2009 Annual Report - ChartNexus

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UNITED KINGDOM EGYPT SOUTH AFRICA Cyprus Cairo TURKEY Lebanon SYRIA Kingdom of Bahrain Qatar United Arab Emirates SAUDI ARABIA Yemen IRAQ Oman MAURITIUS IRAN Innovation in Motion CHINA BANGLADESH THAILAND MALAYSIA TAIWAN SINGAPORE BRUNEI INDONESIA AUSTRALIA The essence of PROTON lies in its cars. With the Group striving to reach new heights with the right car, for the right market, at the right price and at the right time, PROTON is truly Malaysian ‘Innovation in Motion’ with global presence. By constantly innovating itself, PROTON continues to build a presence in domestic and international markets. EVORA – the first new model to be introduced by LOTUS in 13 years, was unveiled at the British Motorshow in July 2008 to rave reviews from the foreign media. EXORA – the country’s first homegrown MPV, was officiated by Prime Minister YAB Dato’ Sri Mohd Najib Bin Tun Abdul Razak in the presence of ‘Bapa PROTON’ Tun Dr Mahathir Mohamad.
A Life Companion PROTON is synonymous with building cars and mobilising Malaysians. It has brought the country forward by leaps and bounds in the automobile industry. From our first ever production, the Saga, to the latest launch of the Exora - Malaysia’s first home-grown MPV, the brand has indeed been faithfully planning, designing, and manufacturing cars with Malaysians’ needs and wants in mind. At PROTON, it is our vision to become Asia’s premier automotive brand; a brand that connects with people and provides products which become life companions. PROTON has a unique ability to understand people’s needs and provide the right product with efficient service and genuine quality. We build cars with care for passenger safety and genuine quality in order to provide high durability and lifelong companionship. Our wide portfolio ensures that we meet smart personality needs in terms of design, power and size for different age groups so PROTON can be the right companion for life. It is an integral part of our business and our brand, without which, we would not have either share of market or share of heart. 1985 marked a momentous year in Malaysia’s history – it was the year in which the country’s first national car was born. Today, PROTON has emerged as the only full-fledged car manufacturer in the country. PROTON’s current lineup includes the Saga, Iswara, Wira, Satria, Perdana, Putra, Satria GTi, Juara, Waja, Arena (Jumbuck), Gen.2, Savvy, Satria Neo, Persona and our very latest, the Exora. PROTON not only commands a substantial share of the domestic market for passenger cars, but over the years we have also been building distribution networks in key market centres across the four regions of South East Asia, the Middle East, United Kingdom/Western Europe and Australia, where PROTON has become a hit with many car buyers. The imperative factor for success lies in the people and the products. PROTON employs a brand philosophy that spells out Companionship. PROTON’s core values of Companionship are in the areas of placing customers first, even before profits. Customer satisfaction and lifelong relationships stay at the heart of our organisation. At PROTON, we nurture the power of humanity. Our attitude remains humble, approachable and thoughtful. Togetherness and Teamwork make us stronger, better and more proactive. We work towards creating a unique bond between our staff, customers and our product promise – “Life Companion”. PROTON constantly strives for manufacturing excellence and continuous quality improvements, while introducing cost reduction initiatives and vendor rationalisation plans to become a more dynamic and competitive car manufacturer. Today, we are able to differentiate ourselves from the others, stand out from the competition, influence customers’ purchase decision, build customer loyalty and as a result boost the company’s financial performance, image and brand. PROTON <strong>2009</strong> ANNUAL REPORT 1
Page 1: Innovation in Motion PROTON ANNUAL
Page 5 and 6: Core Ideology Audacious Goal Drivin
Page 7 and 8: Quality Policy PROTON’s Policies
Page 9 and 10: 68 Operations Review 138 Statement
Page 11 and 12: Passion to Innovate By pushing the
Page 13 and 14: Key Financial Indicators Basic Earn
Page 15 and 16: Balance Sheets as at 31 March RM’
Page 17 and 18: PROTON 2009 ANNUAL REPORT 15
Page 21 and 22: The Lotus Exige. Corporate Profile
Page 23 and 24: Awards 2007 • Reader’s Digest T
Page 25 and 26: Board Executive Committee (“Exco
Page 27 and 28: Sales & Distribution Proton Marketi
Page 29 and 30: Dato’ Haji Syed Zainal Abidin B S
Page 33 and 34: Tuan Haji Abdul Jabbar Bin Abdul Ma
Page 35 and 36: Dato’ Michael Lim Heen Peok Indep
Page 37 and 38: Encik Oh Kim Sun Independent Non-Ex
Page 39 and 40: 07 Dr Wolfgang Karl Epple Director,
Page 41 and 42: 08 Low Pheng General Manager, 13 14
Page 43 and 44: Steering Ahead The Company navigate
Page 45 and 46: Dato’ Mohd Nadzmi Bin Mohd Salleh
Page 47 and 48: Chairman’s Statement company by c
Page 49 and 50: Corporate Developments Expanding Pr
Page 51 and 52: Developing New Products Chairman’
Page 53 and 54:
Chairman’s Statement In China, PR
Page 55 and 56:
Chairman’s Statement The Detroit
Page 57 and 58:
Flagging off the convoy in conjunct
Page 59 and 60:
Powering Growth Opportunities aboun
Page 61 and 62:
Dato’ Haji Syed Zainal Abidin B S
Page 63 and 64:
Managing Director’s Review With t
Page 65 and 66:
Cost Efficiency Managing Director
Page 67 and 68:
Launch of Persona and Gen.2 IAFM in
Page 69 and 70:
The media preview of Satria Neo CPS
Page 71 and 72:
PROTON 2009 ANNUAL REPORT 69
Page 73 and 74:
While the Exora is technologically
Page 75 and 76:
Saga 1.6L Taxi In line with the new
Page 77 and 78:
Skilled human capital is vital in e
Page 79 and 80:
Our R&D capabilities have led to wo
Page 81 and 82:
PROTON 2009 ANNUAL REPORT 79
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