2009 Annual Report - ChartNexus

Launch of Persona and Gen.2 IAFM in Egypt in November 2008.
Managing Director’s Review
During the year, we launched the Persona in Egypt, Saudi Arabia, Oman and Syria, as well
as Indonesia. We also launched the Persona CNG and the Satria Neo CPS in Thailand, while
we introduced the Saga in Brunei.
In December 2008, we concluded a series of agreements with Zagross Khodro (ZK) of Iran
which will allow ZK to assemble the PROTON Gen.2 model through a completely-knockeddown
(CKD) arrangement in Iran. The agreement signifies our continued commitment to
the vast Iranian market as well as the overall export market.
PROTON will further strengthen export programmes particularly in ASEAN, China and the
Middle East. We plan to introduce the Saga and Exora in all overseas markets in the very
near future.
Vendor Base
Concurrently with the rationalisation of our distribution network, PROTON also made
efforts to consolidate the vendor base with the aim of bolstering cost efficiencies and
quality improvements.
PROTON 2009 ANNUAL REPORT
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