Annual Report.indd - Liberty Online

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Branding Strategy Brand Image: Brand image is the make up of all experiences and impressions our members have with our brand. This includes all interactions at our branches, on the phone or on the Web, as well as any contact with our sales tools and communications. The more concise, constant and consistent we are with our brand image at all levels of the organization, the stronger our brand image. Brand Story: We don’t just “quote” our mission; we act on it every day. We have a proven record for empowering our members through financial literacy workshops, newsletters, partnerships within the communities and SEGs. We have offered Special Member Dividends to our members just because they chose to do business with us. Brand Promise: Pelican State Credit Union’s brand promise is to maintain an enhanced product line, hands-on educational workshops, sophisticated technology and the resources and tools our members need to succeed financially and enjoy a better and healthier lifestyle. “Your brand is the tangible component of your company that gives members a compelling reason to do business with you, instead of the competition - it’s your promise to your members.” -Author Unknown Voted Strongest Brand Bancography named Pelican one of the top five strongest brands in the country among credit unions under $1 billion in assets. Bancography is a financial marketing firm that researches which institutions have successfully bonded with their consumers in terms of image, service quality and other tangible factors. 3
Financial Literacy Workshops Further fulfilling its mission and the credit union philosophy of ‘people helping people’, Pelican traveled the state to offer free, full service Financial Literacy Workshops that included one-on-one credit counseling, analysis of credit reports, budget training and savings planning. In 2008, Pelican hosted 24 Financial Literacy Workshops and pulled credit reports for over 700 members and non-members. Topics included: 6 Ways to Improve Your Credit Community Events: 5th <strong>Annual</strong> Kids Bike Race Zachary Schools Fundraiser Pineville Youth Fundraiser Boy Scouts of America Fundraiser March of Dimes Walk Relay for Life Walk Opelousas General Hospital Foundation Don’t Be a Victim Make Your Money Grow Using Credit Cards Wisely 4
Page 1 and 2: You work hard for your money We wor
Page 3: Mission Statement Not for profit, b
Page 7 and 8: Gary Crockett Director 1st Vice Pre
Page 9 and 10: Sonya Allen Marketing & Business De
Page 11 and 12: Lisa Cupit Coworker Service Award E
Page 13 and 14: 2008 Loan and Deposit Comparisons P
Page 15 and 16: 2008 Statement of Condition Assets

Annual Report.indd - Liberty Online

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