City Marathons: Ideas on Neighbourhood Engagement ... - AIMS
City Marathons: Ideas on Neighbourhood Engagement ... - AIMS
City Marathons: Ideas on Neighbourhood Engagement ... - AIMS
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Alan Brookes, Ph. D.<br />
Race Director<br />
www.stwm.ca<br />
www.runCRS.ca<br />
19th World C<strong>on</strong>gress of <strong>AIMS</strong><br />
Prague, May 2012<br />
<str<strong>on</strong>g>City</str<strong>on</strong>g> <str<strong>on</strong>g>Marath<strong>on</strong>s</str<strong>on</strong>g>:<br />
<str<strong>on</strong>g>Ideas</str<strong>on</strong>g> <strong>on</strong> <strong>Neighbourhood</strong><br />
<strong>Engagement</strong> & Activati<strong>on</strong><br />
Drag picture to placeholder or click ic<strong>on</strong> to add
“The Glory of our Sport Today is in the<br />
Marath<strong>on</strong>.”<br />
Lamine Diack, President IAAF<br />
Meteoric Rise of “the Marath<strong>on</strong>”<br />
over the past decade, as “the<br />
pinnacle of road racing.”<br />
Explosi<strong>on</strong> in # of marath<strong>on</strong>s (<strong>AIMS</strong><br />
members) and size of events.
While marath<strong>on</strong>s in general have grown, it is<br />
especially the “<str<strong>on</strong>g>City</str<strong>on</strong>g> Marath<strong>on</strong>” that has<br />
captured every<strong>on</strong>e’s imaginati<strong>on</strong><br />
L<strong>on</strong>d<strong>on</strong>, New-York, Chicago, Tokyo...<br />
Last year Tokyo Marath<strong>on</strong> had 1/3 milli<strong>on</strong><br />
applicati<strong>on</strong>s for 30,000 places. Posttsunami<br />
this year, they were “down” to<br />
280,000 applicati<strong>on</strong>s!<br />
Every city worthy of the name has to<br />
have a marath<strong>on</strong>!
<str<strong>on</strong>g>City</str<strong>on</strong>g> <str<strong>on</strong>g>Marath<strong>on</strong>s</str<strong>on</strong>g> have become<br />
the standard bearers for the sport.<br />
And they are about MASSES<br />
Masses of Participants Masses of Spectators
<str<strong>on</strong>g>City</str<strong>on</strong>g> <str<strong>on</strong>g>Marath<strong>on</strong>s</str<strong>on</strong>g> like/NEED to run<br />
through neighbourhoods where lots of<br />
people live<br />
Individuals can come out of<br />
their houses to line the<br />
route and cheer the<br />
runners coming by.
<str<strong>on</strong>g>City</str<strong>on</strong>g> <str<strong>on</strong>g>Marath<strong>on</strong>s</str<strong>on</strong>g>, like Olympic <str<strong>on</strong>g>Marath<strong>on</strong>s</str<strong>on</strong>g>, also<br />
like to run past Signature<br />
LANDMARKS to showcase their city
Drag picture<br />
to placeholder<br />
or click ic<strong>on</strong> to<br />
add<br />
TV and Internet broadcasts have become<br />
KEY factors for the IAAF to showcase the<br />
sport<br />
Up fr<strong>on</strong>t, athletes chase new world records <strong>on</strong> a weekly basis and the<br />
pro-athlete fields of <str<strong>on</strong>g>City</str<strong>on</strong>g> <str<strong>on</strong>g>Marath<strong>on</strong>s</str<strong>on</strong>g> rival champi<strong>on</strong>ship events for<br />
excitement – both for <strong>on</strong>-site spectators and TV and internet viewers.
TV also KEY to showcasing cities,<br />
Spectators, and costumed Charity<br />
Runners
All combine to create not just a<br />
“Marath<strong>on</strong> Experience”, but the New<br />
York <str<strong>on</strong>g>City</str<strong>on</strong>g>, or Tor<strong>on</strong>to Waterfr<strong>on</strong>t<br />
Marath<strong>on</strong> experience
The Big<br />
Challenge<br />
To develop <str<strong>on</strong>g>City</str<strong>on</strong>g> Marath<strong>on</strong><br />
courses that run through<br />
neighbourhoods with<br />
character that showcase the<br />
city; and where there is<br />
maximum spectator draw-<br />
BUT without antag<strong>on</strong>izing<br />
residents, politicians and<br />
stakeholders!
Generating $33.5<br />
milli<strong>on</strong> worth of<br />
ec<strong>on</strong>omic impact &<br />
$17+ milli<strong>on</strong> in<br />
media exposure +<br />
live TV!<br />
The Questi<strong>on</strong>:<br />
Is YOUR marath<strong>on</strong> showcasing<br />
your city <strong>on</strong> global stage?<br />
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OR is it blocking traffic?<br />
And obstructing the progress of the faithful to God?<br />
If you come from a city without a str<strong>on</strong>g athletics culture, it is an even<br />
BIGGER CHALLENGE!
The <strong>Neighbourhood</strong> Challenge at STWM<br />
Drag picture to placeholder or click<br />
ic<strong>on</strong> to add<br />
We have developed this project over the last 7 years in <strong>on</strong>e such city,<br />
TORONTO to engage & activate the neighbourhoods al<strong>on</strong>g our route.<br />
Developed to improve our course, meet our 2015 goals of 10,000 marath<strong>on</strong><br />
runners, 500,000 spectators, and $5 milli<strong>on</strong> raised for charity.
STWM Course Map<br />
12 NCEs; each with their own webpage.<br />
Each NCE focused <strong>on</strong> a neighbourhood charity.
How the NC works: Overall Secti<strong>on</strong> <strong>on</strong> the<br />
website, plus Spectator Guide
Each with their own <strong>Neighbourhood</strong> Organizing<br />
Committee and Charity/Charities<br />
Local Committee = <strong>Neighbourhood</strong> Ownership<br />
Compositi<strong>on</strong>:<br />
§ STWM full-time <strong>Neighbourhood</strong><br />
Coordinati<strong>on</strong> & Activati<strong>on</strong><br />
manager (B<strong>on</strong>nie)<br />
§ STWM Communicati<strong>on</strong> Pers<strong>on</strong><br />
§ <strong>Neighbourhood</strong> Associati<strong>on</strong>(s)<br />
§ BIA, local businesses<br />
§ Local Councillor<br />
§ Charity group(s)<br />
§ Key Local Runner(s) &<br />
Champi<strong>on</strong>s
Drag picture to placeholder or click<br />
ic<strong>on</strong> to add<br />
Recruit FOUR Champi<strong>on</strong>s for each <strong>Neighbourhood</strong>, who are<br />
set up to receive <strong>on</strong>line d<strong>on</strong>ati<strong>on</strong>s<br />
ü “Support our Champi<strong>on</strong>s – they’re running so you d<strong>on</strong>’t<br />
have to”<br />
ü “Pay not to run 42km!”
<strong>Neighbourhood</strong>s build their own<br />
“Entertainment” Comp<strong>on</strong>ent<br />
STWM provides stage,<br />
sound system<br />
infrastructure for<br />
c<strong>on</strong>sistent quality.
Driven by TWO Challenges within<br />
“The Challenge” with $20,000 prize purse!<br />
Top 5 <strong>Neighbourhood</strong> Cheering &<br />
Entertainment sites<br />
PLUS “Best Costume” Awards<br />
(these are b<strong>on</strong>uses to fundraising)
Celebrity Judges <strong>on</strong> Motorcycles<br />
Quality of entertainment<br />
Decorati<strong>on</strong> and animati<strong>on</strong><br />
# of spectators
Drag picture to placeholder or click<br />
ic<strong>on</strong> to add<br />
Fundraising events with their own n<strong>on</strong>-c<strong>on</strong>flicting<br />
sp<strong>on</strong>sors<br />
o St Lawrence with Marath<strong>on</strong> Burger
Communicati<strong>on</strong>s Plan: developed for 6<br />
m<strong>on</strong>th period, integrating fundraising<br />
activities + <strong>Neighbourhood</strong> Notices
Awards Night<br />
Brings every<strong>on</strong>e together…
C<strong>on</strong>clusi<strong>on</strong><br />
For <str<strong>on</strong>g>City</str<strong>on</strong>g> <str<strong>on</strong>g>Marath<strong>on</strong>s</str<strong>on</strong>g> to be successful, they need to be<br />
a year-round part of the community<br />
Are you helping your city or blocking traffic?
Alan Brookes, Ph. D.<br />
Race Director<br />
www.stwm.ca<br />
www.runCRS.ca<br />
Thank You!<br />
Please tell us about your<br />
neighbourhood engagement<br />
programmes!