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daTo’ SRI dR. EdMund SanTHaRa<br />
Non-Independent Non-Executive Director<br />
Dato’ Sri Dr. Edmund Santhara, Malaysian, aged 42, was appointed as an<br />
Executive Director on 26 May 2008 and re-designated as Group Chief<br />
Executive Officer (“GCEO”) on 1 January 2010. He was subsequently<br />
resigned as the Group CEO and re-designated as a Non-Independent<br />
Non-Executive Director on 17 April 2013.<br />
He graduated in 1994 with a Bachelor of Business Administration<br />
(Honours) second class upper from National University of Malaysia<br />
(UKM). He subsequently obtained a Master of Business Administration<br />
from University of Strathclyde, Scotland in 1998. He also obtained a<br />
Postgraduate Diploma in Marketing from the Chartered Institute of<br />
Marketing (CIM), United Kingdom in 1999. He obtained a Doctorate<br />
in Business Administration from University of Newcastle, Australia in<br />
2011. He is currently pursuing his Executive Master Degree in Clinical<br />
Approaches to Management in INSEAD, Singapore.<br />
Dato’ Sri Dr. Edmund Santhara was admitted as a member of the<br />
Malaysian Institute of Management in 1999 and elevated to fellow<br />
member (FMIM) in 2011. In 2007, he was admitted as a member of the<br />
Malaysian Institute of Human Resource Management and the Chartered<br />
Institute of Marketing, Malaysia and elevated to fellow member (FCIM &<br />
FMIHRM) in 2011. In 2007, he was also admitted as an associate member<br />
of the Harvard Business School Alumni Club of Malaysia after completing<br />
the ASEAN Senior Management Development Programme. As an<br />
alumnus of University of Strathclyde, Glasgow in Scotland, he was elected<br />
as the President of the University Strathclyde Alumni of Malaysia in 2011.<br />
A successful entrepreneur, Dato’ Sri Dr. Edmund Santhara brings with<br />
him over 12 years experience in marketing, marketing development<br />
and competitive intelligence having held many key positions in the<br />
previous organisations in Information Technology and Higher Education<br />
Industry prior to joining Masterskill Group. He was a member of senior<br />
management in one of the largest Information Technology University in<br />
Malaysia. He joined Masterskill (M) Sdn. Bhd. (“Masterskill”), a whollyowned<br />
subsidiary of the Company in October 2004 as Director<br />
of Business Development, where his duties included enhancing the<br />
Company’s business opportunities and development to spur growth.<br />
Masterskill Education Group Berhad / Annual Report 2012<br />
11<br />
He conceptualised, planned, implemented and managed projects<br />
which eventually boosted Masterskill’s revenue. In January 2005, he<br />
was promoted to the position of Chief Operating Officer where he<br />
was responsible for the overall management of Masterskill including<br />
formulating company policies, rules and regulations. In September<br />
2005, he became the Chief Executive Officer of Masterskill, responsible<br />
for delivering and driving revenue growth, mobilising the business,<br />
implementing international franchise models, executing the Company’s<br />
overall management policies and guidelines, leading the overall business<br />
activities and supervising the overall management of Masterskill. He<br />
resigned as a Director of Masterskill on 18 April 2013.<br />
He was named Malaysia’s Ernst & Young Emerging Entrepreneur of the<br />
Year 2007 and simultaneously won the Malaysian Entrepreneur of the<br />
Year award to represent Malaysia in Monte Carlo at the Ernst & Young<br />
World Entrepreneur of the Year Award. He was also selected to receive<br />
the 2007 National Youth Award (Special Category) from the Prime<br />
Minister of Malaysia on the National Youth Day. In November 2008,<br />
he represented Malaysia in the Creative Young Entrepreneur Award<br />
competition at the Junior Chamber International World Congress in New<br />
Delhi and won the world award. In 2009, he was awarded the Brand<br />
Personality Award by the Asia Pacific Brands Foundation and The Brand<br />
Laureatte.<br />
Recognized for his exceptional entrepreneurship, he was awarded the<br />
Outstanding Entrepreneur of the Year in the 1Malaysia Entrepreneur<br />
Awards in 2010. In November 2011, Dato’ Sri Dr. Edmund Santhara was<br />
honoured as one of the Junior Chamber International Ten Outstanding<br />
Young Persons of the World, awarded by Junior Chamber International at<br />
the JCI World Congress in Brussels, Belgium.<br />
Dato’ Sri Dr. Edmund Santhara currently serves as the President and the<br />
Founder of the Malaysian Intellect Development Foundation (MIDF), a<br />
position he has held since 2007. Having the passion for Chess, he has also<br />
been serving as the President of the Kuala Lumpur Chess Association<br />
(KLCA) since 2010.