Annual Report.indd - Liberty Online

Branding Strategy
Brand Image:
Brand image is the make up of all experiences and impressions our members have with our brand. This includes
all interactions at our branches, on the phone or on the Web, as well as any contact with our sales tools and
communications. The more concise, constant and consistent we are with our brand image at all levels of the
organization, the stronger our brand image.
Brand Story:
We don’t just “quote” our mission; we act on it every day. We have a proven record for empowering our
members through financial literacy workshops, newsletters, partnerships within the communities and SEGs.
We have offered Special Member Dividends to our members just because they chose to do business with us.
Brand Promise:
Pelican State Credit Union’s brand promise is to maintain an enhanced product line, hands-on educational
workshops, sophisticated technology and the resources and tools our members need to succeed financially and
enjoy a better and healthier lifestyle.
“Your brand is the tangible component of your company that gives
members a compelling reason to do business with you,
instead of the competition - it’s your promise to your members.”
-Author Unknown
Voted Strongest Brand
Bancography named Pelican one of the top
five strongest brands in the country among
credit unions under $1 billion in assets.
Bancography is a financial marketing firm that researches which institutions have successfully bonded
with their consumers in terms of image, service quality and other tangible factors.
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