Annual Report.indd - Liberty Online

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Message from the Chief Executive The year started out as normal, but as summer approached we knew we had some difficult challenges facing the management team and staff. Our objective, as always, is to focus on our mission statement and bring it home to our members with higher levels of member service and better rates on loans and deposits. The Board of Directors provided their guidance through our strategic plan. Executing the plan in the ailing economy was management’s challenge. Delinquency and charge off trends both escalated, diminishing our loan returns and increasing expenses. Our “Brand” was already established and recognized by our membership based upon our history of success in service delivery, community participation, borrowing opportunities and the return of higher than average dividends. We rolled out a staff campaign to all 130 employees titled, “Mission 08: Possible”. Our objective was to generate momentum and excitement among the staff which would deliver the mission statement as promised, despite any negative economic factors. We embraced and recognized the need for change when Jeffrey K. Conrad solutions were not working. We met monthly to modify strategies, analyze trends and determine the best course of action. Chief Executive Officer We also created an employee committee named the Beak Squad. The Beak Squad became the voice of all employees, to share ideas and thoughts on how to better serve our members. Some of the best ideas often come straight from the member-employee interaction. We realize that it takes every employee at Pelican, working as a Team to deliver the service our members have come to expect and which created our brand. I am proud to state that we excelled at reaching our goals in our campaign. The Mission 08: Possible was successful despite unplanned economic impacts. The reason we were successful is because of YOU. Our success and vision depends upon our members. It is through the active usage of products and services that our members keep the credit union alive, prosperous and growing. Our mission is to improve all of our member’s financial condition…not just a few stockholders. With over 150 million in assets, 8 branches, 12 ATMs and over 28,000 members, our focus and vision remains to be “Your Credit Union of Choice.” Credit Union National Association (CUNA) Awards: The Mission 08: Possible Internal Campaign won Pelican a National Merit Marketing Award. Campaigns are judged by a panel made up of industry peers who belong to CUNA. 7
Sonya Allen Marketing & Business Development Paige Corcoran VP of E-Commerce Lisa Cupit Operations Jennifer Mounts Zachary Management Team Ronnie Stephens Senior Vice President Stephanie Cartwright Compliance Dan Henry Operations Heather Norris Alexandria Michael Morgan VP of Information Systems Sharon Collins Facilities Melanie Wheeler Operations Christy Pentz Pineville Dannakia Dunn-Bougere’ Member Services Michelle Ford Human Resources Rechelle Austin Call Center Willie Porter Mid City Lindsey Richard VP of Operations Annette Thames Senior Vice President Charlie Moore Collections & Lending Brandy Guerra Chalmette Katherine Scales Jackson Melissa Ott Accounting Rachel Hollier Opelousas Toi Sibley Floater Paul Waild VP of Mortgage & Business Lending Kim Saia Electronic Services Johnette Mauldin Denham Springs Cynthia Vessel Baton Rouge 8
Page 1 and 2: You work hard for your money We wor
Page 3 and 4: Mission Statement Not for profit, b
Page 5 and 6: Financial Literacy Workshops Furthe
Page 7: Gary Crockett Director 1st Vice Pre
Page 11 and 12: Lisa Cupit Coworker Service Award E
Page 13 and 14: 2008 Loan and Deposit Comparisons P
Page 15 and 16: 2008 Statement of Condition Assets

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