2009 Annual Report - ChartNexus

Managing Director’s Review
58
In reviewing the previous financial year, I am confident that
PROTON remains well on-track to achieve its aim of becoming
a world-class car manufacturer. This confidence stems from
the fact that the Group has again proven its ability to design
and manufacture products from start to finish that are well
received by the market.
Furthermore, we have made tangible progress in the area of quality, which is vital to the
brand’s long-term growth and consumer acceptance. This was supported by a focused
approach to drive greater cost efficiencies throughout our value chain while strengthening
our vendor base and distribution network in an effort to enhance PROTON’s overall business
eco-system.
Collectively, these measured steps are integral to pushing PROTON to greater heights of
success. Given that the industry’s current operating conditions may seem daunting and
challenging both internally as well as externally, we must not lose sight of what has been
achieved and keep our eyes firmly on the longer-term objectives.
Whilst we have made progress, the journey still continues, and stakeholders can rest assured
that the milestones achieved during the past years provide a positive indication that the
future indeed looks encouraging for the Company and the brand.
Product
As a full-fledged automaker, PROTON is defined by its products. Hence, throughout
the Group’s operational spectrum, we ensure that our products are conceptualised,
manufactured and delivered in a way that will positively impact our customers experientially.
In this respect, we have always believed that the value of the PROTON brand is in the sum
of lasting impressions that we make on our customers.