Skratch Labs 2012 Media - GoExpo

SKRATCH
LABS
MEDIA
KIT
2012

AT SKRATCH LABS,
WE USE REAL
WORLD SCIENCE
AND PRACTICE TO
CREATE THE VERY BEST
SPORTS NUTRITION
PRODUCTS. PRODUCTS
THAT TASTE GREAT,
THAT ARE MADE
FROM ALL NATURAL
INGREDIENTS, AND
THAT ARE DESIGNED
TO OPTIMIZE
PERFORMANCE AND
HEALTH FOR BOTH
SPORT AND LIFE.
On a quest to find sports nutritionals to fuel my elite
athletes, I discovered that there were no commercial
products that met my criteria. So, I developed my own,
using science and only natural ingredients to make my
athletes feel better and perform better.
I created recipes and mixed them in small batches in
hotels across Europe. Real food like savory rice cakes
that the athletes could eat while riding bikes. My ride
food became legendary, because the cyclists loved
the taste and the real food was much easier on their
stomachs.
My products were field tested in events like the Tour
de France and the Olympics, and came out ahead –
for taste, performance, and digestibility. Word spread,
demand grew, and Skratch Labs was born.
Dr. Allen Lim, PhD
SKRATCH LABS
page 3

SKRATCH
LABS
MAKES
REAL FOOD
NOURISHMENT
FOR
ACTIVE PEOPLE
TO
FEEL GOOD
AND
PERFORM
BETTER.
The founders of Skratch Labs have a disruptive idea in a
saturated category: sports nutritionals. While other brands
claim to incorporate science into their development, Skratch
Labs was truly born out of a need to provide optimal nutrition
and hydration for elite athletes. And by using real food to do
this.
Our products were authentically field-tested by athletes for
which food and hydration can make the critical difference
in performance. The genesis of our products was simply to
help these athletes perform better. We never intended to
sell these products to a commercial market. But grassroots
market demand and commercial interest from big competitors
required that we sell out, or venture out on our own.
We chose the latter.
Today, the elite professional athletes who use our Active
Nourishment products are helping to drive the rapidly growing
awareness and popularity of our brand, and we are doing
everything we can to keep up with demand. While our pro
athlete customers (often sponsored by competitors’ products
but buying ours instead) are competing and winning in their
sports with the help of Skratch Labs hydration formulas, we
are scrambling to find real raspberries to make more. Because
while other brands may never run out of “orange” flavoring or
“blue” coloring, we do occasionally run out of real fruit.
SKRATCH LABS
page 7

“THEY MAY NEVER
RUN OUT OF
‘ORANGE’. BUT
SOMETIMES WE RUN
OUT OF ORANGES.”
ALLEN LIM, PHD
FOUNDER OF
SKRATCH LABS
Originally from the Philippines but of Chinese decent, Dr.
Allen Lim immigrated to the United States as a young child
driven by parents who were firmly vested in the American
dream. Growing up amidst that dream, Dr. Lim fell in love
with two things – riding his bike and helping his parents
cook in the kitchen. This childhood passion for food
and cycling eventually led Dr. Lim to earn his doctorate
in Applied Exercise Science through the Department of
Integrative Physiology at the University of Colorado at
Boulder where he forged an ironclad foundation in sport
science, nutrition, and coaching.
Having worked almost exclusively with professional cycling
teams since graduating in 2004, Dr. Lim has served as
the Director of Sport Science for the Radio Shack (2010
& 2011), Garmin (2007-2009), and Phonak professional
cycling teams helping to guide athletes like Lance
Armstrong, Taylor Phinney, Levi Leipheimer and countless
others to victories in some of the most prestigious bicycle
races around the world. He has also had the unique
experience of consulting with organizations like NASA
and DARPA, brands like CycleOps, Map My Fitness, and
Patagonia, sports teams like Joe Gibbs Racing, and world
leaders like President Bush.
SKRATCH LABS
page 11

MISSION
VISION
VALUES
VISION
TO CHANGE THE WAY PEOPLE THINK ABOUT
NOURISHMENT
MISSION
USE SCIENCE AND PRACTICE TO
CREATE ACTIVE NOURISHMENT
PRODUCTS
DESIGNED TO OPTIMIZE
PERFORMANCE AND LIFE
VALUES
TASTE
REAL/AUTHENTIC/HONEST
PERFORMANCE
KINDNESS
KNOWLEDGE
SKRATCH LABS
page 15

SKRATCH
LABS
PRODUCTS
EXERCISE HYDRATION MIX
LEMONS AND LIMES
ORANGES
RASPBERRIES
PINEAPPLES
(AVAILABLE IN 1 LB. PACKAGES OR
SINGLE SERVE STICKS)
EVERYDAY HYDRATION MIX
LEMONS AND LIMES
(AVAILABLE IN 1 LB. PACKAGES OR
SINGLE SERVE STICKS)
OTHER PRODUCTS
WE ARE IN DEVELOPMENT
TO ADD OTHER PRODUCTS
TO OUR LINE IN LATE 2012:
HYPER HYDRATION FORMULAS
ELECTROLYTE ONLY FORMULAS
PREPARED FOODS
PREPARED FOOD KITS
SKRATCH LABS
page 19

SINGLE STICKS
OUR BEST SELLERS
NOW AVAILABLE:
LEMONS AND LIMES EXERCISE
RASPBERRIES EXERCISE
ORANGES EXERCISE
PINEAPPLES EXERCISE
LEMONS AND LIMES EVERYDAY
SKRATCH LABS
page 23

SKRATCH
LABS
COOK
BOOKS
THE FEED ZONE COOKBOOK
PUBLISHED FALL 2011
BIJU THOMAS & ALLEN LIM
The Feed Zone Cookbook is a no-fuss guide to preparing good food that will
change the way endurance athletes eat. With refreshingly simple ingredients
that measure up to the demands of training and racing, Biju’s recipes are
easy to follow and big on flavor. His tantalizing mix of salty, sweet, and savory
satisfies an athlete’s cravings and prepares the body for top performance.
PORTABLE FOOD FOR ATHLETES
COMING FALL 2012
SKRATCH LABS
page 25

SKRATCH
LABS
CONTACTS
SALES
AARON FOSTER
AARON@SKRATCHLABS.COM
303-261-8055
MARKETING/PR
STACEY KRAMER
STACEY@SKRATCHLABS.COM
303-717-5875
FOR MORE INFO
@SKRATCHLABS
FACEBOOK: SKRATCH LABS
BLOG: SKRATCHLABS.COM
SKRATCH LABS LLC
1904 PEARL STREET
BOULDER, CO 80302
303-261-8055
SKRATCH LABS
page 27