Gravitas digital and design portfolio - Gravitas London

February 2012
Gravitas digital and design portfolio

A NICE BREATH OF FRESH AIR
The Gravitas approach is refreshingly simple.
Experienced creatives, account people and digital experts,
but not at West End prices.
Large agency experience - but no eye watering large agency
bills.
Attention to detail. We probably spend more time than we
should making sure everything works properly. And being a
tad old school, we can all spell.
Plain speaking, clear thinking and a down to earth
methodology.
And jolly nice people to work with.

We are prepared to put our money where our mouths are.
We show how much we charge and we’re transparent too.
The examples later on all show associated budgets.
You want to get in touch and hear more?
Contact george@gravitaslondon.com or call 020 8783 9660.

SO WHO DO WE WORK WITH?
International brands to niche markets.
Established companies that want a rethink on their
marketing.
Start ups that want help from the word go (or even before
they press the start button).
Clients a mixture of local companies, Europe and USA.

HOW DO WE GO ABOUT IT?
We can build a brand right from the start (including
naming and logo design) and help set the style for all
communications.
Or we can work within existing style guidelines.
Whichever way you want to play it, we can fit in seamlessly.
Did we say you’ll find us nice to work with?
Some of our clients have been with us for years, so that must
mean something.

CLIENTS
SORCE
CLIENT EXPERIENCE

ONLINE
Digital marketing strategies
Website design and integration
Content management systems
Search engine optimisation
Data and analytics
Presentations and animation
Email build and broadcast
Games and viral campaigns
OFFLINE
Branding
Brand guidelines
Design

PRINT
Brand creation
Collateral
Print management
3D CGI
ADVERTISING
Print campaigns
B2B & B2C
Strategic thinking

websites and microsites

saga photobooks
project:
Branding and launch
method:
A brand new site and product
for Saga customers. The site
features all the info on the
app, how to use it and how to
order products from not just
photobooks but also prints,
tableware - even personalised
mugs.
budget for website and pdfs:
£6.0K

integrasco
project:
website redesign
method:
A jQuery slideshow details
the services that this leading
social media comment tracking
company offers, while the rest
of the site is a repository for
news and comment all editable
through a simple to use CMS.
budget for website:
£8.5K

digital media network
project:
website design
method:
Designed on a Wordpress
template this jobs site is easily
updatable by the client.
budget for website:
£5K

amethyst risk
project:
web design and build
method:
The original website was a
mishmash of out of date info
and even more out of date
graphics. We were asked to
rewrite the entire site and
add extra features such as a
blog and news section. This
also included the content
management system so that the
client could keep it up to date
after delivery.
budget for website:
£5.5K

sony uk
project:
intranet design and launch
method:
Design of training intranet in
Sharepoint, with modules and
bespoke carousel, all to reflect
the consumer site’s look and
feel.
Have you ever tried to make
Sharepoint look “designed”?
The good news is that by some
cunning tweaking and digital
skullduggery, you can make
Sharepoint look a lot better than
it does out of the box!
budget for intranet:
£12.2K

valet purchase
project:
branding and design of
eCommerce website
method:
Launch brand through a CMS
based site offering specialised
discounts and purchase of every
car model and type across
the USA. That’s a lot of
models. Does importing
nearly 10Gb of images and
database management sound
complicated? Ask Nick, our
resident database developer
now the headache pills have
taken effect...
budget for website:
£5.5K

UK Evaluation Society
project:
web design and build
method:
Redesign of site with content
management system, email
updates and forum. The
site is the main method of
communication for all UK
evaluation members.
budget for website:
£7K

skoolpix
project:
web design and build
method:
Design of site with CMS and
shopping cart, plus launch
email campaign. Skoolpix does
pretty much what you’d expect
it to, a very relaxed and informal
take on the traditional school
photo. Parents can order their
pictures printed onto mugs,
keyrings, etched glass and
even bags and cushions. The
shopping cart variations were
the biggest part of the site
but altogether it was up and
running in a short period of
time.
budget for website and emails
£6K

email campaigns + virals

cognizant
project:
email campaigns
method:
A series of personalised emails
lead to one of three specific
landing pages inviting the
recipient to attend a seminar,
each concentrating on a
different aspect of Cognizant’s
vertical sectors
budget for campaign:
£4.5K

pitney bowes
project:
christmas viral game
method:
Launched Christmas 2011 this
timely bit of fun invites you to
zap the Fat Cats bonuses while
catching the falling Good Cats
- naturally your score can be
Tweeted or shared on Facebook
too!
budget for campaign:
£18K

print + collateral

2wenty8
SLINKYDIP
wenty
wenty
style/ Gold Bandeau
description/
A padded and moulded underwired
bandeau style bikini in black with gold
detailing, gives amazing support and
looks stunning. Adjustable straps and
boy shorts make this piece practical,
comfortable and sexy.
features/
n Fully adjustable straps
n Fully machine washable
n Optional boyshorts or high leg briefs
n Underwired
n Soft moulded cup for extra support
sizes/
bra DD E F FF G H
28 l l l l l l
30 l l l l l l
32 l l l l l l
34 l l l l l l
36 l l l l l l
Bottoms are available separately in sizes Small, Medium and Large
contact us/
MissFit UK | Lancaster Leisure Park
Wyresdale Road | Lancaster LA1 3LA
e: info@missfituk.com
t: 01524 752901
2wenty8 style/
SLINKYDIP style/
Loren Claret
description/
A beautiful smooth moulded satin underwired cup with light padding, gives
a stunning uplifted shape to any cleavage. This sumptuous silky claret
piece embroidered in black lace, is perfect
for boudoir, special occasions and nights
out to make you feel extra special, but still
practical enough for daytime wear.
features/
n Three hook fastenings
n Fully adjustable straps
n Machine washable
n Underwired
n Soft material for a non-scratchy feel
sizes/
bra DD E F FF G GG H
28 l l l l l l l
30 l l l l l l l
32 l l l l l l l
Matching claret satin knickers and thongs
also available in sizes Small (8 - 10) and
Medium (10 - 12)
contact us/
MissFit UK | Lancaster Leisure Park
Wyresdale Road | Lancaster LA1 3LA
e: info@missfituk.com
t: 01524 752901
wenty
wenty
Red Bandeau
description/
features/
A padded and moulded underwired bandeau style bikini in hot red and
black, gives amazing support and looks stunning. Adjustable straps and
boy shorts make this piece practical,
comfortable and sexy.
n Fully adjustable straps
n Fully machine washable
n Optional boyshorts or high leg briefs
n Underwired
n Soft moulded cup for extra support
sizes/
bra DD E F FF G H
28 l l l l l l
30 l l l l l l
32 l l l l l l
34 l l l l l l
36 l l l l l l
Bottoms are available separately in sizes Small, Medium and Large
contact us/
MissFit UK | Lancaster Leisure Park
Wyresdale Road | Lancaster LA1 3LA
e: info@missfituk.com
t: 01524 752901
missfit
project:
design of product sheets
method:
PDFs working to a grid
format for ease of updating,
certainly helped by some good
photography.
budget for product sheets:
£1.5K + print

information
assurance
Leadership in thought and action
identify, understand, reduce and
manage risk
www.amethystrisk.com
What is Information Assurance?
Information Assurance (IA) is the confidence that information systems will protect
the information they carry and will function as they need to, when they need
to, under the control of legitimate users. Information is a critical asset to any
organisation or individual, as such it should be safeguarded.
From the Information Security and Assurance (IS&A) unit, UK Government Cabinet Office
For the Public Sector
The flexibility to meet your requirements
Amethyst’s data recovery services are available for large volume, long-term
service level agreements and for one-off single device analysis. Our team
is on hand to discuss your specific requirements and to explain the options
relevant to your needs.
We have a focus on accreditation and the many support activities
associated with it. Our unique experience and approach allows us
to take ownership of the through-life accreditation process. We are
expert in scoping accreditation activities and defining the wide range
of evidence often required to support accreditation decision making.
Many of our consultants are approved under the CESG Listed Adviser
Scheme (CLAS). Our partners also provide a full range of services under
the CESG CHECK scheme.
Amethyst’s consultants have provided technical and hands-on
operational support services in Computer Network Defence (CND)
and the MoD Joint Security Coordination Centre as well as audit
monitoring for major network infrastructures.
Our consultants regularly provide knowledge transfer during their
assignments. In a recent MOD project our consultant worked closely
with the acting Security Assurance Coordinator (SAC), to ensure he
gained valuable knowledge and experience of IA policy and processes.
All Amethyst’s consultants have government security clearances to
access data at least up to Secret, with a number cleared up to Top
Secret.
Amethyst’s data recovery services
We offer a wide range of expert data recovery services from the
extraction of data to evidential standards for use in civil or criminal
prosecutions, right through to the recovery of important data from
failed or damaged devices.
At Amethyst we perform data recovery to an evidential standard on a
wide range of electronic devices using leading forensic products.
The consultants on our forensics team are all fully certified in the use of
the forensic equipment employed. They all have security clearance and
are experts in handling sensitive and protectively marked material.
Amethyst has a team permanently engaged on-site with a high profile
UK police force, providing critical data recovery services that support
major criminal investigations. Such services are fully compliant with the
ACPO guidelines relating to computer-based electronic evidence.
For the Private Sector
We have a breadth of experience in preparing security policies,
security-operating procedures, identification of IT security evaluation
requirements and security risk analysis for a wide range of clients.
Amethyst’s reputation as leaders
Amethyst helps businesses achieve their information assurance goals in IA is based on our core
through many routes.
principles of independence, trust,
These include:
quality and value for money. Our
aim is to be the foremost provider
of professional security services.
Security Management Systems) and BS25999 (Business Continuity
We offer leadership in both
Management)
thought and action.
As information security specialists,
related US and European initiatives
Amethyst operates in both the
government and commercial
sectors.
We offer a range of information
risk management services to
identify, understand, reduce and
manage risk.
n Compliance with or certification in ISO/IEC 27001 (Information
n Identification and protection of critical information assets
n Security of the supply chain in accordance with ISO28000 and
n Training and awareness
n PCI (Payment Card Industry Data Security Standard)
Amethyst can perform data recovery on a range of electronic devices.
These include:
Data Storage Devices
n Computer Drives
n Memory Cards
n Memory Sticks
Mobile Devices
n Mobile Telephone Handsets
n SIM Cards
n Smartphones
Other Devices
n Digital Cameras
n Personal Data Assistants
n Satellite Navigation Devices
Amethyst’s reputation as leaders
in data recovery is based on our
core principles of independence,
trust, quality and value for money.
Our aim is to be the foremost
provider of professional security
services. We offer leadership in
both thought and action.
As information security specialists,
Amethyst operates in both the
government and commercial
sectors.
We offer a range of information
risk management services to
identify, understand, reduce and
manage risk.
www.amethystrisk.com
www.amethystrisk.com
amethyst
project:
design of product sheets
method:
Design and print of collateral
following on from the style set
up for the website.
budget for 3 brochures inc
copywriting and pictures:
£3.5K + print

6
winter 2010
key theme
Evaluation, economic
development and changing
institutional structures
n enhance development and application of skills
relevant to employment
n contribute to sustainable development.
In order to bring about this change in the English
regions, the eight RDAs, plus the London Development
Agency, had a significant budget, totalling over two billion
introduction
pounds in the financial year to March 2010. An enormous
wE havE EnTEREd a TiME of significant change in variety of projects and programmes has been delivered,
the public sector. This is particularly the case at a regional from supporting entrepreneurs, to remaking city centres,
level, where institutional structures are undergoing a major to dealing with the economic consequences of unexpected
reordering. This reordering includes the abolition of Regional events such as the foot-and-mouth outbreak in 2001 and
Development Agencies (RDAs).
the 2007 floods.
This article considers the implications of this change Guidance issued by central government
for evaluation in the regions, specifically with respect to the
RDAs. We summarise the history of evaluation at RDAs and
consider the consequences of the loss of evaluation capacity
in the regions. This period of restructuring presents us with
opportunities for applying good practice and learning in the
new organisations that emerge; but we also face risks of
learning being lost as RDAs close and people move on.
Rdas and evaluation 1999–2009
RDAs were established by the Regional Development
Agency Act of 1998. Their purpose was to:
n further economic development and regeneration
n promote business efficiency, investment and
competitiveness
n promote employment
1 early on in
the lifetime of RDAs made it clear that RDAs were expected
to evaluate their projects and programmes. The guidance,
however, was unspecific about the government’s expectations
of RDA evaluation. A far more comprehensive view, tailored
to the context of RDAs, was set out in the 2006 ‘Impact
Evaluation Framework’ (IEF) 2 ISSN 1743-954X
, which emphasised the need
for:
n planning and resourcing evaluation
n a clear ‘programme theory’ at the heart of the
evaluation
n assessing the additionality of economic impacts
n going beyond quantitative outputs and looking at
‘Strategic Added Value’ achieved by investments
n considering environmental impacts of projects and
programmes.
Key theme:
Evaluating Impact in
the Current Crisis
spring 2010
The publication of the IEF undoubtedly raised the profile
of evaluation within RDAs. It also highlighted some of the
methodological challenges involved in effective evaluation in
the complex context of regional economies.
In late 2007, PricewaterhouseCoopers (PwC) was
commissioned by central government to undertake a meta
evaluation to assess the economic impact of the RDAs. This
impact assessment drew on evaluations commissioned by
individual RDAs – resulting in a marked increase in evaluation
activity by RDAs in order to meet PwC’s requirements for
evidence (for any one RDA to submit acceptable evidence, it
needed to demonstrate that activity covered by 60 percent
of spend in a specified period had been externally evaluated
to the required standard). The PwC report focussed on
economic impacts, so their assessment of the quality of
evaluations submitted as evidence was largely based on the
ability of the evaluations to establish robust Gross Value
Added Impact figures rather than other aspects of the IEF.
exploring regional networks
Only connect? Building bridges,
networking for the future.
their evaluation capacity:
n all Rdas had developed evaluation strategies
and evaluation was firmly embedded in their project
management processes. Evaluation capacity was a key
part of the National Audit Office RDA performance
reviews of 2009/10. 5
n Evaluation practitioners from across the RDA
network met regularly to share good practice.
n The office of Project and Programme advice
and Training (OffPAT) had developed a central e-library
for member organisations to share evaluation reports.
Many RDAs also published reports through either RDA
websites or other regional networks such as Regional
Observatories. 6
n Evidence from evaluations was seen as a central
component in the development of integrated strategies
for each region.
The report was published in 20093 and showed that RDAs
were having a substantial positive net economic impact on
regional economies.
The experience of gathering evidence for the PwC
report drew attention once again to the practical difficulties
involved in carrying out robust economic impact evaluations
of a complex mix of initiatives delivering diverse outcomes
over different time spans. This resulted in further guidance
being issued to supplement the IEF. 4
2010 The times they are a-changing
ISSN 1743-954X
The coalition government is committed to abolishing
RDAs by March 2012. It is anticipated that some of their
functions will be taken on by Local Enterprise Partnerships
(LEPs). However, at this stage, what LEPs will look like in
practice and how their functions will be funded and delivered
remains unclear. Other functions will be nationally led; in
some regions, a debate is ongoing on whether any functions
should be retained at either a regional or cross-LEP level.
At the beginning of 2010, it was clear that RDAs and The Department for Business Innovation and Skills has
their partners had made great strides forward in developing stated in its evaluation strategy that evaluation will remain
Key theme:
Challenges, opportunities and
innovation in evaluation practice
winter 2010
7
spring 2011
ISSN 1743-954X
Key theme:
Exploring regional
networks
winter 2010
ukes
project:
newsletters and printed
collateral
method:
Design and print of newsletters
and programmes. These are a
couple of examples of typical
projects.
typical budget for 16pp
newsletter:
£950 + print
typical budget for 8pp
programme:
£650 + print

Table 7: Primary (Single) Factors for Admission
Informal Informal care breakdown: Numbers numbers
Carer not coping
– both
Carer not coping
– physical
Psycho-social vulnerability: numbers
Psycho-social vulnerability: Numbers
At risk of abuse or
neglect by others
At risk of
harming others
Carer
hospitalised
Carer not coping
– psychological
Does not feel safe
(excluding fear of falling)
At risk of self-harm
Social isolation
7
4
7
Carer died
6
9
3
4
16
1
2
22
17
23
Housing needs
Own home unsuitable for needs: 3
1.2%
0.8%
Carer unable to
provide level of care
Carer ill health
Admitted to be with spouse/partner: 2
At risk of
self-neglect
Mobility needs
Reduced mobility: 34
13.6%
Falls risk
At risk of falls: 30
12%
Cognitive/behavioural needs: numbers
Cognitive/behavioural needs: Numbers
Increase in
behavioural
problems
Increase in
wandering
Breathlessness
Needs nursing
interventions
4
2
Nursing/medical needs: Numbers
6
8
15
Nursing/medical needs: numbers
Unknown
Number: 30 (4%)
15
Summary
Total number of
individuals surveyed: 250
At risk – reduced
hazard awareness
Terminally ill
pssru
project:
Infographics
method:
Selection of charts and graphics
to illustrate the findings of a
report into care homes in Kent
budget:
£1K

How are you performing
on the key social media
platforms?
Would you value
immediate consumer
feedback about your new
product/campaign launches?
Factsheet: What’s Buzzin’ from Integrasco
Factsheet: Launch Tracking from Integrasco
Are you deriving
actionable insights from
your customer data?
NEW!
Do you really know
what people think about
your brand?
How well would
you perform in a crisis?
Factsheet: Brand / Product Tracking from Integrasco
Factsheet: Reputation & Crisis Management from Integrasco
Factsheet: VOC from Integrasco
Is social a key part of
your customer service offering?
Voice
of the
Customer
Factsheet: Customer Service from Integrasco
integrasco
project:
factsheets
method:
Continue the design set up on
the website across a range of
factsheets.
budget:
£1.2K

“
WE DON’T EAT,
SLEEP AND DRINK
MEETINGZONE
EVERY SECOND
OF THE WORKING DAY.
BUT WE’RE GETTING
THERE.
”
STEFFI ESCHENBURG
Customer Service Team Leader
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commolore velenim iurem quisi
endipsustrud magna feugiam, cortisl
dignibh ex eu feum dip euismodit vel
etuerci blan ut la feuguerat.
Equat, susci eu facipsummy nit utat in et
vulluptat, susto euisit.
Hortio od et nosto do eum zzril utat utat
nissit inibh erosto od duis niam nit adio
acilis auguercing eniametue magnit autat
velis nit, veriureros.
Meeting more than your needs.
THAT
EXTRA MILE?
PROMISED
BY SO MANY.
DELIVERED BY
SO FEW.
Get in touch to find out more:
0800 015 5510
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feugiam, cortisl dignibh ex eu feum dip
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Hortio od et nosto do eum zzril utat utat
nissit inibh erosto od duis niam nit adio acilis
auguercing eniametue magnit autat velis
nit, veriureros.
Meeting
Zone
1m
We go the extra mile for you
Gue feugiamet lutpatio delisi blaoreet ex
essis nim nit aliquat, vullandre commolore
velenim iurem quisi endipsustrud magna
feugiam, cortisl dignibh ex eu feum dip
euismodit vel etuerci blan ut la feuguerat.
Equat, susci eu facipsummy nit utat in et
vulluptat, susto euisit.
Hortio od et nosto do eum zzril utat utat
nissit inibh erosto od duis niam nit adio
acilis auguercing eniametue magnit autat
velis nit, veriureros.
GROUND
BREAKING
TECHNOLOGY.
BUT PLAIN
OLD-FASHIONED
CUSTOMER
SERVICE.
Meeting more than your needs.
meeting zone
project:
specialist press advertising
method:
Designs for ads showcasing
what makes MeetingZone
different from the competition.
budget:
£3K

anding

f e e s 2 0 1 1
1 January 2011
Career development coaching per hour
Discounted
Full price rate private
corporate clients
With Jo Ouston £ 250.00 £ 100.00
Courses
Developing Personal Presence (6 days) £ 2,100.00 £ 1,050.00
Influencing with Integrity (2 days) £ 800.00 £ 400.00
Increasing Your Personal Impact (1 day) £ 400.00 £ 200.00
Management Skills (2 days) £ 800.00 £ 400.00
Gaining Buy-in (2 days) £ 800.00 £ 400.00
Working Creatively Together (2 days) £ 800.00 £ 400.00
Collaboration Skills (1 day) £ 400.00 £ 200.00
Presentation Skills (1 day) £ 400.00 £ 200.00
Mentoring
Individual mentoring Rates on application
Specialist Skills Coaching
Coaching sessions (per hour) £ 300.00 £ 150.00
In our training rooms in Pimlico
Fees
• All fees and expenses are subject to VAT at the rate in force on date of invoicing
and are payable on receipt of invoice.
• All course fees are payable in advance.
Cancellation policy
We regret that we cannot refund fees for any courses or parts of courses cancelled by participants
unless notified to this office at least 14 days before the first day of the course. Because our courses
run as small groups of 8-10 people, it is not feasible to change bookings at short notice. In certain
circumstances transfers to different dates may be possible at our discretion. Our cancellation terms -
for cancellation or re-arrangement - apply as follows:
• More than six weeks notice no fee
• Six weeks to one month notice 25%
• One month to two weeks notice 50%
• Less than two weeks notice 100%
Copyright Jo Ouston & Co 2011
Fees 2011gf2.doc19 April 2011
jo & co
project:
collateral
method:
Redesign logo and then all
collateral including brochure,
newsletter, website headers
and price lists.
budget:
£2.8K

a selection of
commissioned logos

a selection of
commissioned logos

interactive pdfs

how to deliver a
successful intranet
12-13 April 2011 | Central London
17-18 May 2011 | Manchester
22-23 June 2011 | Central London
how to deliver a
successful intranet
Workshop presenter
Martyn Green is Head of Intranet Strategy
Deployment for SORCE, a specialist intranet, extranet
and portal supplier.
He has personally been involved in the deployment
of hundreds of intranets both in the UK and
internationally.
His experience has taken him across the world,
working with companies such as Thomas Cook,
EDF Energy, Tullow Oil and Manchester United
Football Club.
Duration: 2 days
Level: Foundation
Prices: £795 exc. VAT
Delivering an intranet to your organisation
can be a daunting task.
Whether it’s used to improve
communication, foster communities or
to deliver a self service environment,
understanding and identifying stakeholder
requirements is crucial.
This course will help you translate these
requirements into a plan for your intranet.
We will show you tools and techniques to
capture information from your stakeholders,
identify your requirements and then
understand how these can be used to create
a successful intranet for your business.
SORCE
<
>
SORCE
<
>
how to deliver a
successful intranet
Booking form
Course date
First name
Surname
Job Title
Company
Address
Town
Post Code
Email
Telephone
Is a Purchase Order required
Purchase Order Reference
Comments
Yes No
Terms and conditions
Your company will be invoiced for the course payment. Full payment must be received prior to commencement of the
course. SORCE reserves the right to reject any booking at any time prior to the event without explanation.
SORCE
A multi award winning
business, SORCE has been
planning, supplying and
delivering Intranets, extranets
and portals spanning 14 years.
From big business to SMEs
we’ve delivered over 170
solutions, with more than
500,000 users world wide,
with customers like Thomas
Cook, Manchester United, the
NHS and many more.
Tel 01635 55177
Fax 01635 55177
email info@sorce.co.uk
Web www.sorce.co.uk
SORCE
The Pavillion
Newbury Business Park
London Road
Newbury
Berks RG14 2PZ
<
>
sorce
project:
interactive pdf
method:
Design of interactive pdfs and
microsite with booking form and
email alert.
budget:
£1.5K

gifford plc
project:
interactive pdf
method:
Design and animation of sales
presentation interactive pdf. On
rollover, further text is revealed
and thumbnail images pop up.
budget:
£2.5K

more?
blog and site: http://www.gravitaslondon.com
email: info@gravitaslondon.com
call: 020 8783 9660 or 07908 514 170