibreglass fins.<br />

Vibe 80: This 8’ board is scaled for children and smaller paddlers. The board’s unique concave<br />

standing surface provides more secure footing and greater stability. It offers a molded front<br />

handle and center grab-­‐handle, an anti-­‐slip textured surface, two lateral molded fins and one<br />

flexible central removable fin, as well as an integrated bottle holder.<br />

With <strong>Pelican</strong>’s newly expanded line of affordable and versatile stand-­‐up paddleboard options,<br />

there has never been a better time to get into the world’s fastest growing water sport.<br />

Regardless of size, age, proficiency or budget, <strong>Pelican</strong> has a board for all Stand Up Paddling<br />

enthusiasts.<br />

<strong>Pelican</strong> Kayaks are available at authorized retailers throughout North America. To learn more<br />

about <strong>Pelican</strong> <strong>International</strong>, please visit http://www.pelicansport.com/


###<br />

Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> is a world leader in the manufacture of<br />

kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. <strong>Pelican</strong> <strong>International</strong><br />

promotes safe boating, advising all passengers to wear a coast guard-­‐approved personal<br />

flotation device at all times when aboard a boat.


Contact:<br />

Lisa Senecal<br />

450-664-1222<br />

senecall@pelicansport.com<br />

<strong>Press</strong> Release<br />

FOR IMMEDIATE RELEASE<br />

<strong>Pelican</strong> <strong>International</strong> Inc.<br />

1000 Place Paul-Kane<br />

Laval, Qc, Canada<br />

H7C 2T2<br />

Tel: 450-664-1222<br />

Fax: 450-664-4522<br />

1-888-669-6960<br />

service@pelicansport.com<br />

<strong>Pelican</strong> <strong>International</strong><br />

Inc.<br />

<strong>Pelican</strong> <strong>International</strong>’s feature-­‐packed “Pulse” series of kayaks aims<br />

to get more paddlers on the water for as little as $229.<br />

LAVAL, QUEBEC, March 5, 2012 – Outdoor enthusiasts who have been waiting for a kayak<br />

that offers impressive performance at an affordable price are in luck this year. <strong>Pelican</strong><br />

<strong>International</strong>, world leader in boating innovation, recently announced that as a result of the<br />

company’s ongoing efforts in research and development and its continuous investment in the<br />

latest boat building technology, <strong>Pelican</strong>’s 2012 offerings will include the “Pulse” family of<br />

kayaks, enabling paddlers to get onto the water for as little as $229 (MSRP).<br />

The “Pulse” line consists of 5 sit-­‐in kayak models, including two “angler” models equipped with<br />

specialized fishing accessories such as swivel rod holders and flush mount rod holders. The line<br />

ranges in price from $229 for a basic 10-­‐foot model to $499 for a fully equipped 12-­‐foot angling<br />

kayak. <strong>Pelican</strong>’s newest family-­‐friendly recreational kayaks are simple, economical, versatile<br />

kayaks built on a new hull platform that provides the perfect balance between lively<br />

performance and stability. All models represent incomparable value in their respective classes.<br />

Superior kayak building technology<br />

In addition to exceptional affordability, <strong>Pelican</strong> kayaks offer unsurpassed performance and<br />

durability. Since 1968, the company has developed several exclusive boat building materials,<br />

including RAM-­‐X , a multi-­‐layer material that has become the benchmark of quality in the<br />

industry for its high impact-­‐resistance, its ability to regain its initial shape after a violent impact<br />

and its low-­‐maintenance, UV-­‐protected exterior finish.<br />

<strong>Pelican</strong> is also the only North American kayak manufacturer to use Twin Sheet Thermoforming<br />

(TST) technology. This technology allows the company to use higher grades of plastic, resulting<br />

in stiffer, lighter, more durable products. The combination of <strong>Pelican</strong>’s proprietary materials


with the TST process results in a lightweight kayak that offers unparalleled rigidity, exceptional<br />

impact and breakage resistance and superior safety.<br />

Environmentally responsible<br />

As a company that promotes enjoyment of the great outdoors, <strong>Pelican</strong> remains firmly<br />

committed to protecting the environment. The company recycles 99.9% of the scrap created<br />

during the manufacturing process and uses post-­‐industrial recycled plastic in over half of the<br />

boats they produce. In addition, <strong>Pelican</strong>’s 430,000 square foot North American factory uses<br />

specially designed air ducts to redirect the heat released by ovens during the molding process<br />

to heat the entire facility during the winter months.<br />

<strong>Pelican</strong> Kayaks are available at authorized retailers throughout North America. To learn more<br />

about <strong>Pelican</strong> <strong>International</strong>, please visit http://www.pelicansport.com/<br />

###<br />

Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> is a world leader in the manufacture of<br />

kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. <strong>Pelican</strong> <strong>International</strong><br />

promotes safe boating, advising all passengers to wear a coast guard-­‐approved personal<br />

flotation device at all times when aboard a boat.


Contact:<br />

Lisa Senecal<br />

450-664-1222<br />

senecall@pelicansport.com<br />

<strong>Press</strong> Release<br />

FOR IMMEDIATE RELEASE<br />

<strong>Pelican</strong> <strong>International</strong> Inc.<br />

1000 Place Paul-Kane<br />

Laval, Qc, Canada<br />

H7C 2T2<br />

Tel: 450-664-1222<br />

Fax: 450-664-4522<br />

1-888-669-6960<br />

service@pelicansport.com<br />

<strong>Pelican</strong> <strong>International</strong><br />

Inc.<br />

<strong>Pelican</strong> Announces Key New Hires for 2012, Signs on Two New Sales<br />

Agencies<br />

LAVAL, Quebec, February 6, 2012 – <strong>Pelican</strong> <strong>International</strong>, leader in boating innovation<br />

and owner of the <strong>Pelican</strong>, Elie and Lavika brands, is pleased to announce the nomination of<br />

four new key members to its Operations, Information Technology and Sales teams and its<br />

partnership with two new sales agencies.<br />

Tony Jorge -­‐ Director of Operations<br />

A graduate of Concordia University in Montreal, Tony Jorge joins <strong>Pelican</strong> <strong>International</strong> with<br />

over 20 years of management and consulting experience in the manufacturing sector. As the<br />

newly appointed Director of Operations for <strong>Pelican</strong> <strong>International</strong>, Tony will report to the Vice<br />

President of Operations, Marie-­‐Christine Piedboeuf, and oversee Procurement, Planning,<br />

Customer Service, Logistics and Shipping.<br />

Tony has an impressive background in Plant and Operations Management and his main<br />

objective will be to implement, support and drive the company’s business strategies while<br />

improving the overall effectiveness and efficiency of <strong>Pelican</strong>’s support services. He will play<br />

a major role in long-­‐term planning, with a clear focus on operational excellence.<br />

Claude-­‐Simon Dansereau – Manager, Strategic Sourcing<br />

Claude, a <strong>Pelican</strong> employee for over 6 years, brings over 20 years of experience in<br />

international purchasing to his new role. His expertise in ERP systems coupled with his<br />

experience in negotiating with Asian suppliers makes him the ideal candidate for this<br />

position. In his new role, Claude will be responsible for supporting <strong>Pelican</strong>’s growth by<br />

developing sourcing strategies in both Asia and North America. He will also negotiate major<br />

contracts with suppliers and subcontractors. Claude will report to the Director of Operations,<br />

Tony Jorge.<br />

Jean-­‐Philippe Bertrand – Director of Information Technology


Jean-­‐Philippe has 12 years of managerial experience in several areas, including Information<br />

Technology, Logistics and Quality Control. His understanding of the various roles in an<br />

organization will be a tremendous asset to <strong>Pelican</strong> as he supports the company’s existing<br />

projects and undertakes new ones, such as the implementation of a Business Intelligence<br />

system.<br />

Christine Desautels, <strong>International</strong> Sales Representative<br />

Christine is the newest addition to <strong>Pelican</strong> <strong>International</strong>’s Sales Team. As the new<br />

<strong>International</strong> Sales Representative, she will report to the Executive Director of Sales, Noel<br />

Basque, and will be responsible for all sales outside of North America. Based at <strong>Pelican</strong><br />

<strong>International</strong>’s head office in Laval, Quebec, Canada, Christine will work closely with all of<br />

<strong>Pelican</strong>’s Distributors to continue to grow the company’s international markets.<br />

Christine has been with <strong>Pelican</strong> for five years and has held customer service positions<br />

elsewhere. Her work ethic and “can-­‐do” attitude will ensure that <strong>Pelican</strong>’s distributors are<br />

well serviced as the company continues to supply retailers worldwide with all of its brands,<br />

including <strong>Pelican</strong>, Elie and Lavika.<br />

“In order to sustain <strong>Pelican</strong>’s continued growth, we are investing in key talent to grow our<br />

business in the U.S., as well as overseas”, said Antoine Elie, C.E.O of <strong>Pelican</strong> <strong>International</strong>.<br />

“We are also strengthening our technology infrastructure and our operations team in order<br />

to optimize our supply chain and ensure the best possible product quality. I am pleased to<br />

welcome these new players to the <strong>Pelican</strong> team and I am confident that their depth of<br />

experience will be of great benefit to <strong>Pelican</strong> and its retail partners.”<br />

<strong>Pelican</strong> <strong>International</strong> has also signed on with two new Sales Agencies, Remsing Associates<br />

Inc. of Vermont and Alabama-­‐based Where the Wild Things Are.<br />

Remsing Associates – Northeast and Mid Atlantic (Maine to Virginia)<br />

Tom Remsing of Remsing Associates Inc. has over 25 years of experience in the paddle sports<br />

business as a retailer, outfitter and manufacturer’s representative. Warren, Vermont-­‐based<br />

Remsing Associates has been in business for 15 years and covers New England and the Mid-­‐<br />

Atlantic states. Remsing was among the first in the country to sell thermoformed ABS<br />

kayaks and they have a keen understanding of the advantages of the manufacturing process.<br />

“I’m thrilled to have partnered with <strong>Pelican</strong> <strong>International</strong> in the Northeast Market and the<br />

timing couldn’t be better, given the rapidly changing dynamics we are now experiencing in<br />

the industry,” said Remsing. “I’ve always been fascinated with technological advances in<br />

paddle sports, as I feel it gives my firm a competitive edge in the marketplace. In my<br />

opinion, <strong>Pelican</strong>’s innovative Twin-­‐Sheet Thermoforming process is a game changer. Let’s<br />

see… lighter, stiffer, stronger and less expensive – what’s not to like? The rapid growth<br />

we’ve seen in market share for both <strong>Pelican</strong> and Elie Kayaks is a testament to that fact.”<br />

Where The Wild Things Are – Southeast (North Carolina to Florida)


Cliff Earle and Tom Foote of Where the Wild Things Are bring 34 and 14 years respectively of<br />

paddle sports experience to their seven year old partnership. Both are avid canoeists with a<br />

passion for paddling and the outdoors and bring a straight-­‐forward, hands-­‐on approach to<br />

their business. They leverage their extensive paddlesports experience to bring a high degree<br />

of technical understanding to retailers. Their strong customer relationships in the South<br />

Eastern United States will be of great benefit to <strong>Pelican</strong> <strong>International</strong>.<br />

<strong>Pelican</strong> <strong>International</strong> has shown impressive growth over the past few years, consistently<br />

outperforming industry growth, and is committed to providing high quality products and top<br />

tier service to its retail partners.<br />

About <strong>Pelican</strong> <strong>International</strong><br />

###<br />

Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leader in boating<br />

innovation and dedicated to making boating more accessible and affordable for everyone.<br />

With an extensive line of kayaks, canoes, fishing boats and pedal boats, <strong>Pelican</strong> offers a boat<br />

for all recreational water enthusiasts. <strong>Pelican</strong> promotes safe boating, advising all passengers<br />

to wear a coast guard-approved personal flotation device at all times when aboard a boat.<br />

For more information about <strong>Pelican</strong> <strong>International</strong>, please visit their website at<br />

www.pelicansport.com


Contact:<br />

Lisa Senecal<br />

450-664-1222<br />

senecall@pelicansport.com<br />

<strong>Pelican</strong> <strong>International</strong> Inc.<br />

1000 Place Paul-Kane<br />

Laval, Quebec, Canada<br />

H7C 2T2<br />

Tel: 450-664-1222<br />

Fax: 450)-664-4522<br />

1-888-669-6960<br />

service@pelicansport.com<br />

<strong>Press</strong> Release<br />

FOR IMMEDIATE RELEASE<br />

<strong>Pelican</strong> <strong>International</strong><br />

Inc.<br />

<strong>Pelican</strong> Announces 2012 Line-up: Adds Nine New Kayaks<br />

LAVAL, QUEBEC, January 30, 2012 –<strong>Pelican</strong> <strong>International</strong>, the world leader in<br />

boating innovation, continues to respond to the growing popularity of water sports by<br />

introducing products tailored to an increasing number of market segments. This year,<br />

with the addition of several new models, including six new kayaks and three SUPs, to<br />

its well established line of kayaks, fishing boats, pedal boats, stand-up paddleboards<br />

and canoes, <strong>Pelican</strong> truly offers something for everyone. Whether for a day of family<br />

fun on the water, a romantic sunset paddle, or a trek to a favourite fishing spot, <strong>Pelican</strong><br />

has the ideal model to suit every boater’s needs, skill level and budget.<br />

Sit-In Kayaks<br />

<strong>Pelican</strong>’s line of sit-in kayaks now offers eight single and tandem models ranging from<br />

basic, beginner-friendly boats to recreational models with convenient touring features.<br />

Sit-in models are available in 8-foot, 10-foot, 12-foot and 14-foot versions, including<br />

three new kayaks from the Pulse family - two new 10-foot models and one new 12-foot<br />

model. For dedicated anglers, <strong>Pelican</strong> offers 10-foot and 12-foot versions of the Pulse,<br />

both new for 2012 and equipped with fishing features such as swivel and flush mounted<br />

rod holders.<br />

Sit-On Kayaks<br />

For those who prefer the versatility of a sit-on kayak, <strong>Pelican</strong> offers eight models,<br />

including single and tandem versions and ranging in length from six to thirteen feet.<br />

The latest addition to the sit-on line is a brand new 6-foot children’s kayak with backrest<br />

and safety flag. The sit-on line-up also includes three fishing kayaks (10 feet, 11.6 feet<br />

and 13 feet), all fully angler equipped.<br />

<strong>Pelican</strong>’s Superior Technology and Craftsmanship<br />

In business for over 40 years and with over 1.5 million boats sold world-wide, <strong>Pelican</strong> is<br />

not only renowned for the diversity of its line of products, but also for its superior


technology and craftsmanship. In order to achieve peak performance, <strong>Pelican</strong>’s kayaks<br />

are made using state of the art Twin Sheet Thermoforming (TST) and <strong>Pelican</strong>’s<br />

exclusive RAM-X material, a high molecular weight polyethylene. The TST process<br />

allows <strong>Pelican</strong> to use this higher grade of plastic, resulting not only in a kayak that<br />

offers improved performance characteristics such as stiffness that provides the paddler<br />

with a more agile and responsive kayak, but also a more durable vessel.<br />

Stand-Up Paddleboards (SUPs)<br />

In 2011, <strong>Pelican</strong> introduced the Flow 106X stand-up paddleboard. For 2012, <strong>Pelican</strong><br />

has added the basic Flow 106 and two new lighter foam-core stand-up paddleboards<br />

(the Surge 10.4 and 11.4).<br />

Other Boats<br />

In addition to kayaks and paddleboards, <strong>Pelican</strong> offers a wide variety of recreational<br />

and sporting boats, including canoes (ranging from thirteen to sixteen feet) and five<br />

fishing boats, including mini-pontoon style boats, a “Jon” style boat and a modified vhull<br />

boat (ranging from eight to ten feet.) <strong>Pelican</strong> also offers seven pedal boat models in<br />

a variety of configurations, ranging from three-person to five-person and including both<br />

basic models and higher end versions equipped with canopies and coolers. <strong>Pelican</strong><br />

also offers an electric pedal boat with five forward and two reverse speeds.<br />

Environmental Awareness<br />

As a company that promotes enjoying the great outdoors, <strong>Pelican</strong> is committed to<br />

protecting the environment. That’s why all <strong>Pelican</strong> watercraft are manufactured in its<br />

430,000 square foot North American factory, where the company recycles 99.9% of the<br />

scrap created during the manufacturing process. It also uses specially designed air<br />

ducts to redirect heat released by ovens during the molding process in order to heat the<br />

facility during the winter months<br />

Models for Every Taste, Skill Level and Budget<br />

For water sport enthusiasts who have been meaning to try something new, 2012 is the<br />

year to do it! Whatever type of watercraft you are looking for, <strong>Pelican</strong>’s 2012 line-up<br />

truly offers something for every size of person, taste, skill level and budget<br />

###<br />

Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leader in boating innovation and<br />

dedicated to making boating more accessible and affordable for everyone. With an extensive line of<br />

kayaks, canoes, fishing boats and pedal boats, <strong>Pelican</strong> offers a boat for all recreational water<br />

enthusiasts. <strong>Pelican</strong> promotes safe boating, advising all passengers to wear a coast guard-approved<br />

personal flotation device at all times when aboard a boat. For more information about <strong>Pelican</strong><br />

<strong>International</strong>, please visit their website at www.pelicansport.com

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