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daTo’ SRI dR. EdMund SanTHaRa<br />

Non-Independent Non-Executive Director<br />

Dato’ Sri Dr. Edmund Santhara, Malaysian, aged 42, was appointed as an<br />

Executive Director on 26 May 2008 and re-designated as Group Chief<br />

Executive Officer (“GCEO”) on 1 January 2010. He was subsequently<br />

resigned as the Group CEO and re-designated as a Non-Independent<br />

Non-Executive Director on 17 April 2013.<br />

He graduated in 1994 with a Bachelor of Business Administration<br />

(Honours) second class upper from National University of Malaysia<br />

(UKM). He subsequently obtained a Master of Business Administration<br />

from University of Strathclyde, Scotland in 1998. He also obtained a<br />

Postgraduate Diploma in Marketing from the Chartered Institute of<br />

Marketing (CIM), United Kingdom in 1999. He obtained a Doctorate<br />

in Business Administration from University of Newcastle, Australia in<br />

2011. He is currently pursuing his Executive Master Degree in Clinical<br />

Approaches to Management in INSEAD, Singapore.<br />

Dato’ Sri Dr. Edmund Santhara was admitted as a member of the<br />

Malaysian Institute of Management in 1999 and elevated to fellow<br />

member (FMIM) in 2011. In 2007, he was admitted as a member of the<br />

Malaysian Institute of Human Resource Management and the Chartered<br />

Institute of Marketing, Malaysia and elevated to fellow member (FCIM &<br />

FMIHRM) in 2011. In 2007, he was also admitted as an associate member<br />

of the Harvard Business School Alumni Club of Malaysia after completing<br />

the ASEAN Senior Management Development Programme. As an<br />

alumnus of University of Strathclyde, Glasgow in Scotland, he was elected<br />

as the President of the University Strathclyde Alumni of Malaysia in 2011.<br />

A successful entrepreneur, Dato’ Sri Dr. Edmund Santhara brings with<br />

him over 12 years experience in marketing, marketing development<br />

and competitive intelligence having held many key positions in the<br />

previous organisations in Information Technology and Higher Education<br />

Industry prior to joining Masterskill Group. He was a member of senior<br />

management in one of the largest Information Technology University in<br />

Malaysia. He joined Masterskill (M) Sdn. Bhd. (“Masterskill”), a whollyowned<br />

subsidiary of the Company in October 2004 as Director<br />

of Business Development, where his duties included enhancing the<br />

Company’s business opportunities and development to spur growth.<br />

Masterskill Education Group Berhad / Annual Report 2012<br />

11<br />

He conceptualised, planned, implemented and managed projects<br />

which eventually boosted Masterskill’s revenue. In January 2005, he<br />

was promoted to the position of Chief Operating Officer where he<br />

was responsible for the overall management of Masterskill including<br />

formulating company policies, rules and regulations. In September<br />

2005, he became the Chief Executive Officer of Masterskill, responsible<br />

for delivering and driving revenue growth, mobilising the business,<br />

implementing international franchise models, executing the Company’s<br />

overall management policies and guidelines, leading the overall business<br />

activities and supervising the overall management of Masterskill. He<br />

resigned as a Director of Masterskill on 18 April 2013.<br />

He was named Malaysia’s Ernst & Young Emerging Entrepreneur of the<br />

Year 2007 and simultaneously won the Malaysian Entrepreneur of the<br />

Year award to represent Malaysia in Monte Carlo at the Ernst & Young<br />

World Entrepreneur of the Year Award. He was also selected to receive<br />

the 2007 National Youth Award (Special Category) from the Prime<br />

Minister of Malaysia on the National Youth Day. In November 2008,<br />

he represented Malaysia in the Creative Young Entrepreneur Award<br />

competition at the Junior Chamber International World Congress in New<br />

Delhi and won the world award. In 2009, he was awarded the Brand<br />

Personality Award by the Asia Pacific Brands Foundation and The Brand<br />

Laureatte.<br />

Recognized for his exceptional entrepreneurship, he was awarded the<br />

Outstanding Entrepreneur of the Year in the 1Malaysia Entrepreneur<br />

Awards in 2010. In November 2011, Dato’ Sri Dr. Edmund Santhara was<br />

honoured as one of the Junior Chamber International Ten Outstanding<br />

Young Persons of the World, awarded by Junior Chamber International at<br />

the JCI World Congress in Brussels, Belgium.<br />

Dato’ Sri Dr. Edmund Santhara currently serves as the President and the<br />

Founder of the Malaysian Intellect Development Foundation (MIDF), a<br />

position he has held since 2007. Having the passion for Chess, he has also<br />

been serving as the President of the Kuala Lumpur Chess Association<br />

(KLCA) since 2010.

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