Annual Report 2012 - ATG

POSTAL ADDRESS 

Ab TrAv och GAlopp 

SE-161 89 STocKholM 

SWEDEN 

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+46 8 627 20 00 

VISITING ADDRESS 

häSTSporTENS huS 

SolvAllA 

WWW.ATG.SE/ENGLISH 

ANNUAL REPORT 

AkTIEbOLAGET 

2012 

TRAV OcH GALOPP

PAGE 2 // ATG 2012 // ANNUAL REPORT

CONTENTS 

ATG in brief 4 

From the CEO 6 

New CEO 8 

Betting security 10 

Responsible gambling 14 

Sponsor concept 16 

Gambling market 20 

Operations 22 

ATG’s betting products 32 

The Chairman’s view 34 

Key indicators 35 

Administration Report 36 

Accounts 40 

Notes 44 

Auditor’s report 52 

Board of Directors 54 

Executive Management 55 

Financial allocation 56 

Statistics 58 

ATG 2011 // ÅRSREDOVISNING // SIDA 3

PAGE 4 // ATG 2012 // ANNUAL REPORT 

ATG IN BRIEF 

Ab Trav och Galopp, ATG was established in 1974. 

The background to this move was that trotting and 

thoroughbred horse racing in Sweden was in a crisis 

and the Swedish Government – through the establishment 

of ATG and the gambling model that continues to 

apply today – wished to ensure the long-term financial 

conditions for trotting and thoroughbred racing. ATG’s 

success on the gambling market and the resulting surplus 

have made a major contribution to giving Sweden 

high-class horse racing in general and outstanding 

trotting in particular. The surplus from gambling also 

favours other sectors of the equine industry. horses 

and horse racing have developed an event-driven sector 

that employs thousands of people nationwide – a 

sector of significant financial importance, and to which 

ATG makes a substantial contribution. That’s why we 

refer to ATG as the equine industry’s best friend. 

Trend in turnover, SEk m 

14,000 

12,000 

10,000 

8,000 

6,000 

4,000 

2,000 

0 

1970 

1980 

TRACKS AGENTS E-CHANNELS 

1990 

However, ATG’s mandate is primarily to secure 

the long-term conditions for Swedish trotting and 

thoroughbred racing with a favourable geographic 

spread. ATG is 90-per cent owned by the Swedish 

Trotting Association (ST), with the Swedish Jockey 

club (SG) holding the remaining 10 per cent, but is 

controlled by the Government via the composition of 

the board. ST and SG appoint five members to ATG’s 

board while the Government appoints six members, 

one of whom is the board chairman. ATG has a licence 

from the Swedish Government to arrange betting on 

horses, and this license regulates the conditions for 

gambling. The company offers betting at about 1,850 

betting shops, and at 37 trotting and thoroughbred 

race tracks, as well as on the Internet and by mobile 

devices. In addition, betting is conveyed from 19 other 

countries via local partners. In 2012, ATG reported a 

turnover of SEK 12.4 billion from betting in Sweden, in 

addition to SEK 2.5 billion on betting via international 

partners. The major share of ATG’s turnover reverts to 

the players in the form of winnings (SEK 8.7 billion). 

The net surplus is distributed between the Government 

(SEK 1.4 billion, including funds to hNS) and trotting 

and thoroughbred racing (SEK 1.7 billion). ATG not 

only contributes to trotting and thoroughbred racing 

but also to other equine sports through, for example, 

contributions to the Swedish horse council Foundation 

(hNS). 

2000 


14,000 

12,000 

10,000 

8,000 

6,000 

4,000 

2,000 

0

ATG IN FIGURES 

KEY INDICATORS, ÖVRIGT SEK m3% BINGOLOTTO 2% 

Turnover 

POSTKODLOTTERIET 7% 

2008 

12,420 

2011 

13,111 

2010 2009 

ÖVRIGA EUROPA 10% 

12,804 12,688 

2008 

11,972 

Tracks 

ATG 31% 

Agents 

SVENSKA SPEL 

INKL. POKER 54% 

600 

6,883 

699 

7,605 

719 

7,822 

817 

8,197 

918 

8,108 

E-channels 4,936 4,807 4,262 FINLAND 9% 3,673 2,946 

International 2,520 2,141 1,756 

REST OF 

1,572 1,332 

Number of active ATG accounts 223,752 219,667 202,521 THE WORLD 188,749 21% 155,711 

Number CASINO of employees, Group, including Kanal 75 

COSMOPOL 3% 

– of which ATG 

252 

210 

242 

200 

232 

190 

236 

195 

246 

201 

Contribution to horse racing 1,719 1,687 1,639 1,516 

DENMARK 18% 

1,520 

ATG’s turnover by sales channel 

E-CHANNELS 40% 

TRACKS 5% 

Den ekonomiska fördelningen 

AGENTS 55% 

PLAYERS SEK 70 THE STATE 

SEK 11 

Market shares on the regulated 

Swedish gambling market 

FOLKSPEL INCLUDING 

BINGOLOTTO 2% 

BINGO 2% 

THE SWEDISH 

POSTCODE LOTTERY 7% 


CASINO COSMOPOL 3% 


ATG 

SEK 6 

TRACKS 5% 

THE SPORT 

SEK 13 

In 2012, ATG reported a turnover of SEK 12.4 billion, which was the fourth highest ever figure, but it 

was down 5.3 per cent from the preceding year. When winnings and taxes are paid and ATG’s operations 

are covered, the remaining surplus is recycled to the equine sector. Thanks to earnings in 2012, horse 

racing industry will be allocated more than SEK 1.7 billion during 2013. 

OTHER 5% 

OTHER 12% 

SVENSKA SPEL 

INCL. POKER 51% 

TRIFECTA 8% 

QUINELLA 12% 

V65 11% 

AGENTS 55% 

ATG 2012 // ANNUAL REPORT // PAGE 5 

V75 

DD/LD

FROm THE CEO 

After eight years of growth, ATG’s record run ended in 2012. Turnover 

fell 5 per cent to SEK 12.4 billion in the Swedish market. 


However, a new strong “export year,” where international 

betting on our races once again rose about 20 

per cent, meant that we could achieve SEK 15 billion 

in total turnover. but income was, of course, markedly 

impacted by the decline in the Swedish market. 

The year was turbulent in many respects. our competitors, 

both legal and illegal, intensified competition in new 

massive marketing campaigns and the war in the “sports 

betting segment” saw the extent of both pools and 

individual betting products expand. Naturally, we felt the 

effects of this in a total market of very low growth. 

We were also affected by fewer jackpots, the olympic 

Games and Euro 2012 in football, slightly weaker 

market communication, an unfortunate legitimacy 

debate regarding “betting after the event has started” 

and large international jackpots. The two latter points 

were not linked to any impropriety, but incurred a 

strenuous discussion with many customers. 

Accordingly, we were highly gratified when a new nationwide 

survey in the autumn revealed that we were 

still the gambling company with by far the highest 

level of trust among our customers. The highly-respected 

survey company orvesto also stated that we had 

reached 2.5 million customers during the year. This 

was very pleasing since we have previously fluctuated 

between 2 and 2.4 million customers. 

In online betting, we surpassed, for the first time, the 

milestone of 500,000 own account customers by a 

clear margin. This suggests that we are continuing to 

work in the right way. our marketplaces, betting shops, 

racetracks, the Internet and now also mobile telephones 

are continuing to perform tremendously well 

and are attracting many customers and new people. 

betting together, for example in what is known as 

syndicate betting, has become very popular and v75 

on Saturdays is now a social arena for more than a million 

people. The fact that 90 per cent of our customers 

also participate in other betting activities is a challenge 

we have learned to live with. 

A more unfortunate aspect for us is that the customer 

base in the entire industry appears to be diminishing. 

orvesto established that five million people over the 

age of 18 out of a total of 6.8 million, participated in 

some form of gambling over the past year, corresponding 

to 73 per cent of the population and, despite its 

size, it is the lowest figure in more than 30 years. 

In other words, the entertainment industry, of which 

betting is a part, is extremely tough. people make use 

of it but not as frequently as in the past. They need to 

save their money for more than one experience. 

This places immense pressure on companies such as ourselves 

to continuously enhance the gambling experience. 

It should be fun even if you lose. We need to offer more 

experiences than simply the chance to win cash prizes. It 

also needs to be balanced with widespread responsible 

gambling and respect for the individual’s actions. 

Trotting and thoroughbred racing already has a 

wonderful experience at its heart, something our 

customers can confirm. Nothing is more thrilling or 

exhilarating than betting on horses. but our customers 

also want us to be more open and inviting. Many feel 

excluded when they visit our marketplaces. They do 

not understand our products or our language. 

This is nothing new to us. It is our eternal challenge. 

but now the situation is very serious. unless our horse 

racing and betting can find a place in our new world 

of demands for experiences and social activities, the 

future may be harsher than it needs to be. I believe 

that together with the racing industry we have started 

a robust process in this direction. We are well-equipped 

and have the finances in place. We also have the 

necessary culture of devoted people at all levels. And 

we certainly have no shortage of ideas. It is only the 

tempo we need to increase. 

unfortunately, horse racing across the world is 

buckling under increasing pressure from competition. 

Trotting in Europe, for example, has been practically 

eradicated in Germany and now also in Italy. France, 

Sweden and Norway are rays of hope. It is easy to see 

why it is hard to resist the power when horse racing 

and betting are held together in strong, central organisations. 

others will collapse and disappear.

however, the political fumbling concerning the entire 

issue of betting in Europe could cost horse racing 

dearly. Trotting and thoroughbred racing have mainly 

been financed by betting for nearly 100 years. A clever 

betting model called totalisator has led to a stable 

surplus of great significance. customers bet with each 

other. The winners split the losers’ money. The organiser 

takes no risks and does not need to worry about 

the outcome of the game. It is a model of integrity and 

high gambling security, where deductions and surpluses 

are clear. And in the case of horse racing, bets are 

only made on own races. 

It is time for the politicians to retake command of the 

gambling industry, create the frameworks for products 

and surpluses on equal terms for the entire market, 

and above all to ensure that all sport used in gambling 

receives a reasonable portion of the surplus. That is 

not the case today. New political decisions are needed, 

then Europe’s courts will have to act accordingly. how 

hard can it be? 

Sweden has a unique opportunity to set the agenda. 

We have not made a decision yet but could, for example, 

lead the way with France which is already on 

track. The solutions are there. It is time to be bold and 

act. 

hopes of a quick solution are still up in the air. That is 

why we need to continue fighting in a war of unfair 

conditions and premises. Swedish trotting and 

thoroughbred racing will implement new rationalisation 

and efficiency-enhancement measures in 2013. 

This action is essential from all points of view, and 

is particularly strong when initiatives come from the 

bottom up. Several racetracks have already started 

interesting partnerships, and horse racing has directed 

its focus to the conditions of a broad base in difficult 

economic times. This feels right. 

Above all, ATG and horse racing must develop relationships 

with customers. Today, everything is based 

on the customer perspective, not ATG’s. If we are to 

find a place in people’s lives as customers, spectators 

and horse owners, we need to think innovatively – and 

we are. Many new and robust initiatives are in the 

pipeline. Accordingly, there is absolutely no reason 

to paint a glum picture of the future. horse racing is 

a friend that unites and attracts far beyond what we 

previously thought it could. We simply have to roll up 

our sleeves and continue to work hard – in new ways 

and with new tools. 

remy Nilson 

cEo ATG 2012 

Scan the QR code with your 

smartphone and watch Remy talk 

about his years at ATG. 

Part 1 Part 2 

ATG 2012 // ANNUAL REPORT // PAGE 7

NEW CEO 

An Excel-loving hockey player with poor grades from upper- 

secondary school who digitalised Swedish television in a goal- 

oriented manner and has a favourite horse named Han Pärup. 

Meet Hans Skarplöth, the new CEO of ATG. 


At the time of this interview, you have been at ATG 

for just two weeks. How has it been? 

“Exciting! What has struck me in particular is the enormous 

warmth, passion and commitment from all of the 

people I have met – from horse owners to customers.” 

What is your background? 

“I was born and grew up in haninge, a suburb of Stockholm. 

I played a lot of hockey when I was younger, 

perhaps a bit too much since my grades from uppersecondary 

school were not the best. I then studied 

economics at Mälardalen university, then I worked in 

sales at philip Morris before I became responsible for 

viasat’s in-store sales. It was a thrilling time when the 

entire television market transitioned from analogue 

to digital broadcasts. I later became the president of 

both viasat Sweden and viasat Nordic. I am married 

and have three sons. I am hugely interested in sport 

and I am the goalkeeper coach for one of my sons’ 

hockey team.” 

What was it about ATG that attracted you? 

“I actually had no plans to leave viasat. I had said no 

to all of the job offers I had received over the previous 

seven years. but when I was asked to be the president 

of ATG I immediately thought ‘that is what I want to 

do.’ ATG is a large company with many commercial 

challenges where turnover need to be maximised and 

market shares increased. I was attracted by this very 

challenge.” 

How are you as a manager? 

“I like clear goals that can be measured. I am not a 

one man show; the key goals must be firmly established 

throughout the organisation. My task is then to 

ensure that most of the decisions we make today are 

all pointing in the same direction.” 

What about your interest in horse racing? 

“I followed trotting closely between the ages of 18 

and 25. Then my job and my family took over and I 

have since only followed horse racing at a distance. 

What attracted me back then was all of the exciting 

details associated with horse racing, from photo finishes 

to champion horses, and trotting is just fantastic 

for an Excel-loving guy like myself with all the statis- 

tics. I often went to Solvalla racetrack with my friends 

and had a ’betting company’ with my parents and 

grandparents. I made a few small winnings. My favourite 

horses were Torbjörn Jansson’s Meadow road and 

han pärup trained by Fredrik Widman.” 

Welcome to ATG – and good luck! 

“Thank you. I am genuinely inspired!” 

FAcTS 

Name: Hans Skarplöth 

Age: 40 

Marital status: Married, three children 

Lives: Haninge, south of Stockholm 

Former positions: 

CEO of Viasat Nordic 2011–2012, 

CEO Viasat AB 2008–2011 

Sales Director Viasat AB 2006–2007 

Head of Sales, in-store, Viasat AB 2005–2006 

Head of Sales Philip Morris 2002–2005


BETTING SECURITY 

From champion horses and ecstatic winners of millions to Daily 

Double’s 25th anniversary celebrations. As usual, betting on 

horses created blazing headlines over the past year. 


but 2012 was also the year that ATG was hit by negative 

news stories. 

“of all the companies in the world that arrange betting 

on horses, I would claim that ATG is among the 

leaders in betting security. however, 2012 very clearly 

showed that we can improve in this area,” says Magnus 

lunner, head of Security at ATG. 

Every year, ATG arranges betting for about 10,000 

Swedish races and jointly with foreign partners approximately 

a further 2,300 races. In total over the 

year, about 200 million bets are placed on all of these 

races. 

“There is a basic requirement that is above all other 

requirements: betting on horses in a race that has 

already started or that has finished is not permitted. 

We failed to meet this requirement on two occasions in 

2012,” says Magnus lunner. 

The first occurrence was in February when customers 

could bet during and after a race that had already finished 

at the charlottenlund trotting track in Denmark. 

“A race operator at the track was connected to our 

betting system. once the race had started he sent a 

“close” signal via the computer to the betting system. 

This signal did not get through. The race operator did 

not discover the error until only 500 m of the race was 

left and there was not enough time to close betting 

before the horses had passed the finishing post. Winning 

bets placed during and after the race had their 

winnings paid,” says Magnus lunner. 

The second incident took place in Åmål in September, 

and was similar to the charlottenlund case. 

“The race operator in charge at the track had closed 

the race but the signal did not reach the betting 

system, and the automatic closing function on the 

track that is meant to come into effect did not work 

either. The race operator then tried to call ATG but it 

took four minutes to contact the necessary person and 

then close betting. All winning bets placed during and 

after the race were paid in this case also,” says Magnus 

lunner. 

Magnus lunner says that “there was complete shock in 

the entire company” and ATG’s president remy Nilson 

described the entire situation as “the worst thing that 

has happened during my 25 years at ATG.” 

“We stand and fall with our customers trusting that 

we can guarantee betting security. We have never 

experienced any such problems over the years, and 

then bang, it happens twice in quick succession. It was 

a real wake-up call for the entire organisation,” says 

Magnus lunner. 

The entire management system for ATG’s security issues, 

including betting security, follow an international 

ISo standard. however, these two incidents meant 

that the supervisory authority, the Swedish Gambling 

Authority, demanded new security procedures to be 

introduced at ATG. 

“We took robust action, both in the short and long 

term, following these events. The new procedures for 

Swedish and international betting (see page 12) were 

put in place immediately. over the course of the year 

we will also improve the quality of our technical hardware 

and software. For example, we are working on 

further developing the automatic closing function and 

communication with the betting system,” says Magnus 

lunner. 

The organisation has also been reviewed and new 

work processes and roles have been established. one 

of the first steps was centralising the duties of the 

race operator to ATG’s head office for racetracks with 

fewer than 30 race meetings per year. 

“We want the race operator at the track to work 

continuously, which is why we have transferred the 

role from racetracks that have fewer races. In addition, 

the closer the betting system is to the race operator 

in charge, the lower the risk that something will go 

wrong,” says Magnus lunner.

In the wake of the events in charlottenlund and Åmål, 

customers also criticised that the odds changed during 

the course of the race despite betting having closed. 

“The answer is simple – it is perfectly natural that the 

odds change. When the race starts and betting is closed 

there is a delay before all bets from both Sweden 

and our international partners are compiled, the odds 

calculated and information sent to large screens, television 

graphics and computers. The length of this delay 

depends on the type of connection being used. If as a 

customer you have a bad connection it may seem that 

the odds change in the middle of the race. but we are 

also investigating improvements here and are looking 

into reducing the perception of odds changing,” says 

Magnus lunner. 

The perception of “changed” odds is a result of new 

betting patterns among customers. until 2007 only 

track customers and a handful of ATG agents could bet 

on v75 until the first race started. other customers 

could bet on the Internet or at betting shops where 

they had to submit their bets 30 minutes before the 

race started. 

“complexity has increased. Today, we are ‘live’ in all 

channels in all races and betting up until the race 

starts. customers, that are now all over the world, 

want as much information as quickly as possible. We 

also launched functions that make it possible to submit 

batch betting that can comprise several thousand 

smaller systems. The volume of data that passes through 

the betting system in the final two hours before 

a v75 race starts is huge,” says Magnus lunner. 

The internationalisation of ATG’s products also became 

a focal point during the Elitloppet weekend when a 

customer in South Africa won a total of SEK 63 million 

on v75. This event stirred up bad blood among many 

customers who reacted to how a customer on the 

other side of the world could manage the seemingly 

“impossible” feat of being the sole person to have all 

three winning v75 systems. 

but everything was above board. The tickets had been 

submitted half an hour before the v75-1 started, 

which peter Alling, head of operations at Swedish 

Gambling Authority, later confirmed to Swedish daily 

Expressen. 

“The South Africa case was based on emotions and not 

facts. It was a sort of rude awakening for certain sections 

of the Swedish customer base – there were now 

foreign customers who had started fighting with them 

for the v75 millions. As a result the debate was fuelled 

by emotions, which we can naturally understand. 

however, betting security was never compromised,” 

says Magnus lunner. 

Finally, is betting with ATG secure? 

“Yes, it is. This is also the opinion of our customers according 

to the surveys we carried out after the events 

in charlottenlund and Åmål. our betting system is 

safe. With our new procedures, the management of 

our betting system is also secure. Work on betting 

security is a continuous process and improvements 

are constantly needed – as proved to be the case in 

2012,” says Magnus lunner. 

Magnus Lunner 


HOW ATG’S SECURITY 

PROCEDURES WORK 

After the events in Charlottenlund and Åmål ATG uses two types 

of security procedures depending on whether the race is held in 

Sweden or abroad. In both cases, each race is preceded by testing 

of all communication, both technical and manual, before the 

meeting starts. 


Sweden 

1. The race operator in charge is stationed at the track 

or at ATG’s head office (and can follow the start of 

the race via television screen or telephone contact). 

The race operator is connected to ATG’s betting system 

via a computer (and a reserve computer). When 

the race starts, the race operator closes betting by 

pressing a button and a signal is sent to the betting 

system. 

a. (For cases where the race operator is stationed at 

ATG and there is no television screen and/or telephone 

contact with the track, the race operator 

closes betting one minute before post time.) 

2. If the race operator fails to close the race, an automatic 

closing function comes into effect. A signal is 

sent from the start system once the race has started, 

to the betting system which closes the betting. 

3. If both of these procedures were to fail, an official 

at ATG’s head office, who has been appointed to 

monitor the race by television screen or telephone 

contact and is not the race operator in charge, will 

close betting by pressing the “emergency stop” 

which is linked to the betting system. 

4. If procedures 1–3 were to fail, a designated tote 

official will close the betting by pressing the “emergency 

stop.” 

Internationally 

1. The race operator in charge is stationed at the track. 

The race operator is connected to ATG’s betting system 

via a computer. When the race starts, the race 

operator closes betting by pressing a button and a 

signal is sent to the betting system. 

2. if this procedure was to fail, an official at ATG’s head 

office, who has been appointed to monitor the race 

by television screen or telephone contact, will close 

betting by pressing the “emergency stop” which is 

linked to the betting system. 

a. (If there is no television screen and/or telephone 

contact with the track, betting is closed by the 

official at ATG one minute before post time.) 

3. If procedures 1–2 were to fail, a designated tote 

official will close the betting by pressing the “emergency 

stop.”


A NEW STANDARD FOR RESPON 

SIBLE GAmBLING IN PLACE 

A brand new industry standard, continued investment in training and 

expanded international cooperation. ATG’s work on responsible gambling 

was intensified in 2012. 


Millions of Swedes bet on a betting product every 

week. For most people, gambling is a simple form of 

entertainment, but there are those – about 2 per cent 

of the total population – who cannot control their 

gambling habits and risk to become addicted. 

“Gambling addiction is an illness that is often associated 

with completely different underlying causes than 

actual gambling. ATG’s responsibility is to use a series 

of preventive measures, rules and tools to minimise 

the risks for this group,” says håkan hedqvist, in 

charge of responsible gambling at ATG. 

SpEr (the Swedish Gambling Industry’s Ethical 

council) conducted work in 2012 on preparing a new, 

general industry standard on responsible gambling. 

This new standard will be launched in 2013. 

FAcTS: ATG’S RESPONSIbLE GAMbLING 

ATG’s responsible gambling policy contains guidelines 

for how ATG is to offer betting in a responsible manner 

and how the risks of negative consequences can be 

minimised: 

• An age limit of 18 for all betting 

• Betting on credit is not permitted 

• Work in favour of gambling security and against 

money laundering 

• Offer a variety of tools to help customers retain 

control of their gambling and provide information 

about where help can be sought if a customer has 

problems 

• Market products and services responsibly 

“The main purpose is that all regulated gambling 

companies will agree on a shared framework to ensure 

sound protection for customers,” says håkan hedqvist. 

under the new standard, the member companies undertake 

to work according to four principles: 

A – Safe and secure betting operations. 

b – Informed choices for consumers. 

c – Training employees and partners. 

D – Research and practice. 

Guidelines – a total of ten – are linked to each principle 

that form the basis of each company’s work on 

responsible gambling. 

• Provide continuous training and information to 

employees, agents and customers about the risks 

associated with betting, responsible gambling and 

gambling addiction 

Training in responsible gaming 

A new training program was launched in the autumn of 

2011 in partnership with Silabs (previously Spelinstitutet). 

The program is mainly targeted to personnel at 

racetracks but also to ATG employees. Focus in 2012 

was on personnel at racetracks, while focus in 2013 will 

probably be directed to employees at hästsportens hus 

and partners. continuous training of new agents and 

new employees and old agents is being conducted. The 

manager at the agent is responsible for ensuring that 

there is always at least one employee at the betting 

shop, who has undergone the training course, though 

ideally all will have been trained.

“Gambling addiction is across the board. It is seldom 

linked to a single gambling company or betting 

product, and that is why we want to have the same 

rules regardless of whether you are playing bingo, the 

”oddset” or betting on horses,” says håkan hedqvist. 

The issue of responsible gambling is also a topic on 

in the international arena. The European pari Mutuel 

Association (EpMA), which comprises of gambling 

companies in horse racing from ten different countries, 

has started work on formulating a joint standard for 

responsible gambling. 

“With its extensive experience in responsible gambling, 

ATG has been a driving force in the matter. We will 

determine the structure of our continued work in the 

spring of 2013,” says håkan hedqvist. 

In the autumn of 2011, ATG and Silab arranged a new 

training course in responsible gambling, preliminary 

for the racetracks but also for ATG employees. In 

2012, all employees working with the sale of bets at 

the tracks underwent this course. It is mandatory for 

cashier staff. 

“We also carried out certain selective measures here. 

In May, not only cashier staff but all employees and 

the board of visby trotting took the course. We will 

hold similar courses at several more racetracks in 

2013,” says håkan hedqvist. 

Work together with the Swedish Gambling Authority 

was expanded in 2012. For example, ATG is a member 

of a reference group for a new analysis tool that grades 

the risks of various betting products. 

Håkan 

Hedqvist 

In 2012, ATG launched a test whereby customers can test 

whether they have or are at risk of experiencing problems with 

their gambling by answering 16 questions on their mobile 

device. The same test is available at ATG.se. 


AN EXTRAORDINARY 

SPONSORSHIP CONCEPT 

Millions of Swedes share an avid interest in trotting. It is a target group that 

few companies seem aware of. Until now. 

“Sponsoring trotting is a hidden treasure. Our job is to attract more sponsors 

to trotting and generate new sources of income for the racetracks,” says 

Maria Guggenberger, Head of the new Concept department. 


The concept department, which was established in 

2012 as a cooperation project between and ATG and 

the Swedish Trotting Association, serves as a hub 

between the two organizations and the 33 trotting 

tracks in Sweden for issues surrounding sponsoring 

and income. 

“Many companies have not previously viewed trotting 

as a sponsorship right. our task is to promote and 

package the fantastic values found in the widespread 

interest in trotting. There is immense potential here in 

the long term with all the meeting places and communication 

channels found in trotting,” says Maria 

Guggenberger. 

Work is initially being concentrated on promoting 

trotting as vibrant betting and v75 as the “premiere 

league of Trotting.” 

“We are looking for sponsors who are interested in 

our customers at a national level – and where our 

customers are interested in the sponsors. A strong 

commitment to society is a key prerequisite for these 

sponsors. here we need to reinforce this image and 

communicate the commitment found in trotting, from 

focusing on youth ventures to ATG’s role as the engine 

of equine sector,” says Maria Guggenberger. 

In 2012, the concept department worked primarily 

with three large public events – olympic Trot, Summer 

Trotting Series and breeders’ crown. Summer Trotting 

was the “largest” event with a total of 85,000 visitors. 

Six sponsors were associated with the event and were 

present at the total of eight v75 meetings held under 

the Summer Trotting Series. 

“A race day at a trotting track is very long. That means 

attracting sponsors using only trotting is not enough, 

and this is where the sponsor village during the summer 

trotting series added an extra dimension to the 

spectator experience. It is also a step on the way to 

start seeing our trotting tracks as multi arenas that 

can be used for concerts, exhibitions and trade fairs. 

Maria Guggenberger 

Solvalla’s partnership with the STcc racing circus last 

autumn is a brilliant example of this,” says Maria Guggenberger. 

The “experience” is a central part of the concept 

department’s works since visiting a trotting track competes 

with everything from watching Tv on the sofa to 

going to a concert. 

“Trotting is part of the event-driven sector and we 

must be able to deliver a unique experience every time. 

Experiencing the close proximity of the horses as the 

gravel flies up is an amazing feeling. It is unique to us 

and what we will build on,” says Maria Guggenberger.

The concept department’s work at individual racetracks 

involves providing support in the form of 

spectator-based concepts and better packaging to 

boost income. but it is equally important to generate 

cost savings with shared agreements and business. 

“An example of the latter is an energy survey of the 

racetracks that was initiated together with technology 

supplier Ahlsell. Every penny that can be saved on 

lower electricity consumption at the racetracks we can 

spend on creating better events,” says Maria Guggenberger. 

The debut year for the concept department otherwise 

involved establishing the organisation, determining the 

strategy and structuring work. 

”Now the real work starts with identifying partners 

and developing work with existing suppliers under the 

aim of creating long-term partnerships. It is a long 

process but several companies have shown great interest 

in becoming involved,” says Maria Guggenberger. 




FOURTH BEST YEAR – 

DESPITE LOWER TURNOVER 

2012 resulted in the fourth highest turnover in ATG’s history. 

But fewer winnings, fiercer competition in both the gambling market and from 

other sport events meant that both ATG’s turnover and market shares declined 

compared to the preceding year. 


2011 was a record year for ATG with a turnover of SEK 

13.1 billion. In 2012, turnover amounted to SEK 12.4 

billion. 

”betting on v75 declined by 7 per cent. And when 

v75, which is ATG’s main engine and attraction for 

betting on horses, experiences difficulties, it has a 

knock-on effect and impacts other betting products,” 

says leif Almgren, Information Manager at ATG. 

leif Almgren also sees three other reasons as to why 

turnover declined for the first time since 2002: 

1. Fewer payments of winnings 

“There were v75 and v86 races in 2012 that were 

difficult to call and where a few people won large 

sums of money, which led to the number of payouts to 

customers falling by an average of about 50 000 per 

week. This affected total turnover since we know that 

our customers often ’re-invest’ their small winnings. 

There was quite simply less money in circulation. We 

also had fewer v75 Jackpots, which also had an impact,” 

says leif Almgren. 

2. Intensifying competition 

“ATG has succeeded at packaging its betting days for 

many years – every day, we match attractive betting 

products to trotting and thoroughbred racing. 

During the year we encountered stiff competition from 

Svenska Spel, which succeeded with the same concept, 

largely due to the split betting program for the 

Elitserien premier league in ice hockey and Allsvenskan 

football league,” says leif Almgren. 

3. Olympic Games, European and 

World championships 

“In previous years when major sporting competitions 

were staged, we had a slight decline in betting during 

the actual event, after which betting levels bounced 

back to normal again. but we did not see such a 

recovery during 2012. one reason was that we were 

already on a downvard curve when the championship 

period started,” says leif Almgren. 

hasn’t turnover also been affected by the attention 

surrounding the incidents involving ATG’s betting security 

(see pages 10–12)? 

“Naturally, it was not positive for the ATG brand to 

receive such negative attention in the media. however, 

we see no signs of these incidents being directly linked 

to lower turnover. We followed up the incidents by 

carrying out customer surveys where customers stated 

that they continued to have a high level of confidence 

in us and our products.” 

For ATG’s three sales channels – agents, E-channels 

and racetracks – betting via E-channels (ATG.se and 

mobile devices) continued to increase, while betting at 

agents and racetracks fell. 

“In recent years, we have witnessed a clear change in 

customers’ betting habits – from the racetracks and 

shops to the Internet. In 2012, for example, betting via 

mobile device increased significantly. The low turnover 

for shops can also be attributable to the lower payments 

of winnings since many people collect their winnings 

from their local shops. For racetracks, we can see that 

the major events remain strong in terms of turnover and 

number of spectators, whereas day-to-day betting on 

trotting is continuing to decline,” says leif Almgren. 

In 2012, gross turnover for the Swedish regulated 

gambling market totalled SEK 42.1 billion, down about 

SEK 250 million compared with 2011 according to 

statistics from the Swedish Gambling Authority. ATG’s 

total market share of the Swedish regulated gambling 

market amounted to 30 per cent (31 per cent 2011). 

The performance of the overall Swedish gambling 

market, where foreign and unregulated gambling companies 

are increasingly capturing shares, strengthened 

the trend from prior years: sports betting, particularly 

on live games, “which team will score next?”, are gaining 

ground while poker is declining. 

”unregulated gambling companies have captured market 

shares with their live betting and are also focusing 

intently on Internet casinos to close the gap left by 

the waning interest in poker. Svenska Spel had a strong 

year and is expanding in all product groups, except for 

poker, las vegas and casino,” says leif Almgren. 

The fierce competition from both Swedish and unregulated 

companies in the Swedish gambling market 

meant that total gross investments in advertising rose 

32 per cent in 2012. ATG was the third largest media

uyer during the year, up 21 per cent. Svenska Spel 

and unibet topped the list. 

Leif Almgren sums up 2012: 

“In contrast to many other actors, ATG has displayed 

an upward trend year after year, even during times of 

high uncertainty and economic downturn. This trend 

ended in 2012 but despite the downward curve this 

was the company’s fourth best year in terms of turnover 

since 1974. We continued in 2012 to contribute our 

entire profit – SEK 1.7 billion – to the Swedish equine 

sector and a further SEK 1.4 billion to the Swedish 

public exchequer. These are impressive figures.” 

In 2013, competition from unregulated gambling companies 

is expected to further intensify. In December, 

the Supreme court of Sweden decided to refuse leave 

to appeal in the long-standing case with Swedish dailies 

Expressen and Aftonbladet where both newspapers 

permitted advertisements from unregulated gambling 

companies. Accordingly, the court of Appeal’s verdict 

of acquittal was upheld. The decision means that media 

permitting advisements from unregulated companies 

are breaking the law, but paradoxically cannot be punished 

by law. 

“It all comes down to the fact that Swedish legislation 

differentiates between Swedish and foreign gambling 

companies, which is not permitted by the Eu. In 

practice it means that unregulated companies are free 

to market in Sweden but, unlike ATG, do not need to 

comply with the rules of the Swedish gambling market. 

This is unfortunately yet another example that current 

legislation is not working,” says leif Almgren. 

GAMbLING 

The Swedish gambling market consists of a one 

part regulated by the Government or the Swedish 

Gambling Authority. In addition, there are several 

international actors (“unregulated gambling 

companies”) that offer gambling via the Internet 

without a license in Sweden. 

The Swedish regulated market reported a total 

turnover of SEK 42 billion (42) for 2012. 

Footnote: The net turnover for unregulated players is estimated 

at SEK 2 billion (net turnover is defined as stake less paid winnings). 

The major actors in the regulated gambling 

and lottery market are: 

Ab SVENSkA SPEL 

A State-owned company that pursues gambling via 

video lottery Terminals (vlTs), casinos, lotteries and 

sports betting. 

Turnover: SEK 22.8 billion (22.3) 


A company wholly owned by the Swedish Trotting Association 

and the Swedish Jockey club. The Swedish 

Government has a majority on the board. It conducts 

betting at trotting and thoroughbred race meetings. 

Turnover: SEK 12.4 billion (13.1). 

SWEDISH POSTcODE LOTTERY 

owned by Novamedia Swedish postkodlotteriet Ab/ 

Swedish postcode Association. It operates lotteries. 


NGO GAMING 

owned by 71 non-profit nationwide organisations. 

It operates lotteries and bingo (bingolotto). 


Market shares 


BINGOLOTTO 2% 

BINGO 2% 

THE SWEDISH 




Source: Swedish Gambling Authority 


TRACKS 5% 

OTHER 5% 

AGENTS 55% 

SVENSKA SPEL 


Leif Almgren 


YEAR OF THE HORSE 

It is always the year of 

the horse at ATG. Here is 

what happened in 2012. 

QR codes are provided for certain sections. Scan the 

code with your smartphone to watch films and enjoy 

a more vibrant Annual Report. 

SIDA 22 // ATG 2012 // ÅRSREDOVISNING

TALK ABOUT FREEZING TROTTING ENTHUSIASTS 

The definition of “trotting enthusiasts” 

is? 

Answer: Jenny brunzell, Rickard 

Hansson and Patrik Österberg. 

The three of them lived in an igloo (!) 

at Solvalla for five days and nights 

over the christmas period so that they 

would not miss any of the four V75 

meeting. 

on Friday, 21 December, the trio moved 

in to the igloo situated at Solvalla’s 

inner field. They moved out again five 

days later after the final race had been 

run on boxing Day. 

With the motto of “4 v75s. 1 igloo. 

3 idiots.” they reported on living in the 

igloo and offered betting tips via their 

blog and live online broadcasts. Many 

people came to visit them, from remy 

Nilson, cEo of ATG, to star driver Jörgen 

Westholm. christmas treats – and 

all of their food – was prepared using a 

traditional portable stove. 

They also received many christmas 

presents that were later auctioned out: 

• Erik Adielsson’s and Örjan Kihlström’s 

driver jackets 

• Stefan hultman’s signed helmet 

• victory Tilly’s quilt of honour 

• Stig h Johansson’s book ”My Track” 

and Johan hedenberg’s book ”lill- 

Tarzan and me”, both signed 

• A meeting with the coldblood champion 

Järvsöfaks 

JIm FRICK – A TRUE 

AmBASSADOR OF HONOUR 

Jim Frick, 61, was appointed a Trotting Ambassador 

of Honour by the Swedish Trotting 

Association and ATG. 

Jim Frick became the fourth driver in the history of 

the Swedish Trotting Association to achieve 5,000 

race victories in 2010. In March of the same year, 

he was seriously injured in an accident at Solvalla 

that marked the end of an outstanding career. 

Jim Frick became the third person to be 

named a Trotting Ambassador of honour. before 

the coldblood race Elitkampen at the Elitloppet, 

Jim Frick led the march-past together with two 

other ambassadors, champion horse Järvsöfaks 

and driver legend Stig h Johansson – and was 

met by standing ovations from the 29,000 trotting 

fans on the stands. 

• Sponsored races at Kalmar, Gävle, 

bollnäs and hagmyren 

• breeding rights for hard livin and 

Sinou Madrik 

• And last but not least – television 

presenter Jessica Almenäs’s eveninger 

gown 

All of the money raised – SEK 

59,795 – went to trotting’s youth 

venture, ungdomstravet. 


KANAL 75 HAS EXPANDED 

AND BROADENED 

2012 was the year that ATG’s subsidiary 

changed her tune. 

From television. 

To media company. 

“We are proud that we can now be 

found in a wide variety of places. 

Our deliveries cover much larger 

media spaces than previously. That is 

exactly what is needed in a modern 

media climate,” says Niclas Andersson, 

Managing Director kanal 75. 

Investing in television? 

certainly, and we have done for 

many years now. ATG has its editorial 

production company, Kanal 75, for such 

activities. 

but 2012 was the year that K75 

really made a breakthrough and lived 

up to its description as a m-e-d-i-a 

company. 

Television content is the foundation 

of Kanal 75’s production. 

The company has also produced 

printed texts and images – for websites 

and magazines – for many years. 

customers would have seen all of 

this throughout the 2000s, on television, 

in newspapers, on ATG.se. 

but 2012 saw the company make a 

flying start on many other platforms: 

• K75 made radio. 

• K75 made web television. 

• K75 made more of everything, everywhere. 

Many new formats have suddenly emerged, 

such as barfota runtom, björn-kollen, 

Sommartravpratarna and upplopp! 

to mention just a few. And in certain 

cases in completely different places to 

where one would expect to see them. 

K75 was involved in Aftonbladet-tv, 

podcasts, and of course, a great deal on 

ATG.se. There used to be more “re-used 

television” on the website but the site 

now has far more uniquely produced 

material. 

“Television remains the most important 

thing that we do. both ATG live 


and all of the programmes broadcast in 

the Tv4 Group’s channels are the very 

motorway that we are travelling on,” 

says Niclas Andersson. 

“but the distribution of both moving 

images and printed media offers many 

more opportunities both for us and our 

customers.” 

put simply, trotting and thoroughbred 

racing need to be seen and heard 

everywhere. Meeting customers, 

wherever they want. 

In addition to the above, formats 

include teletext, mobile devices, blogs 

and social media, international formats 

in other language versions. In fact, K75 

is attempting to cover as large an area 

as possible. 

“We also need to be inquisitive all of 

the time, and take a look at what is at 

the forefront of development in society 

to see whether we need to add even 

more channels to convey all of the race 

information and entertainment,” says 

Niclas Andersson. 

Kanal 75 is also working intensively on 

television-broadcast issues associated 

with racetracks – a new fibre network 

for the distribution of various signals 

has just been laid at all 24 of the largest 

racetracks in the country, and the 

next phase has just been started under 

which the four or five largest racetracks 

in Sweden will be lit with modern lighting 

that is more conducive to television 

broadcasts. 

“The breadth of our duties and 

efforts is increasingly expanding. It is 

important for Kanal 75 to assume even 

greater responsibility for the overall 

approach to trotting and thoroughbred 

racing, and the associated media 

exposure, naturally hand-in-hand with 

the racetracks and active sport participants. 

This is the thinking behind all of 

the things that we have done or have in 

the pipeline,” says Niclas Andersson. 

Niclas Andersson

NICE, GREEN SUmmER TROTTING 

Fantastic horses, great attendance, 

V75 – all against the backdrop of the 

Swedish summer. The summer trotting 

series was a huge, green success 

once again in 2012. 

During eight v75 meetings from 30 

June to 4 August, the summer trotting 

series travelled all over the country. All 

of the racetracks were decked out in 

summer green and activities held locally 

at each venue. on the Internet, for 

example, media profile calle Schulman 

OLYmPIC SUCCESS AT ÅBY 

commander crowe won the final at the Olympic Trot at 

Åby. The Swedish Olympic committee and Team Paralympics 

received a total of SEk 8.2 million. 

v75 bettors have donated more than SEK 200 million (SEK 

202,644,000) to the olympic committee and paralympics 

since 1979 when the olympic Trot was inaugurated. This 

money has made way for a total of 274 medals in the olympics 

and paralympics since. 

blogged and star driver Johnny Takter 

participated in ”sommar-travpratarna”. 

These events attracted huge crowds to 

the track, a total of 86,163 spectators. 

Slightly more than 14,000 spectators 

came to both Axevalla and halmstad. 

The main event, the Summer Trotting 

Final – with a first-prize of SEK 

500,000 – held in rättvik was won by 

per lennartsson and highlight brizard 

who received the green (of course!) 

winners’ cup. 

V75 WORLD CUP 

A total of 36,000 V75 fans from all 

over the world accepted the challenge, 

but only one won the title of 

V75 World cup – Jan Lundin, 50, from 

Gävle. 

The qualifying rounds for the final of 

the world championships in v75 were 

held over six v75 meetings during 

the autumn. Every week, contestants 

had to submit a v75 ticket for SEK 

192, with the ten best – of whom one 

foreign participant, Martin Simonsen 

from Danmark – going to the final in 

Åby in January. At the final, Jan lundin 

eventually climbed the podium to receive 

the first prize of SEK 250,000 and 

a dream trotting-inspired holiday worth 

SEK 50,000. 

The v75 Team World cup was held 

for the second time, with the duo 

Marcus Åkerlund and Örjan hafstad 

winning the competition, receiving the 

first prize of SEK 150,000 kronor and a 

trotting holiday worth SEK 50,000. 

Many olympians and paralympians attended the Åby meeting 

in April together with more than 14,000 spectators. 

Among them were swimmer Anders olsson and cross-country 

skier charlotte Kalla in the long opening processions led 

by flag bearer, biathlete björn Ferry. long jumper carolina 

Klüft gave the inaugural speech and table-tennis player 

Jörgen persson lit the flame. 


SEBASTIAN K. WAS HORSE OF THE YEAR 

It was the evening when “everyone 

was there” – from swimming star 

Therese Alshammar to Olle Goop. The 

2012 Hästgalan awards ceremony 

held at the clarion Hotel Post in 

Gothenburg was, as usual, a spectacular 

event – mostly for Åke Svanstedt 

and Stefan Melander. 

Åke Svanstedt won the Driver of the 

Year award and saw Sebastian K. 

become the clear winner in the weighty 

category horse of the Year. Sebastian 

K. received 57.1 per cent of the 

votes from the Swedish public and the 

members of the Swedish horse racing 

Journalists’ club (ShK). 

“Sebastian K. is one of the best horses 

i have ever trained and driven. he 

is an all-rounder and among the very 

elite. hopefully he will stay for a few 

more years,” says Åke Svanstedt. 

Åke Svanstedt was among the 

favourites to win the Trainer of the Year 

award in the run-up to the ceremony 

but the jury awarded the prize to Stefan 

Melander. 

Thoroughbred horse of the Year was 

Jimmy Mack and Jockey of the Year was 

per-Anders Gråberg. 

ALL OF THE WINNERS, 

HORSE OF THE YEAR 2012 

Horse of the Year: Sebastian K. 

Two-year old of the Year: 

Denim boko 

Three-year old of the Year: 

chelsea boko 

Four-year old of the Year: pato 

Mare of the Year: Fascination 

Senior of the Year: Sebastian K. 

Coldblood of the Year: hallsta lotus 

Driver of the Year: Åke Svanstedt 

Trainer of the Year: Stefan Melander 

Shooting Star of the Year: 

oskar J Andersson 

Thoroughbred Horse of the Year: 

Jimmy Mack 

Jockey of the Year: 

per-Anders Gråberg 

Helen Ann Award: 

catarina lundström 

Breeder Achievement of the Year: 

boko Stable 


A PRIVATE CAB FROm THE AIRPORT 

Thousands of political heavyweights 

landed at Visby Airport in the summer 

for the annual Almedal Week, a forum 

in Swedish politics. 

A few lucky ones avoided crowds of 

the tax queue and instead travelled 

by horse and carriage to the political 

events being held in Visby. 

remy Nilson, cEo of ATG, and hans 

ljungkvist, chairman of Swedish Trotting 

Association, invited selected politicians 

to join them on the 45-minute trip in the 

horse-drawn cab bound for visby. 

“We had the chance to discuss trotting, 

the role of horse racing in society 

and the Swedish model for betting on 

horses,” says remy Nilson. 

During the Almedal Week, politicians 

were also invited to lunch races at 

visby trotting track, with Jessica Almenäs 

as moderator and Stig h Johansson 

as one of the speakers. 

“It was a highly successful day. Many 

organisations in Almedalen are eager to 

talk about what they do – we decided 

to show what we do instead,” says 

remy Nilson.

... AND NOW FOR A COmmERCIAL BREAK! 

ATG filmed its new commercials at 

the end of the year. 

The result was a “tribute to the 

horses and people of V75.” 

previous filming locations, including 

New Zealand, california and Spain, 

were now replaced by Solvalla racetrack 

and boden. Sunny blue skies were 

swapped for snow and ice. The result 

was a 60-second film with the title 

”Moment of Truth” that is about all 

of the horses, drivers, customers and 

officials who are involved in the v75 

circus every Saturday and “the final 

nanoseconds that decide everything.” 

The films were produced by advertising 

agency Åkestamholst. 

FROm FOURLEGGED TO FOURWHEEL HORSE POWER 

Solvalla was filled with roaring horse 

power over two days in September. 

Racing driver Johan kristoffersson, 

Volkswagen Team biogas, claimed 

the Swedish championship title in the 

STcc series, in front of huge crowds. 

What do you need to turn a normal 

trotting track into a 1,250-meter asphalt 

track for racing cars? Well, among 

other things, 20,000 m 2 of racing asphalt, 

5 000 m 3 of gravel, 2 km of racing 

barriers, 1 km of racing fencing, 3 km of 

surface markings and 4,300 tires as a 

protective barrier. 

All this in just four days. And this was 

the case when the STcc final (Scandinavian 

Touring car championship) 

was held at Solvalla. The event, that 

will take place again in 2013 and 2014, 

attracted a full 22,000 spectators, with 

most tickets sold through ATG shops. 


mA LI’S WON ATG BETTING SHOP OF THE YEAR 

Exhibition openings, knitting and 

kinesiology – all flavoured with betting 

on horses. Ma Li’s Spel & café in 

brastad, bohuslän county won ATG 

betting Shop of the Year. 

There are about 1,850 ATG betting 

shops in Sweden. The most successful 

agents were honoured for the fifth consecutive 

year at the betting Shop Gala 

held on the birka paradise cruise liner. 

prizes in a total of nine different categories 

were awarded, with Ma li’s shop 

winning ATG betting Shop of the Year. 

“Eight of the prizes were related 

to money, turnover for each betting 

product. but the agent named Shop of 

the Year is based on ’soft values’ and in 

Ma li’s case we were impressed by their 

creativity in attracting new customers,” 

says Kent Öhlander, Sales and Market 

Director at ATG. 

Marie olsson and her daughters 

Emelie and linda run Ma li´s and one of 

the activities they do is to hold different 

theme nights, from exhibition openings 

to knitting – combined with betting on 

horses. They have also organized trips 

to trotting tracks with their customers. 

Also worth mentioning is that 

Kneippens Spelbutik in Norrköping won 

Syndicate betting Shop of the Year for 

the fifth consecutive year. 

THE DREAm OF WINNING mILLIONS BECAmE TRUE 

A total of 208 people became new 

millionaires from betting on horses 

in 2012. The largest winnings went 

to christer Eriksson, 49, when he and 

five friends won SEk 56.3 million at 

the V75 on 14 January. 

As usual, the 2012 betting year had 

many winners and just as many winners’ 

stories. christer Eriksson and his 

friends experienced something unique 

– being the only ones to get seven 

right on the v75. 

“This is what it is all about. It 

doesn’t matter if you win SEK 10, 20 

or 30 million. You have to be the only 

one who wins, and I was,” christer said 

to Tv4’s vinnare Söndag programme. 

Another winner was Axel planhem, 79, 

who was the brains behind the year’s 

largest syndicate winnings on the v75 

– thanks to a miscalculation. 


HERE ARE ALL THE WINNERS AT THE bETTING SHOP GALA 

Largest Betting Shop of the Year: 

Norra bantorgets Tobakshandel, 

Stockholm. 

Tele-Cash Betting Shop of the Year: 

Direkten, Tensta. 

Lottery Betting Shop of the Year: 

Maxi IcA, borås. 

Thoroughbred Betting Shop of the 

Year: Näsbypark Tobak & Spel. 

“I added a horse in the last race that I 

wasn’t going to add. I had finished the 

system but miscounted so I could afford 

another horse in the last race. I added 

number 12 and that horse won. per lennartsson 

was the trainer and driver and 

I really like him. It really was a lucky 

chance,” Axel said to trav365.se. 

The result of Axel’s line was that 43 

Harry Boy Betting Shop of the Year: 

Snusboa, Stenungsund. 

Syndicate Betting Shop of the Year: 

Kneippens Spelbutik, Norrköping. 

The V75 Betting Shop of the Year: 

Magnus Tobak, Karlstad. 

Lunchtime Betting Shop of the Year: 

Södertullskiosken, Gävle. 

ATG Betting Shop of the Year: 

Ma li’s Spel & café, brastad. 

people at värtavägens Spel och Tobak 

in Stockholm in August shared winnings 

of SEK 21 million. 

harry boy continued to help its loyal 

customers secure big winnings. For 

example, a harry boy ticket for SEK 36 

handed in at coop Forum in Gällivare led 

to winnings of slightly more than SEK 

2.5 million on the v75 in November. 

Axel Planhem

CONGRATULATIONS ON YOUR 

(BIRTH)DAILY DOUBLE! 

The premier was held on 30 December 1987 at Solvalla. Two local trainers won 

– and there was a double winner on number 4. ATG’s new betting product Daily 

Double had come to stay. 

Almost 25 years later, a total of 8,982 

Daily Doubles have been held and given 

that there have been 63 dead heats, the 

number of DD results is 9,045. A double 

winner, when the same horse number 

wins both DD races, as took place in 

the premier, has occurred another 781 

times. over the years, Daily Double has 

become the second-largest betting 

product for trotting and thoroughbred 

racing. 

ATG’s pr Manager hasse Svennehed 

was the project manager for the start of 

the Daily Double. 

“Tipstjänst (now Svenska Spel) started 

with online terminals as early as the 

summer of 1986. We offered manual 

service at 205 shops and trotting and 

thoroughbred tracks. Good advice was 

hard to come by but in 1987 we managed 

to train our agents and install our 

new electronic betting machines at 512 

shops.” he reminisces. 

but ATG also wanted to offer its 

customers more betting products. 

“håkan ‘lillis’ olsson was part of a 

project group and he said that in the uS 

there was a betting product called Daily 

Double. couldn’t this be something for 

us to build on? 

Yes, it certainly was… 

Following numerous tests and trial 

bets, ATG was prepared to present its 

new nationwide product: Daily Double 

(a double every day) and it was an immediate 

success. 

The premier turnover amounted to 

SEK 2,121,085 and those betting that 

lars lindberg would win the first race 

with overlord and Krister Söderholm the 

second with vic pride could claim winnings 

at the odds of 9.79. 

This was a case of under odds since 

overlord was at 5.21 to win and vic 

pride 2.79 to win. The reason for the 

under odds was that many people bet 

on the same number winning twice, in 

this case number 4. 

“When the same number wins twice 

or when the same driver wins twice, 

it ‘increases the risk’ of the DD odds 

being lower than the multiplied winning 

odds,” explains hasse Svennehed. 

but often DD has higher odds than 

the multiplied winning odds, as can be 

seen by the history of the 2,238 cases 

of under odds. 

The nearly 25 years of DD statistics 

offer more interesting facts… 

… the highest DD odds was noted 

at Jägersro on 14 February 2006 at 

4,687.75 when christoffer Eriksson 

won with ruwenzori at odds of 53.91 

and Jörgen Sjunnesson with Sötestina 

at odds of 52.21. The DD combination 

was 7.12. 

… the average DD odds is 78.65. 

… the highest winning odds was set 

at Täby Galopp on 27 August 1991 

when bonnie Sacc won at odds of 

215.24. John Fortune sat in the saddle 

of the Tommy Ahlbeck-trained threeyear 

old. bonnie Sacc only won two 

races in her career, and in this recordbreaking 

race, the breeders’ Trophy 

with prize money of SEK 385,000, she 

was by far the rank outsider in the field. 

… the highest DD turnover was noted at 

Solvalla on 27 May 2006 and reported 

at SEK 18,292,389. The 27 May was 

the v75 Saturday before the prestigious 

Elitloppet race. All of the entries 

in the top-ten list of highest turnovers 

come from Elitloppet Saturdays since 

2003. 

… there are two horses that have 

won the most, rambrico and victory 

Tilly with 19 DD victories each. A total 

of 9,506 horses have won the Daily 

Double. 

… the most triumphant driver is Örjan 

Kihlström with 798 DD victories under 

his belt. Åke Svanstedt is right behind 

with 766. Stig h Johansson is third with 

629. A total of 1,187 drivers/jockeys 

have won the Daily Double. 

… the five most common DD combinations 

are 1-5 (118 times), 1-1 (108), 

4-5 (103), 1-7 (102) and 5-5 (101). 

… in 2005 the Daily Double had a 

little brother, the lunch Double. 

(believe it or not there is actually 

one combination that has never 

occurred over the DD’s 25-year history, 

13-15. When will that happen…?) 


TOGETHER WITH V75 

More and more people are betting on the V75 

together at agents and among friends. That is 

why ATG gave a sneak preview at the end of the 

year of its new product… V75 Together. 

You can create your own v75 club with your friends 

on https://tillsammans.atg.se. You can put together 

your system, discuss choices of horses with your 

other team members and if you win then the winnings 

are paid into the account of each member. 

Someone who had the chance to try out v75 

Together during the test period was Magnus långh, 

29, who shared winnings of SEK 126,000 together 

with his v75-björnen teammates. 

THE YEAR’S HIGHEST: 

… V75 turnover: SEK 104,351,155, Jägersro, 27 october. 

… V75 dividend: SEK 53,195,326, Åby, 14 January. 

… V65 turnover: SEK 7,385,243, Örebro, 12 July. 

… V65 dividend: SEK 4,196,854, Färjestad, 13 August. 

… V64 turnover: SEK 9,638,530, Örebro, 9 December. 

… V64 dividend: SEK 254,663, Gävle, 23 September. 

… V86 turnover: SEK 25,137,029, Solvalla, 8 February. 

… V86 dividend: SEK 5,351,761, Solvalla, 31 october. 

… V5 turnover: SEK 3,411,431, Solvalla, 27 May. 

… V5 dividend: SEK 1,369,783, Eskilstuna, 3 November. 

… V4 turnover: SEK 2,860,319, Solvalla, 26 May. 

… V4 dividend: SEK 554,334, romme, 15 December. 

… Win odds: 271.75, Germany, 26 August. 

… Daily Double odds: 1,018.43, Gävle, 26 August. 

… Quinella odds: 2,074.47, umeå, 27 April. 

… Trifecta-odds: 42,746.10, boden, 19 April. 

GREATER EXPORT – HIGH 

WINNINGS TO SOUTH AFRICA 

betting on Swedish trotting and thoroughbred 

races is attracting rising number of foreign customers. 

International betting generated SEk 2.5 

billion in turnover in 2012 (+18 per cent, 2011). 

A total of about 30 gambling companies in 19 

countries regularly arranged betting on Swedish 

races. The largest increase in volume was from Norway, 

South Africa, Finland and the uS. 

The largest winnings went to a bettor at ATG’s 

South-African partner, gambling company phumelela, 

who was the only customer to have three 

winning v75 coupons at the Elitloppet Saturday in 

May and thus won a total of SEK 65 million. 


29 VICTORIES IN THE FIGHT 

AGAINST CANCER 

ATG pledged to donate SEk 5,000 to the Swedish cancer Society 

for each of his victories in May – and björn Goop did his very best, 

as he was first past the post with his horse 29 times during this 

period. 

ATG has been involved in the cancer Society’s annual campaign 

against prostate cancer for many years. Again in 2012 the Elitloppet 

Sunday opened with the cancer Society race that was won by Adrian 

Kolgjini and Nelson di Quattro. björn Goop and othello Jaycee led for 

much of the race but were overtaken at the finish. 

björn ran up 29 victories in May, corresponding in SEK 145,000 to 

the cancer Society. but in the winner’s circle after the cancer Society 

race remy Nilson, cEo of ATG, rounded the amount up and wrote SEK 

150,000 on the check. 

“We were delighted to receive such a large donation to continue to 

fight cancer,” said Stefan bergh from the cancer Society.


ATG’S BETTING PRODUCTS 

LAUNCHED: 1993 

TURNOVER IN 2012: SEK 4,585 M 

RECORD WINNINGS FOR 2012: SEK 53,195,326 

NUmBER OF JACKPOTS IN 2012: 19 


TURNOVER IN 2012: SEK 947 M 



LAUNCHED: 1974, 2002, AND 2005 




LAUNCHED: 1999, 2005 

TURNOVER IN 2012: 237 MKR 

RECORD WINNINGS FOR 2012: 254,663 KRoNoR 




RECORD WINNINGS FOR 2012: SEK 554,334 






RECORD WINNINGS FOR 2012: SEK 86,400 


// Normally arranged on Saturdays. 

// Forecast the winners in 7 races. 

// Dividend for 7, 6 and 5 correct. 

// Percentage share of pool per dividend category: 40–20–40. 

// Jackpot if no-one picks 7 corrects, or if the dividend for 

6 and/or 5 corrects is less than SEK 15; jackpot money is 

carried over to the following V75 meeting’s 7 correct pool. 

// Price per combination: SEK 0.5 (EUR 0.06) 

// Customers may choose to bet on 7 corrects only (V7). The win dividend 

is then 2.5 times the win dividend for picking 7 corrects. 

// Takeout 35% 

PLAYERS 65% 

// Normally arranged on Wednesdays. 

// Forecast the winners in 8 races. 

PLAYERS 75% 

PLAYERS 65% 


// Percentage share of pool per dividend category: 40–20–40. 

// Jackpot if no-one picks 8 corrects, or if the dividend for 7 and/or 6 corrects is 

less than SEK 15; jackpot money is carried over to the following V86 meeting’s 

8 correct pool. 

// Price per combination: SEK 0.25 (EUR 0.03) 


is then 2,5 times the win dividend for picking 8 corrects. 


// Normally arranged every day except Wednesday, Saturday and Sunday. 

// Forecast the corrects in 6 races. 

// Dividend for 6 and 5 correct. 

// Percentage share of pool per dividend category: 50–50. 

// Jackpot if no-one picks 6 corrects, or if the dividend for 5 corrects is 

less than SEK 20; jackpot money is carried over to the V65 meeting’s 

6 correct pool on the corresponding day the following week. 

// Price per combination: SEK 1 (€ 0,12) 


is then 2 times the win dividend for picking 6 corrects. 


// Normally arranged on Sundays (since 25 March 2012) 

// Forecast the corrects in 6 races. 


// Percentage share of pool per dividend category: 40–20-40. 

// Jackpot if no-one picks 6 corrects, or if the dividend for 5 

and/or 4 winners is less than SEK 7; jackpot money is carried 

over to the following V64 meeting’s 6 correct pool. 

// Price per combination: SEK 1 (€ 0.12) 


is then 2,5 times the win dividend for picking 6 winners. 


// Normally arranged once daily during lunchtime meetings. 

// Dividend for picking 4 corrects. If no one succeeds in selecting 

4 corrects, there is a dividend for picking 3 winners, and so forth. 

// Price per combination: SEK 2 (EUR 0.24) 


// Normally arranged on tracks with no V65 or V64 meetings. 

// Dividend for picking 5 corrects. If no one succeeds in selecting 5 

corrects, there is a dividend for picking 4 winners, and so forth. 

// Price per combination: SEK 1 (EUR 0.12) 


PLAYERS 70% 75% 70% 75% 

PLAYERS 65% 

PLAYERS 70% 

PLAYERS 80% 75% 80% 75% 

PLAYERS 65% 

PLAYERS 65% 

PLAYERS 

PLAYERS 

80% 75% 

70% 

80% 75% 

70% 

PLAYERS 75% 

PLAYERS 70% 

PLAYERS 80% 

PLAYERS 65% 

PLAYERS 70% 

// Normally arranged every race day. 

PLAYERS 

PLAYERS 

80% 

75% 

75% 

// Dividend for forecasting 3 corrects. 

// Bets consist of SEK 10 shares per horse. 

// Customers place as many shares as they wish on the 1st race. 

PLAYERS 80% 

// Shares placed on the winning horse are carried forward to the 2nd race; 

shares placed on the winner of the 2nd race are carried over to the 3rd race. 

// Dividends are paid on all winning shares. 


PLAYERS 70% 

70% 

THE SPORT SPO 22,75% 

THE TH STATE 12,25% 

THE SPORT 16,25% 




THE THE SPORT SPORT SPORT19,5% 

116,25% 

THE STATE 10,5% 

THE SPORT SPO THE TH STATE 22,75% 8,75% 


THE SPORT 19,5% 1 

THE SPORT SPOR 13% 



THE SPORT SPO 

THE TH STATE 

22,75% 

7% 




THE 

THE 

SPORT 

SPORT SPOR 

19,5% 116,25% 

13% 


THE 

THE TH 

STATE 

STATE 

10,5% 

7% 

THE SPORT 

THE TH STATE 

16,25% 

8,75% 





THE 

THE SPORT THE TH 

SPORT SPO 

19,5% 1STATE 

22,75% 

7% 


THE TH THE TH STATE 12,25% 

THE SPORT SPOR SPORT SPORT13% 

16,25% 

THE TH STATE 7% 

THE TH THE TH STATE 8,75% 




THE 

STATE 10,5%



RECORD ODDS IN 2012: 271.75 



RECORD ODDS IN 2012: 50.34 



RECORD ODDS IN 2012: 1,018.43 













// Available on all races. 

// Customers forecast the winner. 

// Dividend = odds x stake. 

// Minimum stake SEK 5 (EUR 0.60) 


// Available on all races. 

// Customers forecast a horse to finish 1st, 2nd or 3rd. 




// Arranged on the track offering V75, V86, V64 or V65. 

// Customers select the winners in 2 selected races. 




// Normally arranged at the track hosting lunchtime meetings. 

// Customers select the winners in 2 selected races. 




// Arranged every day in selected races. 

// Customers forecast the horses to finish 1st, 2nd 

and 3rd, in exact order, in selected races. 




// Available on all trotting races. 

// Customers forecast the horses to finish 1st and 2nd, in any order. 




// Available on all thoroughbred races. 

// Customers forecast the horses to finish 1st and 2nd, in exact order. 




PLAYERS 

PLAYERS 

80% 

70% 

80% 

70% 

PLAYERS 80% 

PLAYERS 65% 

PLAYERS 75% 

PLAYERS 65% 

PLAYERS 65% 

PLAYERS 65% 

PLAYERS 75% 

PLAYERS PLAYERS 70% 65% 

PLAYERS 75% 

PLAYERS 75% 

PLAYERS 75% 

PLAYERS 70% 

PLAYERS 80% 70% 80% 70% 

PLAYERS 70% 

PLAYERS 70% 

PLAYERS 80% 

PLAYERS 80% 

PLAYERS 80% 

PLAYERS 80% 


THE 

THE 

SPORT 

SPORT SPOR 

19,5% 1 

13% 

THE 

THE TH 

STATE 

STATE 

10,5% 

7% 







THE SPORT SPO THE TH STATE 22,75% 8,75% 





THE THE SPORT SPORT 19,5% 1 16,25% 


THE THE SPORT SPORT SPO16,25% 

22,75% 








THE THE SPORT SPOR19,5% 

1 13% 


THE THE TH STATE 10,5% 8,75% 

THE THE THSTATE 

STATE 10,5% 7% 




THE SPORT SPOR THE 13% STATE 10,5% 






THE TH 

STATE 7% 


THE CHAIRmAN’S VIEW 

2012 was a challenging year for ATG with a decline in turnover and a 

loss of market shares. However, it was also a year during which regulated 

actors in the Swedish gambling market suffered additional setbacks. 


I would like to start by giving my heartfelt appreciation 

to remy Nilson who stepped down as cEo in 

December, after 25 years at ATG, 17 as Marketing Manager 

and eight years as chief Executive officer. praise 

for remy and his importance for ATG and horse racing 

has quite rightly been generous; sentiments with which 

I can only wholeheartedly agree. 

In parallel with thanking Remy I would also like to 

welcome Hasse Skarplöth, ATG’s new CEO since 

January 2013. 

I and the other board members look forward to 

working together with hasse. With his background in 

the world of media, in combination with his proven 

excellent business acumen, and a major interest in 

horses into the bargain, ATG has a new cEo that is 

well-equipped to take on ATG’s existing and future 

challenges. because, to say the least, it is challenging 

times that face us. 

In 2012, ATG posted its fourth best earnings in the 

company’s history, SEK 12.4 billion, but we lost 

turnover as well as market shares. Despite this, we 

were able to distribute more funds than ever to active 

participants in the sport. We have consistently accumulated 

smaller surpluses in our balance sheet which 

is now proving useful in more austere times. Naturally, 

our aim is to as rapidly as possible reach a turnover of 

SEK 13 billion again, which will require hard work to 

achieve. 

We are meeting increasing competition, both from 

actors that have permits to offer gambling experiences 

in the Swedish market, which is as it should be, 

and actors that operate in Sweden without permits, 

which is not as it should be. competition with these 

unregulated firms is becoming increasingly unreasonable. 

For many years now, we have been competing 

against gambling companies that neither pay tax in 

Sweden nor contribute to the equine industry that ATG 

distributes its surplus to, and which employs close 

to 30,000 people. These gambling companies have 

no obligation regarding payback to the bettors, nor 

are they subject to the Swedish Gambling Authority’s 

controls with regard to initiatives to counter gambling 

addiction. Despite the above, they have hundreds of 

thousands of customers in Sweden. 

The situation reached an even more acute stage when 

the Supreme court of Sweden decided not to convict 

the newspapers Expressen and Aftonbladet for breach 

of the prohibition on promotion under the law on 

lotteries. In reality, this decision means that foreign 

unregulated gambling companies are free to market 

their offering in Sweden in parallel with increasing 

restrictions for regulated actors. We have already seen 

the first major advertising campaigns. Accordingly, the 

prohibition on promotion is thus meaningless and has 

been removed from the equation. 

In 2012, trotting and thoroughbred racing received 

slightly more than SEK 1.7 billion from ATG which 

also paid SEK 1.3 billion in tax to the Swedish public 

exchequer. 

A stable majority exists in the riksdag (Swedish 

parliament) for re-regulation of the Swedish gambling 

policy. I hope this leads to the ambitious efforts, started 

by the Alliance back in autumn 2006, now being 

finalised as soon as possible. Time is running out. 

Mats 

Denninger

3% 

KEY INDICATORS 

KEY INDICATORS, SEK m 2012 2011 2010 2009 2008 

Turnover 

ÖVRIGT 3% 

12,420 13,111 12,804 12,688 11,972 

Tracks BINGOLOTTO 2% 


600 699 719 ÖVRIGA EUROPA 817 10% 918 

Agents 6,883 7,605 7,822 8,197 8,108 

E-channels ATG 31% 

SVENSKA SPEL 4,936 4,807 4,262 3,673 2,946 

International 

INKL. POKER 54% 

2,520 2,141 1,756 1,572 

FINLAND 9% 

1,332 

Horse racing fund 530 656 637 610 488 

Income for the year –126 19 27 REST OF 122 

THE WORLD 21% 

69 

Contribution to horse racing 

CASINO 

COSMOPOL 3% 

1,719 1,687 1,639 1,516 1,520 

ATG’s turnover, by sales channel 


TRACKS 5% 

SVENSKA SPEL 

E-CHANNELS INKL. 40% POKER 54% 

AGENTS 55% 

Distribution of ATG’s international turnover 

AGENTS 55% 

REST OF EUROPE 10% 

FINLAND 9% 

REST OF 

THE WORLD 21% 

DENMARK 18% 

NORWAY 42% 

Market shares in the regulated 

Swedish gambling market 

ÖVRIGA EUROPA 10% 


BINGOLOTTO 2% 

BINGO 2% 

THE SWEDISH 

FINLAND 9% 


REST OF 

THE WORLD 21% 


DENMARK 18% 

DENMARK 18% 

NORWAY 

OTHER 12% 

42% 

SVENSKA SPEL 

TRIFECTA 8% 


QUINELLA 12% 

V65 11% 

betting products, international distribution 

TRIFECTA 8% 


QUINELLA 12% 


OTHER 12% 

TRACKS 5% 

V65 11% 

OTHER 5% 

V75 14% 

AGENTS 55% 

DD/LD 13% 

VP 17% 

V4 13% 

ATG 2012 // ANNUAL REPORT // PAGE 35 

V75 

DD/LD

ADmINISTRATION REPORT 

The Board of Directors and Chief Executive Officer of AB Trav och Galopp, 

Corp. Reg. No. 556180-4161, hereby submit the annual report and consolidated 

financial statements for the 2012 fiscal year. 


INFORMATION ON OPERATIONS 

unless otherwise stated, all information refers to the parent 

company. See the accounting policies on page 44. 

Mandate 

Ab Trav och Galopp is responsible for betting operations 

and for placing financial resources at the disposal 

of horse racing to ensure long-term, positive progress. 

The State assumes its responsibly by granting licences 

to Ab Trav och Galopp so that the company is provided 

the conditions necessary to fulfil its mandate. 

business concept 

To make betting on horseracing an all-round experience, 

with due consideration of the considerable 

responsibility involved. 

Shareholders 

The shares in ATG are 90-per cent owned by the 

Swedish Trotting Association (ST) and 10-per cent 

owned by the Swedish Jockey club (SG). According 

to an agreement between the State and ST/SG, the 

Government appoints six members of the board, one 

of whom is chairman, while five are elected by the 

Annual General Meeting, of whom ST nominates four 

and SG one. 

In addition, the company’s employee representative 

organisations nominate one member. 


Turnover 

In 2012, for the third time in ATG’s almost 40-year 

history, turnover declined year-on-year. Total turnover 

was SEK 12,420 million (13,111), down 5.3 per cent. 

The net totalisator profit declined correspondingly 

and totalled SEK 3,746 million (3,970). Net totalisator 

profit is defined as turnover less customers’ winnings. 

The v75 betting product continues to defend its position 

as most players’ favourite. v75 turnover totalled 

SEK 4,585 million (4,931), down 7 per cent. v86 

replaced v64 as the Wednesday betting product at 

the end of 2011. Turnover has not met expectations 

and totalled SEK 948 million (1,011). As in preceding 

years, Dagens Dubbel (Daily Double) – including lunch 

Dubbel (lunchtime Double) – was ATG’s second largest 

betting product, with SEK 1,850 million (1,993) 

in turnover. 

During 2012, cooperation with international partners 

progressed, leading to increased turnover in betting 

from abroad to Sweden (export) and on betting from 

Sweden on international horseracing (import). Export 

increased to SEK 2,530 million (2,140) and import to 

SEK 470 million (357). betting from Sweden on races 

abroad is taxed in Sweden, while the foreign betting 

inflow to Swedish pools is taxed in each source 

country. 

ATG overheads and net financial income 

Savings on variable and administrative expenses in 

combination with improved net earnings from international 

operations offset cost increases for sales and 

IT operations. Non-recurring costs amounted to SEK 5 

million (16). ATG’s total personnel expenses, including 

social security expenses, were SEK 174 million 

(163). The increase was attributable to an increase in 

the number of employees and contractual pay rises. 

personnel expenses are included in the respective 

operations’ total costs. 

Depreciation of fixed assets decreased marginally. 

ATG’s total overheads, excluding net financial income, 

totalled SEK 801 million (840). 

Net financial items declined to SEK 17 million (19), 

which was attributable to ATG’s decline in earnings 

and lower interest rates. 

ATG’s total net overheads totalled SEK 784 million 

(822). 

Allocations to horse racing 

Total allocations to the sport amounted to SEK 1,719 

million (1,687), which was distributed to trotting and 

thoroughbred racing.

Allocation to trotting and thoroughbred racing tracks 

is undertaken through a system linked to the tracks’ 

racing programmes, with remuneration divided up into 

three components: basic amount, cost compensation 

for race meetings and compensation for prize money. 

There is also the potential for incentive remuneration 

for tracks that have pursued the development of gambling 

and the sport. Allocation to tracks also includes 

remuneration for youth activities and investment 

grants for improved racetrack infrastructure. 

Allocations to central organisations as well as trotting 

and thoroughbred racing tracks totalled SEK 1,550 

million (1,516), the majority of which comprised prize 

money compensation to racetracks, which in turn paid 

the horse owners, in a total of SEK 821 million (782). 

The allocation to trotting and thoroughbred racing 

tracks for operation and race activities was the next 

largest item at SEK 590 million (574). 

Allocations to breeders, owners and trainers declined 

slightly and totalled SEK 169 million (171). 

Allocation to the State 

A new agreement was reached in June 2011 between 

the State and the trotting and thoroughbred organisations. 

The agreement extended for the period 30 

June 2011 to 31 December 2012, with the possibility 

of extending it for an additional six months, which the 

government chose to utilise. Accordingly, unchanged 

terms and conditions apply for the first six months of 

2013. 

The totalisator tax is computed as a percentage on 

the basis of the gross surplus after deductions for 

payments to customers and additions for fractions and 

unredeemed winnings. In addition, ATG is to make a 

provision for general contributions to promote national 

interests in the equine sector in Sweden. The provision 

amounted to SEK 50 million (48). 

Totalisator tax and provisions amounted to SEK 1,369 

million (1,442). 

Earnings 

ATG’s profit before allocations to the sport and State 

amounted to SEK 2,962 million (3,148). Earnings for 

the year totalled SEK 126 million (19). 

balance sheet, financing, and equity/assets ratio 

The balance sheet declined from SEK 1,384 million in 

the preceding year to SEK 1,243 million of which an 

increase of SEK 74 million was attributable to receivables 

from agents, which was a calendar effect. receivables 

from racetracks included in ATG’s Group account 

increased by SEK 59 million as a result of racetracks 

utilising their internal credit facilities to a greater 

extent than in preceding years. The decrease was 

largely attributable to a decrease in liquidity of SEK 

260 million while an opposite effect was supplied by 

the increase in receivables from agents and racetracks. 

In total, these receivables increased SEK 133 million 

of which receivables from agents accounted for an 

increase of SEK 74 million which was a calendar effect. 

Investments during the year were financed thorough 

ATG’s own resources and totalled SEK 109 million 

(130). capitalised investments pertained primarily to 

the development of betting and sports systems as well 

as web applications. The development of a new betting 

terminal for agents was recognised under projects in 

progress. 

At year-end, total capital amounted to SEK 578 million 

(704) with the equity/assets ratio at 46.5 per cent 

(50.9). 

kanal 75 Ab 

Kanal 75 is a wholly owned subsidiary of ATG. The 

company’s operations are aimed at capturing and stimulating 

interest in Swedish trotting and thoroughbred 

racing as well as betting on horses by providing betting 

and sport information through various forms of media, 

print, Internet, television, mobile devices and other 

distribution forms available in the media market. 


ADmINISTRATION REPORT 


During the year, all trotting and thoroughbred races 

were provided television coverage by Kanal 75. In 

2012, the transition was made for all production from 

SD to hD technology. Development to distribute the 

material via the Internet has been intiated and will increase, 

which will facilitate reaching more and younger 

customers. 

A key task for Kanal 75 is to support international 

operations through the distribution of television broadcasts 

to ATG’s international partners. 

THE WORk OF THE bOARD 

The members of the board and its composition are 

presented separately on page 54. 

During 2012, the board held eight minuted meetings. 

The board and the management of ATG addressed 

strategies and other general corporate issues at a 

special strategy meeting. The board has appointed an 

Audit committee and a remuneration committee from 

among its members. 

The board adopted a written formal work plan and instructions 

for the division of work between the board 

and chief Executive officer and for financial reporting. 

The board has also adopted a written formal work plan 

for ATG’s Audit committee. 

The board adopted a financial policy governing the 

company’s general financial risk management which is 

primarily limited to ongoing appropriations of liquidity. 

ENVIRONMENTAL INFORMATION 

At hästsportens hus we use Green electricity. This 

renewable energy has a certificate of origin and is 

produced by solar, wind and hydro power as well as 

bio-fuel. our standard models of client computers 

are all bromine and pvc free and have a number 

of eco-labels. Through recycling scrap computers 

and screens, all metal components and substantial 

amounts of other material is taken care of. All other 

waste is sorted by source. 

ATG works consistently to reduce its consumption 

of paper among its ATG agents. This primarily involves 

free race cards, tickets and betting slips, but the 

company is also working with customising advertising 

materials for agents in order to counteract surplus 

copies. The use of paper is declining in pace with the 

increasing use of the Internet for information and betting 

purposes. 

Responsible gambling 

In 2012, ATG launched responsible gambling pages for 

mobile devices and a self-assessment test (Gamtest), 

enabling individuals to test themselves via a mobile 

device through answering 16 questions to identify 

whether the individual has or is at risk of having 

problems with gambling. The same test is available 

online at ATG.se. Investment is continuing in training 

in responsible gambling for employees, racetracks and 

agents. During 2012, focus was on racetrack personnel. 

Additonal information about ATG’s responsible gambling 

efforts is available on pages 14–15. 

FUTURE TRENDS AND EVENTS IN 2013 

For the full year, ATG’s turnover in Sweden is expected 

to remain approximately in line with the preceding 

year, since no major sporting events are planned for 

2013. The negative trend in turnover continued during 

the first two months of the year and turnover in Swe-

den declined by slightly less than 5 per cent compared 

with the same period the previous year. The calendar 

effect accounts for about 1 per cent of the decline 

and v86 for about 2 per cent. The turbulent economy 

and increased competition also impact ATG’s turnover. 

International collaboration is expected to increase as 

is increased collaboration with the Nordic countries. 

During the year, betting terminals will be replaced at 

all agents and, in parallel, the ATG sign will be replaced 

with a new sign bearing ATG’s new logotype. The 

new terminal will enable the continued development of 

the agent channel. 

In 2013, no changes are expected to terms and 

conditions for the Swedish gambling market for which 

reason ATG will continue to operate in a market with 

differing competitive conditions. The Supreme court 

announced in January 2013 that ATG had not been 

granted leave to appeal the case pertaining to the 

application for a lawsuit against unibet under the 

Act on copyright and the Eu Directive on the legal 

protection of Databases. Accordingly, Svea court of 

Appeal’s judgment that ATG shall compensate unibet 

for its court costs applies. The Supreme court has also 

acquitted two newspapers regarding the prohibition on 

promotion for foreign gambling companies’ advertisements 

in the Swedish market. The judgement means 

that it is still not permitted to accept advertisements 

from foreign gambling companies but if this occurs 

there are no consequences for such actions. 

ALLOcATION OF THE cOMPANY’S PROFIT 

Parent company 

In accordance with the Articles of Association, the 

Annual General Meeting is not entitled to decide on 

dividends to shareholders and other similar measures. 

The board proposes that 

• the loss for the year of SEK 126 million be transferred 

to the horseracing Fund, and 

• the remaining funds in the horseracing Fund, SEK 

530 million be carried forward to a new account. 

With regard to the company’s earnings and position in 

general, please refer to the following income statement, 

balance sheet, cash-flow statement and notes 

to the financial statements. 

No transfer is proposed of the Group’s non-restricted 

funds to restricted reserves. 


INCOmE STATEmENTS 


GROUP PARENT COmPANY 

AmOUNTS IN SEK m NOTE 2012 2011 2012 2011 

Net turnover 1) 2 12,419.6 13,111.3 12,419.6 13,111.3 

Fractions and unredeemed winnings 68.6 77.3 68.6 77.3 

Commission to foreign partners –21.1 –16.6 –21.1 –16.6 

Payout to customers –8,720.6 –9,202.3 –8,720.6 –9,202.3 

NET TOTALISATOR PROFIT 2 3,746.5 3,969.7 3,746.5 3,969.7 

Betting-operation expenses 3 –846.7 –865.8 –950.1 –970.3 

Administrative expenses 4 –103.2 –110.9 –98.5 –107.0 

Other operating income 5 391.1 398.7 307.7 312.9 

Other operating expenses 6 –241.3 –261.4 –59.9 –76.0 

OPERATING PROFIT 1, 7 2,946.4 3,130.3 2,945.7 3,129.3 

Interest and other financial income 17.2 18.6 17.6 19.0 

Interest expenses and similar profit/loss items –1.1 –0.6 –1.0 –0.4 

PROFIT BEFORE ALLOCATION 2,962.5 3,148.3 2,962.3 3,147.9 

Allocated to trotting and thoroughbred racing 8 –1,718.9 –1,686.8 –1,718.9 –1,686.8 

PROFIT BEFORE TAX AND AGREEmENTS 1,243.6 1,461.5 1,243.4 1,461.1 

Totalisator tax –1,319.2 –1,394.5 –1,319.2 –1,394.5 

Commitment pursuant to agreement with the Swedish State –50.0 –48.0 –50.0 –48.0 

Tax on profit for the year 9 –0.1 –0.1 – – 

NET PROFIT FOR THE YEAR –125.7 18.9 –125.8 18.6 

1) Turnover including betting from foreign countries amounted to SEK 14,947.7 million (15,252.2). Turnover 

derived from foreign countries is reported and taxed in the country in which the turnover is generated.

CASHFLOW STATEmENT 

GROUP PARENT COmPANY 

NOTE 2012 2011 2012 2011 

Operating activities 

Profit before tax and agreements 1,243.6 1,461.5 1,243.4 1,461.1 

Adjustments for non-cash items 109.8 110.1 94.0 97.2 

1,353.4 1,571.6 1,337.4 1,558.3 

Totalisator tax paid –1,319.2 –1,394.5 –1,319.2 –1,394.5 

Commitment pursuant to agreement with the State –50.0 –48.0 –50.0 –48.0 

Income tax paid –0.1 –0.1 – – 

CASH FLOW FROm OPERATING ACTIVITIES BEFORE 

CHANGES IN WORKING CAPITAL –15.9 129.0 –31.8 115.8 

Cash flow from changes in working capital 

Increase (–)/Decrease (+) in receivables –119.1 –80.3 –113.3 –77.0 

Increase (+)/Decrease (–) in liabilities –17.0 96.0 –15.4 96.1 

CASH FLOW FROm OPERATING ACTIVITIES –152.0 144.7 –160.5 134.9 

Investment activities 

Purchase of intangible assets –63.9 –66.5 –63.9 –65.4 

Purchase of tangible assets –48.6 –86.4 –44.6 –64.4 

Acquisition of long-term securities 0.0 –210.0 0.0 –210.0 

Increase (–)/Decrease (+) in promissory note receivables 4.5 4.4 9.0 –9.1 

CASH FLOW FROm INVESTING ACTIVITIES –108.0 –358.5 –99.5 –348.9 

CASHFLOW FOR THE YEAR –260.0 –213.8 –260.0 –214.0 

CASH AND CASH EQUIVALENTS, 1 JANUARY 499.4 713.2 498.9 712.9 

CASH AND CASH EQUIVALENTS, 31 DECEmBER 16 239.4 499.4 238.9 498.9 

Supplementary disclosure to the cash-flow statement 

Adjustment for non-cash items 

Depreciation of assets 109.8 110.1 94.0 97.2 

109.8 110.1 94.0 97.2 

Interest paid and dividends received 

Interest received 17.2 18.6 17.6 19.0 

Interest paid –1.1 –0.6 –1.0 –0.4 

cash and cash equivalents 

The following sub-components are included in cash 

and cash equivalents: 

16.1 18.0 16.6 18.6 

Cash and bank balances1) 239.4 320.7 238.9 320.2 

Current investments – 178.7 – 178.7 

1) Of cash and cash equivalents at year-end, SEK 153.7 million (141.9) derived 

from funds held in trust that belong to account customers. 


BALANCE SHEETS 

ASSETS GROUP PARENT COmPANY 


NOTE 31 DEC 2012 31 DEC 2011 31 DEC 2012 31 DEC 2011 

Fixed assets 

Intangible assets 

Software 87.4 97.9 85.7 95.3 

Projects in progress 63.0 37.8 63.0 37.8 

10 150.4 135.7 148.7 133.1 

Tangible assets 

Buildings 0.0 0.0 0.0 0.0 

Equipment 139.5 136.4 95.9 97.0 

Projects in progress – 15.1 – – 

11,12 139.5 151.5 95.9 97.0 

Financial assets 

Shares in Group companies 13 – – 0.1 0.1 

Long-term receivables, Group companies – – 9.0 13.5 

Long-term securities 210.0 210.0 210.0 210.0 

Other long-term receivables 14 107.1 111.6 107.1 111.6 

317.1 321.6 326.2 335.2 

TOTAL FIXED ASSETS 607.0 608.8 570.8 565.3 

current assets 

Current receivables 

Accounts receivable 17.3 20.6 15.8 19.4 

Receivables from Group companies – – 26.1 33.2 

Other receivables 15 372.8 249.8 362.6 238.2 

Prepaid expenses and accrued income 29.7 30.3 28.7 29.1 

419.8 300.7 433.2 319.9 

Current investments 16 – 178.7 – 178.7 

Cash and bank balances 17 239.4 320.7 238.9 320.2 

TOTAL CURRENT ASSETS 659.2 800.1 672.1 818.8 

TOTAL ASSETS 1,266.2 1,408.9 1,242.9 1,384.1

BALANCE SHEETS 

ASSETS GROUP PARENT COmPANY 

Shareholders’ equity 18 

Restricted equity 

NOTE 31 DEC 2012 31 DEC 2011 31 DEC 2012 31 DEC 2011 

Share capital (400,000 shares) 40.0 40.0 40.0 40.0 

Restricted reserves 8.2 8.2 8.0 8.0 

Non-restricted equity 

48.2 48.2 48.0 48.0 

Horseracing Fund 657.0 637.1 655.6 637.0 

Non-restricted reserves – 1.0 – – 

Net profit for the year –125.7 18.9 -125.8 18.6 

531.3 657.0 529.8 655.6 

TOTAL SHAREHOLDERS’ EQUITY 579.5 705.2 577.8 703.6 

Deferred tax 0.1 0.1 – – 

Current liabilities 

Accounts payable 96.0 103.1 78.9 85.1 

Liability to E-channels 182.8 164.2 182.8 164.2 

Other liabilities 19 317.3 339.6 316.2 338.6 

Accrued expenses and deferred income 20 90.5 96.7 87.2 92.6 

686.6 703.6 665.1 680.5 

TOTAL SHAREHOLDERS’ EQUITY AND LIABILITIES 1,266.2 1,408.9 1,242.9 1,384.1 

Pledged assets and contingent liabilities 

Guarantees for ATG Hästklinikerna AB 64.2 72.2 64.2 72.2 


NOTES 

Amounts in SEK million, unless otherwise stated. 

Accounting policies 

This annual report has been prepared in accordance with the Swedish 

Annual Accounts Act and general recommendations of the Swedish 

Accounting Standards Board in addition to BFNAR 2008:1 Annual Accounts 

for Small Limited Liability Companies (K-2 rules). In the event 

that there is no general recommendation issued by the Accounting 

Standards Board, guidance has been obtained from the Swedish 

Financial Accounting Standards Council, as noted below. The income 

statement has been adapted to take into account the specific focus of 

the operation. 

Valuation principles, etc. 

Assets and liabilities are valued at cost, unless otherwise stated 

below. 

Receivables 

Following individual valuation, receivables are reported in the amount 

expected to be received by the company. 

Receivables and liabilities in foreign currencies 

Receivables and liabilities in foreign currencies are restated at the 

closing rate in accordance with recommendation R8 of the Swedish 

Financial Accounting Standards Council. Exchange-rate differences in 

operating receivables and operating liabilities are included in operating 

profit, while differences in financial receivables and liabilities are 

reported among financial items. 

In so far as receivables and liabilities in foreign currencies were covered 

by forward contracts, these have been restated at the forward 

rate. 

Income 

ATG’s income is reported when the results of trotting and thoroughbred 

races have been confirmed following the completion of races. 

Income taxes 

ATG’s operation is exempt from tax, and accordingly, no taxable temporary 

differences or deductible temporary differences accrue in the 

company. No taxable temporary differences or deductible temporary 

differences exist in the subsidiary Kanal 75 AB. 

Depreciation principles for fixed assets 

Depreciation according to plan is based on the original cost. Depreciation 

is applied over the asset’s useful life down to an estimated 

residual value. 

The following depreciation periods are applied: 


GROUP 

PARENT 

COMPANY 

Intangible assets 

Software 5 year 5 year 

Tangible assets 

Equipment 

Computers 5 year 5 year 

Terminals 3 year 3 year 

Other equipment 5 year 5 year 

Leasing – lessee 

The Swedish Financial Accounting Standards Council’s recommendation 

RR6:99 is applied. In the consolidated financial statements, 

leasing is classified as financial leases or operating leases. Financial 

leases apply when the financial risks and rewards related to ownership 

are essentially transferred to the Group. If this is not the case, it 

is a matter of an operating lease. 

Assets leased in accordance with the terms of a financial lease are reported 

as an asset in the consolidated balance sheet. The obligation 

to pay future leasing fees is reported as long-term and current liabilities. 

These assets are depreciated according to plan while leasing 

payments are reported as interest and amortisation of liabilities. 

E-channels 

E-customers’ funds held with ATG are reported under the heading 

short-term liabilities as “liabilities, E-channels.” 

consolidated financial statements 

The consolidated financial statements were prepared in accordance 

with the Swedish Financial Accounting Standards Council’s recommendation 

(RR1:00). The consolidated financial statements comprise 

of the Parent Company, AB Trav och Galopp, and the wholly owned 

subsidiary Kanal 75 AB. 

In the Administration Report, only information relating to the 

Parent Company is presented. The data for the Group essentially 

corresponds to that of the Parent Company and only diverges with 

regard to the external costs and investments of the subsidiary Kanal 

75 AB. 

Group information 

The company is 90-per cent owned by the Swedish Trotting Association, 

Corp. Reg. No. 802003-5575, and 10-per cent owned by the 

Swedish Jockey Club, Corp. Reg. No. 802001-1725, both of which 

have their registered offices in Stockholm. 

Of the Parent Company’s total purchases and turnover, intra-Group 

purchases and sales did not represent a significant amount. 

NOTE 1 EmPLOYEE AND PERSONNEL EXPENSES 

GROUP PARENT 

COmPANY 

2012 2011 2012 2011 

AVERAGE NUmBER OF 

EmPLOYEES 252 242 210 200 

of whom, men, % 69 70 68 70 

Salaries, other remuneration 

and social security 

expenses 

Board and Chief 

Executive Officer 5.8 5.4 4.2 3.9 

Other employees 131.4 123.5 112.7 105.1 

TOTAL 137.2 128.9 116.9 109.0 

Social insurance expenses 65.3 62.9 56.6 54.3 

(of which pension 

expenses) 18.7 18.8 16.3 16.3 

Of the company’s pension expenses, SEK 1.7 million (1.9) relates to the 

Board and Chief Executive Officer.

Equality plan 

In accordance with the Swedish Act on Discrimination, proactive 

programmes are in progress in the company to counteract discrimination. 

A three-year plan for these activities will be drawn up in 2013 in 

collaboration with the local employee representative organisations. 

PROPORTION OF WOmEN AmONG 

SENIOR mANAGEmENT, % 2012 2011 

Board 41 41 

Senior management 22 22 

Loans to senior executives 

No loans have been granted to senior executives. 

Ab Trav och Galopp 

Remuneration, etc. to the Board and Chief Executive officer 

The Board received remuneration totalling SEK 1.3 million (1.3). 

During the year, the Chief Executive Officer (CEO) received a salary 

and remuneration amounting to SEK 4.6 million (4.3) including pension 

and car benefits. On 31 December 2012, Remy Nilson stepped 

down as CEO but remains employed until 30 June 2013 under the 

same terms. During the period from 1 January 2013 to 30 June 2013, 

Remy Nilson is at the disposal of the management. The new CEO, 

Hans Skarplöth, took up his position on 1 January 2013. 

Remuneration of auditors 

For the 2012 fiscal year, remuneration to Ernst & Young AB amounted 

to SEK 0.7 million (0.8), of which SEK 0.7 million (0.8) related to 

statutory auditing. 

kanal 75 Ab 

Remuneration, etc. to the Board and Chief Executive officer 

Board members received remuneration totalling SEK 0 (0). The Chief 

Executive Officer received salary and remuneration amounting to SEK 

1.6 million (1.5). Pension costs relating to the CEO amounted to SEK 

0.3 million (0.3). 

NOTE 2 NET TURNOVER BY BETTING PRODUCT 

GROUP PARENT 

COmPANY 

BET TYPE 2012 2011 2012 2011 

V75 4,585.2 4,931.4 4,585.2 4,931.4 

V86 947.6 151.9 947.6 151.9 

V65 831.3 1,159.8 831.3 1,159.8 

V64 308.8 859.1 308.8 859.1 

V5 373.9 352.5 373.9 352.5 

V4 507.1 475.0 507.1 475.0 

V3 67.0 74.9 67.0 74.9 

DAILY DOUBLE/ 

LUNCH DOUBLE 

1,849.6 1,992.8 1,849.6 1,992.8 

TRIFECTA 383.1 428.3 383.1 428.3 

WIN AND SHOW 1,569.7 1,650.1 1,569.7 1,650.1 

EXACTA 48.3 51.5 48.3 51.5 

QUINELLA 948.0 984.0 948.0 984.0 

12,419.6 13,111.3 12,419.6 13,111.3 

WINNINGS –8,720.6 –9,202.3 –8,720.6 –9,202.3 

3,699.0 3,909.0 3,699.0 3,909.0 

Fractions and 

unredeemed winnings 68.6 77.3 68.6 77.3 

Commission to 

foreign partners –21.1 –16.6 –21.1 –16.6 

NET TOTALISATOR 

PROFIT 3,746.5 3,969.7 3,746.5 3,969.7 


NOTE 3 GAmING EXPENSES 


GROUP 

PARENT 

COmPANY 


Marketing and media 

Marketing 229.4 229.4 219.8 220.1 

TV and other media 

production 

– – 111.1 112.0 

Special projects – 3.0 – 3.0 

Olympic Trot 8.2 9.4 8.2 9.4 

237.6 241.8 339.1 344.5 

Swedish sales 

Customer support 10.6 10.9 10.6 10.9 

Selling expenses 76.3 71.5 76.3 71.5 

Commercial centre 2.3 – 2.3 – 

E-channels 28.1 30.3 28.1 30.3 

Depreciation and 

interest relating to agents’ 

equipment 

0.0 – 0.0 – 

117.3 112.7 117.3 112.7 

Variable selling 

expenses 

ATG LIVE 9.3 12.4 9.3 12.4 

Commissions 158.8 178.8 158.8 178.8 

Free race cards 12.2 11.6 12.2 11.6 

Betting slips 18.5 20.9 18.5 20.9 

Card costs 6.7 6.0 6.7 6.0 

205.5 229.7 205.5 229.7 

On-track betting 

Administration of on-track 

betting 

2.3 3.5 2.3 3.5 

INTERNATIONAL SALES 34.3 32.9 36.2 34.7 

Other betting 

expenses 

Quality and security 11.1 11.0 11.1 11.0 

IT expenses 182.2 175.9 182.2 175.9 

Depreciation 56.4 58.3 56.4 58.3 

249.7 245.2 249.7 245.2 

TOTAL 846.7 865.8 950.1 970.3 

NOTE 4 ADmINISTRATIVE EXPENSES 

GROUP 

PARENT 

COmPANY 


Reviews, projects 9.3 14.7 9.3 14.7 

Property management 2.5 4.1 2.5 4.1 

Administrative data 10.1 9.7 10.1 9.7 

General overheads 43.7 43.5 39.0 39.6 

Depreciation 37.6 38.9 37.6 38.9 

TOTAL 103.2 110.9 98.5 107.0 

NOTE 5 OTHER OPERATING INCOmE 

GROUP 

PARENT 

COmPANY 


PRODUCTION INCOmE, 

KANAL 75 83.4 85.8 – – 

Agents 

Rental income, agents 52.4 53.6 52.4 53.6 

Sales and customer support 4.3 3.1 4.3 3.1 

Commercial centre 0.4 – 0.4 – 

ATG LIVE 15.5 15.7 15.5 15.7 

72.6 72.4 72.6 72.4 

TRACK 0.2 0.2 0.2 0.2 

ECHANNELS 16.3 26.7 16.3 26.7 

INTERNATIONAL SALES 108.3 91.4 108.3 91.4 

Other income from 

betting operations 

Advertising, TV and other 

marketing 8.2 5.3 8.2 5.3 

Quality and security 1.1 1.1 1.1 1.1 

IT operations 1.4 2.5 1.4 2.5 

10.7 8.9 10.7 8.9 

Administration 

Rental income, 

Hästsportens Hus 

12.0 12.2 12.0 12.2 

Income from tracks 9.4 9.3 9.4 9.3 

Income, sports systems 2.9 2.9 2.9 2.9 

Other administration 1.4 1.5 1.4 1.5 

25.7 25.9 25.7 25.9 

TERmINAL NETWORK 73.9 87.4 73.9 87.4 

TOTAL 391.1 398.7 307.7 312.9

NOTE 6 OTHER OPERATING EXPENSES 

GROUP 

PARENT 

COmPANY 


KANAL 75 AB 181.4 185.4 – – 

TERmINAL NETWORK 50.9 62.4 50.9 62.4 

Research and grants 

Grants to ATG 

Hästklinikerna AB – 10.0 – 10.0 

Extra contributions to the 

Swedish Horse Council 

Foundation (HNS) 5.4 – 5.4 – 

Research grants 3.6 3.6 3.6 3.6 

9.0 13.6 9.0 13.6 

TOTAL 241.3 261.4 59.9 76.0 

NOTE 7 AmORTISATION/DEPRECIATION OF INTANGIBLE AND 

TANGIBLE ASSETS 

GROUP 

PARENT 

COmPANY 


Software 49.3 53.1 48.3 52.2 

Equipment 60.5 57.0 45.7 45.0 

TOTAL 109.8 110.1 94.0 97.2 

Amortisation/depreciation 

according to plan, 

distributed by function 

Gambling operation 

expenses 

56.4 58.3 56.4 58.3 

Administrative expenses 37.6 38.9 37.6 38.9 

Other operating expenses 15.8 12.9 – – 

TOTAL 109.8 110.1 94.0 97.2 

NOTE 8 ALLOCATED TO CENTRAL ASSOCIATIONS 

AND RACE TRACKS 

Trotting 

SWEDISH TROTTING 

ASSOCIATION 

GROUP 

PARENT 

COmPANY 


81.1 87.5 81.1 87.5 

Racetracks 

Base amount 325.2 312.2 325.2 312.2 

Compensation for racemeeting 

expenses 

196.7 194.1 196.7 194.1 

Compensation for prize 

money 

Compensation for extra 

prize money 

716.1 695.6 716.1 695.6 

41.4 27.0 41.4 27.0 

Points Saturday 2.9 – 2.9 – 

Investment grant 10.9 – 10.9 – 

New ventures/transition 

rules 

8.0 21.1 8.0 21.1 

Specific allocation 2.8 4.5 2.8 4.5 

Track lighting – 6.0 – 6.0 

SÄBA – 9.9 – 9.9 

Bonus (horse running) 6.1 6.2 6.1 6.2 

Youth activities 4.0 4.0 4.0 4.0 

TOTAL 1,314.1 1,280.6 1,314.1 1,280.6 

NOVICE INCENTIVE 

BONUSES 

64.3 65.4 64.3 65.4 

BREEDER BONUSES 90.7 92.7 90.7 92.7 

TRANSPORT GRANT 5.8 4.4 5.8 4.4 

TRAINER BONUSES 1.5 1.3 1.5 1.3 

BUSINESS 

ADmINISTRATION 

2.4 3.2 2.4 3.2 

TOTAL TO TROTTING 1,559.9 1,535.1 1,559.9 1,535.1 


NOTE 8 CONTD. 


GROUP PARENT 

COmPANY 


Thoroughbred racing 

SWEDISH JOCKEY CLUB 12.7 10.7 12.7 10.7 

Racetracks 

Base amount 47.4 45.7 47.4 45.7 

Compensation for 

race-meeting expenses 

20.6 22.2 20.6 22.2 

Compensation for 

prize money 

63.8 59.4 63.8 59.4 

Non-recurring allocation – 0.7 – 0.7 

Investment grant 3.6 – 3.6 – 

Transition rules 2.3 2.3 2.3 2.3 

SÄBA – 0.9 – 0.9 

Specific allocation 1.3 2.3 1.3 2.3 

TOTAL 139.0 133.5 139.0 133.5 

BREEDER BONUSES 6.5 6.8 6.5 6.8 

TRAINER BONUSES 0.8 0.7 0.8 0.7 

TOTAL TO THOROUGHBRED 

RACING 159.0 151.7 159.0 151.7 

TOTAL TO TROTTING AND 

THOROUGHBRED RACING 1,718.9 1,686.8 1,718.9 1,686.8 

ATG’s betting income is allocated to tracks in line with a predetermined 

allocation system. 

NOTE 9 TAX ON PROFIT FOR THE YEAR 

Total tax for the year amounted to SEK 0.1 million, of which SEK 0.0 

million was current tax and SEK 0.1 million was deferred tax. 

NOTE 10 SOFTWARE 

GROUP PARENT 

COmPANY 


Accumulated cost 

1 January 802.7 807.6 797.8 803.8 

New purchases 38.7 60.9 38.7 59.8 

Scrapping –0.3 –65.8 – –65.8 

Projects in progress 63.0 37.8 63.0 37.8 

904.1 840.5 899.5 835.6 

Accumulated depreciation 

according to plan 

1 January 704.8 717.5 702.5 716.1 

Scrapping –0.4 –65.8 – –65.8 

Depreciation for the year 


49.3 53.1 48.3 52.2 

753.7 704.8 750.8 702.5 

CARRYING AmOUNT, 

31 DECEmBER 150.4 135.7 148.7 133.1 

Fully amortised intangible 

fixed assets 666.2 602.1 664.7 595.2

NOTE 11 BUILDINGS 

GROUP PARENT 

COmPANY 



1 January 10.8 10.8 10.8 10.8 



1 January 10.8 10.8 10.8 10.8 


31 DECEmBER 

0.0 

Tax assessment value, 

buildings (in Sweden) – – – – 

Fully depreciated 

buildings 

NOTE 12 EQUIPmENT 

0.0 

0.0 

0.0 

10.8 10.8 10.8 10.8 

GROUP PARENT 

COmPANY 



1 January 460.6 453.2 387.8 406.1 

New purchases 63.7 98.8 44.6 64.4 

Sales and scrapping –35.3 –91.4 –29.8 –82.7 

Projects in progress – 15.1 – – 

489.0 475.7 402.6 387.8 



1 January 324.2 358.6 290.8 328.5 

Sales and scrapping 

Depreciation for the year 

–35.2 –91.4 –29.8 –82.7 

according to plan on cost 60.5 57.0 45.7 45.0 

349.5 324.2 306.7 290.8 

CARRYING AmOUNT, 31 

DECEmBER 139.5 151.5 95.9 97.0 

Fully depreciated equipment 

217.1 206.8 216.7 206.1 

NOTE 13 SHARES IN GROUP COmPANIES 


PARENT COmPANY 

31 DEC 


31 DEC 

2011 

1 January 0.1 0.1 

CARRYING AmOUNT, 31 DECEmBER 0.1 0.1 

Specification of the company’s shares in Group companies. 

Group company/ 

corp. Reg. No./ 

Reg. office 

Kanal 75 

AB/556578-3965/ 

Stockholm 


Number of 

shares 

1,000 

Percentage 

participation 

1 

100% 

carrying 

amount 

1 Pertains to the percentage of capital, which corresponds to the percentage of votes for 

the total number of shares. 

NOTE 14 OTHER LONGTERm RECEIVABLES 

GROUP PARENT 

COmPANY 

31 DEC 


31 DEC 

2011 

31 DEC 


0.1 

31 DEC 

2011 


1 January 111.6 116.0 111.6 116.0 

Settled receivables 


–4.5 –4.4 –4.5 –4.4 

31 DECEmBER 107.1 111.6 107.1 111.6 

NOTE 15 OTHER RECEIVABLES 

Receivable, Swedish 

Trotting Association 

Receivable, 

Swedish Jockey Club 

Receivable, ATG 

Hästklinikerna AB 

Receivable, 

ATG agents 

GROUP PARENT 

COmPANY 

31 DEC 


31 DEC 

2011 

31 DEC 


31 DEC 

2011 

6.6 11.1 6.6 1.8 

2.1 3.5 2.1 2.5 

7.7 21.6 7.7 21.6 

178.9 105.2 178.9 105.2 

Receivable, 

Group account 135.8 76.6 135.8 76.6 

Other receivables 41.7 31.8 31.5 30.5 

372.8 249.8 362.6 238.2 


NOTE 16 CURRENT INVESTmENTS 


GROUP/ 


CARRYING 

AmOUNT 

31 DEC. 


CARRYING 

AmOUNT 

31 DEC. 

2011 

GROUP/ 


mARKET 

VALUE 

31 DEC. 


mARKET 

VALUE 

31 DEC. 

2011 

Commercial paper – 178.7 – 179.2 

NOTE 17 CASH AND BANK BALANCES 

Of these funds, SEK 153.7 million (141.9) derives from funds held on 

behalf of ATG account customers. 

NOTE 18 SHAREHOLDERS’ EQUITY 

SHARE 

CAPITAL 

RES 

TRICTED 

RESERVES 

GROUP 

NONRES 

TRICTED 

RESERVES 

NET PRO 

FIT FOR 

THE YEAR 

1 January 40.0 8.2 638.1 18.9 

Distribution of profit 

as approved by the 

AGM 18.9 –18.9 

Net profit for the year –125.7 

31 DECEmBER 40.0 8.2 657.0 –125.7 

SHARE 

CAPITAL 


RES 

TRICTED 

RESERVES 

NONRES 

TRICTED 

RESERVES 

NET PRO 

FIT FOR 

THE YEAR 

1 January 40.0 8.0 637.0 18.6 

Distribution of profit 

as approved by the 

AGM 18.6 –18.6 

Net profit for the year –125.8 

31 DECEmBER 40.0 8.0 655.6 –125.8 

NOTE 19 OTHER LIABILITIES 

GROUP PARENT 

COmPANY 

31 DEC 


31 DEC 

2011 

31 DEC 


31 DEC 

2011 

Winnings liability 66.1 63.9 66.1 63.9 

Group account 18.5 48.2 18.5 48.2 

Terminal partners 65.0 49.5 65.0 49.5 

Totalisator tax 124.4 124.8 124.4 124.8 

Other items 43.3 53.2 42.2 52.2 

TOTAL 317.3 339.6 316.2 338.6 

NOTE 20 ACCRUED EXPENSES AND DEFERRED INCOmE 

GROUP PARENT 

COmPANY 

31 DEC 


31 DEC 

2011 

31 DEC 


31 DEC 

2011 

Breeder bonuses 17.6 18.1 17.6 18.1 

Accrued salaries and 

employer’s contributions 

14.2 15.9 14.2 14.1 

Provision for 

totalisator tax 4.0 4.0 4.0 4.0 

Other items 54.7 58.7 51.4 56.4 

TOTAL 90.5 96.7 87.2 92.6

Mats Denninger 

CHAIRMAN OF THE BOARD 

Hans Ljungkvist 

DEPUTY CHAIRMAN 

Stockholm, 13 March 2013 

Arendt Cederqvist Hans Hansson 

Maria Lejon Bo Netz Lars Olofsson Susanna Rystedt 

Karin Strömberg Ylva Thörn Anne Wartin Leif-Åke Henriksson 

EMPLOYEE REPRESENTATIVE 

Hans Skarplöth 

CHIEF EXECUTIVE OFFICER 

Our audit report was submitted on 13 March 2013 

Ernst & Young AB 

Åsa Lundvall 

AUTHORISED PUBLIC ACCOUNTANT 


AUDITOR’S REPORT 

To the Annual General Meeting of Aktiebolaget 

Trav och Galopp, Corporate Registration Number 

556180-4161 

REPORT ON THE ANNUAL AccOUNTS AND cONSOLI- 

DATED FINANcIAL STATEMENTS 

We have audited the annual accounts and the consolidated 

financial statements of Aktiebolaget Trav och Galopp for 

the 2012 fiscal year. The company’s annual accounts and 

consolidated financial statements are included in the printed 

version of this document on pages 36-51. 

Responsibilities of the board of Directors and the chief 

Executive Officer for the annual accounts and consolidated 

financial statements 

The board of Directors and the chief Executive officer are 

responsible for the preparation and fair presentation of 

these annual accounts and consolidated financial statements 

in accordance with the Annual Accounts Act and 

for the internal control deemed necessary by the board of 

Directors and the chief Executive officer for the preparation 

of annual accounts and consolidated financial statements 

that are free from material misstatement, whether such 

misstatement is due to fraud or error. 

Auditor’s responsibility 

our responsibility is to express an opinion on the annual 

accounts and consolidated financial statements based 

on our audit. We conducted our audit in accordance with 

International Standards on Auditing and generally accepted 

auditing standards in Sweden. These standards require that 

we comply with ethical requirements and plan and perform 

the audit to obtain reasonable assurance that the annual accounts 

and consolidated financial statements are free from 

material misstatement. 


An audit involves performing procedures to obtain audit 

evidence about the amounts and disclosures in the annual 

accounts and consolidated financial statements. The 

auditor selects the procedures to be performed based on 

such assessments as the risk of material misstatement in 

the annual accounts and consolidated financial statements, 

whether such misstatement is due to fraud or error. In making 

these risk assessments, the auditor considers internal 

control measures relevant to the company’s preparation and 

fair presentation of the annual accounts and consolidated 

financial statements in order to design audit procedures 

that are appropriate in the circumstances, but not for the 

purpose of expressing an opinion on the effectiveness of the 

company’s internal control. An audit also includes evaluating 

the appropriateness of accounting policies used and the 

reasonableness of accounting estimates made by the board 

of Directors and the chief Executive officer, as well as evaluating 

the overall presentation of the annual accounts and 

consolidated financial statements. 

We believe that the audit evidence we have obtained is 

sufficient and appropriate to provide a basis for our audit 

opinion. 

Opinions 

In our opinion, the annual accounts and consolidated financial 

statements have been prepared in accordance with the Annual 

Accounts Act and present fairly, in all material respects, 

the financial position of the parent company and the Group 

as of 31 December 2012 and their financial performance and 

cash flows for the year in accordance with the Annual Accounts 

Act. The statutory Administration report is consistent 

with the other parts of the annual accounts and consolidated 

financial statements. 

We therefore recommend that the annual meeting of shareholders 

adopt the income statement and balance sheet for 

the parent company and the Group.

REPORT ON OTHER LEGAL AND 

REGULATORY REQUIREMENTS 

In addition to our audit of the annual accounts and consolidated 

financial statements, we have examined the proposed 

appropriations of the company’s profit or loss and the administration 

of the board of Directors and the chief Executive 

officer of Aktiebolaget Trav och Galopp for the 2012 fiscal 

year. 

Responsibilities of the board of Directors and the chief 

Executive Officer 

The board of Directors is responsible for the proposal 

concerning the appropriation of the company’s profit or loss, 

and the board of Directors and the chief Executive officer 

are responsible for administration under the companies Act. 

Auditor’s responsibility 

our responsibility is to express an opinion with reasonable 

assurance on the proposed appropriations of the company’s 

profit or loss and on the administration based on our audit. 

We conducted the audit in accordance with generally accepted 

auditing standards in Sweden. 

As a basis for our opinion on the board of Directors’ proposed 

appropriations of the company’s profit or loss, we examined 

whether the proposal complies with the companies 

Act. As a basis for our opinion concerning discharge from 

liability, in addition to our audit of the annual accounts and 

consolidated financial statements, we examined significant 

decisions, actions taken and circumstances of the company 

in order to determine whether any member of the board 

of Directors or the chief Executive officer is liable to the 

company. We also examined whether any member of the 

board of Directors or the chief Executive officer has, in any 

other way, acted in contravention of the companies Act, the 

Annual Accounts Act or the Articles of Association. 

We believe that the audit evidence we have obtained is sufficient 

and appropriate to provide a basis for our opinion. 

Opinions 

We recommend to the Annual General Meeting that the 

profit be appropriated in accordance with the proposal in 

the statutory Administration report and that the members 

of the board of Directors and the chief Executive officer be 

discharged from liability for the fiscal year. 

Stockholm, 13 March 2013 

Ernst & Young Ab 

Åsa lundvall 

AUTHORISED PUBLIC ACCOUNTANT 


BOARD OF DIRECTORS 

Mats Denninger 

Chairman of the Board 

Maria Lejon 

MSc. Civil Engineering 

Karin Strömberg 

Business Administration Graduate and 

Entrepreneur 

Marianne Martinsson 

Deputy Employee Representative 

Appointed by the Government: Mats Denninger, Bo Netz, Susanna Rystedt, Karin Strömberg, Ylva Thörn and Anne Wartin. 

Appointed by ST: Maria Lejon, Hans Ljungkvist, Lars olofsson and Arendt Cederqvist. 

Nominated by SG: Hans Hansson. 


Hans Ljungkvist 

Deputy Chairman of ATG and Chairman 

of the Swedish Trotting Association 

Bo Netz 

Director General of the Swedish International 

Development Cooperation Agency 

(SIDA) 

Ylva Thörn 

Former General Secretary, Swedish 

Municipal Workers’ Union 

Arendt Cederqvist 

Entrepreneur 

Lars Olofsson 

Company Director 

Anne Wartin 

Judge at Solna District Court 

Hans Hansson 

Chairman of the Swedish Jockey Club 

and Company Director 

Susanna Rystedt 

Business Administrative Director at AB 

Svensk Exportkredit 

Leif-Åke Henriksson 

Employee Representative

EXECUTIVE mANAGEmENT 

Top left: kent Öhlander, Sales and Market Director. Sten Skiöld, HR Manager. 

Niclas Andersson, Managing Director at Kanal 75 AB. Leif Almgren, Information Manager. 

karin Olofsson, Financial Manager. Hans Skarplöth, Chief Executive Officer. Annette Rådström, IT Manager. 


FINANCIAL ALLOCATION 

In 2012, ATG reported a turnover of SEK 12.4 billion, which 

was the fourth highest ever figure, but was down 5.3 per cent 

from the preceding year. When winnings and taxes are paid 

and ATG’s operations are covered, the remaining surplus is 

recycled to the equine sector. Horse racing will be allocated 

more than SEK 1.7 billion during 2012. 

A Most of ATG’s turnover reverts to players in the form of 

winnings. In 2012, SEK 8,721 million was paid out in 

winnings, or some 70 per cent of the total turnover. 

B During the year, ATG paid SEK 1,369 million to the 

Swedish public exchequer in the form of totalisator tax. 

C ATG’s net operating expenses in 2012 totalled SEK 784 

million, which includes commission paid to agents and 

ongoing operational expenses in the form of product 

development, live race broadcasts, marketing and administration. 

D In 2012, horse racing’s national racing associations – the 

Swedish Trotting Association (ST) and the Swedish Jockey 

Club (SG) received SEK 94 million. 

E In 2012, ATG distributed SEK 1,456 million to racetracks 

nationwide. These funds are designed to cover the 

expenses involved in arranging race meetings, as well as 

operating and maintenance expenses for the facilities, plus 

financial and administrative costs. The tracks also receive 

revenue from sponsorship deals, admission charges, 

surpluses from restaurant operations and activities in connection 

with race meetings. 

F A large share of the funds allocated to racetracks is passed 

on to active sport participants in the form of prize money. 

Over the course of 2012, total prize money was more than 

SEK 891 million. 

G In addition to prize money paid out at racetracks, those 

active in horseracing receive an additional SEK 169 million 

in the form of bonuses. Overall, active horseracing participants 

received some SEK 1,060 million. Moreover – in line 

with the agreement between the Swedish State and the 

national associations for trotting and thoroughbred horse 

racing – SEK 50 million was channelled directly into the 

equine industry via the National Horse Council Foundation 

(HNS). 


SEK 12,419,616,645 


STATISTICS 

V75 STATISTICS FOR 2012 

NO. DATE TRACK 


NUMBER OF 

COMBINA- 

TIONS 

TURNOVER 

(SEK) 

COM- 

BINA- 

TIONS 

V 7 V 6 V 5 

DIVIDEND 

(SEK) 

COMBI- 

NATIONS 

DIVIDEND 

(SEK) 

COMBI- 

NATIONS 

DIVIDEND 

(SEK) 

1 20120107 Vermo 2,057,652 81,584,802 - - 54 188,640 6,447 3,174 

2 20120114 Åby 3,350,195 101,226,650 1.00 53,195,326 77 151,984 4,219 5,518 

3 20120121 Bergsåker 1,364,254 78,998,649 1.00 21,379,097 114 87,462 5,920 3,374 

4 20120128 Jägersro Trav 1,382,521 88,055,645 1,642.00 14,498 51,473 216 783,929 28 

5 20120204 Mantorp 1,347,880 83,141,617 170.20 132,121 8,134 1,293 185,620 113 

6 20120211 Halmstad 1,347,619 79,846,152 491.68 44,382 30,769 325 664,623 30 

7 20120218 Bergsåker 1,326,262 79,734,673 5.90 3,661,706 677 14,891 45,530 442 

8 20120225 Solvalla 1,444,774 87,212,633 3,321.00 7,218 150,390 72 2,515,308 - 

9 20120303 Axevalla 3,577,041 104,293,253 1,366.00 38,583 57,599 213 954,440 25 

10 20120310 Kalmar 1,382,379 83,680,368 16.00 1,421,007 2,176 4,847 149,231 141 

11 20120317 Momarken 1,842,889 105,013,550 4.53 6,292,717 642 20,630 32,758 809 

12 20120324 Eskilstuna 1,388,947 84,329,504 1,540.00 14,842 86,181 123 1,480,641 - 

13 20120331 Jägersro Trav 3,077,308 101,976,451 179.36 288,236 13,933 858 519,619 46 

14 20120407 Romme 1,573,440 84,150,016 1,539.00 14,887 49,824 212 684,963 30 

15 20120414 Solvalla 1,442,613 79,208,133 195.09 111,222 6,741 1,472 122,172 162 

16 20120421 Åby 2,181,128 115,918,186 45.01 703,522 9,077 1,604 501,345 58 

17 20120428 Umeå 1,516,156 84,149,552 2,072.00 11,306 95,605 109 1,736,627 - 

18 20120505 Örebro 3,189,926 97,949,473 18,160.00 2,805 509,448 21 5,314,683 - 

19 20120510 Åby 12,658,454 60,925,919 103.14 437,202 2,689 2,091 90,376 124 

20 20120512 Dannero 1,224,018 76,811,338 608.41 34,328 28,680 337 467,869 41 

21 20120513 Bjerke 708,768 34,927,723 5,369.00 1,860 175,924 24 1,747,763 - 

22 20120519 Gävle 1,454,364 83,967,280 22,142.00 1,341 424,093 24 3,427,828 - 

23 20120526 Solvalla 3,648,891 143,060,806 3.00 20,911,444 527 32,224 27,213 1,247 


25 20120602 Mantorp 2,887,548 87,106,024 20.50 1,820,344 1,319 7,795 51,198 401 

26 20120609 Östersund 1,553,914 74,649,216 1,495.00 14,364 70,409 127 1,370,185 - 

27 20120616 boden 3,293,969 90,946,776 6,896.00 6,619 222,261 47 2,673,108 - 

28 20120624 kalmar 3,016,415 89,747,218 716.92 67,738 26,670 384 421,856 48 

29 20120630 Färjestad 1,410,637 75,018,460 1,127.00 18,447 66,723 139 1,140,045 16 

30 20120707 Halmstad 1,233,949 72,620,624 166.26 120,680 48,638 185 1,057,728 17 

31 20120714 Årjäng 1,307,227 72,441,846 58.70 342,991 3,774 2,380 185,191 97 

32 20120721 Axevalla 1,148,226 70,670,145 12.40 1,563,556 1,750 5,054 88,190 200 

33 20120722 Axevalla 672,726 31,910,412 81.29 109,301 2,701 1,462 42,777 184 

34 20120728 Bollnäs 1,249,826 70,856,276 14,816.00 1,334 375,304 23 4,127,296 - 


36 20120804 Rättvik 1,148,084 67,247,124 68.23 270,141 2,770 3,041 74,143 227 

37 20120811 Örebro 1,214,651 67,279,089 92.96 198,022 11,851 712 404,501 41 

38 20120815 Solvalla 869,203 37,250,996 20.60 534,456 564 7,807 22,811 385 

39 20120818 Gävle 1,228,258 69,993,589 13.70 1,399,796 1,108 7,914 43,417 404 

40 20120825 Bergsåker 1,505,851 78,231,834 5.30 4,174,569 291 32,919 13,870 1,380 

41 20120901 Jägersro Trav 1,318,131 76,602,525 182.24 114,991 8,697 1,105 185,100 103 

42 20120902 Jägersro Trav 900,989 31,168,743 185.28 48,517 7,800 481 146,264 51 

43 20120908 Skellefteå 1,226,310 72,817,118 787.40 25,224 26,104 350 448,058 40 

44 20120915 Åby 1,295,886 74,783,566 258.60 80,491 11,861 781 266,608 69 

45 20120922 Färjestad 1,838,391 102,703,681 383.72 72,209 14,567 893 276,279 94 

46 20120929 Solvalla 1,682,430 80,828,618 95,178.00 232 1,505,551 - 9,277,606 - 


48 20121006 Hagmyren 2,093,485 85,350,790 19.04 1,806,133 856 12,039 37,437 550 

49 20121013 Åby 1,452,530 76,986,175 1,604.00 13,165 85,685 112 1,479,057 - 

50 20121020 bergsåker 2,945,808 92,936,047 13,542.00 3,497 494,741 21 4,857,320 - 

51 20121027 Jägersro Trav 5,102,775 132,557,748 142.79 440,225 4,779 3,128 143,914 207 

52 20121103 Eskilstuna 1,714,259 80,756,532 9.17 2,442,260 1,144 8,771 59,822 335 

53 20121110 Halmstad 1,533,203 79,587,077 - - 261 38,395 10,531 1,903 

54 20121117 Solvalla 3,680,742 101,956,875 745.25 71,183 47,637 244 908,388 25 


56 20121201 Bergsåker 1,626,356 78,937,299 16,735.00 1,276 417,927 23 3,677,526 - 

57 20121208 Åby 3,687,517 91,966,507 4,727.00 10,203 183,419 57 2,531,510 - 

58 20121215 Romme 4,251,677 92,546,756 9.50 5,201,538 1,416 7,471 89,697 235 

59 20121222 Axevalla 1,479,902 82,250,931 1,200.00 18,789 61,388 167 1,102,084 18 


61 20121226 Solvalla 1,013,626 44,489,050 61,480.00 205 899,450 - 5,709,585 - 


Total 142,047,447 4,978,906,057 288.230 6,591,898 68,775,374 

Of which, Swedish turnover SEK 4,585,177,522 

Bold print = Jackpot 

– = No winner with 7 correct forecasts/No win dividend for 5 correct forecasts

HIGHEST V75 TURNOVERS THROUGH 2012 

Ranking 

Turnover 

(SEK) Date of meeting Track 

1 188,077,385 1998-11-07 Solvalla 

2 175,689,836 1995-12-26 Mantorp 

3 173,678,591 1998-04-04 Åby 

4 168,886,302 2001-09-01 Jägersro 

5 164,455,900 2009-12-23 Solvalla 

6 161,976,648 2011-09-24 Färjestad 

7 145,384,670 2011-05-28 Solvalla 

8 143 060 806 2012-05-26 Solvalla 

9 142,547,000 1996-09-21 Solänget 

10 136,599,611 2006-11-04 Färjestad 

TOP 30 mILLIONPLUS WINNINGS IN 2012 

Date 

Betting 

Product 

Sales 

Channel Stake (SEK) 

HIGHEST V75 WINNINGS THROUGH 2012 

Turnover 

Ranking (SEK) Date of meeting Track 

1 67 312 633 2010-02-27 Axevalla 

2 56 347 408 2012-01-14 Åby 

3 47,360,999 2007-07-07 Halmstad 

4 45,285,093 2007-06-24 Kalmar 

5 34,591,437 2011-12-23 Bergsåker 

6 33,149,592 1996-08-17 Åby 

7 32,231,761 2004-05-29 Solvalla 

8 26,180,989 2012-01-21 Bergsåker 

9 24,315,984 2005-01-29 Axevalla 

10 24,241,282 2011-04-09 Solvalla 

Winnings 

(SEK) County Agents/Track/E-channels 

20120114 V75 Agents 400 56,347,408 Skåne KULLADAL TOBAK 

20120121 V75 Agents More than 1,000 26,180,989 Dalarna TRAV IN 

20120825 V75 Agents More than 1,000 21,033,493 Stockholm VÄRTAVÄGENS SPEL & TOBAK 

20121215 V75 E-channels 5 13,003,845 Stockholm E-channels 

20121017 V86 E-channels 1,5 10,898,760 Stockholm E-channels 


20120218 V75 Agents More than 1,000 9,154,265 Stockholm TÄBY SPELCENTER 

20120317 V75 E-channels 32 6,428,632 Västra Götaland E-channels 

20121031 V86 E-channels More than 1,000 6,255,073 Västra Götaland E-channels 

20120218 V75 Agents More than 1,000 5,723,438 Västra Götaland DALABERG SPELBUTIK 

20121215 V75 Agents More than 1,000 5,455,239 Dalarna DIREKTEN GEZELIUS 

20121215 V75 Agents More than 1,000 5,433,717 Jönköping ICA NÄRA RYDAHOLM 

20121215 V75 Agents More than 1,000 5,400,024 Örebro B.J S SPEL OCH TOBAK 

20121215 V75 Agents More than 1,000 5,377,092 Gävleborg ICA SUPERMARKET SPEL 

20121215 V75 Agents 162 5,303,645 Stockholm ICA KVANTUM KUNGENSKURVA 

20121215 V75 E-channels 1,5 5,216,480 Västmanland E-channels 

20121215 V75 E-channels 0,5 5,201,538 Stockholm E-channels 

20120825 V75 Agents 288 4,690,836 Uppsala S:T PERSGATANS SPEL & TOBAK 


20120602 V75 Agents 630 4,550,860 Skåne KULLADAL TOBAK 


20120602 V75 E-channels More than 1,000 4,550,860 Västra Götaland E-channels 

20120602 V75 Agents More than 1,000 4,550,860 Stockholm SONJAS KIOSK 



20121006 V75 Agents More than 1,000 4,515,332 Dalarna DIREKTEN TRAV IN 

20121006 V75 Agents More than 1,000 4,515,332 Skåne DIREKTEN ESKILS TOBAK 

20120813 V65 E-channels 450 4,485,454 Halland E-channels 

20120421 V75 Agents More than 1,000 4,343,430 Stockholm COOP FORUM VINSTA 

20121006 V75 Agents More than 1,000 4,336,682 Västra Götaland ÄLVÄNGENS SPEL&BILJETTSERVICE 


BECAUSE HORSES GIVE IT ALL 

SprINGTIME proDucTIoN: SJÖ&bErG phoToS: rolAND ThuNholM, ThoMAS bloMQvIST, lArS JAKobSSoN, KANAl 75 AND ATG FIlMS: KANAl 75, pEr AKrE, MASTroc, hDr, TrANSlATIoN: ThE buGlI coMpANY Ab

Annual Report 2012 - ATG

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