Annual Report.indd - Liberty Online

Message from the Chief Executive
The year started out as normal, but as summer approached we knew we had
some difficult challenges facing the management team and staff. Our
objective, as always, is to focus on our mission statement and bring it home to
our members with higher levels of member service and better rates on loans and
deposits. The Board of Directors provided their guidance through our strategic
plan. Executing the plan in the ailing economy was management’s challenge.
Delinquency and charge off trends both escalated, diminishing our loan returns
and increasing expenses.
Our “Brand” was already established and recognized by our membership based
upon our history of success in service delivery, community participation,
borrowing opportunities and the return of higher than average dividends. We
rolled out a staff campaign to all 130 employees titled, “Mission 08: Possible”.
Our objective was to generate momentum and excitement among the staff
which would deliver the mission statement as promised, despite any negative
economic factors. We embraced and recognized the need for change when
Jeffrey K. Conrad
solutions were not working. We met monthly to modify strategies, analyze
trends and determine the best course of action.
Chief Executive Officer
We also created an employee committee named the Beak Squad. The Beak Squad became the voice of all employees, to share ideas and thoughts on how
to better serve our members. Some of the best ideas often come straight from the member-employee interaction. We realize that it takes every employee
at Pelican, working as a Team to deliver the service our members have come to expect and which created our brand.
I am proud to state that we excelled at reaching our goals in our campaign. The Mission 08: Possible was successful despite unplanned economic
impacts. The reason we were successful is because of YOU. Our success and vision depends upon our members. It is through the active usage of
products and services that our members keep the credit union alive, prosperous and growing. Our mission is to improve all of our member’s financial
condition…not just a few stockholders. With over 150 million in assets, 8 branches, 12 ATMs and over 28,000 members, our focus and vision remains to
be “Your Credit Union of Choice.”
Credit Union National
Association (CUNA) Awards:
The Mission 08: Possible Internal Campaign won
Pelican a National Merit Marketing Award.
Campaigns are judged by a panel made up of
industry peers who belong to CUNA.
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