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67<br />
nautical skus<br />
is...<br />
25countries<br />
8<br />
state-of-the-art<br />
forming machines<br />
300<br />
dedicated<br />
employees<br />
99.9 %<br />
recycling of scrap materials<br />
44<br />
years in business<br />
11<br />
over<br />
50,000,000+<br />
brand impressions<br />
per year<br />
VOTEd #1<br />
430,000ft 2 Factory<br />
new models For 2013<br />
2<br />
passionate<br />
owners<br />
let us<br />
build<br />
your boat<br />
over<br />
1.5 milliOn<br />
boats sold
Contact:<br />
Lisa Senecal<br />
450-664-1222<br />
senecall@pelicansport.com<br />
<strong>Pelican</strong> <strong>International</strong> Inc.<br />
1000 Place Paul-Kane<br />
Laval, Quebec, Canada<br />
H7C 2T2<br />
Tel: 450-664-1222<br />
Fax: 450-664-4522<br />
1-888-669-6960<br />
service@pelicansport.com<br />
<strong>Press</strong> Release<br />
FOR IMMEDIATE RELEASE<br />
<strong>Pelican</strong> <strong>International</strong><br />
Inc.<br />
<strong>Pelican</strong> <strong>International</strong> shaking things up for 2013!<br />
LAVAL, QUEBEC, July 16, 2012 – For over 40 years, <strong>Pelican</strong><br />
<strong>International</strong> has been firmly committed to its mission of providing kayaks<br />
for paddlers of every size, taste, skill level and budget. By consistently producing top<br />
quality products at affordable prices, <strong>Pelican</strong> has become the world’s number one<br />
manufacturer of plastic boats worldwide. That’s why it comes as no surprise that <strong>Pelican</strong><br />
continues to raise the bar with its introduction of sensational new products and features<br />
for 2013.<br />
Big news: <strong>Pelican</strong> launches premium midmarket line, “<strong>Pelican</strong><br />
Premium”<br />
The new <strong>Pelican</strong> Premium line was designed for paddlers who want to invest a little<br />
more in their kayak, but expect the same incredible value that is synonymous with the<br />
<strong>Pelican</strong> brand. The <strong>Pelican</strong> Premium line offers improved performance hulls at minimal<br />
additional cost. Hull shapes are optimized for each kayak type and offer enhanced<br />
performance with increased stability, improved tracking or greater speed, depending on<br />
the model. The kayaks, made of a new and improved polyethylene formulation, RAM-X<br />
Premium, have improved aesthetic and performance properties. A special additive on<br />
the deck gives them a premium, glossy finish. Many of the models have new, industryleading<br />
features that add to their value statement. The 2013 line, which will include 4<br />
sit-in and 4 sit-on-top models, also offers bigger, bolder graphics and product feature<br />
call-outs.<br />
According to Kelley Woolsey, <strong>Pelican</strong>’s Director of U.S. sales, “Our retailers, both large<br />
and small, are looking for boats that are more fully featured at higher retail prices, with
etter margins… that’s what <strong>Pelican</strong> Premium is all about.” Simply stated, the <strong>Pelican</strong><br />
Premium line costs only “a little more buck for a lot more bang.”<br />
NEW! Limited lifetime warranty on hulls<br />
In other big news, beginning in 2013, all <strong>Pelican</strong>, Elie and <strong>Pelican</strong> Premium kayaks will<br />
feature a limited lifetime warranty on their hulls. Other components and accessories will<br />
continue to be warranted for one year, as always. Noel Basque, <strong>Pelican</strong>’s Executive<br />
Director of Sales, explains, “We understand that our manufacturing process is different<br />
than most other kayak manufacturers and we want to remove any doubt that may be in<br />
the consumer’s mind about the quality of our kayaks. We know that our manufacturing<br />
methods and exclusive materials produce the industry’s stiffest, strongest and most<br />
durable polyethylene kayaks and we are ready to back that claim with a warranty that is<br />
worthy of our product.”<br />
More exciting news!<br />
In 2013, <strong>Pelican</strong> <strong>International</strong>’s popular <strong>Pelican</strong> line will include both redesigned<br />
products and brand new products. The 2013 Elie line will offer impressive product<br />
upgrades, exciting new colour choices and bigger, bolder graphics.<br />
Paddlers of every level will want to check out all the exciting new products and features<br />
<strong>Pelican</strong> has in store for 2013. Visit us in booth 36113 at Outdoor Retailer to find out<br />
more!<br />
About <strong>Pelican</strong> <strong>International</strong><br />
###<br />
Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leader in kayaks, canoes, small<br />
fishing boats, pedal boats and outdoor winter toys. As a company that promotes enjoying the great<br />
outdoors, <strong>Pelican</strong> is committed to protecting our environment and recycles 99.5% of the excess material<br />
produced in their manufacturing process to make new products and has installed specially designed<br />
ducts that redirect heated air from their moulding ovens to heat their production facility in the winter.<br />
<strong>Pelican</strong> <strong>International</strong> also promotes safe boating, advising all passengers to wear a coast guard-‐<br />
approved personal flotation device at all times when aboard a boat. For more information, please visit<br />
<strong>Pelican</strong>’s website at www.pelicansport.com
Contact:<br />
Lisa Senecal<br />
450-664-1222<br />
senecall@pelicansport.com<br />
<strong>Press</strong> Release<br />
FOR IMMEDIATE RELEASE<br />
<strong>Pelican</strong> <strong>International</strong> Inc.<br />
1000 Place Paul-Kane<br />
Laval, Quebec, Canada<br />
H7C 2T2<br />
Tel: 450-664-1222<br />
Fax: 450-664-4522<br />
1-888-669-6960<br />
service@pelicansport.com<br />
<strong>Pelican</strong> <strong>International</strong><br />
Inc.<br />
<strong>Pelican</strong>’s 2012 line of entry level fishing kayaks makes it easy for first-‐<br />
timers to get on the water.<br />
LAVAL, QUEBEC, July 9, 2012 – The popularity of Kayak fishing has exploded in<br />
recent years, as more and more people discover its unmistakable advantages. Kayak fishing<br />
offers a more peaceful and intimate paddling experience, is environmentally friendly and<br />
affordable, and allows anglers to access bountiful fishing spots that are too narrow or shallow<br />
for larger watercraft, not to mention that it allows them to quietly approach fish without<br />
scaring them off, as they would in a motorized boat.<br />
Always at the forefront of kayak design and innovation and consistent in its mission to make<br />
paddling sports accessible to all, <strong>Pelican</strong> <strong>International</strong> offers a full range of entry level fishing<br />
kayaks that make it easy for first-‐timers to get on the water. All models come pre-‐equipped<br />
with basic fishing features, so paddlers can hit the water angling. <strong>Pelican</strong>’s 2012 line-‐up of<br />
fishing kayaks includes 2 sit-‐ins and 3 sit-‐on models:<br />
Pulse 120X Angler 12-‐foot sit-‐in<br />
Pulse 100X Angler 10-‐foot sit-‐in<br />
Castaway 130 13-‐foot sit-‐on-‐top<br />
Castaway 116 11.5-‐foot sit-‐on-‐top<br />
Castaway 100 10-‐foot sit-‐on-‐top<br />
Sit-‐on-‐tops<br />
Castaway 130<br />
Designed to offer both speed and stability, this 13-‐foot fishing kayak is equipped for reeling in<br />
the big ones! It features adjustable oversize foot pegs, a day hatch with dry bag, elastic bungee<br />
cords in the stern, a self-‐bailing design, two flush mount rod holders, an adjustable padded
ackrest, a stern storage platform, bow and stern carrying handles, a bottle holder, swivel rod<br />
holder, molded seat and more.<br />
Key specs:<br />
Length: 13' -‐ 396 cm<br />
Beam: 30'' -‐ 76 cm<br />
Depth: 15'' -‐ 38 cm<br />
Weight: 61 lb. -‐ 28 kg<br />
Max Capacity: 350 lb. -‐ 159 kg<br />
Hull Material: RAM-‐X<br />
SRP: $599.99<br />
Castaway 116<br />
This practical and versatile kayak offers ample storage space, exceptional stability, comfort and<br />
safety and every feature you need for fishing. It offers all the features of the Castaway 130 in<br />
an 11’6” model.<br />
Key specs:<br />
Length: 11' 6'' -‐ 350 cm<br />
Beam: 30'' -‐ 76 cm<br />
Depth: 14'' -‐ 36 cm<br />
Weight: 53 lb. -‐ 24 kg<br />
Max Capacity: 275 lb. -‐ 125 kg<br />
Hull Material: RAM-‐X<br />
SRP: $499.99<br />
Castaway 100<br />
This 10’ model offers most of the features of the larger kayaks in the Castaway line, including<br />
paddle tie-‐downs, elastic bungee cords in stern, self-‐bailing design, two flush mount rod<br />
holders, an adjustable padded backrest, stern storage platform, bow and stern carrying<br />
handles, a bottle holder, swivel rod holder and molded seat.<br />
Key specs:<br />
Length: 10' -‐ 305 cm<br />
Beam: 30'' -‐ 76 cm<br />
Depth: 13.5'' -‐ 34 cm<br />
Weight: 44.5 lb. -‐ 20 kg<br />
Max Capacity: 250 lb. -‐ 113 kg<br />
Hull Material: RAM-‐X<br />
SRP: $369.99
Sit-‐ins<br />
Pulse 120X Angler<br />
Ideal for the seasoned fisherman who doesn’t want to miss a bite, the 120X Angler offers the<br />
perfect balance of tracking, performance and ease of paddling. It features a stern storage hatch<br />
with adjustable straps, paddle tie-‐down, adjustable oversize foot pegs, a day hatch with dry<br />
bag, elastic bungee cords in bow and stern, an adjustable padded backrest, bow and stern<br />
carrying handles, a bottle holder, swivel rod holder, two flush mount rod holders, a molded<br />
seat, padded seat cushion and more.<br />
Key specs:<br />
Length: 12' -‐ 366 cm<br />
Beam: 28'' -‐ 71 cm<br />
Depth: 16'' -‐ 41 cm<br />
Cockpit width: 24'' -‐ 61 cm<br />
Cockpit length: 47'' -‐ 119 cm<br />
Weight: 48 lb. -‐ 22 kg<br />
Max Capacity: 350 lb. -‐ 159 kg<br />
Hull Material: RAM-‐X<br />
SRP: $499.99<br />
Pulse 100X Angler<br />
This easy to paddle kayak takes even novice paddlers to the best fishing spots. It features a<br />
paddle tie-‐down, stern storage hatch with adjustable straps, adjustable oversize foot pegs, a<br />
swivel rod holder, elastic bungee cords in bow, an adjustable padded backrest , bow and stern<br />
carrying handles, two flush mount rod holders a molded seat and padded seat cushion.<br />
Key specs:<br />
Length: 10' -‐ 305 cm<br />
Beam: 28'' -‐ 71 cm<br />
Depth: 14'' -‐ 36 cm<br />
Cockpit width: 24.5'' -‐ 62 cm<br />
Cockpit length: 41.5'' -‐ 105 cm<br />
Weight: 40 lb. -‐ 18 kg<br />
Max Capacity: 250 lb. -‐ 113 kg<br />
Hull Material: RAM-‐X<br />
SRP: $399.99
Get a Special Sneak Peek at 2013 Models!<br />
Visitors to this summer’s Outdoor Retailer show can visit booth 36113 to get an exclusive<br />
preview of 3 new models that <strong>Pelican</strong> will offer in 2013: one sit-‐in model and two sit-‐on models,<br />
all built with a new Polyethylene formulation that produces the industry’s stiffest, strongest<br />
and most durable Polyethylene kayaks. These kayaks have been designed from scratch by<br />
<strong>Pelican</strong>’s design professionals and were tested by <strong>Pelican</strong>’s R&D team to maximize<br />
performance. <strong>Pelican</strong> has leveraged its nearly 45-‐years of experience in plastic molding to<br />
develop these three new well-‐equipped products that will offer impressive performance at<br />
industry-‐leading prices.<br />
<strong>Pelican</strong>’s full line of fishing kayaks is available through authorized dealers throughout North<br />
America. For more information about <strong>Pelican</strong> products, our exclusive RAM-‐X technology, and<br />
other <strong>Pelican</strong> innovations, please visit www.pelicansport.com.<br />
About <strong>Pelican</strong> <strong>International</strong><br />
###<br />
Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leading manufacturer of<br />
kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. As a company that<br />
promotes enjoying the great outdoors, <strong>Pelican</strong> is committed to protecting our environment and<br />
recycles 99.5% of the excess material produced in their manufacturing process to make new<br />
products and has installed specially designed ducts that redirect heated air from their moulding<br />
ovens to heat their production facility in the winter. <strong>Pelican</strong> <strong>International</strong> also promotes safe<br />
boating, advising all passengers to wear a coast guard-‐approved personal flotation device at all<br />
times when aboard a boat and to always carry a reliable communication device and advise<br />
others of their destination and expected return time.
Contact:<br />
Lisa Senecal<br />
450-664-1222<br />
senecall@pelicansport.com<br />
<strong>Press</strong> Release<br />
FOR IMMEDIATE RELEASE<br />
<strong>Pelican</strong> <strong>International</strong> Inc.<br />
1000 Place Paul-Kane<br />
Laval, Quebec, Canada<br />
H7C 2T2<br />
Tel: 450-664-1222<br />
Fax: 450-664-4522<br />
1-888-669-6960<br />
service@pelicansport.com<br />
<strong>Pelican</strong> <strong>International</strong><br />
Inc.<br />
Elie adds new 10-‐foot models to its popular line of sit-‐on-‐top kayaks<br />
LAVAL, QUEBEC, May 11, 2012 – Sit-‐on-‐top kayaks continue to gain popularity with<br />
paddlers of all levels who appreciate their exceptional stability, ease of use, safety and<br />
affordability.<br />
In response to demand from kayak enthusiasts ranging from recreational paddlers to sports<br />
fishermen, <strong>Pelican</strong> <strong>International</strong>’s Elie brand recently expanded its line of sit-‐on-‐top kayaks with<br />
the addition of two new ten-‐foot models, the Gulf 100 XE and the 100XE Angler.<br />
Comfort<br />
While the hulls of sit-‐on-‐top kayaks are similar in shape to those of their traditional<br />
counterparts, rather than sitting inside the kayak, sit-‐on-‐top paddlers sit on a molded-‐in<br />
depression on top of the vessel. This feature offers added comfort, particularly for those with<br />
larger body types, long legs or limited flexibility, who may feel less confined paddling a sit-‐on-‐<br />
top.<br />
Ease of use<br />
Sit-‐on-‐top kayaks are ideal for new or intermediate paddlers or for those who use their kayaks<br />
only for recreational outings, rather than for paddling expeditions. With a sit-‐on-‐top kayak<br />
there is no need to practice Eskimo rolls or wet exits, because with an open deck rather than an<br />
enclosed one, there is no risk of becoming trapped in the boat if it tips over.<br />
Affordability<br />
Sit-‐on-‐top kayaks are not only more comfortable and easier to maneuver than traditional<br />
kayaks; they can also be less expensive. While some are constructed of fiberglass, most are<br />
made from highly durable, inexpensive plastic.
Unsurpassed performance and durability<br />
Like all Elie kayaks, the entire Gulf line is built using <strong>Pelican</strong>’s lightweight, yet exceptionally<br />
durable Poly-‐XR material. <strong>Pelican</strong> is the leading North American kayak manufacturer to use<br />
Twin Sheet Thermoforming (TST) technology, which allows the company to use this higher<br />
grade of plastic, resulting in lightweight kayaks that offer unparalleled rigidity, exceptional<br />
impact and breakage resistance and superior safety. These qualities, along with their generous<br />
list of features, continue to make the Gulf line of sit-‐on-‐top kayaks the best value on the water<br />
today.<br />
NEW FOR 2012: Ten-‐Foot Models<br />
Gulf 100XE<br />
Lightweight and easy to handle, the all new 10-‐foot Gulf 100XE is a stable, easy to paddle sit-‐<br />
on-‐top kayak. Ideal for exploring local lakes and calm rivers, this model offers outstanding<br />
value. It is self-‐bailing, comes with the Ergoflex Seating System with tilt-‐lock, a bow and<br />
center Quick Lock hatch, a day hatch with dry bag and a large stern platform with bungee<br />
system. It also features two side open storage compartments, accessory eyelets, adjustable<br />
oversize foot pegs, a bottle holder, keel extension and bow and stern ergonomic carrying<br />
handles.<br />
Gulf 100XE Angler<br />
The Gulf 100XE Angler was designed for those seeking a higher performance fishing kayak on a<br />
smaller scale. This 10-‐foot self-‐bailing kayak is exceptionally stable and equipped with<br />
performance, comfort and fishing features that include the Ergoflex Seating System with tilt-‐<br />
lock, a bow and center Quick Lock hatch, day hatch with dry bag, a stern storage platform with<br />
bungee system, two side open storage compartments, accessory eyelets, adjustable oversize<br />
foot pegs, a bottle holder, bow and stern ergonomic carrying handles, side ergonomic carrying<br />
handles with paddle tie-‐downs, keel extension and cleat. Its high end fishing features include a<br />
Scotty TM swivel rod holder and two additional rod holders.<br />
ALSO AVAILABLE: Twelve-‐Foot Models<br />
Gulf 120XE<br />
The Gulf 120XE was designed for paddlers seeking a higher performance sit-‐on-‐top kayak. This<br />
ultra-‐stable, 12-‐foot, self-‐bailing kayak is built for comfort, ergonomics and performance. Its<br />
comfortable Ergoflex Seating System with tilt lock prevents thigh fatigue. Bow and center<br />
Quick Lock hatches, a day hatch with dry bag, a stern storage platform with bungee system and<br />
two side open compartments provide ample space to stow gear. It also features accessory
eyelets, adjustable oversize foot pegs, a bottle holder, a keel extension and side ergonomic<br />
carrying handles with paddle tie-‐downs.<br />
Gulf 120XE Angler<br />
This 12-‐foot self-‐bailing kayak is a fully equipped kayak fishing boat. Built for comfort,<br />
ergonomics and performance, its unique features include an easy-‐access angled front hatch,<br />
the Ergoflex Seating System with tilt-‐lock to prevent thigh fatigue and a storage platform with<br />
bungee system. It also features a Fluid Steering System rudder, a bow and center Quick Lock<br />
hatch, day hatch with dry bag, two side open storage compartments, accessory eyelets,<br />
adjustable oversize foot pegs, bottle holder, keel extension, cleat, bow and stern ergonomic<br />
carrying handles, side ergonomic carrying handles with paddle tie-‐downs, as well as high end<br />
fishing features, including a Scotty TM swivel rod holder and two additional rod holders.<br />
About <strong>Pelican</strong> <strong>International</strong><br />
###<br />
Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leader in kayaks, canoes,<br />
small fishing boats, pedal boats and outdoor winter toys. As a company that promotes enjoying<br />
the great outdoors, <strong>Pelican</strong> is committed to protecting our environment and recycles 99.5% of<br />
the excess material produced in their manufacturing process to make new products and has<br />
installed specially designed ducts that redirect heated air from their moulding ovens to heat<br />
their production facility in the winter. <strong>Pelican</strong> <strong>International</strong> also promotes safe boating, advising<br />
all passengers to wear a coast guard-‐approved personal flotation device at all times when<br />
aboard a boat.
Contact:<br />
Lisa Senecal<br />
450-664-1222<br />
senecall@pelicansport.com<br />
<strong>Press</strong> Release<br />
FOR IMMEDIATE RELEASE<br />
<strong>Pelican</strong> <strong>International</strong> Inc.<br />
1000 Place Paul-Kane<br />
Laval, Quebec, Canada<br />
H7C 2T2<br />
Tel: 450-664-1222<br />
Fax: 450)-664-4522<br />
1-888-669-6960<br />
service@pelicansport.com<br />
<strong>Pelican</strong> <strong>International</strong><br />
Inc.<br />
<strong>Pelican</strong> offers paddlers as much fun as they can “stand” with four new<br />
stand-‐up paddleboards for 2012!<br />
LAVAL, QUEBEC, April 3, 2012 – Once again, <strong>Pelican</strong> <strong>International</strong> is at the<br />
forefront of boating innovation with its newly expanded line of stand-‐up paddleboards<br />
(SUPs). Currently one of the world’s fastest growing water sports, stand-‐up paddle boarding<br />
offers an exciting and affordable water adventure for the entire family.<br />
Stand up paddle boarding originated in Hawaii in the early 1960s, when experienced surfers<br />
used to stand on their long boards and paddle out using outrigger paddles to photograph<br />
tourists learning to surf. The experienced surfers enjoyed the visibility offered by stand-‐up<br />
paddle boarding, as their standing position offered a view both deeper into the water and<br />
further across its surface. Many compared it to walking on water and stand-‐up paddle boarding<br />
quickly became a popular water sport in its own right.<br />
In addition to the impressive views offered by boarders’ standing position, paddle boarding<br />
offers an effective full body workout, making it an ideal cross-‐training option for skiers,<br />
snowboarders and other athletes. But perhaps the best reason for its growing popularity is the<br />
fact stand-‐up paddle boarding requires minimal equipment and can be enjoyed on just about<br />
any body of water, from light ocean surf to lakes and rivers—no waves required.<br />
In response to the growing popularity of the sport, <strong>Pelican</strong> returns with its original SUP, the<br />
Flow 106X, and introduces four new models for 2012:<br />
Flow 106X: <strong>Pelican</strong>’s original stand-‐up paddleboard, this highly durable, yet affordable 10’6”<br />
board is made of twin sheet thermoformed RAM-‐X high molecular weight polyethylene. The<br />
Flow’s solid construction provides exceptional stability for riders of any level. Features include:
• Anti-‐slip, padded deck pad providing superior comfort and secure footing<br />
• Bottom grooves for improved tracking<br />
• Four carrying handles and center grab-‐handle for easier transport<br />
• Elastic bungee cords in bow to allow gear storage on deck<br />
• Flexible rubber fin that bends and won’t break on rocks or other hard surfaces<br />
• Smaller fin size that allows paddling in shallower bodies of water<br />
• Easy conversion by adding optional sit-‐on-‐top kayak seat (purchased separately)<br />
New for 2012:<br />
Flow 106: This new model, also 10’6” long, is made using the same proprietary twin sheet<br />
thermoformed RAM-‐X technology as the Flow 106X, but the 106 is a more basic model<br />
designed to bring Stand Up Paddling within reach of as many paddlers as possible. With a<br />
suggested retail price of $399, the Flow 106 offers many of the features found on the Flow<br />
106X such as:<br />
• Anti-‐slip, padded deck pad providing superior comfort and secure footing<br />
• Bottom grooves for improved tracking<br />
• Four carrying handles and center grab-‐handle for easier transport<br />
• Flexible rubber fin that bends and won’t break on rocks or other hard surfaces<br />
• Smaller fin size that allows paddling in shallower bodies of water<br />
Surge 10.4 and Surge 11.4: For the most discerning stand-‐up paddlers, these 10’4” and 11’4”<br />
boards are constructed of a polyethylene outer shell over a closed cell polyurethane inner core<br />
to produce a lighter board. Both have anti-‐slip deck pads and removable fibreglass fins.<br />
Vibe 80: This 8’ board is scaled for children and smaller paddlers. The board’s unique concave<br />
standing surface provides more secure footing and greater stability. It offers a molded front<br />
handle and center grab-‐handle, an anti-‐slip textured surface, two lateral molded fins and one<br />
flexible central removable fin, as well as an integrated bottle holder.<br />
With <strong>Pelican</strong>’s newly expanded line of affordable and versatile stand-‐up paddleboard options,<br />
there has never been a better time to get into the world’s fastest growing water sport.<br />
Regardless of size, age, proficiency or budget, <strong>Pelican</strong> has a board for all Stand Up Paddling<br />
enthusiasts.<br />
<strong>Pelican</strong> Kayaks are available at authorized retailers throughout North America. To learn more<br />
about <strong>Pelican</strong> <strong>International</strong>, please visit http://www.pelicansport.com/
###<br />
Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> is a world leader in the manufacture of<br />
kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. <strong>Pelican</strong> <strong>International</strong><br />
promotes safe boating, advising all passengers to wear a coast guard-‐approved personal<br />
flotation device at all times when aboard a boat.
Contact:<br />
Lisa Senecal<br />
450-664-1222<br />
senecall@pelicansport.com<br />
<strong>Press</strong> Release<br />
FOR IMMEDIATE RELEASE<br />
<strong>Pelican</strong> <strong>International</strong> Inc.<br />
1000 Place Paul-Kane<br />
Laval, Qc, Canada<br />
H7C 2T2<br />
Tel: 450-664-1222<br />
Fax: 450-664-4522<br />
1-888-669-6960<br />
service@pelicansport.com<br />
<strong>Pelican</strong> <strong>International</strong><br />
Inc.<br />
<strong>Pelican</strong> <strong>International</strong>’s feature-‐packed “Pulse” series of kayaks aims<br />
to get more paddlers on the water for as little as $229.<br />
LAVAL, QUEBEC, March 5, 2012 – Outdoor enthusiasts who have been waiting for a kayak<br />
that offers impressive performance at an affordable price are in luck this year. <strong>Pelican</strong><br />
<strong>International</strong>, world leader in boating innovation, recently announced that as a result of the<br />
company’s ongoing efforts in research and development and its continuous investment in the<br />
latest boat building technology, <strong>Pelican</strong>’s 2012 offerings will include the “Pulse” family of<br />
kayaks, enabling paddlers to get onto the water for as little as $229 (MSRP).<br />
The “Pulse” line consists of 5 sit-‐in kayak models, including two “angler” models equipped with<br />
specialized fishing accessories such as swivel rod holders and flush mount rod holders. The line<br />
ranges in price from $229 for a basic 10-‐foot model to $499 for a fully equipped 12-‐foot angling<br />
kayak. <strong>Pelican</strong>’s newest family-‐friendly recreational kayaks are simple, economical, versatile<br />
kayaks built on a new hull platform that provides the perfect balance between lively<br />
performance and stability. All models represent incomparable value in their respective classes.<br />
Superior kayak building technology<br />
In addition to exceptional affordability, <strong>Pelican</strong> kayaks offer unsurpassed performance and<br />
durability. Since 1968, the company has developed several exclusive boat building materials,<br />
including RAM-‐X , a multi-‐layer material that has become the benchmark of quality in the<br />
industry for its high impact-‐resistance, its ability to regain its initial shape after a violent impact<br />
and its low-‐maintenance, UV-‐protected exterior finish.<br />
<strong>Pelican</strong> is also the only North American kayak manufacturer to use Twin Sheet Thermoforming<br />
(TST) technology. This technology allows the company to use higher grades of plastic, resulting<br />
in stiffer, lighter, more durable products. The combination of <strong>Pelican</strong>’s proprietary materials
with the TST process results in a lightweight kayak that offers unparalleled rigidity, exceptional<br />
impact and breakage resistance and superior safety.<br />
Environmentally responsible<br />
As a company that promotes enjoyment of the great outdoors, <strong>Pelican</strong> remains firmly<br />
committed to protecting the environment. The company recycles 99.9% of the scrap created<br />
during the manufacturing process and uses post-‐industrial recycled plastic in over half of the<br />
boats they produce. In addition, <strong>Pelican</strong>’s 430,000 square foot North American factory uses<br />
specially designed air ducts to redirect the heat released by ovens during the molding process<br />
to heat the entire facility during the winter months.<br />
<strong>Pelican</strong> Kayaks are available at authorized retailers throughout North America. To learn more<br />
about <strong>Pelican</strong> <strong>International</strong>, please visit http://www.pelicansport.com/<br />
###<br />
Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> is a world leader in the manufacture of<br />
kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. <strong>Pelican</strong> <strong>International</strong><br />
promotes safe boating, advising all passengers to wear a coast guard-‐approved personal<br />
flotation device at all times when aboard a boat.
Contact:<br />
Lisa Senecal<br />
450-664-1222<br />
senecall@pelicansport.com<br />
<strong>Press</strong> Release<br />
FOR IMMEDIATE RELEASE<br />
<strong>Pelican</strong> <strong>International</strong> Inc.<br />
1000 Place Paul-Kane<br />
Laval, Qc, Canada<br />
H7C 2T2<br />
Tel: 450-664-1222<br />
Fax: 450-664-4522<br />
1-888-669-6960<br />
service@pelicansport.com<br />
<strong>Pelican</strong> <strong>International</strong><br />
Inc.<br />
<strong>Pelican</strong> Announces Key New Hires for 2012, Signs on Two New Sales<br />
Agencies<br />
LAVAL, Quebec, February 6, 2012 – <strong>Pelican</strong> <strong>International</strong>, leader in boating innovation<br />
and owner of the <strong>Pelican</strong>, Elie and Lavika brands, is pleased to announce the nomination of<br />
four new key members to its Operations, Information Technology and Sales teams and its<br />
partnership with two new sales agencies.<br />
Tony Jorge -‐ Director of Operations<br />
A graduate of Concordia University in Montreal, Tony Jorge joins <strong>Pelican</strong> <strong>International</strong> with<br />
over 20 years of management and consulting experience in the manufacturing sector. As the<br />
newly appointed Director of Operations for <strong>Pelican</strong> <strong>International</strong>, Tony will report to the Vice<br />
President of Operations, Marie-‐Christine Piedboeuf, and oversee Procurement, Planning,<br />
Customer Service, Logistics and Shipping.<br />
Tony has an impressive background in Plant and Operations Management and his main<br />
objective will be to implement, support and drive the company’s business strategies while<br />
improving the overall effectiveness and efficiency of <strong>Pelican</strong>’s support services. He will play<br />
a major role in long-‐term planning, with a clear focus on operational excellence.<br />
Claude-‐Simon Dansereau – Manager, Strategic Sourcing<br />
Claude, a <strong>Pelican</strong> employee for over 6 years, brings over 20 years of experience in<br />
international purchasing to his new role. His expertise in ERP systems coupled with his<br />
experience in negotiating with Asian suppliers makes him the ideal candidate for this<br />
position. In his new role, Claude will be responsible for supporting <strong>Pelican</strong>’s growth by<br />
developing sourcing strategies in both Asia and North America. He will also negotiate major<br />
contracts with suppliers and subcontractors. Claude will report to the Director of Operations,<br />
Tony Jorge.<br />
Jean-‐Philippe Bertrand – Director of Information Technology
Jean-‐Philippe has 12 years of managerial experience in several areas, including Information<br />
Technology, Logistics and Quality Control. His understanding of the various roles in an<br />
organization will be a tremendous asset to <strong>Pelican</strong> as he supports the company’s existing<br />
projects and undertakes new ones, such as the implementation of a Business Intelligence<br />
system.<br />
Christine Desautels, <strong>International</strong> Sales Representative<br />
Christine is the newest addition to <strong>Pelican</strong> <strong>International</strong>’s Sales Team. As the new<br />
<strong>International</strong> Sales Representative, she will report to the Executive Director of Sales, Noel<br />
Basque, and will be responsible for all sales outside of North America. Based at <strong>Pelican</strong><br />
<strong>International</strong>’s head office in Laval, Quebec, Canada, Christine will work closely with all of<br />
<strong>Pelican</strong>’s Distributors to continue to grow the company’s international markets.<br />
Christine has been with <strong>Pelican</strong> for five years and has held customer service positions<br />
elsewhere. Her work ethic and “can-‐do” attitude will ensure that <strong>Pelican</strong>’s distributors are<br />
well serviced as the company continues to supply retailers worldwide with all of its brands,<br />
including <strong>Pelican</strong>, Elie and Lavika.<br />
“In order to sustain <strong>Pelican</strong>’s continued growth, we are investing in key talent to grow our<br />
business in the U.S., as well as overseas”, said Antoine Elie, C.E.O of <strong>Pelican</strong> <strong>International</strong>.<br />
“We are also strengthening our technology infrastructure and our operations team in order<br />
to optimize our supply chain and ensure the best possible product quality. I am pleased to<br />
welcome these new players to the <strong>Pelican</strong> team and I am confident that their depth of<br />
experience will be of great benefit to <strong>Pelican</strong> and its retail partners.”<br />
<strong>Pelican</strong> <strong>International</strong> has also signed on with two new Sales Agencies, Remsing Associates<br />
Inc. of Vermont and Alabama-‐based Where the Wild Things Are.<br />
Remsing Associates – Northeast and Mid Atlantic (Maine to Virginia)<br />
Tom Remsing of Remsing Associates Inc. has over 25 years of experience in the paddle sports<br />
business as a retailer, outfitter and manufacturer’s representative. Warren, Vermont-‐based<br />
Remsing Associates has been in business for 15 years and covers New England and the Mid-‐<br />
Atlantic states. Remsing was among the first in the country to sell thermoformed ABS<br />
kayaks and they have a keen understanding of the advantages of the manufacturing process.<br />
“I’m thrilled to have partnered with <strong>Pelican</strong> <strong>International</strong> in the Northeast Market and the<br />
timing couldn’t be better, given the rapidly changing dynamics we are now experiencing in<br />
the industry,” said Remsing. “I’ve always been fascinated with technological advances in<br />
paddle sports, as I feel it gives my firm a competitive edge in the marketplace. In my<br />
opinion, <strong>Pelican</strong>’s innovative Twin-‐Sheet Thermoforming process is a game changer. Let’s<br />
see… lighter, stiffer, stronger and less expensive – what’s not to like? The rapid growth<br />
we’ve seen in market share for both <strong>Pelican</strong> and Elie Kayaks is a testament to that fact.”<br />
Where The Wild Things Are – Southeast (North Carolina to Florida)
Cliff Earle and Tom Foote of Where the Wild Things Are bring 34 and 14 years respectively of<br />
paddle sports experience to their seven year old partnership. Both are avid canoeists with a<br />
passion for paddling and the outdoors and bring a straight-‐forward, hands-‐on approach to<br />
their business. They leverage their extensive paddlesports experience to bring a high degree<br />
of technical understanding to retailers. Their strong customer relationships in the South<br />
Eastern United States will be of great benefit to <strong>Pelican</strong> <strong>International</strong>.<br />
<strong>Pelican</strong> <strong>International</strong> has shown impressive growth over the past few years, consistently<br />
outperforming industry growth, and is committed to providing high quality products and top<br />
tier service to its retail partners.<br />
About <strong>Pelican</strong> <strong>International</strong><br />
###<br />
Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leader in boating<br />
innovation and dedicated to making boating more accessible and affordable for everyone.<br />
With an extensive line of kayaks, canoes, fishing boats and pedal boats, <strong>Pelican</strong> offers a boat<br />
for all recreational water enthusiasts. <strong>Pelican</strong> promotes safe boating, advising all passengers<br />
to wear a coast guard-approved personal flotation device at all times when aboard a boat.<br />
For more information about <strong>Pelican</strong> <strong>International</strong>, please visit their website at<br />
www.pelicansport.com
Contact:<br />
Lisa Senecal<br />
450-664-1222<br />
senecall@pelicansport.com<br />
<strong>Pelican</strong> <strong>International</strong> Inc.<br />
1000 Place Paul-Kane<br />
Laval, Quebec, Canada<br />
H7C 2T2<br />
Tel: 450-664-1222<br />
Fax: 450)-664-4522<br />
1-888-669-6960<br />
service@pelicansport.com<br />
<strong>Press</strong> Release<br />
FOR IMMEDIATE RELEASE<br />
<strong>Pelican</strong> <strong>International</strong><br />
Inc.<br />
<strong>Pelican</strong> Announces 2012 Line-up: Adds Nine New Kayaks<br />
LAVAL, QUEBEC, January 30, 2012 –<strong>Pelican</strong> <strong>International</strong>, the world leader in<br />
boating innovation, continues to respond to the growing popularity of water sports by<br />
introducing products tailored to an increasing number of market segments. This year,<br />
with the addition of several new models, including six new kayaks and three SUPs, to<br />
its well established line of kayaks, fishing boats, pedal boats, stand-up paddleboards<br />
and canoes, <strong>Pelican</strong> truly offers something for everyone. Whether for a day of family<br />
fun on the water, a romantic sunset paddle, or a trek to a favourite fishing spot, <strong>Pelican</strong><br />
has the ideal model to suit every boater’s needs, skill level and budget.<br />
Sit-In Kayaks<br />
<strong>Pelican</strong>’s line of sit-in kayaks now offers eight single and tandem models ranging from<br />
basic, beginner-friendly boats to recreational models with convenient touring features.<br />
Sit-in models are available in 8-foot, 10-foot, 12-foot and 14-foot versions, including<br />
three new kayaks from the Pulse family - two new 10-foot models and one new 12-foot<br />
model. For dedicated anglers, <strong>Pelican</strong> offers 10-foot and 12-foot versions of the Pulse,<br />
both new for 2012 and equipped with fishing features such as swivel and flush mounted<br />
rod holders.<br />
Sit-On Kayaks<br />
For those who prefer the versatility of a sit-on kayak, <strong>Pelican</strong> offers eight models,<br />
including single and tandem versions and ranging in length from six to thirteen feet.<br />
The latest addition to the sit-on line is a brand new 6-foot children’s kayak with backrest<br />
and safety flag. The sit-on line-up also includes three fishing kayaks (10 feet, 11.6 feet<br />
and 13 feet), all fully angler equipped.<br />
<strong>Pelican</strong>’s Superior Technology and Craftsmanship<br />
In business for over 40 years and with over 1.5 million boats sold world-wide, <strong>Pelican</strong> is<br />
not only renowned for the diversity of its line of products, but also for its superior
technology and craftsmanship. In order to achieve peak performance, <strong>Pelican</strong>’s kayaks<br />
are made using state of the art Twin Sheet Thermoforming (TST) and <strong>Pelican</strong>’s<br />
exclusive RAM-X material, a high molecular weight polyethylene. The TST process<br />
allows <strong>Pelican</strong> to use this higher grade of plastic, resulting not only in a kayak that<br />
offers improved performance characteristics such as stiffness that provides the paddler<br />
with a more agile and responsive kayak, but also a more durable vessel.<br />
Stand-Up Paddleboards (SUPs)<br />
In 2011, <strong>Pelican</strong> introduced the Flow 106X stand-up paddleboard. For 2012, <strong>Pelican</strong><br />
has added the basic Flow 106 and two new lighter foam-core stand-up paddleboards<br />
(the Surge 10.4 and 11.4).<br />
Other Boats<br />
In addition to kayaks and paddleboards, <strong>Pelican</strong> offers a wide variety of recreational<br />
and sporting boats, including canoes (ranging from thirteen to sixteen feet) and five<br />
fishing boats, including mini-pontoon style boats, a “Jon” style boat and a modified vhull<br />
boat (ranging from eight to ten feet.) <strong>Pelican</strong> also offers seven pedal boat models in<br />
a variety of configurations, ranging from three-person to five-person and including both<br />
basic models and higher end versions equipped with canopies and coolers. <strong>Pelican</strong><br />
also offers an electric pedal boat with five forward and two reverse speeds.<br />
Environmental Awareness<br />
As a company that promotes enjoying the great outdoors, <strong>Pelican</strong> is committed to<br />
protecting the environment. That’s why all <strong>Pelican</strong> watercraft are manufactured in its<br />
430,000 square foot North American factory, where the company recycles 99.9% of the<br />
scrap created during the manufacturing process. It also uses specially designed air<br />
ducts to redirect heat released by ovens during the molding process in order to heat the<br />
facility during the winter months<br />
Models for Every Taste, Skill Level and Budget<br />
For water sport enthusiasts who have been meaning to try something new, 2012 is the<br />
year to do it! Whatever type of watercraft you are looking for, <strong>Pelican</strong>’s 2012 line-up<br />
truly offers something for every size of person, taste, skill level and budget<br />
###<br />
Founded in 1968 and based in Laval, Quebec, <strong>Pelican</strong> <strong>International</strong> is a leader in boating innovation and<br />
dedicated to making boating more accessible and affordable for everyone. With an extensive line of<br />
kayaks, canoes, fishing boats and pedal boats, <strong>Pelican</strong> offers a boat for all recreational water<br />
enthusiasts. <strong>Pelican</strong> promotes safe boating, advising all passengers to wear a coast guard-approved<br />
personal flotation device at all times when aboard a boat. For more information about <strong>Pelican</strong><br />
<strong>International</strong>, please visit their website at www.pelicansport.com