2009 Annual Report - ChartNexus

Managing Director’s Review
60
Thus, it is on this very basis that our nation’s first multi-purpose vehicle (MPV), the PROTON
Exora, was developed. Catering to the needs of the contemporary Malaysian family, the
PROTON Exora is an appealing blend of style, practical functionality, value-for-money and
superior safety.
The name for PROTON’s first MPV was unveiled in February 2009 following a Naming Contest.
The highly encouraging response we have since received for the Exora todate underscores
PROTON’s ability to develop winning products that will contribute positively to our bottomline.
On the same note, our existing stable of vehicles, namely the Persona and Saga, were
recognised for their winning qualities and values during the past year.
We have what it takes to develop products that appeal to customers but in order to sustain
top-line growth, we must make sure that our existing product range continues to do well
in the highly competitive environment of today.