from the industry leader. - HP

Fast facts
Progressive Profitable Printing
from the industry leader.
Believe it: HP offers the industry’s most complete solution to help you maximize
business growth.
And while other manufacturers attempt to distort the facts, it’s important to know the
truth to make an informed decision when choosing a digital printing partner. Here
are three key reasons to consider partnering with HP to experience a whole new
world of business growth.
Fact 1: HP features a broad portfolio of
digital printing solutions, for virtually any
size business or budget
According to Pira International, digital packaging will
experience “substantial growth” over the next five years.
There’s never been a better time to make the conversion
to digital. And with HP, it’s never been easier!
From affordable, entry-level digital presses to robust,
high-productivity units, HP’s portfolio of digital printing
technology has a solution that can meet virtually any size
business and budget—and grow as your business grows.
What do you get with HP digital printing technology?
• A low cost of entry combined with strong ROI
• Proven, reliable digital printing technology
• Best-in-class implementation, support and business
development resources
• A wide range of solutions designed to scale to fit
your needs
As the leading supplier of digital printing solutions
for label converters, HP can help you make a smooth
conversion to digital—and provide you with the
resources to help you discover new profit potential.
Fact 2: The proven HP Click Charge
model is designed to help you
maximize profitability
Maintaining a high ROI and low TCO is always a
challenge, particularly in the competitive label converter
world. That’s why HP developed the high-value Click
Charge program to provide you with the best value and
greater peace of mind knowing you’re able to be both
competitive and profitable in your estimates.
The HP Click Charge program:
• Lets you be more productive by simplifying your
estimating and quoting processes
• Does not limit your clients to certain label designs
or templates
• Is all-inclusive, with no hidden costs
• Ensures top performance by offering subsidies in
instances of low supply yield performance, such as
at start-up and when testing new substrates
or applications.
In fact, for prime label, medium- to high-coverage jobs,
costs are on-par or even cheaper than competitive
solutions. And combined with the high performance and
offset-quality output of HP digital printing technology, the
HP Click Charge program utilizes proven methodology
that provides a more complete, customized
pricing solution.

HP IndIgO WS6000 dIgITal PreSS
HP IndIgO PreSS WS4500
Fact 3: HP’s extensive range of substrates
help you expand your offering beyond
what you ever thought possible
With digital printing technology, you can print on
virtually any kind of substrate: paper, carton, selfadhesive,
film and more. HP digital printing technology
opens up a whole new world of opportunities for you
and your customers, delivering:
• Accurate spot color reproduction to meet even the
strictest brand and color requirements
• Streamlined workflow to gain efficiency and capture
more revenue, even for short runs
• Greater flexibility for customizable, scalable solutions
And while HP presses and substrates are engineered to
work together, priming certain substrates is required to
ensure the best quality output. This is true for any digital
printing technology, regardless of manufacturer.
What is priming?
Priming is the process of treating substrates with
an aqueous chemical coating to ensure optimal
ink saturation. The better the adhesion, the more
impressive the results.
When is priming needed?
All substrates require priming. Pre-optimized
substrates for HP Indigo Digital Presses are
available off-the shelf from leading suppliers.
How can I get primed substrates?
There are three easy options:
1. Buy pre-treated substrates. Many HP partners
prime and stock a wide variety of substrates.
2. Send the substrates out for priming. HP
offers an extensive partner network that can
provide priming services.
3. Do it yourself. You may already have the
technology to handle the process in-house,
and the process is fast, easy and affordable.
HP can even show you how.
See how partnering with HP can help you ignite your growth. Contact your HP sales
representative today. Or, for more information, visit www.hp.com/go/graphicarts
© Copyright 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be
construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA3-1210ENA, August 2010
aB dIgICOn lITe
Progressive Profitable Printing