Untitled - CBS Observer
Untitled - CBS Observer
Untitled - CBS Observer
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Case Writers<br />
Andreas Holmbom<br />
Niklas S. Mortensen<br />
Thanks to<br />
On behalf of the <strong>CBS</strong> Case Competition 2013, the case<br />
writers wish to thank the following people for their<br />
invaluable inputs throughout the case writing process:<br />
The case company<br />
Everyone at Toms Confectionery Group, and especially:<br />
Jesper Møller, CEO<br />
Anders Hagh, CFO<br />
Per Damgaard Hansen, Director, A XOCO by Anthon Berg<br />
Annemette V. Thomsen, VP, International Sales<br />
Gert Brandt Petersen, EVP, Supply Chain<br />
Mentoring<br />
Søren Friis Nielsen, The Boston Consulting Group<br />
Nis Bjørnholt Bak, The Boston Consulting Group<br />
Case testing<br />
Sarah Landsted<br />
Morten Veith Schrøder<br />
Mads Wadstrøm Christensen<br />
Esben Anneberg Poulsen<br />
Theis Malmborg<br />
Jesper Damsgaard<br />
Inspiration and support<br />
The Organizing Committee 2013<br />
Case video<br />
Christopher Hornstrup Thuesen<br />
Graphic design<br />
Mark Tappert<br />
Disclaimer<br />
The information presented within this case is the responsibility<br />
of the writers alone. Toms Gruppen is subsequently<br />
not responsible for any statements regarding its business put<br />
forward in this case. This case cannot be used as a supporting<br />
source outside of <strong>CBS</strong> Case Competition 2013 and may<br />
not be publicly quoted without the written consent of the<br />
authors.
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