2009 Annual Report - ChartNexus

Operations Review
Product Refreshments
Persona SE
The Persona, which was introduced in 2007, continues
to receive encouraging support from its market
segments. This is a reflection of its robust builtquality
as well as appealing contemporary lines and
contours.
To sustain and leverage on the interest in this winner,
PROTON introduced the enhanced Persona Special
Edition (SE) in August 2008. The newly elegant SE is
powered by the CamPro IAFM Engine which offers a
smoother torque curve. At the same time, its interior
has been enhanced with leather seats, steering wheel
wrap as well as new gear knob and trims. The SE also
features several must-have gadgets such as racinginspired
meter and dials, auto cruise control and GPS
navigation kit.
Meanwhile, the exterior of the SE boasts a stylish body
kit, smoked headlamps, silver matte door handle,
front and rear garnish, and new alloy-rim designs.
Overall, the Persona SE provides end-users with valuefor-money
comfort and premium accessories.
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Saga NGV
Sky-rocketing petrol prices in 2008 propelled the
rise of the economically practical natural gas vehicle
(NGV). While petrol prices have since plunged
dramatically, prices are expected to strengthen in
the long run, marking positive prospects for the NGV
market.
On this score, PROTON has been investing time and
effort in NGV development programmes focused on
the Saga since 2007. This initiative came into fruition
with the launch of the Saga NGV variant, which is
powered by a 1.6L CamPro IAFM engine.
Being a specially-configured NGV, as opposed to an
add-on or “modified” version most commonly seen
on the road, the Saga NGV is able to cater to the
growing NGV demand from both commercial and
private car users locally and internationally.