2009 Annual Report - ChartNexus

A Life Companion
PROTON is synonymous with building cars and mobilising Malaysians. It has brought the country forward by
leaps and bounds in the automobile industry. From our first ever production, the Saga, to the latest launch of
the Exora - Malaysia’s first home-grown MPV, the brand has indeed been faithfully planning, designing, and
manufacturing cars with Malaysians’ needs and wants in mind.
At PROTON, it is our vision to become Asia’s premier automotive brand; a brand that connects with people
and provides products which become life companions.
PROTON has a unique ability to understand people’s needs and provide the right product with efficient service
and genuine quality. We build cars with care for passenger safety and genuine quality in order to provide high
durability and lifelong companionship. Our wide portfolio ensures that we meet smart personality needs in
terms of design, power and size for different age groups so PROTON can be the right companion for life.
It is an integral part of our business and our brand, without which, we would not have either share of market
or share of heart.
1985 marked a momentous year in Malaysia’s history – it was the year in which the country’s first national car
was born.
Today, PROTON has emerged as the only full-fledged car manufacturer in the country. PROTON’s current lineup
includes the Saga, Iswara, Wira, Satria, Perdana, Putra, Satria GTi, Juara, Waja, Arena (Jumbuck), Gen.2,
Savvy, Satria Neo, Persona and our very latest, the Exora.
PROTON not only commands a substantial share of the domestic market for passenger cars, but over the years
we have also been building distribution networks in key market centres across the four regions of South East
Asia, the Middle East, United Kingdom/Western Europe and Australia, where PROTON has become a hit with
many car buyers.
The imperative factor for success lies in the people and the products. PROTON employs a brand philosophy
that spells out Companionship.
PROTON’s core values of Companionship are in the areas of placing customers first, even before profits.
Customer satisfaction and lifelong relationships stay at the heart of our organisation. At PROTON, we nurture
the power of humanity. Our attitude remains humble, approachable and thoughtful. Togetherness and
Teamwork make us stronger, better and more proactive. We work towards creating a unique bond between
our staff, customers and our product promise – “Life Companion”.
PROTON constantly strives for manufacturing excellence and continuous quality improvements, while
introducing cost reduction initiatives and vendor rationalisation plans to become a more dynamic and
competitive car manufacturer.
Today, we are able to differentiate ourselves from the others, stand out from the competition, influence
customers’ purchase decision, build customer loyalty and as a result boost the company’s financial performance,
image and brand.
PROTON 2009 ANNUAL REPORT
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