the only magazine devoted exclusively to RC ... - Air Age Media
the only magazine devoted exclusively to RC ... - Air Age Media
the only magazine devoted exclusively to RC ... - Air Age Media
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<strong>the</strong> <strong>only</strong><br />
<strong>magazine</strong><br />
<strong>devoted</strong> <strong>exclusively</strong><br />
<strong>to</strong> <strong>RC</strong> electric flying<br />
Take flighT wiTh us!<br />
Since <strong>the</strong> <strong>magazine</strong>’s initial<br />
launch in 2002 as Backyard<br />
Flyer, <strong>the</strong>re have been<br />
tremendous advances in <strong>RC</strong><br />
technology. Today, Electric Flight<br />
is known as <strong>the</strong> <strong>RC</strong> fliers’ source<br />
for <strong>the</strong> full spectrum of electric<br />
aircraft, from indoor micro flyers<br />
<strong>to</strong> 3D helicopters and super-fast<br />
jets! Each issue is designed <strong>to</strong><br />
make <strong>the</strong> first, and every flight, a<br />
true adventure.
audience<br />
Electric Flight’s audience<br />
is affluent, motivated<br />
and ready <strong>to</strong> spend.<br />
98% male<br />
49 average age<br />
7 average number of years<br />
involved in <strong>RC</strong><br />
$70,000 average<br />
household income<br />
Source: Reader Survey, 2010.<br />
Print Readers<br />
Paid<br />
Ci<strong>RC</strong>ulation<br />
38,501<br />
Bonus<br />
distRiBition<br />
2,823<br />
ReadeRshiP<br />
144,634*<br />
*Based on an average pass-along rate of 3.5 readers per copy.<br />
web Visi<strong>to</strong>rs<br />
Electric Flight has a shared website<br />
with Model<strong>Air</strong>planeNews.com<br />
34,063<br />
126,000<br />
600,000<br />
unique visi<strong>to</strong>rs<br />
a month<br />
monthly page<br />
views<br />
monthly video<br />
traffic (includes all<br />
air age media videos)<br />
“As <strong>the</strong> <strong>only</strong> U.S. commercial<br />
publication dedicated <strong>to</strong> <strong>the</strong><br />
electric category, Electric Flight is<br />
a must have for our media mix.”<br />
Steve Goodreau – Horizon Hobby, Inc.<br />
Electric Flight’s audience<br />
spends money on <strong>RC</strong><br />
Average planned spending on <strong>RC</strong><br />
planes and equipment within <strong>the</strong><br />
next year = $684**<br />
$0-$499— 48%<br />
$500-$1,000 + —52%<br />
Electric Flight<br />
delivers results<br />
After reading Electric Flight …<br />
83%<br />
69%<br />
38%<br />
of readers purchased<br />
a product or service<br />
of readers visited an<br />
advertiser’s website<br />
of readers contacted<br />
an advertiser for more<br />
information
print<br />
Filled with how-<strong>to</strong> articles, tech tips, interviews<br />
with industry personalities and <strong>the</strong> latest<br />
product reviews, Electric Flight targets both<br />
beginning and experienced <strong>RC</strong> enthusiasts.<br />
Electric Flight’s edi<strong>to</strong>rs<br />
and writers are avid <strong>RC</strong><br />
enthusiasts who write<br />
from a flier’s point of<br />
view. Informative edi<strong>to</strong>rial<br />
combined with detailed<br />
pho<strong>to</strong>graphy come <strong>to</strong>ge<strong>the</strong>r<br />
<strong>to</strong> provide invaluable ideas<br />
for choosing, building and<br />
flying electric planes.<br />
2houRS<br />
Electric Flight is valued<br />
94%<br />
23 MiNuTES<br />
Source: Reader Survey, 2010.<br />
of readers save each issue of<br />
ElEctric Flight, or specific<br />
articles and ads, for future<br />
reference<br />
average time spent reading<br />
ElEctric Flight (average reader<br />
spends <strong>only</strong> 43 minutes reading a<br />
<strong>magazine</strong>. *Source: MRi, Fall 2009)<br />
5average number<br />
of times readers<br />
refer back <strong>to</strong> an<br />
issue<br />
4 <strong>to</strong><br />
6 issues<br />
per year<br />
71%read<br />
digital<br />
Electric Flight and Model <strong>Air</strong>plane News share<br />
an exciting digital portal that offers unique<br />
opportunities <strong>to</strong> reach <strong>to</strong>day’s media-intensive<br />
audience. Additional online-<strong>only</strong> content<br />
increases <strong>the</strong> information available <strong>to</strong> readers.<br />
Regularly posted features include news, videos,<br />
blogs, forums, E-newsletters, and reader<br />
commentary. The pay-<strong>to</strong>-view membership<br />
site offers even more unique content along<br />
with enhanced videos, reviews, how-<strong>to</strong>s,<br />
product discounts and exclusive contests and<br />
giveaways.<br />
integrate<br />
Your Message<br />
A wide range of<br />
opportunities exists<br />
within <strong>the</strong> website <strong>to</strong><br />
help you reach your<br />
target audience. Embed<br />
your video, add links,<br />
sponsor a contest, or<br />
animate your ad <strong>to</strong> bring<br />
a new dimension <strong>to</strong> your<br />
marketing message. Own<br />
an entire section and have<br />
your name/logo appear<br />
on each page—branding<br />
your business with content<br />
that relates directly <strong>to</strong> your<br />
cus<strong>to</strong>mers.<br />
The Radio Control Show<br />
Each week, The Radio Control Show<br />
features <strong>the</strong> most up-<strong>to</strong>-date news on <strong>RC</strong><br />
products and events. Insider tips from<br />
<strong>the</strong> edi<strong>to</strong>rs, action video and step-bystep<br />
how-<strong>to</strong>s provide viewers with <strong>the</strong><br />
information <strong>the</strong>y need for guaranteed<br />
success in <strong>the</strong> air. Multiple opportunities<br />
exist for sponsoring <strong>the</strong> <strong>only</strong> weekly <strong>RC</strong><br />
show on <strong>the</strong> web.
<strong>to</strong>tal audience coverage<br />
Electric Flight is <strong>the</strong> sister publication <strong>to</strong> Model <strong>Air</strong>plane News, <strong>the</strong> bible<br />
of <strong>the</strong> <strong>RC</strong> industry for more than 82 years. Targeting newcomers as well<br />
as more experienced modelers, Electric Flight is <strong>the</strong> how-<strong>to</strong> publication<br />
for electric fliers. Model <strong>Air</strong>plane News is directed <strong>to</strong>ward core modelers<br />
who fly predominantly larger glow-powered and electric planes. Toge<strong>the</strong>r,<br />
<strong>the</strong>se two <strong>magazine</strong>s cover <strong>the</strong> entire <strong>RC</strong> airplane market and deliver <strong>the</strong><br />
<strong>only</strong> clear flight path <strong>to</strong> sales success.<br />
Electric Flight provides <strong>the</strong> ultimate visibility among newsstand<br />
consumers by leveraging <strong>the</strong> brand strength and penetration of <strong>the</strong> entire<br />
line of <strong>Air</strong> <strong>Age</strong> <strong>Media</strong> publications. it is distributed <strong>to</strong> all major national<br />
chain s<strong>to</strong>res, mass merchandisers, hobby shops and books<strong>to</strong>res.<br />
#1 in Circulation<br />
With <strong>the</strong> highest paid circulation among all <strong>RC</strong> publishers, <strong>Air</strong> <strong>Age</strong><br />
<strong>Media</strong>’s publications deliver <strong>the</strong> greatest return on <strong>the</strong> dollar for our<br />
advertisers. Ongoing subscription marketing programs mean <strong>Air</strong> <strong>Age</strong><br />
<strong>Media</strong> sells more <strong>magazine</strong>s than any o<strong>the</strong>r <strong>RC</strong> publishing company.<br />
sponsorship opportunities are available for <strong>the</strong> many ancillary products air age media<br />
produces for <strong>the</strong> rc market.<br />
Paid Ci<strong>RC</strong>ulation<br />
38,501<br />
Bonus distRiBution<br />
2,823<br />
ReadeRshiP<br />
144,634*<br />
*Based on an average pass-along rate of 3.5 readers per copy.<br />
#1 in distribution<br />
<strong>Air</strong> <strong>Age</strong> <strong>Media</strong> distributes its <strong>magazine</strong>s <strong>to</strong> over 900 hobby<br />
shops through an exclusive partnership with Kalmbach<br />
Distribution. <strong>Air</strong> <strong>Age</strong> <strong>Media</strong> titles are also distributed<br />
in more than 104 countries by industry leader Kable<br />
Distribution Services, Inc. Additional copies of each issue<br />
are delivered <strong>to</strong> shows, events and contests, reaching an<br />
even wider audience of <strong>RC</strong> flight enthusiasts.<br />
#1 in newsstand Penetration<br />
<strong>Air</strong> <strong>Age</strong> <strong>Media</strong> publications rank highest in sales for all<br />
<strong>RC</strong> <strong>magazine</strong>s in Borders, Barnes & Noble and Books-a-<br />
Million, among o<strong>the</strong>rs. They can be found at all leading<br />
national chain s<strong>to</strong>res, including supermarkets, drugs<strong>to</strong>res,<br />
mass merchandisers and books<strong>to</strong>res, and <strong>to</strong>p-quality<br />
independent s<strong>to</strong>res.<br />
#1 in integrated <strong>Media</strong><br />
As part of <strong>the</strong> <strong>Air</strong> <strong>Age</strong> <strong>Media</strong> catalog of properties, Electric<br />
Flight is promoted through an extensive integrated<br />
marketing program. In addition <strong>to</strong> print and web, Electric<br />
Flight reaches cus<strong>to</strong>mers through videos, forums, blogs,<br />
emails, E-newsletters and special issues. Ancillary products<br />
including books, DVDs and o<strong>the</strong>r merchandise are also part<br />
of an ongoing strategy <strong>to</strong> bring <strong>the</strong> best <strong>RC</strong> products <strong>to</strong> <strong>the</strong><br />
widest cross section of consumers.<br />
2011 Calendar<br />
Month Closing date on sale<br />
January 9/6/10 10/26/10<br />
march 11/1/10 12/21/10<br />
may 1/3/11 2/22/11<br />
July 2/28/11 4/19/11<br />
september 5/2/11 6/21/11<br />
november 7/4/11 8/23/11<br />
Rates<br />
1x 3x 6x<br />
Full page 2,930 2,783 2,644<br />
2⁄3 page 2,109 2,004 1,904<br />
1⁄2 page 1,787 1,698 1,613<br />
1⁄3 page 1,260 1,197 1,137<br />
1/4 page 967 918 872<br />
1/6 page 644 612 582<br />
cover 2 na na 3,662<br />
cover 3 na na 3,369<br />
cover 4 na na 3,955
ad specifications<br />
siZes width depth<br />
Spread — With 1⁄8” bleed on all sides 161 ⁄4" 111 ⁄8"<br />
Spread — Non-Bleed 141 ⁄4" 10"<br />
Full Page — Non-Bleed 7" 10"<br />
Full Page — With 1⁄8” bleed on all sides 81 ⁄4" 111 ⁄8"<br />
2⁄3 Page 43 ⁄4" 10"<br />
1⁄2 Page (V) 43 ⁄4" 73 ⁄8"<br />
1⁄2 Page (H) 7" 47 ⁄8"<br />
1⁄3 Page (V) 21 ⁄4" 10"<br />
1⁄3 Page (S) 43 ⁄4" 47 ⁄8"<br />
1⁄4 Page (H) 7" 23 ⁄8"<br />
1⁄4 Page (V) 21 ⁄4" 73 ⁄8"<br />
1⁄4 Page (S) 43 ⁄4" 35 ⁄8"<br />
1⁄6 Page (H) 43 ⁄4" 23 ⁄8"<br />
1⁄6 Page (V) 21 ⁄4" 47 H = Horizontal, V = Vertical, S = Square<br />
⁄8"<br />
on all ads with bleeds, keep live material 3/8” from trim and gutter<br />
FULL-<br />
PAgE<br />
BLEED<br />
TWO-PAgE SPREAD<br />
BLEED<br />
FULL-<br />
PAgE<br />
NON-<br />
BLEED<br />
1⁄3 PAgE<br />
2⁄3<br />
PAgE<br />
TWO-PAgE SPREAD<br />
NON-BLEED<br />
1⁄4 PAgE<br />
1⁄6 PAgE<br />
1⁄2<br />
PAgE<br />
tRiM size: 8" x 10 7 ⁄8"<br />
PRinting PRoCess: Web Offset<br />
RequiRed ad MateRial: Digital files <strong>only</strong>—or high-resolution<br />
PDF/X-1a, flattened EPS, or TIFF. Please outline, embed, or include<br />
all fonts used in application files.<br />
line sCReen: 133-line/266 ppi is acceptable. Maximum<br />
combined density not <strong>to</strong> exceed 300 percent. No more than<br />
one solid should be used. A minimum of 5 percent highlight<br />
dot is required in any image intended <strong>to</strong> print. All material must<br />
be prepared <strong>to</strong> meet SWOP (Specifications for Web Offset<br />
Publications) standards.<br />
PRoofs: For accurate color reproduction, please supply digital<br />
proofs (Kodak Approval preferred). These should meet SWOP<br />
standards. Laser prin<strong>to</strong>uts will not be accepted as proofs for color.<br />
Laser prin<strong>to</strong>uts will be used <strong>to</strong> confirm content integrity <strong>only</strong>.<br />
eMail<br />
Files up <strong>to</strong> 10MB (use StuffIt or WinZip<br />
<strong>to</strong> compress larger files) <strong>to</strong><br />
production@airage.com<br />
foR ftP infoRMation ContaCt<br />
Tracey Terenzi (203) 529-4637<br />
production@airage.com<br />
Contact us<br />
Model<strong>Air</strong>planeNews.com<br />
To discuss how we can help you reach your<br />
target audience, please contact sales at<br />
(203) 529-4609 or adsales@airage.com<br />
88 Danbury Road<br />
Wil<strong>to</strong>n, CT 06897 USA<br />
(203) 431-9000<br />
<strong>Air</strong><strong>Age</strong>.com