cig'art 24

80
PASSIONS
Mille Miglia
An exceptional anniversary
Chopard has sponsored the legendary race
for 20 years
A solid partnership
It was in 19988 that Chopard presented the
first Mille Miglia chronograph. The Scheufele
family, owners of the famous brand of
watchmakers and jewellers in Geneva have
personally participated for 20 years in the
legendary 1000-mile race that takes drivers
from Brescia to Rome and back. Karl-Friedrich
Scheufele, co-chairman of Chopard and avid
car collector is convinced that those who love
beautiful cars also have a penchant for
sophisticated watches which, gave him the
idea of developing a Mille Miglia chronograph.
The Mille Miglia watch had to have a sporty
feel as well as an extreme precision movement
worthy of a stopwatch during a race.
Since 1988, serious collectors wait each year
for the presentation of the latest Mille Miglia
chronograph. Each model surprises and
delights with its innovative design, unequalled
technical functions and the materials used in
its production.
A prestigious history
Created in 1927 this race dubbed “the greatest
race in the world” by Enzo Ferrari, from the
off attracted the best sports cars and the best
racing drivers in the world. The Second World
War halted the event for several years and then
there was the accident involving Alfonso de

Portago that brutally stopped the race in 1957.
It was born again in 1977 allowing
participation to vehicles built between 1927
and 1957; a superb race for a unique itinerary.
Mille Miglia the legend had returned!
The 2008 collection
Characteristic, seductive, with a generous
shape and resolutely dynamic look, the new
Mille Miglia GT XL Chrono will delight all fans
of sporty mechanisms. This new speed
machine with mechanic chronograph
movement certified as a chronometer (COSC)
is a watch with resolutely sporty lines with
integrated rectangular buttons and a
tachymeter window. Available in steel with a
natural black rubber strap taking up the motif
of the 1960’s Dunlop racing tyres, or in pink
gold with a crocodile bracelet, this vintage
Mille Miglia 2008 is available in a limited
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edition of 2008 pieces in steel and 500 in pink
gold.
The Mille Miglia GT XL Chrono Speed Black
with its black casing, black dial and black
hands highlighted in Superluminova for
perfect nighttime visibility is impressive.
The Mille Miglia GT XL GMT combines the
latest mechanism with a racy look. The watch
is water-resistant to 100 metres and is available
in steel or pink gold.
A famous race for vintage cars, a solid and
long-lasting partnership with Chopard.
www.chopard.com
Michel Bloch
Guilhem Joailliers
19, place Longemalle
1204 Geneva
Tel.: +41 (0) 22 311 21 01
www.guilhem-geneve.com

84
PASSIONS
Hublot Polo Gold Cup
Gstaad 2008
Hublot is the new sponsor for the third
Gstaad polo tournament one of the most
important competitions in Switzerland that
will take place between the 14th and 17th of
August.
An appropriate choice because the Polo Gold
Cup in Gstaad is very popular, pulling in the
crowds and attracting motivated partners.
Hublot watches know the polo world well
having already sponsored the Buenos Aires
cup last March. During the Argentine event,
Hublot presented the “Big Bang” a special
edition limited to 250 pieces and bearing the
logo of the Polo Club Gstaad. Hublot have
chosen Miguel Novillo Astrada (handicap of
10), as the brand’s ambassador and he will be
present at the Gstaad meeting.
The three other team sponsors this year are
Land Rover, Gstaad Palace and El Mirasol.
The four teams
The level of the tournament will be fixed at a
total combined handicap of 18, placing it at
high goal standard, the highest level of the
Swiss summer tournaments.
The four team patrons this year will be Fabien
Picter (Swiss, residing in London), Thomas
Rinderknecht from Zurich, Franck Dubarry
(French but living in Buenos Aires, St Tropez
and Miami) and Robert Kofler from Austria.
These patrons will make up their teams of the
best Argentine players in order to reach the
combined handicap of 18 per team.
The Hublot Polo Gold Cup and the World
Polo Tour
The players who participate in the Gstaad
tournament will, according to their performance
be awarded points counting towards
their international handicap rating in the
World Polo Tour, thus ensuring the presence
of the best Argentine players on the polo fields
of Gstaad.
Hublot Polo Gold Cup Gstaad
International Tournament 14th-17th August 2008.
www.pologstaad.ch
Claude Marpaud

86
PASSIONS
Women I love you
Hazeline Van Swaay
Sensitive Passions
Hazeline Van Swaay, company director and
remarkable businesswoman, created the St-
Prex festival. From 22nd to 30th of August
2008, the medieval village of Saint-Prex will
host the 2008 edition; classical music, song
and dance.
Hazeline came up with a unique idea in a
picturesque setting
Hazeline Van Swaay, creator of the St-Prex
Festival believes in following her star, with her
edgy passion she has gained the support of
international artists. Today this is an unmissable
summer event, her vocation? To
create something complete in the spirit of
sharing and exchanges
The St-Prex Festival is unique and taking flight;
artists of international renown include one of
the best cellists in Europe, Gautier Capuçon
feel the wind beneath their wings.
Support of international artists
“My father introduced me to music at a very
young age, when I lost him I wanted to share
his legacy by creating the festival, it has really
revealed the radiance of the magnificent
village of Saint-Prex. The festival today is even
better than I could have imagined and in a way
I feel it connects me to my father” confides
Hazeline Van Swaay, company director and
brilliant businesswoman.
An amazing programme
“The enthusiasm and spontaneity with which
the artists respond, the marvellous welcome
from the public fills me with a passion to carry
on” says Hazeline Van Swaay organiser of the
St-Prex Festival
Anne-Marie Philippe

88
PASSIONS
Women I love you
Elisabeth Signoroni
A woman of taste and passion
“I go all the way…”
By her own admission, Elisabeth Signoroni is
passionate and creative. Bright and vibrant
with smiling eyes, nothing seems to stop her;
she succeeds against all the odds. “I go all the
way, I never give up. I can be too much of a
perfectionist and I have even started a project
again to do it better! Even on holiday my brain
is in overdrive, I start imagining how I would
redecorate the place I am staying in.. “If I don’t
create I die!”
From a very young age, Elisabeth enjoyed
decorating tables; the taste for decoration “the
art of good living” has always been a part of
her life, of her world.
Elisabeth Signoroni decorates hotels
A hotelier licence under her belt, the young
woman enjoys decorating hotels, she is active
all over Switzerland; Verbier, Crans-Montana,
Zurich and the Geneva region, with her artistic
and emotional approach to her metier she has
quickly become popular and well-known in
hotel circles.
Elisabeth Signoroni was also the creator of Les
Terres Cuites de Provence shops in Switzerland
and France, specialising in lighting and table
art, this project has lasted 15 years.
Comme à la Maison - a unique concept
In 2001, she launched her boutique show room
concept « Comme à la Maison » in Lausanne
and like à la maison (at home) it contains a
little bit of our soul, taking care to embellish a
little.
Showroom « Comme à la Maison »
Rue du Simplon, 1
1006 LAUSANNE
Tel. +41 (0) 21 601 46 60
Anne-Marie Philippe

90
PASSIONS ART DE VIVRE
Laurent-Perrier Bubbles
Titre
Sous Champagne titre at the Domaine Impérial in Gland
On the 2nd July 2008 at the sumptuous
Domaine Impérial golf course in Gland, club
president Roland Jakober welcomes Bertrand
De Fleurian General Manager of the celebrated
champagne Laurent-Perrier as well as invited
restaurateurs and journalists for an individual
Stableford 18-hole competition.
A radiant sunny day enhanced the light
euphoric bubbles of an extraordinary
champagne; at the 10th hole the participants
enjoyed a very welcome imperial break
accompanied by refreshing flutes of
champagne.
Dominique Gauthier chef at the Hotel Beau-
Rivage in Geneva was the lucky winner whose
name was engraved for posterity on the
traditional Laurent-Perrier bowl.
A succulent dinner accompanied by the best
champagnes from Laurent-Perrier followed in
a warm and melodious atmosphere, thanks to
the jazzy rhythms provided by the talented
feminine quintet “Moonlight Serenade”
www.laurent-perrier.com
Chantal-Anne Jacot