2009 Annual Report - ChartNexus

Managing Director’s Review
With this in view, we have updated and refreshed key models during the year under review.
These include a Special Edition version of the Persona, which was introduced to enthusiastic
response, and a “sportier” Satria Neo that captured the imaginations of trendy Malaysians.
In addition, we developed several variants for our new Saga model to cater to niche but
sizeable markets.
Our acquisition of Lotus remains a valuable investment for us as we continue to further
explore and utilise their engineering advancements and technologies to enhance our
products and manpower skills. We have made positive progress in our technology transfer
projects with Lotus, such as in vehicle driving dynamics, development of the electric vehicle,
as well as powertrain and CamPro engine development.
As we move forward, PROTON will maintain its momentum to introduce new products
while updating our existing range. We will continue to invest in research and development
as well as extensive market surveys to ensure that we keep on delivering products that
are relevant. Product development projects include the incorporation of improved new
technologies into our vehicles as well as exploration of new and alternative technology
such as hybrid and electric vehicles.
In summary, we aim to achieve a stable of well-proven and well-received products that will
enable the brand to seize market share at home as well as abroad.
PROTON 2009 ANNUAL REPORT
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