The MBL Brand Identity Design Standards - Marine Biological ...
The MBL Brand Identity Design Standards - Marine Biological ...
The MBL Brand Identity Design Standards - Marine Biological ...
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<strong>Design</strong> <strong>Standards</strong> Exit<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
<strong>The</strong> <strong>MBL</strong><br />
<strong>Brand</strong> <strong>Identity</strong> <strong>Design</strong> <strong>Standards</strong><br />
02.05.06<br />
Click Anywhere to Enter
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit<br />
1. Index<br />
2. Introduction<br />
3. Guidelines<br />
3.1 Signature<br />
3.2 Seal<br />
4. Stationery<br />
4.1 System<br />
4.2 Typing<br />
4.3.1 Letterhead - Basic<br />
4.3.2 Letterhead - Center<br />
4.3.3 Card<br />
4.3.4 Envelope<br />
5. Publications<br />
5.1 System<br />
5.2 Color Palette<br />
5.3 Typography<br />
5.4.1 Newsletter<br />
5.4.2a Tri-fold Brochure - Grid<br />
5.4.2b Tri-fold Brochure - Examples<br />
5.4.3a 5.5” x 8.5” - Grid<br />
5.4.3b 5.5” x 8.5” - Examples<br />
5.4.4a 8.5” x 11” - Grid<br />
5.4.4b 8.5” x 11” - Examples<br />
6. Resources<br />
1.<br />
6.1 Graphics
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit<br />
A new visual identity and branding system<br />
As the <strong>MBL</strong> advances strategically, we have adopted a new visual identity<br />
and branding program to reinforce brand awareness and support positive<br />
perceptions of the <strong>MBL</strong>. Key to this initiative is an integrated, coordinated<br />
and consistent system for identifying the <strong>MBL</strong> through our various forms of<br />
communications.<br />
<strong>The</strong> basic visual identity for the <strong>MBL</strong> is a typographic signature composed<br />
of three elements – a monogram (“<strong>MBL</strong>”) and a descriptor line (“<strong>Biological</strong><br />
Discovery in Woods Hole”), and a subscript line referencing the legacy (Founded<br />
in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory).<br />
<strong>The</strong> second primary component of the visual identity is the existing seal, used in<br />
a more contemporary way than previously. <strong>The</strong> seal is a unique, historic icon and<br />
conveys the proud legacy of the <strong>MBL</strong>.<br />
<strong>The</strong> branding system establishes standards, but it also permits flexibility and<br />
encourages imaginative applications within the context of the overall system.<br />
We are confident that our branding initiative and the communications program<br />
of which it is a part will strengthen the recognition of the <strong>MBL</strong> among our<br />
stakeholder groups, enhance our ability to recruit outstanding talent, and<br />
support philanthropy.<br />
We need the <strong>MBL</strong> community’s cooperation to make this initiative successful.<br />
If you have any questions about the standards described in this manual<br />
or suggestions for application of the <strong>MBL</strong> brand, please contact the<br />
Communications Office at 7423.<br />
Pamela Clapp Hinkle<br />
Director of Communications and Public Affairs<br />
Using this Manual<br />
2.<br />
<strong>The</strong> <strong>MBL</strong> brand identity manual has been<br />
developed as an interactive, electronic manual<br />
for use by anyone requiring information<br />
regarding the use and implementation of the<br />
<strong>MBL</strong> visual identity.<br />
<strong>The</strong> standards are arranged so one may<br />
navigate to a particular topic as required.<br />
Electronic reproducible artwork is provided for<br />
certain items described in this manual; in these<br />
cases, links are provided to access the artwork.<br />
If desired, the manual may be output as a<br />
printed document. <strong>The</strong> pages have been<br />
formatted for printing directly to standard<br />
8.5x11 paper, in landscape orientation.
<strong>The</strong> <strong>MBL</strong> Signature<br />
<strong>The</strong> visual device providing the foundation for<br />
the <strong>MBL</strong> visual identity / branding program is<br />
the <strong>MBL</strong> typographic signature. This consists of<br />
three component parts: the <strong>MBL</strong> typographic<br />
monogram, the descriptor line and the<br />
subscript. <strong>The</strong> most basic configuration for these<br />
components is shown here. <strong>The</strong> <strong>MBL</strong> type and<br />
descriptor line should always be used in the<br />
defined configuration and the subscript has<br />
several optional uses.<br />
<strong>The</strong> second primary component of the visual<br />
identity is the original <strong>MBL</strong> seal. This is<br />
intended to be used in a highly flexible way in<br />
conjunction with the typographic signature and<br />
is described on page 1.3<br />
<strong>The</strong> basic typographic signature components<br />
are distinctive graphic devices and should never<br />
be redrawn. Reproducible artwork in a variety<br />
of file formats is available and should always<br />
by employed. <strong>The</strong> subscript may be typeset and<br />
specifications are provided.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit<br />
Signature Seal<br />
Basic Signature<br />
<strong>The</strong> component parts of the<br />
<strong>MBL</strong> typographic signature<br />
are shown here. <strong>The</strong> area<br />
surrounding the <strong>MBL</strong> indicated<br />
by the “X” is a square and<br />
should define a space for the<br />
<strong>MBL</strong>. This space should not<br />
contain other graphics. It may<br />
be simply negative space, used<br />
as a color field or contain a<br />
portion of the original seal.<br />
<strong>The</strong>se options are demonstrated<br />
through these standards.<br />
Use<br />
<strong>The</strong> signature may be used in<br />
a field of color, contrasting to<br />
the background. Positioning is<br />
preferably in the upper left of<br />
a particular format. When used<br />
within a color field as shown,<br />
the Separator Rule should be<br />
eliminated.<br />
X<br />
X<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
<strong>The</strong> <strong>MBL</strong> typographic monogram Separator rule Subscript type Descriptor line<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
<strong>The</strong> subscript type line<br />
should be used with external<br />
communications and is optional<br />
on internal communications.<br />
<strong>The</strong> preferred positioning is flush<br />
with the top or bottom of the<br />
separator rule. Alternatively, the<br />
subscript may be at the bottom<br />
of a format, aligned with the<br />
Descriptor Line.<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Vertical Format – An alternative<br />
configuration has been provided<br />
for application to formats where<br />
horizontal space may be limited<br />
and does not permit use of the<br />
normal configuration. In these<br />
special cases, the subscript line<br />
is optional and may be used at<br />
the bottom of a format, aligned<br />
with the Descriptor Line.<br />
3.1<br />
<strong>MBL</strong> <strong>Biological</strong><br />
Discovery<br />
in Woods Hole
<strong>The</strong> <strong>MBL</strong> Seal<br />
<strong>The</strong> <strong>MBL</strong> seal is a unique, historic graphic<br />
device, that is well recognized. <strong>The</strong> new identity<br />
program uses this seal as an integral component<br />
of the system but in a contemporary, flexible<br />
and dynamic way. <strong>The</strong> seal should be used in all<br />
applications of the branding program with the<br />
exception of internal, low-quality reproduction<br />
items, such as business forms and materials<br />
intended for photocopy reproduction.<br />
Basic guidelines for use of the seal are:<br />
• <strong>The</strong> scale of the seal should be used large<br />
relative to the format.<br />
• <strong>The</strong> seal should always be “cropped” on at<br />
least one edge.<br />
• <strong>The</strong> seal should always be reproduced as a<br />
low contrast image. This is most easily<br />
achieved in print as a screen value.<br />
• <strong>The</strong>re is no set positioning for the seal, it<br />
should be considered a dynamic device and its<br />
varying usage contributes to the flexibility of<br />
the system.<br />
• <strong>The</strong> seal best functions when used in a direct<br />
graphic relationship with the basic signature.<br />
Examples of possible uses are shown here.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit<br />
Signature Seal<br />
<strong>The</strong> <strong>MBL</strong> Seal in its entirety Typical usage of the <strong>MBL</strong> Seal<br />
<strong>The</strong> <strong>MBL</strong> seal is shown here in<br />
examples of different usage.<br />
Top – shows the seal cropped<br />
into the square field that defines<br />
the <strong>MBL</strong> monogram.<br />
Center – shows the seal<br />
used in a horizontal cropping<br />
emphasizing the space<br />
surrounding the descriptor line.<br />
Note: In the top and center<br />
examples it is vital that the<br />
screen value of the seal be<br />
sufficiently light to ensure<br />
adequate readibility of the<br />
typographic monoram or<br />
descriptor line.<br />
Bottom – shows the seal in a<br />
color application used as part of<br />
the overall layout and cropped<br />
adjacent to the <strong>MBL</strong> signature<br />
area.<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
3.2
Stationery System<br />
Every item of visual communication produced<br />
by the <strong>MBL</strong> is a projection of our brand identity.<br />
<strong>The</strong> cohesion and consistency projected by these<br />
items helps convey the sense of excellence and<br />
professionalism that is characteristic of<br />
the <strong>MBL</strong>.<br />
<strong>The</strong> stationery is a vital component of this<br />
external brand building. Stationery formats have<br />
been developed to address a range of needs and<br />
situations. This system establishes a consistent<br />
presentation and is applicable to all users within<br />
the <strong>MBL</strong> community.<br />
Use standards are provided to guide the<br />
placement of a letter on a letterhead.<br />
See page 4.2.<br />
<strong>The</strong> following pages provide examples of the<br />
various types of letterheads and other stationery<br />
items available to members of the <strong>MBL</strong><br />
community. Reproducible artwork is available<br />
for all items. Orders for printed materials may<br />
be placed through the Procurement Office (ext.<br />
7449).<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 4.1<br />
System Typing Letterhead Card Envelope<br />
July 1, 2006<br />
John Smith, Ph.D.<br />
University of Anywhere<br />
1234 M Street<br />
Washington D.C., 20004<br />
Dear Dr. Smith:<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
p: 508.548.3705<br />
f: 508.457.1548<br />
www.<strong>MBL</strong>.edu<br />
This shows how a letter may appear on the new letterhead design. <strong>The</strong> position of the letter on the page is an<br />
integral component of the overall format. Our image and the impression we make through our various forms of<br />
communication directly influence how we are perceived. Stationery plays an important part in the establishment<br />
and communications of the brand identity for the <strong>MBL</strong>. <strong>The</strong> letter should use a left margin of one and one-half<br />
inches with the typing flush left. Paragraphs should be separated by a double space without an indent.<br />
This shows how a letter may appear on the new letterhead design. <strong>The</strong> position of the letter on the page is an<br />
integral component of the overall format. Our image and the impression we make through our various forms of<br />
communication directly influence how we are perceived. Stationery plays an important part in the establishment<br />
<strong>MBL</strong><br />
and communications of the brand identity for the <strong>MBL</strong>. 7 <strong>MBL</strong> <strong>The</strong> Street letter should use a left margin of one and one-half<br />
inches with the typing flush left. Paragraphs should be Woods separated Hole, by MA a 02543 double USA space without an indent.<br />
This shows how a letter may appear on the new letterhead design. <strong>The</strong> position of the letter on the page is an<br />
integral component of the overall format. Our image and the impression we make through our various forms of<br />
communication directly influence how we are perceived. Stationery plays an important part in the establishment<br />
and communications of the brand identity for the <strong>MBL</strong>. <strong>The</strong> letter should use a left margin of one and one-half<br />
inches with the typing flush left. Paragraphs should be separated by a double space without an indent.<br />
This shows how a letter may appear on the new letterhead design. <strong>The</strong> position of the letter on the page is an<br />
integral component of the overall format. Our image and the impression we make through our various forms of<br />
communication directly influence how we are perceived. Stationery plays an important part in the establishment<br />
and communications of the brand identity for the <strong>MBL</strong>. <strong>The</strong> letter should use a left margin of one and one-half<br />
inches with the typing flush left. Paragraphs should be separated by a double space without an indent.<br />
Yours truly,<br />
John Doe, Ph.D.<br />
Program Director<br />
JD:mrm<br />
Mary J. Jones, Ph.D.<br />
Research Associate<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
John Smith, Ph.D.<br />
University of Anywhere<br />
1234 M. Street<br />
Washington D.C. 20004<br />
p: 508.123.4567<br />
f: 508.765.4321<br />
e: mjones@<strong>MBL</strong>.edu<br />
www.<strong>MBL</strong>.edu
Typing<br />
<strong>The</strong> positioning of a letter on the letterhead is<br />
an integral part of the letterhead design. Typing<br />
guidelines shown here and are applicable to<br />
all versions of the <strong>MBL</strong> letterhead included in<br />
the system. <strong>The</strong> following basic use guidelines<br />
should be followed:<br />
• <strong>The</strong> left margin is 1 1/2” and always aligns<br />
with the separator rule between the <strong>MBL</strong><br />
typographic monogram and the descriptor<br />
line.<br />
• <strong>The</strong> right margin may vary between 1/2” and<br />
3/4” to accommodate letters of varying<br />
length or user’s preference. A short letter<br />
will appear more balanced with a wider right<br />
margin, while longer letters will make best<br />
use of space with a narrower margin. If<br />
a letter is too long to fit on a page with the<br />
narrower margin, a second sheet should be<br />
used. <strong>The</strong> left margin should never be altered<br />
to accommodate longer letters.<br />
• <strong>The</strong> date and address block should begin<br />
1 1/2” down from the top of the letterhead,<br />
and a minimum bottom margin of 3/4” should<br />
be allowed.<br />
• <strong>The</strong> same margins should be used for any<br />
additional pages required.<br />
• <strong>The</strong> preferred type font is Times Roman.<br />
• Note the subscript type line is positioned at<br />
the bottom of the sheet in alignment with the<br />
descriptor line.<br />
Example is shown at 60% actual size<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 4.2<br />
System Typing Letterhead Card Envelope<br />
1.5 in.<br />
.75 in.<br />
1.5 in.<br />
July 1, 2006<br />
John Smith, Ph.D.<br />
University of Anywhere<br />
1234 M Street<br />
Washington D.C., 20004<br />
Dear Dr. Smith:<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
p: 508.548.3705<br />
f: 508.457.1548<br />
www.<strong>MBL</strong>.edu<br />
This shows how a letter may appear on the new letterhead design. <strong>The</strong> position of the letter on the page is an<br />
integral component of the overall format. Our image and the impression we make through our various forms of<br />
communication directly influence how we are perceived. Stationery plays an important part in the establishment<br />
and communications of the brand identity for the <strong>MBL</strong>. <strong>The</strong> letter should use a left margin of one and one-half<br />
inches with the typing flush left. Paragraphs should be separated by a double space without an indent.<br />
This shows how a letter may appear on the new letterhead design. <strong>The</strong> position of the letter on the page is an<br />
integral component of the overall format. Our image and the impression we make through our various forms of<br />
communication directly influence how we are perceived. Stationery plays an important part in the establishment<br />
and communications of the brand identity for the <strong>MBL</strong>. <strong>The</strong> letter should use a left margin of one and one-half<br />
inches with the typing flush left. Paragraphs should be separated by a double space without an indent.<br />
This shows how a letter may appear on the new letterhead design. <strong>The</strong> position of the letter on the page is an<br />
integral component of the overall format. Our image and the impression we make through our various forms of<br />
communication directly influence how we are perceived. Stationery plays an important part in the establishment<br />
and communications of the brand identity for the <strong>MBL</strong>. <strong>The</strong> letter should use a left margin of one and one-half<br />
inches with the typing flush left. Paragraphs should be separated by a double space without an indent.<br />
This shows how a letter may appear on the new letterhead design. <strong>The</strong> position of the letter on the page is an<br />
integral component of the overall format. Our image and the impression we make through our various forms of<br />
communication directly influence how we are perceived. Stationery plays an important part in the establishment<br />
and communications of the brand identity for the <strong>MBL</strong>. <strong>The</strong> letter should use a left margin of one and one-half<br />
inches with the typing flush left. Paragraphs should be separated by a double space without an indent.<br />
Yours truly,<br />
John Doe, Ph.D.<br />
Program Director<br />
JD:mrm<br />
1/2 - 3/4 in.
Basic Letterhead<br />
<strong>The</strong> basic letterhead for correspondence from<br />
the <strong>MBL</strong> is shown here. This letterhead may be<br />
used by any individual or department within the<br />
<strong>MBL</strong> community.<br />
If desired, this letterhead may include<br />
the department or office name or may be<br />
personalized with an individual’s name and title,<br />
personal phone, fax and email address.<br />
Electronic Letterhead<br />
A version of the letterhead is available in<br />
MSWord for members of the <strong>MBL</strong> community to<br />
install on their personal computer. This version<br />
may be personalized and used for generating<br />
letters directly for desktop printing. This file<br />
is contained in the resources section of this<br />
manual.<br />
Specifications:<br />
Recommended paper stock:<br />
Strathmore writing, ultimate white, 24lb.<br />
Ink: PMS 322<br />
Typography: ITC Stone Serif, particular weight<br />
and font included in the electronic template.<br />
Example is shown at 75% actual size<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 4.3.1<br />
System Typing Letterhead Card Envelope<br />
Basic Center<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
p: 508.548.3705<br />
f: 508.457.1548<br />
www.<strong>MBL</strong>.edu<br />
Office of Communications and Public Affairs<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
Individual Name<br />
Full Title<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
p: 508.123.4567<br />
f: 508.234.5678<br />
www.<strong>MBL</strong>.edu<br />
p: 508.000.0000<br />
f: 508.000.0000<br />
e: individual@<strong>MBL</strong>.edu<br />
www.<strong>MBL</strong>.edu<br />
<strong>The</strong> basic <strong>MBL</strong> letterhead<br />
Departmental – this allows for<br />
the inclusion of an office or<br />
department name. This option<br />
is available for any department<br />
or office within the <strong>MBL</strong><br />
community.<br />
Personalized option – this<br />
allows for the identification of<br />
an individual’s name and full<br />
title. This option is available<br />
to any individual in an<br />
administrative, management or<br />
supervisory capacity within the<br />
<strong>MBL</strong> community.
Center Letterhead<br />
<strong>The</strong> various Centers at the <strong>MBL</strong> may use these<br />
letterhead formats.<br />
Specifications:<br />
Recommended paper stock:<br />
Strathmore writing, ultimate white, 24lb.<br />
Ink: PMS 322<br />
Typography: ITC Stone Serif, particular weight<br />
and font included in the electronic template.<br />
Example is shown at 75% actual size<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 4.3.2<br />
System Typing Letterhead Card Envelope<br />
Basic Center<br />
Josephine Bay Paul Center<br />
For Comparative Molecular Biology and Evolution<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
John H. Doe, Ph.D<br />
Senior Research Specialist<br />
<strong>The</strong> Ecosystems Center<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
p: 508.123.4567<br />
f: 508.234.5678<br />
www.<strong>MBL</strong>.edu<br />
p: 508.123.4567<br />
f: 508.234.4567<br />
e: jdoe@<strong>MBL</strong>.edu<br />
www.<strong>MBL</strong>.edu<br />
<strong>The</strong> letterhead format with a<br />
Center designation<br />
<strong>The</strong> Center letterhead format<br />
personalized with an individual’s<br />
name.
Business Cards<br />
Business cards have been standardized to<br />
compliment the stationery system.<br />
Provisions allow for an individual to include<br />
their name, full title, department and complete<br />
contact information.<br />
Specifications:<br />
Recommended paper stock:<br />
Strathmore writing, ultimate white,<br />
cover 88 pasted<br />
Ink: PMS 322<br />
Typography: ITC Stone Serif, particular weight<br />
and font included in the electronic template.<br />
Examples are shown at actual size<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 4.4<br />
System Typing Letterhead Card Envelope<br />
Mary J. Jones. Ph.D<br />
Senior Research Specialist, <strong>The</strong> Ecosystems Center<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543<br />
USA<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
p: 508.123.4567<br />
f: 508.234.5678<br />
e: mjones@<strong>MBL</strong>.edu<br />
www.<strong>MBL</strong>.edu<br />
A business card may contain<br />
an individual’s name,title,<br />
department, office or Center<br />
name.
Business Envelope<br />
A basic business envelope format is provided<br />
along with options for department, Center name<br />
and individual personalization.<br />
<strong>The</strong> placement of the typing block should<br />
follow the guidelines shown; left typing margin<br />
should be 1/2 width of envelope. Note that the<br />
envelope does not use the Subscript Line.<br />
Specifications:<br />
Recommended paper stock:<br />
Strathmore writing, commercial #10, ultimate<br />
white, 24lb.<br />
Ink: PMS 322<br />
Typography: ITC Stone Serif, particular weight<br />
and font included in the electronic template.<br />
Department, Office envelope format Center envelope format Personalized envelope format<br />
Example is shown at 75% actual size<br />
Office of Communications and Public Affairs<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543 USA<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 4.5<br />
System Typing Letterhead Card Envelope<br />
1/2 height of envelope<br />
Basic envelope format<br />
1/2 width of envelope<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543 USA<br />
<strong>The</strong> Ecosystems Center<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543 USA<br />
John Smith, Ph.D.<br />
University of Anywhere<br />
1234 M. Street<br />
Washington D.C. 20004<br />
John H. Doe, Ph.D<br />
Senior Research Specialist<br />
<strong>The</strong> Ecosystems Center<br />
<strong>MBL</strong><br />
7 <strong>MBL</strong> Street<br />
Woods Hole, MA 02543 USA
Publications System<br />
Printed materials directed toward our donors,<br />
community, general public and professional<br />
colleagues collectively project the image of<br />
the <strong>MBL</strong>. It is important, therefore, that they<br />
maintain a presentation consistent with our<br />
overall branding strategy.<br />
Communications should convey a cohesive<br />
image, whether they emanate from the<br />
Communications Office or other areas of the<br />
organization. <strong>The</strong> presentation style should<br />
project a consistent, unified, and, above all,<br />
professional look and feel.<br />
<strong>The</strong> objective of these publication standards<br />
is to establish guidelines and a framework<br />
for developing, designing and producing<br />
communications materials that project our<br />
image, yet allow a high degree of flexibility to<br />
respond to particular needs and production<br />
criteria.<br />
Cohesion throughout the publications system<br />
is achieved through a palette of graphic<br />
components. <strong>The</strong>se include the use of the<br />
<strong>MBL</strong> signature, typefonts, colors and formats<br />
that share a size system and a basic grid<br />
structure. By utilizing these elements, it is<br />
possible to achieve a high level of flexibility<br />
and individuality while reflecting an <strong>MBL</strong> -wide<br />
communications posture.<br />
<strong>The</strong> following pages of this section describe in<br />
detail these graphic components.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.1<br />
System Color Palette Typography Formats<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
You are invited to join<br />
<strong>The</strong> <strong>MBL</strong><br />
Associates<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Collective Bargaining<br />
Agreement<br />
Between <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
and<br />
SEIU Local 2020, AFL-CIO<br />
Massachusetts Health Care Workers Union<br />
April 1, 2003 - April 1, 2008<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
This Summer,<br />
step into the shoes of the scientists you cover<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Robert W. Pierce<br />
Visitors’<br />
Center<br />
100 Water Street<br />
Woods Hole, Massachusetts<br />
<strong>The</strong> <strong>MBL</strong> Science Journalism Program<br />
Scientific Report<br />
2005<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory
Color Palettes<br />
A palette of colors has been defined as a guide<br />
to color selection for <strong>MBL</strong> publications. <strong>The</strong>se<br />
colors will provide variety, flexibility, and an<br />
overall consistency to publication graphics.<br />
<strong>The</strong> colors are grouped into four hue palettes:<br />
Green, Teal, Blue and Contrasting colors. Each<br />
palette is divided into three value groups: Base,<br />
Muted and Dark.<br />
<strong>The</strong> color chart indicates the colors by their<br />
Pantone Matching System (PMS) number, along<br />
with a corresponding formula for four-color<br />
process printing (CMYK) and a formula for<br />
electronic reproduction (RGB).<br />
Screened values of the colors are permitted and<br />
can expand the color range considerably.<br />
It should be noted that the colors shown<br />
on this sheet are for general reference only.<br />
Always refer to current Pantone color guides for<br />
accurate color matches.<br />
In some cases, reproduction processes for<br />
certain specialized applications may have<br />
technical constraints on color options. Processes<br />
such as screen printing, embroidery, engraving,<br />
etc., will have limited palettes. In these cases,<br />
one should select as close a match as feasible<br />
within the particular reproduction process.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.2<br />
System Color Palette Typography Formats<br />
Green Family<br />
Base Colors<br />
PMS 364 PMS 356<br />
C/65,M/0, C/95,M/0,<br />
Y/100,K/42 Y/100,K/27<br />
R/56,G/124,B/43 R/0,G/133,B/63<br />
Muted Colors<br />
PMS 5777<br />
C/10,M/0,<br />
Y/49,K/28<br />
R/176,G/181,<br />
B/121<br />
Dark Colors<br />
PMS 128<br />
C/0,M/11,<br />
Y/65,K/0<br />
R/255,G/222,<br />
B/117<br />
PMS 624<br />
C/44,M/0,<br />
Y/35,K/20<br />
R/118,G/174,<br />
B/153<br />
PMS 371 PMS 343<br />
C/43,M/0, C/98,M/0,<br />
Y/100,K/56 Y/72,K/61<br />
R/79,G/110,B/24 R/0,G/87,B/60<br />
Contrasting Colors<br />
PMS 7503<br />
C/0,M/12,<br />
Y/35,K/25<br />
R/199,G/177,<br />
B/139<br />
PMS 335<br />
C/100,M/0,<br />
Y/65,K/30<br />
R/0,G/128,B/102<br />
PMS 7509<br />
C/0,M/20,<br />
Y/50,K/5<br />
R/241,G/196,<br />
B/133<br />
PMS 7515<br />
C/0,M/35,<br />
Y/50,K/12<br />
R/222,G/159,<br />
B/117<br />
Teal Family<br />
Base Colors<br />
PMS 3282 PMS 322 PMS 315<br />
C/100,M/0, C/100,M/0, C/100,M/0,<br />
Y/46,K/15 Y/33,K/35 Y/12,K/43<br />
R/0,G/149,B/143 R/0,G/124,B/133 R/0,G/113,B/143<br />
Muted Colors<br />
PMS 5483 PMS 7459<br />
C/62,M/0, C/57,M/0,<br />
Y/21,K/31 Y/6,K/13<br />
R/56,G/147,B/155 R/80,G/179,B/207<br />
Dark Colors<br />
Primary<br />
<strong>Identity</strong> color<br />
PMS 323 PMS 308<br />
C/100,M/0, C/100,M/5,<br />
Y/38,K/47 Y/0,K/47<br />
R/0,G/107,B/110 R/0,G/104,B/146<br />
Blue Family<br />
Base Colors<br />
PMS 307 PMS 2945 PMS 286<br />
C/100,M/16, C/100,M/45, C/100,M/66,<br />
Y/0,K/27 Y/0,K/14 Y/0,K/2<br />
R/0,G/120,B/174 R/0,G/105,B/170 R/0,G/93,B/170<br />
Muted Colors<br />
PMS 549 PMS 7454<br />
C/52,M/6, C/50,M/24,<br />
Y/0,K/25 Y/0,K/10<br />
R/86,G/155,B/189 R/114,G/154<br />
B/199<br />
Dark Colors<br />
PMS 2955<br />
C/100,M/45,<br />
Y/0,K/37<br />
R/0,G/82,B/136<br />
PMS 288<br />
C/100,M/67,<br />
Y/0,K/23<br />
R/0,G/75,B/141
Typography<br />
Using typography in a consistent and organized<br />
manner is an important component in creating a<br />
strong brand identity presentation for the <strong>MBL</strong>.<br />
A palette of type fonts has been selected for<br />
use throughout <strong>MBL</strong> communications. <strong>The</strong>se are<br />
divided into three serif font families and three<br />
sans serif font families. <strong>The</strong> primary font families<br />
are ITC Stone Serif and Syntax. <strong>The</strong> alternate<br />
families are Baskerville and Frutiger. Two<br />
utility font families are provided, Times Roman<br />
and Helvetica, for situations where neither the<br />
primary nor alternate fonts are available.<br />
Each type family consists of several individual<br />
type fonts, examples of some of these are<br />
shown on this page.<br />
In general, a few guidelines relative to<br />
typography should be followed:<br />
• To maintain consistency, type fonts produced<br />
by the Adobe Corporation are preferred.<br />
• Within the same publication (or article, in<br />
the case of magazines) no more than one serif<br />
and one sans serif family are recommended.<br />
However any number of individual fonts<br />
within each family may be employed.<br />
• Typically, 9 or 10 point type is recommended<br />
for publication text. Smaller sizes function<br />
best for captions, footnotes, etc., and larger<br />
sizes function best for headlines, subheads,<br />
call-outs, etc.<br />
• Note that Helvetica may be referred to as<br />
Ariel on some computer systems, and Times<br />
Roman may be referred to as Times or Times<br />
New Roman.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.3<br />
System Color Palette Typography Formats<br />
Serif<br />
Sans Serif<br />
Primary type<br />
family:<br />
ITC Stone<br />
Serif<br />
Alternate type<br />
family:<br />
Baskerville<br />
Utility type<br />
family:<br />
Times Roman<br />
Primary type<br />
family:<br />
Syntax<br />
Alternate type<br />
family:<br />
Frutiger<br />
Utility type<br />
family:<br />
Helvetica<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
Medium Italic Semibold Semibold Italic Bold Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghiklmnopqrstuvwxyz<br />
Medium Italic Semibold Semibold Italic Bold Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
Regular Italic Bold Bold Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
Medium Italic Bold Black<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
45 Light 46 Italic 55 Roman 56 Roman Italic 65 Bold 66 Bold Italic 75 Black<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
Light Light Italic Regular Italic Bold Bold Italic
8 1/2” x 11” Newsletter<br />
<strong>The</strong> basic 8 1/2” x 11” newsletter format is<br />
shown here.<br />
This format grid consists of 5 basic column<br />
increments. This grid may be used in varying<br />
combinations as demonstrated in the example.<br />
<strong>The</strong> height of the format may be enlarged to<br />
14” to provide a legal size newsletter. An 11”<br />
x 17” format may be employed, this used the<br />
same margin setup and two additional columns.<br />
Format is shown at 45% actual size.<br />
11 in.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.4.1<br />
System Color Palette Typography Formats<br />
Newsletter Tri-fold 5.5 x 8.5 8.5 x 11<br />
8.5 in.<br />
Science News<br />
John Smith, Ph.D - Ldolor<br />
sit amet, consectetuer<br />
adipiscing elit, sed diam<br />
nonummy nibh euismod<br />
tincidunt ut laoreet<br />
dolore magna aliquam<br />
erat volutpat. Ut wisi<br />
enim ad minim veniam,<br />
quis nostrud exerci tation<br />
ullam.<br />
Jane Smith, Ph.D - Bcorper<br />
suscipit lobortis nisl<br />
ut aliquip ex ea commodo<br />
Duis autem vel eum<br />
iriure dolor in hendrerit<br />
in vulputate velit esse<br />
Founded as <strong>The</strong> <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Summer 2006<br />
vol 13, no.4<br />
<strong>The</strong> Collecting Net<br />
Feature Article Headline<br />
Goes Here<br />
Lorem ipsum dolor sit amet, consectetuer adipiscing<br />
elit, sed diam nonummy nibh euismod tincidunt<br />
ut laoreet dolore magna aliquam erat volutpat.<br />
Ut wisi enim ad minim veniam, quis nostrud exerci<br />
tation ullamcorper suscipit lobortis nisl ut aliquip<br />
ex ea commodo consequat.<br />
Duis autem vel eum iriure dolor in hendrerit in<br />
vulputate velit esse molestie consequat, vel illum<br />
dolore eu feugiat nulla facilisis at vero eros et accumsan<br />
et iusto odio dignissim qui blandit praesent<br />
luptatum zzril delenit augue duis dolore te feugait<br />
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer<br />
adipiscing elit, sed diam nonummy nibh<br />
euismod tincidunt ut laoreet dolore magna aliquam<br />
erat volutpat<br />
Ut wisi enim ad minim veniam, quis nostrud exerci<br />
tation ullamcorper suscipit lobortis nisl ut aliquip<br />
ex ea commodo consequat. Duis autem vel eum<br />
iriure dolor in hendrerit in vulputate velit esse<br />
molestie consequat, vel illumequat. Duis autem vel<br />
eum iriure dolor in hendrerit in vulputate velit esse<br />
molestie consequat, vel<br />
illum dolore eu feugiat<br />
nulla facilisis at.<br />
John Doe, Ph.D - Gvero<br />
eros et accumsan et iusto<br />
odio dignissim qui blandit<br />
praesent luptatum zzril<br />
delenit augue duis dolore<br />
te feugait nulla facilisi.<br />
Lorem ipsum luptatum zzril<br />
delenit augue luptatum<br />
zzril delenit augue dolor<br />
sit amet, diam nonummy<br />
nibh euismod tincidunt<br />
ut laoreet dolore magna<br />
aliquam erat volu.<br />
Judy Smith, Ph.D - Tpat.<br />
Ut wisi enim ad minim<br />
veniam, quis nostrud<br />
exerci tation ullamcorper<br />
suscipit lobortis nisl ut<br />
aliquip ex ea commodo<br />
consequat. Duis autem<br />
vel eum iriure dolor in<br />
hendrerit in vulputate<br />
velit esse molestie consequat,<br />
vel illum dolore<br />
eu feugiat nulla facilisis<br />
at vero eros et accumsan<br />
et iusto odio dignissim<br />
Duis autem vel eum<br />
iriure dolor in hendrerit<br />
in vulputate velit esse<br />
Dcommodo em vel eum iriuconsequat.Duis<br />
autem vel eum iriure<br />
dolor in hen.<br />
molestie consequat, vel illum dolore eu feugiat nulla<br />
facilequat, vel illum disis at vero eros et accumsan<br />
et iusto odio dignissim qui blandit praatumdolore te<br />
feugait nulla facilisi.<br />
Nam liber tempor cum soluta nobis eleifend option<br />
congue nihil imperdiet doming id quod mazim<br />
placerat facer possim assum. Lorem imagna aliquam<br />
erat volutpat. Ut wisi enim ad minim veniam, quis<br />
nostrud exerci tation ullamcorper<br />
moqui blandit praesent<br />
luptatum zzril delenit<br />
augue duis dolore.<br />
Jack Doe, Ph.D - Kvero<br />
eros et accumsan et iusto<br />
odio dignissim qui blandit<br />
praesent luptatum zzril<br />
delenit augue duis dolore<br />
te feugait nulla facilisi.<br />
Lorem ipsum dolor sit<br />
amet, luptatum zzril<br />
delenit augue duis dolore<br />
te feugait nulla facilisi.<br />
Lorem ipsum luptatum zzril<br />
delenit augue luptatum<br />
zzril delenit augue dolor<br />
conDuis autem vel eum<br />
iriure dolor in hendrerit<br />
in vulputate velit esse<br />
molestie consequat.<br />
John Doe, Ph.D - Vero<br />
eros et accumsan et iusto<br />
odio dignissim qui blandit<br />
praesent luptatum luptatum<br />
zzril delenit augue<br />
duis dolore te feugait<br />
nulla facilisi. Lorem<br />
ipsum luptatum zzril<br />
delenit augue luptatum<br />
zzril delenit augue dolor<br />
zzril delenit augue duis<br />
dolore te amet.
Tri-fold Brochure<br />
This format will be useful for small, mailable<br />
brochures, inexpensive flyers, and informational<br />
brochures. This format may be produced as a<br />
folded brochure, most commonly containing<br />
three panels each side (8.5” x 11” flat size).<br />
Brochures requiring additional capacity may add<br />
panels as necessary.<br />
18 picas<br />
14 picas<br />
<strong>The</strong> preferred column width for<br />
normal text uses the principal<br />
column (14 pica width). <strong>The</strong> full<br />
column width (18 pica width)<br />
should be used to highlight<br />
headlines, graphics and create<br />
particular emphasis.<br />
Overall column width<br />
Principal column width<br />
Fold<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.4.2a<br />
System Color Palette Typography Formats<br />
Newsletter Tri-fold 5.5 x 8.5 8.5 x 11<br />
Grid Examples<br />
Secondary Column grid line<br />
Principal Column grid line<br />
Full Column grid line (left margin)<br />
<strong>MBL</strong> Activities:<br />
Research and Education<br />
<strong>The</strong> <strong>MBL</strong> maintains more than<br />
230,000 square feet Lorem ipsum<br />
dolor sit amet, consectetuer<br />
adipiscing elit, sed diam nonummy<br />
nibh euismod tincidunt ut laoreet<br />
dolore magna aliquam erat<br />
volutpat. Ut wisi enim ad minim<br />
veniam, quis nostrud exerci tation<br />
ullamcorper suscipit lobortis nisl ut<br />
aliquip ex ea commodo consequat.<br />
<strong>The</strong> Ecosystems Center -<br />
Studies the idunt ut laoreet dolore<br />
magna aliquam erat volutpat. Ut<br />
wisi enim ad minim veniam.<br />
<strong>The</strong> Josephine Bay Paul Center for<br />
Comparative Molecular Biology and<br />
Evolution -<br />
Explores the genetic idunt<br />
ut laoreet dolore magna aliquam<br />
erat volutpat. Ut wisi enim ad<br />
minim veniam, quis nostrud exerci<br />
tation ullamcorper suscipit.<br />
<strong>The</strong> Boston University <strong>Marine</strong> Program -<br />
Offers a faculty ipsum dolor sit<br />
amet, consectetuer adipiscing elit,<br />
sed diam nonummy nibh euismod<br />
tincidunt ut laoreet dolore magna<br />
aliquam.<br />
<strong>The</strong> BioCurrents Research Center -<br />
A national resource of the erat<br />
volutpat. Ut wisi enim ad minim<br />
veniam am nonummy nibh<br />
euismod tincidu.<br />
<strong>The</strong> Program in Global Infectious Diseases -<br />
dedicated to the study of the<br />
molecular duis autem vel eum<br />
iriure dolor in hendrerit in.<br />
Example showing a typical<br />
brochure interior using the<br />
principal column width for text<br />
and the full column width for<br />
heads, subheads and other<br />
graphics. Note use of secondary<br />
grid line for captions.<br />
A caption for the photograph set<br />
in Frutiger condensed et accumsan<br />
et iusto odio dignissim qui blandit<br />
praesent ludensed etptatum zzril<br />
de facilisi. Lorem.<br />
· During the summer months, et<br />
accumsan et iusto odio dignissim<br />
qui blandit praesent luptatum zzril<br />
delenit augue duis dolore te feugait<br />
nulla facilisi. Lorem psum dolor sit<br />
amet, consectetuer adipiscing elit,<br />
sed diam nonummy nibh.<br />
· <strong>The</strong> <strong>MBL</strong> offers advanced courses<br />
euismod tincidunt ut laoreet dolore<br />
magna aliquam erat volutpat.Ut<br />
wisi enim ad minim veniam, quis<br />
nostrud exerci tation ulla.<br />
· <strong>The</strong> <strong>MBL</strong> Ecosystems center<br />
now offers the mcorper suscipit<br />
lobortis nisl ut aliquip ex ea<br />
commodo consequat. Duis autem<br />
vel eum iriure dolor in hendrerit in<br />
vulputate velit e.<br />
· <strong>The</strong> Library, which is jointly<br />
operated sse molestie consequat, vel<br />
illum dolore eu fe.<br />
<strong>Marine</strong> Organisms and<br />
Medical Science<br />
Why do scientists spend valuable<br />
research time studying the biology<br />
of simple et iusto odio dignissim<br />
qui blandit aesent luptatum zzril<br />
delenit augue duis dolore te feugait<br />
nulla facilisi. Nam liber tempor.<br />
Biologists value marine cum soluta<br />
nobis eleifend option congue<br />
nihil imperdiet doming id quod<br />
mazim placerat facer possim assum.<br />
Lorem ipsum dolo doming id quod<br />
mazim placerat facer possim assum.<br />
Lorem ipsum dolo. Dresearchsit<br />
amet, consectetuer adipiscing elit,<br />
sed diam nonummy nibh Today<br />
research at the MBl.<br />
A caption for the<br />
photograph set in Frutiger<br />
condensed et accumsan<br />
et iusto odio digninsed et<br />
accumsan et iusto odio<br />
dignissim ssim qu.<br />
Gismod sed diam nonummy nibh<br />
euismod tincidunt ut laoreet dolore<br />
magna aliquam erat volutpat. Ut<br />
wisi enim ad minim ven.<br />
Kiam, quis nostrud exerci tation<br />
ullamcorper suscipit lobortis nisl ut<br />
aliqam, quis nostrud exerci tation<br />
ullamcorper suscipit lobortis nisl ut<br />
aliquip ex ea commodo consequip<br />
ex ea commodo conseq<br />
Examples are shown at 45%<br />
actual size.
Tri-fold Brochure, Covers<br />
<strong>The</strong> examples shown here<br />
demonstrate the use of the<br />
identity graphics system<br />
applied to a simple two color,<br />
multi-color and process color<br />
brochure covers. Note the<br />
flexible use of the <strong>MBL</strong> seal.<br />
Refer to page 5.4.2a for<br />
the grid and to access the<br />
electronic template.<br />
Examples are shown at 75%<br />
actual size.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.4.2b<br />
System Color Palette Typography Formats<br />
Newsletter Tri-fold 5.5 x 8.5 8.5 x 11<br />
Grid Examples<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Careers<br />
at the <strong>MBL</strong><br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
You are invited to join<br />
<strong>The</strong> <strong>MBL</strong><br />
Associates<br />
One-color application Two-color application Process-color application<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Robert W. Pierce<br />
Visitors’<br />
Center<br />
100 Water Street<br />
Woods Hole, Massachusetts
5 1/2” x 8 1/2” Brochure Format, Grid<br />
This brochure will be useful for intermediate size<br />
informational brochures. This format will most<br />
typically be produced as a multi-page brochure,<br />
stapled (saddle-stitched) in the center. Pages<br />
may be added in increments of 4. Alternatively,<br />
this format may be applied to a standard single<br />
8 1/2” x 11” sheet folded in half, or an 11” x 17”<br />
poster sheet folded in quarters.<br />
This format grid consists of 6 basic column<br />
increments. This grid may be used in varying<br />
combinations such as: 2 equal columns<br />
(2, 3 column increments), 3 equal columns<br />
(3, 2 column increments), or in asymmetrical<br />
combinations.<br />
Examples of some of these possibilities are<br />
shown on page 5.4.3b.<br />
Format is shown at 60% actual size.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.4.3a<br />
System Color Palette Typography Formats<br />
Newsletter Tri-fold 5.5 x 8.5 8.5 x 11<br />
Grid Examples<br />
8.5 in.<br />
Three equal columns<br />
Two equal columns<br />
Unequal columns<br />
Unequal columns<br />
5.5 in.<br />
Fold<br />
Text columns should be set in a<br />
minimun of 2 colum increments<br />
wide (appx 8.85 picas.).
5 1/2” x 8 1/2” Brochure,<br />
Examples<br />
<strong>The</strong> examples shown here<br />
demonstrate the use of the<br />
identity graphics system<br />
applied to the 5.5 x 8.5 in.<br />
brochure. Note the use of the<br />
six column grid in varying<br />
ways that achieves flexibility in<br />
presentation.<br />
Shown are two examples<br />
of cover applications (lower<br />
right) demonstrating a simple<br />
one color and multi-color<br />
application.<br />
Refer to page 5.4.3a for<br />
the grid and to access the<br />
electronic template.<br />
Examples are shown at 35%<br />
actual size.<br />
Title of Publication<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.4.3b<br />
System Color Palette Typography Formats<br />
Newsletter Tri-fold 5.5 x 8.5 8.5 x 11<br />
Grid Examples<br />
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Title of Publication<br />
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Title of Publication<br />
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Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Subhead<br />
Today, the laboratories of the <strong>MBL</strong>, together<br />
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Collective Bargaining<br />
Agreement<br />
Between <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
and<br />
SEIU Local 2020, AFL-CIO<br />
Massachusetts Health Care Workers Union<br />
April 1, 2003 - April 1, 2008<br />
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In the summer of 2003, Brown University and<br />
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Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
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Subhead<br />
Educational programs at the <strong>MBL</strong> provide<br />
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This Summer,<br />
step into the shoes of the scientists you cover<br />
<strong>The</strong> <strong>MBL</strong> Science Journalism Program
8 1/2” x 11” Brochure Format, Grid<br />
This full size brochure will be useful for larger<br />
brochures, annual reports and other publications<br />
that require a major presence.<br />
This format will most typically be produced as a<br />
multi-page brochure, stapled (saddle- stitched)<br />
in the center. Pages may be added in increments<br />
of 4. Alternatively, this format may be applied<br />
to a tabloid format<br />
(11” x 17”.<br />
This format grid consists of 6 basic column<br />
increments., with each column subdivided<br />
into 2 secondary columns.. This grid may be<br />
used in varying combinations such as: 2, 3 or 4<br />
equal columns and in numerous asymmetrical<br />
combinations.<br />
Examples of some of these possibilities are<br />
shown on page 5.4.4b<br />
.<br />
Examples are shown at 45%<br />
actual size.<br />
11 in.<br />
Four equal columns<br />
Three equal columns<br />
Two equal columns<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.4.4a<br />
System Color Palette Typography Formats<br />
Newsletter Tri-fold 5.5 x 8.5 8.5 x 11<br />
Grid Examples<br />
8.5 in.<br />
Fold<br />
Primary Column divisions Secondary Column divisions
8 1/2” x 11” Brochure<br />
Format,<br />
Examples<br />
Examples are shown at 35%<br />
actual size.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit 5.4.4b<br />
System Color Palette Typography Formats<br />
Newsletter Tri-fold 5.5 x 8.5 8.5 x 11<br />
Grid Examples<br />
Scientific Report<br />
2005<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
Scientific Report<br />
2005<br />
Founded in 1888 as the <strong>Marine</strong> <strong>Biological</strong> Laboratory<br />
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Discovery<br />
“Lat nulla facilisis at vcumsan<br />
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praese” Kndcnj ndijcn , Ph.D<br />
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Resource Files<br />
Various electronic files are provided for graphic<br />
reproduction. <strong>The</strong>se are contained within the<br />
“Resources” folder on this CD.<br />
<strong>The</strong> reproducible signature and seal files should<br />
be imported into whatever application they<br />
are required. <strong>The</strong> files are created in Adobe<br />
Illustrator CS2 and may only be opened directly<br />
through this program. Generally, there should<br />
be no need to access the file directly.<br />
<strong>Design</strong> <strong>Standards</strong> 1. Index 2. Introduction 3. Guidelines 4. Stationery 5. Publications 6. Resources<br />
Exit<br />
Graphics Templates<br />
Graphics<br />
Reproducible quality files of the different<br />
versions of the <strong>MBL</strong> signature and seal are<br />
available in the “Resources” folder. <strong>The</strong> files<br />
may be imported into appropriate applications.<br />
<strong>MBL</strong> Signature - Black (<strong>MBL</strong>sigBk.ai)<br />
<strong>MBL</strong> Signature - PMS322 (<strong>MBL</strong>sig322.ai)<br />
<strong>MBL</strong> Signature for reverse applications (<strong>MBL</strong>sigWht.ai)<br />
<strong>MBL</strong> Signature for vertical applications for use in<br />
restricted space - (<strong>MBL</strong>sigVERT.ai)<br />
<strong>MBL</strong> <strong>Biological</strong><br />
Discovery<br />
in Woods Hole<br />
Two versions of the <strong>MBL</strong> signature combined with a cropped seal<br />
are available in the “Resources” folder<br />
<strong>MBL</strong> Signature with seal 1 (<strong>MBL</strong> Sig_Seal 1.ai)<br />
<strong>MBL</strong> Signature with seal 2 (<strong>MBL</strong> Sig_Seal 2.ai)<br />
<strong>MBL</strong> Seal<br />
<strong>The</strong> <strong>MBL</strong> seal: a 20% screen and a solid are available<br />
(Seal20.jpg, Seal,jpg) - note these are JEPG files<br />
6.1