2009 Annual Report - ChartNexus

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Chairman’s Statement The Exora launch was officiated by the Prime Minister YAB Dato’ Sri Mohd Najib Bin Tun Abdul Razak in the presence of PROTON Adviser YABhg Tun Dr Mahathir Mohamad. 48 expectations. In terms of quality, the Exora is PROTON’s first model to breach the 80% CFC (Concern Free Car) level, continuing the uptrend which started with the Persona (at 31.8% CFC level) and was conclusively surpassed by the Saga, which recorded a staggering CFC level of 77.8%. I believe the success of the Exora will contribute positively to the Group’s bottom-line in the near future, and to sustain long-term growth, we will continue to take the next leap forward in terms of creativity, innovation and quality when it comes to introducing new products, both in the local and international markets.
Developing New Products Chairman’s Statement To surmount a challenging industry and to appeal to an ever-discerning marketplace, PROTON must continue to produce exciting, market-centric, value-for-money products to win over the hearts of the consumers. In this respect, PROTON has embarked on various programmes to enhance its product line-up, with refreshers for the Saga, Persona, Waja and Gen.2 planned for the next financial year. Further ahead, plans are in place for the Waja and Perdana replacement models targeted to revitalise the hugely successful but aging models. To underline PROTON’s global competitiveness and to reaffirm our global reach, we have also embarked on a global small car programme which is crucial in our efforts to establish PROTON in the overseas market. Conceptually, this vehicle will be a competitively priced, small and trendy hatch, with a small capacity engine that meets all emission standards. At the same time, PROTON is also mindful that it has to enhance its powertrain to suit the needs of today’s regulatory requirements and the demands of a growing environmentallyfriendly and cost-conscious customer base. To this end, PROTON, together with Lotus, kicked off the aptly named Phoenix Project to ensure that our powertrain offerings will satisfy these needs and perfectly complement our cars. Expanding Exports PROTON continued to forge ahead in our quest to expand our reach and product offerings in key export markets during the year under review. To do otherwise would be detrimental to the Group given that our long-term success hinges on the brand’s ability to sell more cars well beyond the boundaries of our local market. We are well aware that the operating landscape for the passenger car industry globally will invariably be impacted by the global economic crisis. Fortunately, our export strategy over the past few years has been to focus on high-growth markets regionally and selected emerging markets, namely ASEAN, China, India, and the Middle East–North Africa; many of which are markets that have been relatively resilient from the fallout of the economic crisis. PROTON <strong>2009</strong> ANNUAL REPORT 49
Page 1 and 2: Innovation in Motion PROTON ANNUAL
Page 3 and 4: A Life Companion PROTON is synonymo
Page 5 and 6: Core Ideology Audacious Goal Drivin
Page 7 and 8: Quality Policy PROTON’s Policies
Page 9 and 10: 68 Operations Review 138 Statement
Page 11 and 12: Passion to Innovate By pushing the
Page 13 and 14: Key Financial Indicators Basic Earn
Page 15 and 16: Balance Sheets as at 31 March RM’
Page 17 and 18: PROTON 2009 ANNUAL REPORT 15
Page 21 and 22: The Lotus Exige. Corporate Profile
Page 23 and 24: Awards 2007 • Reader’s Digest T
Page 25 and 26: Board Executive Committee (“Exco
Page 27 and 28: Sales & Distribution Proton Marketi
Page 29 and 30: Dato’ Haji Syed Zainal Abidin B S
Page 33 and 34: Tuan Haji Abdul Jabbar Bin Abdul Ma
Page 35 and 36: Dato’ Michael Lim Heen Peok Indep
Page 37 and 38: Encik Oh Kim Sun Independent Non-Ex
Page 39 and 40: 07 Dr Wolfgang Karl Epple Director,
Page 41 and 42: 08 Low Pheng General Manager, 13 14
Page 43 and 44: Steering Ahead The Company navigate
Page 45 and 46: Dato’ Mohd Nadzmi Bin Mohd Salleh
Page 47 and 48: Chairman’s Statement company by c
Page 49: Corporate Developments Expanding Pr
Page 53 and 54: Chairman’s Statement In China, PR
Page 55 and 56: Chairman’s Statement The Detroit
Page 57 and 58: Flagging off the convoy in conjunct
Page 59 and 60: Powering Growth Opportunities aboun
Page 61 and 62: Dato’ Haji Syed Zainal Abidin B S
Page 63 and 64: Managing Director’s Review With t
Page 65 and 66: Cost Efficiency Managing Director
Page 67 and 68: Launch of Persona and Gen.2 IAFM in
Page 69 and 70: The media preview of Satria Neo CPS
Page 73 and 74: While the Exora is technologically
Page 75 and 76: Saga 1.6L Taxi In line with the new
Page 77 and 78: Skilled human capital is vital in e
Page 79 and 80: Our R&D capabilities have led to wo

2009 Annual Report - ChartNexus

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