UCSF Helen Diller Family Comprehensive Cancer Center Identity ...

identity standards 

UCSF Public Affairs 

© 2008 the regents of the university of california 

february 2008 

university of california, san francisco

contents 

section one: introduction ....................................................................3 

history .......................................................................................................................4 

terminology ................................................................................................................5 

the helen diller family comprehensive cancer center brand .........................................8 

helen diller family comprehensive cancer center in written text ...................................9 

contacts ..................................................................................................................10 

section two: signature specifications ...............................................11 

components of the signature ...................................................................................12 

logo signature colors ...............................................................................................13 

signature application on value range ........................................................................14 

color specifications ..................................................................................................15 

clear space ..............................................................................................................16 

minimum size ..........................................................................................................16 

improper signature use ............................................................................................17 

section three: identity applications ..................................................19 

ucsf identity relationships .........................................................................................20 

application of the tagline ..........................................................................................21 

collateral ..................................................................................................................24 

business cards ........................................................................................................32 

letterhead ................................................................................................................36 

website examples ....................................................................................................37 

University of California, San Francisco | Helen Diller Family Comprehensive Cancer Center | Identity Standards 

contents 

2

introduction 

contents 

history .......................................................................................................................4 

terminology ................................................................................................................5 

the helen diller family comprehensive cancer center brand .........................................8 

helen diller family comprehensive cancer center in written text ...................................9 

contacts ..................................................................................................................10 

introduction 

3

history 

From UCSF Comprehensive Cancer Center to UCSF Helen Diller Family 

Comprehensive Cancer Center 

The Helen Diller Family Comprehensive Cancer Center builds on a tradition of scientific 

leadership in cancer at UCSF that began when the Cancer Research Institute was 

established in 1948. Since then, the research enterprise has flourished. In the 1970s, 

UCSF researcher J. Michael Bishop, now chancellor, and colleague Harold Varmus 

discovered that cancer is caused by normal genes gone awry. This revelation, which 

led to Bishop and Varmus receiving the 1989 Nobel Prize in Physiology or Medicine, 

transformed the field of cancer research and provided the underpinnings for new 

approaches to the detection and treatment of cancer. 

the helen diller family comprehensive cancer center signature will 

replace the ucsf comprehensive cancer center signature in all cases 

Comprehensive 

Cancer Center 


history introduction 

4

terminology 

For maximum clarity, we have established a set of technical definitions that are consistently 

used throughout this text. Each is defined and illustrated below. It will be important, in 

both written correspondence and conversations related to design, to use these terms 

accurately and consistently. Where appropriate, these definitions are repeated in the text 

for ease of reference. 

brand 

The sum impression or idea derived from a consumer’s experience of a company’s products, services, 

communication and people. 

logo 

A visual symbol (abstract or representational) or a uniquely and individually “drawn” set of typographic 

characters that form a name (Nike), word (Apple), or abbreviation (IBM) or both, which is the official 

emblem of a company or institution. 

master brand 

UCSF. The common core element (logo) that precedes or endorses the elements (sub-brands) in the 

brand architecture system. 

sub-brands 

UCSF Medical Center, UCSF Children’s Hospital and UCSF Helen Diller Family Comprehensive Cancer 

Center. Sub-brands have an especially close relationship to the master brand, one that is graphically 

reflected and expressed in the tight linkage between the sub-brand identity and the UCSF logo. No 

other entities within the University are permitted this same level of identification without special review. 

signature 

The combination of a graphic symbol with a specific typographic treatment. The term signature is 

synonymous with the term identity. 

For purposes of consistency and simplicity here, the term signature – with no additional descriptor, 

such as “UCSF” – will be used to represent the Helen Diller Family Comprehensive Cancer Center 

identity throughout these identity standards. 

entity 

A term for organizational units that make up the larger institution. Used interchangeably with “affiliation,” 

sub-brand, department, unit, division, clinic, school or center. 

affiliation 

The relationship between a person (e.g., professor, clinician) and a UCSF entity; specifically, an entity 

with which such a person identifies herself professionally or the entity with whom she is affiliated. 


introduction 

5 

terminology

terminology (continued) 

UCSF logo UCSF signature 

sub-brands 

UCSF Medical Center, UCSF Children’s Hospital, UCSF Helen Diller Family Comprehensive 


sub-brand entities 

Ida and Joseph Friend Cancer Resource Center, Carol Franc Buck Breast Care Center, Osher Center 

for Integrative Medicine, etc. 


introduction 

6 

terminology (continued)

terminology (continued) 

The University of California, San Francisco (UCSF) is an institution whose work is divided 

into teaching, biomedical research and patient care. It is supported in this work by a basic 

organizational structure composed of four schools – Medicine, Dentistry, Pharmacy and 

Nursing – a graduate division and two hospitals, UCSF Medical Center and UCSF Children’s 

Hospital. Within each of these are numerous centers, clinics, institutes, departments, 

divisions, programs and affiliates. Few if any of these entities are confined to a single facility 

or campus. They are typically “distributed” across buildings and physical properties and 

share a pool of talented physicians, scholars, researchers, clinicians and administrators with 

diverse (and sometimes multiple) affiliations across the University. 

The UCSF Helen Diller Family Comprehensive Cancer Center is structured along similar 

lines. It is confined to no one campus, building or circuit of buildings, and draws talent and 

resources from individuals affiliated with other parts of the University. What knits these diverse 

individuals, facilities and resources together as the Helen Diller Family Comprehensive Cancer 

Center is a common dedication to the study, care and cure of cancer. 


terminology (continued) introduction 

7

the helen diller family comprehensive cancer center brand 

In terms of branding, the Helen Diller Family Comprehensive Cancer Center is a UCSF 

sub-brand. This puts it on a par with UCSF’s other sub-brands: UCSF Medical Center and 

UCSF Children’s Hospital. 

While this confers a certain degree of independence from UCSF, the design of the brand 

signature includes a prominent lockup with the UCSF logo, which expresses the close 

institutional relationship. 

The aspiration of and plan for the Helen Diller Family Comprehensive Cancer Center brand 

are for it to stand for “all things cancer at UCSF.” Another essential aspect of the brand 

is the concept of “translation”: the idea and ideal of translating basic and clinical science 

research into improved clinical practice and care. 


the helen diller family comprehensive cancer center brand introduction 

8

helen diller family comprehensive cancer center in written text 

Policy for text-only usage of Helen Diller Family Comprehensive Cancer Center name 

FIRST USE: The full new name – UCSF Helen Diller Family Comprehensive Cancer Center – should 

always be applied in text regardless of the presence of the UCSF logo or the UCSF Helen Diller Family 

Comprehensive Cancer Center logo. First use is defined as the first occurrence of the full name in a 

document (not on each page). 

THEREAFTER: The UCSF prefix should be dropped from the name – Helen Diller Family Comprehensive 

Cancer Center – after first use. 

EXCEPTION: The UCSF prefix should always be dropped as part of the title or titles of individuals appearing on 

UCSF-branded business cards, in program listings and in other publications. 

correct* 

“Housed within one of the nation’s top biomedical research universities, the UCSF Helen Diller 

Family Comprehensive Cancer Center consolidates the work of researchers and clinicians 

who are dedicated to four fundamental pursuits…. The Helen Diller Family Comprehensive 

Cancer Center is an interdisciplinary initiative that combines basic science…” 

incorrect* 

“Housed within one of the nation’s top biomedical research universities, the UCSF Helen Diller 

Family Comprehensive Cancer Center consolidates the work of researchers and clinicians who 

are dedicated to four fundamental pursuits…. The Diller Cancer Center is an interdisciplinary 

initiative that combines basic science…”] 

* The use of bold in these examples is for illustrative purposes only. The name is not meant to 

be set off in bold whenever it appears in general use. 


introduction 

9 

helen diller family comprehensive cancer center in written text

contacts 

general UCSF brand issues 

If you have questions or need clarification regarding the proper execution and 

implementation of the Helen Diller Family Comprehensive Cancer Center identity system, 

please email UCSF Public Affairs (identity@pubaff.ucsf.edu). 

The most current information about the Helen Diller Family Comprehensive Cancer Center 

brand identity is available at http://cancer.ucsf.edu/identity. The supporting PDF document is 

updated periodically. 

design services 

For information about print and web creative services, please contact UCSF Public Affairs. 

When beginning any new design project, consult a professional graphic designer. Oncampus 

creative services are available, and estimates can be provided from UCSF Public 

Affairs. Contact info@pubaff.ucsf.edu for an estimate. Or, if you are hiring an outside 

professional graphic designer, ensure that the vendor has access to the UCSF Visual Identity 

Standards and the Helen Diller Family Comprehensive Cancer Center Identity Standards. 

stationery 

To order stationery, please contact Documents, Media & Mail (visit campuslifeservices.ucsf. 

edu/documentsmail/services/dm_services/stationery). 

For technical reasons, the colors reproduced in the PDF are representational only. Neither the computer monitor nor color printouts 

should be used as a color match. Please apply the color specifications detailed throughout this document, and consult the Pantone 

color-matching system where appropriate, to ensure color-matching accuracy. 

WORK PRODUCED BY OUTSIDE VENDORS MUST CONFORM TO THE APPROVED UCSF IDENTITY STANDARDS. TO ENSURE 

THAT THESE STANDARDS ARE MET, UCSF PUBLIC AFFAIRS WILL REVIEW MATERIALS BEFORE THEY ARE PRODUCED, IF 

GIVEN A MINIMUM OF TWO WEEKS TO DO SO. CONSULTATION FEES MAY BE ASSOCIATED WITH THIS REVIEW. SHOULD 

MATERIALS (INCLUDING PRINT AND ONLINE) BE PRODUCED THAT DO NOT CONFORM TO THE APPROVED UCSF STANDARDS, 

DISTRIBUTION, AVAILABILITY OR ACCESS COULD BE JEOPARDIZED. 

© 2008 The Regents of the University of California 

Revision date: February 2008 


contacts introduction 

10

signature specifications 

contents 

components of the signature ...................................................................................12 

logo signature colors ...............................................................................................13 

signature application on value range ........................................................................14 

color specifications ..................................................................................................15 

clear space ..............................................................................................................16 

minimum size ..........................................................................................................16 

improper signature use ............................................................................................17 


11

components of the signature 

The Helen Diller Family Comprehensive Cancer Center signature 

The Helen Diller Family Comprehensive Cancer Center signature has been developed for 

use in internal and external University communications, and is to be used as the primary 

graphic identifier in all materials related to cancer throughout the University. 

The official Helen Diller Family Comprehensive Cancer Center signature (i.e., “identity”) 

comprises the UCSF logo (the custom-drawn abbreviation created in 1978 by the 

German-born designer Henry Wachs) and the logotype (the words “Helen Diller Family 

Comprehensive Cancer Center”). No part of the signature – nor the signature as a whole 

– should be altered in any way. 

helen diller family 

comprehensive cancer center 

signature 

? 

hdf ccc signature 

? 

signature components 

helen diller family comprehensive 

cancer center signature 

UCSF logo logotype 

Diagrammed here is an example of the signature, showing the visual relationship of the 

elements. When signatures need to be larger or smaller, the relative scale/relationship of 

the elements should be maintained (see also “clear space” and “minimum size” pages of 

these standards). 

Digital files are available from UCSF Public Affairs at identity@pubaff.ucsf.edu. 



12 

components of the signature

logo signature colors 

The two-color signature is the preferred 

signature of the UCSF Visual Identity 

Standards. It can be printed in two 

colors: UCSF teal and Helen Diller 

Family Comprehensive Cancer Center 

gray. See the next page for specific 

color information. 

Where reproduction constraints prevent 

the use of this two-color signature, use 

the optional four-color (CMYK) version 

or the two-color teal-and-black (teal 

and 51% screen of black) version of 

the signature. 

Beyond that, use a one-color (all-black 

or reverse all-white) signature. The 

signature should never be represented 

in other colors. 

Always insist upon accurate color 

matching. Poorly matched colors may 

weaken the impact and effectiveness 

of our logo. 

Signatures are available in EPS 

(vector) and TIFF and JPEG formats 

as appropriate for print or online 

application. Where required, signatures 

can be provided in alternate formats. 

Contact UCSF Public Affairs (identity@ 

pubaff.ucsf.edu) for further information. 

teal-and-gray signature (2-color, 4-color) 

all-black signature (one-color) 

all-white signature (one-color, reverse) 



13 

logo signature colors

signature application on value range 

When developing a design that 

incorporates the signature, create a 

visual framework that provides the 

maximum contrast. When placing 

the black or reverse signature on a 

solid field of color, select the artwork 

that will ensure maximum legibility. 

Avoid placing the signature against 

backgrounds that prevent good 

contrast or clear legibility. These can 

include heavily patterned, harsh or 

brightly colored, textured or “busy” 

photographic backgrounds. 

In general, mid-range colors and tones 

do not provide sufficient contrast for 

display of the color signature. 

signature on grayscale background values 

(for illustrative purposes only) 

100% 


90% 

80% 

70% 

60% 

50% 

40% 

30% 

20% 

10% 

0% 


14 

signature application on value range

color specifications 

Our logo signature colors are UCSF 

teal (Pantone 5493) and Helen Diller 


gray (Pantone Cool Gray 9). Never use 

other-than-approved colors in the Helen 

Diller Family Comprehensive Cancer 

Center signature. 

When it is not practical to print Pantone 

Cool Gray 9, it is acceptable to substitute 

a 51% screen of black. 

Color palette 

The general UCSF color palette is 

applicable to any Helen Diller Family 


materials. See the general UCSF Visual 

Identity Standards for more information. 

Please note that Pantone Cool Gray 9 is 

only for use in the Helen Diller Family 


signature, not as an accent color. 

Accurate color 

Pantone is an internationally recognized 

standard for matching colored inks 

used in the printing industry. The colors 

illustrated throughout this guide are 

representational of color reproduction. 

Consult Pantone color reference guides 

for true and accurate color reproduction. 

official color mixes 

ucsf teal 

pms 5493 

helen diller family 

comprehensive 

cancer center gray 

pms cool gray 9 

51% black 

c:43 m:0 

y:14 k:21 

web-smart 


r:136 g:187 b:187 

#88bbbb 

c:0 m:1 

y:0 k:51 

web-smart 

r:145 g:145 b:145 

#919191 


15 

color specifications

clear space 

To create and maintain maximum 

impact, the signature must never be 

too closely linked to (or “crowded by”) 

copy, photography or other graphic 

elements. A clear space rule has been 

developed to ensure that the signature 

has “stage space” commensurate with 

its importance as a key brand element 

and institutional identifier. 

“Clear space” refers to the area around 

the logo that separates it from other 

elements such as photos, type, icons 

or a page edge. The clear space should 

be equivalent to the height of the 

UCSF logo (the “UCSF” in the diagram 

represents this space). So, as the 

logo increases or decreases in size, 

the clear space requirements are 

adjusted proportionally. Whenever 

possible, please allow for more than 

the minimum clear space. 

minimum size 

For greatest impact and legibility, a 

minimum logo size has been established. 

The signature can be used in any size as 

long as it does not go below a minimum 

of 1.25" wide for print or 130 pixels 

wide online. Any scaling should be done 

proportionally. 

signature clear space 

minimum size for print application 

minimum size for online application 


1.25" 

130 pixels 


16 

clear space and minimum size

improper signature use 

Do not alter graphic files provided by UCSF Public Affairs. The impact of a signature depends on proper 

use consistently maintained. Any changes to the shape and color of the Helen Diller Family Comprehensive 

Cancer Center signature will change or diminish the important values, ideas and meanings with which 

it is associated. For these reasons, strict adherence to the correct signature structure and implementation 

is critical. 

Never use the signature on merchandise without first contacting UCSF Public Affairs. (This holds true even if 

the merchandise will be donated or is complimentary.) 

Never use the signature as part of a headline or in body copy. When the UCSF abbreviation occurs in text, 

set the letters – UCSF – in all caps (no periods, no spaces) in the same typeface and size as the rest of 

the text. 

Any use of the signature that makes it difficult to read or degrades its integrity is unacceptable. See samples 

of improper usage below and on the next page. 

do not stretch or distort the signature 

in any way 

do not re-draw, alter the proportions, 

shape or alignment of an element 

do not tilt the signature 

do not delete or abbreviate elements 

of the signature 

Helen Diller Family 





17 

improper signature use

improper signature use (continued) 

do not combine the helen diller family 

comprehensive cancer center signature 

with the ucsf “master brand signature” 

do not outline any part of the signature 

do not re-assign or re-color any part 

of the signature 

do not lock up the tagline with the 

helen diller family comprehensive 

cancer center signature (see page 21) 







Cancer Helen Diller Center Family 



do not try to 

Cancer 

re-create 

Center 

any part of the signature 

using a font 



Cancer Helen Diller Center Family 



Cancer Comprehensive Center 


do not substitute ucsf gray (PMS warm gray 5) 

for the signature gray (PMS cool gray 9) 

do not add other identifying elements 

to the signature 

at Mount Zion 

at Mount Zion 

at Mount Zion 


18 

improper signature use (continued)

identity applications 

contents 

ucsf identity relationships .........................................................................................20 

application of the tagline ..........................................................................................21 

collateral ..................................................................................................................24 

business cards ........................................................................................................32 

letterhead ................................................................................................................36 

website examples ....................................................................................................37 


19

ucsf identity relationships 

The University has a system of brands (sub-brands) that are anchored by the UCSF 

master brand. 

ucsf master brand 

ucsf sub-brand examples 

Within each of these sub-brands are other entities, some of which are named or branded themselves 

(e.g., Ida and Joseph Friend Cancer Resource Center, under the Helen Diller Family Comprehensive 

Cancer Center), and some simple descriptors of institutional units (e.g., Department of Neurology within 

the UCSF Medical Center). 

This section deals with the issue of how these brands, when functioning together, are rendered in 

various graphic applications: how they are properly combined (or segregated), positioned and sized in 

relation to each other. 

Co-brand lockups are prohibited. Special exceptions must be sought in writing from UCSF Public Affairs. 


ucsf identity relationships identity applications 

20

application of the tagline 

The rules regarding the appropriate use of the advancing health worldwide tagline with sub-brands apply 

with equal force in its use with the Helen Diller Family Comprehensive Cancer Center identity. See “the UCSF 

tagline” and “related identities” sections of the UCSF Visual Identity Standards guidelines. 

The UCSF sub-brands (Helen Diller Family Comprehensive Cancer Center, UCSF Medical Center, UCSF 

Children’s Hospital) can use the UCSF master brand tagline signature combination – the UCSF signature 

locked up with the tagline – in communications. Using the tagline signature in sub-branded materials and 

communications aligns those sub-brands with UCSF’s overarching mission. It helps reinforce and expand 

the concept of progress in health care, global impact and making a difference in people’s lives. This 

efficiently increases “broadcast” of the mission to a wider set of audiences. 

The UCSF tagline signature is never to be locked up with sub-branded identities or unit identities. The lockup 

relationship is reserved for the UCSF master brand signature. Art is available from UCSF Public Affairs. 

the tagline signature: the ucsf signature 

lockup with the tagline 

do not lock up the tagline in conjunction 

with the helen diller family comprehensive 

cancer center signature 

do not display the tagline with the signature 

using a flexible positioning lockup 



21 

application of the tagline

application of the tagline (continued) 

Named or sub-branded entities of 

UCSF should make use of the UCSF 

tagline signature, as a separate element 

within their communications, as much 

as possible. In publications, the rule of 

use is that a sub-brand signature and 

the tagline signature may both be used 

in the same publication, but not on the 

same page. 

For exceptions (e.g., one-page 

communications) that incorporate the 

tagline signature, take care to separate 

the tagline signature as much as possible 

from the sub-brand signature. This will 

avoid or minimize visual redundancy. 

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University of California 

San Francisco 

advancing health worldwide TM 

multi-page application 

one-page application 

The Ida & Joseph Friend 

brochure front cover 

card 

Cancer 

Resource 


S u p p o r t i n g w e l l n e s s a n d 

t h e h e a l i n g p r o c e s s 


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ex ea commodo consequat. Duis autem vel 

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esse molestie consequat. 

Vel illum dolore eu feugiat nulla facilisis 

eros et accumsan et iusto odio dignissim qui 

blandit praesent luptatum zzril delenit augue 

dolore te feugait nulla facilisi. 

brochure back cover 


San Francisco 

advancing health worldwide TM 

1600 Divisadero Street 

2nd Floor 

application of the tagline (continued) identity applications 

22 

The Ida & Joseph F 

Canc 

Resou 

Cen 

S u p p o r t i n g w e l l 

t h e h e a l i n g

application of the tagline (continued) 

examples of tagline usage 

newsletter front newsletter back 


flyer 

(a text-only reference 

to the helen diller family 

comprehensive cancer 

center is appropriate 

when several entities are 

equally represented) 


23 

application of the tagline (continued)

collateral 

The following examples are intended to demonstrate the positive impact a visual 

identity can have when cohesively maintained and appropriately applied across a 

broad range of situations and media. They are designed to help you consider how 

type, color and the Helen Diller Family Comprehensive Cancer Center signature can 

work harmoniously within a piece (and across pieces) to form a coherent institutional 

look and feel, while making room for variation and creative expression. 

helen diller family comprehensive cancer center annual report 

front cover 



24 

collateral

collateral (continued) 

To avoid/minimize visual redundancy (UCSF logo replication between master brand and sub-brand 

and between multiple sub-brands), it is important to express the appropriate hierarchical relationships. 

The preferred method is through relative sizing and positioning. 

In publications, the rule is that a sub-brand signature, such as Helen Diller Family Comprehensive 

Cancer Center, and the UCSF master brand signature may be used in the same publication, but not 

on the same page. However, there might be cases in which UCSF Public Affairs determines that both 

signatures should appear on a single page, e.g., a cover, together. In that case, the rule of maximum 

separation of signatures should be applied. 

In general, in dual or multiple brand scenarios, to ascertain whether the Helen Diller Family 

Comprehensive Cancer Center brand holds a dominant or endorsing role, determine which brand 

represents the origin or source of the publication and/or the degree to which the publication is 

devoted to cancer and cancer-related topics. 

For exceptions (e.g., one-page communications) that incorporate the master brand signature, take 

care to separate the UCSF signature as much as possible from the sub-brand signature. 

front 

The Ida Friend Infusion Center at the UCSF Medical Center at Mount Zion is open on weekends and most 

holidays (excluding Thanksgiving, Christmas, and New Years). 

back 

Street parking is available around the UCSF Medical Center at Mount Zion. If you find street parking, please 

remember that you must pay the meters on Saturdays. 


San Francisco, CA 94115 

one-sided versus multiple-page publications 

for one-page communication 

displaying two sub-brands, separate 

the sub-brands as much as possible 


Referral Liason Service • 800/444-2559 www.ucsfhealth.org 

UCSF Helen Diller Family Comprehensive Cancer Center 


25 

collateral (continued)


Do not display more than one 

signature on the same page of a 

multi-page document. Where special 

circumstances dictate doing so, the 

(single page/one side) rule of maximum 

separation of signatures should be 

followed. In the case where more than 

two signatures may require display, 

consult with UCSF Public Affairs and 

the client. Mention of such “tertiary” 

brands may be able to be appropriately 

handled in text rather than in signature 

(graphic) form. 

(UCSF Public Affairs should also 

be consulted on the potential need 

to use the “Affiliated with” device 

in connection with the Helen Diller 


signature. See page 27 for more 

information on this option.) 

multi-page publication 

front cover 

back cover 



26 


Center for 

rative Medicine 

er t UCSF Medical Center 

701 uite Divisadero 150 Street, Suite 150 

an Francisco, CA 94115 

dule t please an appointment call: please call: 

15/353-7720 

n actitioners, more about our practitioners, 

and : fees please visit: 

uww.osher.ucsf.edu 

ONERS: 

Koepke, rams, MDMA, 

CMT 

i quah, Lam, MD LAc, OMD 

ows,MD cKinney, MD 

ehling, rns, LAcMD 

Peng, pman, MD CMT, RN 

rrigan, Prathikanti, RN MD 

gelman, Stone, LCSW CMT 

ruva, oveg, MD LAc 

l, PT 

Paula Koepke, MA, CMT 

Naomi Lam, MD 

Rick McKinney, MD 

Wolf Mehling, MD 

Tracy Peng, MD 

Sudha Prathikanti, MD 

Brook Stone, LCSW 

Miria Toveg, LAc 

hildren’s UCSF Hospital Medical lorem Center and UCSF Children’s Hospital lorem 

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When a publication has several UCSF affiliations, the origin or source of the communication and the primary 

subject matter/focus of the piece will determine which identity is the primary one, displayed on the front. 

Additional affiliated identities may appear on the back or elsewhere within the document, or elsewhere in 

the text in plain copy. 

In communications where cancer is not the primary subject matter focus (but has some presence) and 

where the Helen Diller Family Comprehensive Cancer Center is not the sponsor, publisher or origin of the 

publication, the following device may also be used to indicate the hierarchical relationships among the two 

or more brands: the connective language “affiliated with” + the Helen Diller Family Comprehensive Cancer 

Center signature. Before employing this device, consultation with UCSF Public Affairs and the 

client/s should be undertaken. 

brochure with primary focus on cancer: helen 

diller family comprehensive cancer center 

signature on front, medical center signature 

on back. 

multi-page publication 

Osher Center Osher for Center for Osher Center for Osher Center for 

Integrative Medicine Integrative MedicineIntegrative 

it is acceptable Medicine Integrative to Medicine 

at UCSF Medical Center at UCSF Medical Center 

at display UCSF Medical the medical Center 

1701 Divisadero Street, Suite 150 

San center Francisco, in text. CA 94115 San Francisco, CA 94115 

To schedule an appointment To schedule please an appointment call: please call: 

415/353-7720 415/353-7720 

Osher Center for Osher Center for 

To learn more about To our learn practitioners, more about our practitioners, 

Integrative Medicine Integrative 

hours, 

Medicine 

and fees please hours, visit: and fees please visit: 

at UCSF Medical Center at UCSF Medical www.osher.ucsf.edu 

Center www.osher.ucsf.edu 


1701 Divisadero Street, 1701 Suite Divisadero 150 Street, Suite 150 

San Francisco, CA 94115 San Francisco, CA 94115 

PRACTITIONERS: PRACTITIONERS: 

Donald Abrams, MD Donald Paula Abrams, Koepke, MDMA, 

CMT 

To schedule an appointment To schedule please an Joseph appointment call: Acquah, LAc, OMD please Joseph call: Naomi Acquah, Lam, MD LAc, OMD 


Naomi Lam, MD 

415/353-7720 415/353-7720 

Kevin Barrows,MD 

Beverly Burns, LAc 

Kevin Rick Barrows,MD McKinney, MD 

Beverly Wolf Burns, Mehling, LAcMD 



To learn more about To our learn practitioners, more Jnani about Chapman, our practitioners, 

CMT, RN Jnani Tracy Chapman, Peng, MD CMT, RN 

Teresa Corrigan, RN Teresa Sudha Corrigan, Prathikanti, RN MD 

hours, and fees please hours, visit: and fees please visit: 

Marcia Degelman, CMT Marcia Brook Degelman, Stone, LCSW CMT 

www.osher.ucsf.edu www.osher.ucsf.edu 

Anand Dhruva, MD Anand Miria Dhruva, Toveg, MD LAc 





Heidi Engel, PT 


Integrative Medicine Integrative Medicine 

for Cancer Patients for Cancer Patients 



CMT 

Joseph Acquah, LAc, OMD Joseph Naomi Acquah, Lam, LAc, MD OMD 

Kevin Barrows,MD Kevin Rick Barrows,MD McKinney, MD 

Beverly Burns, LAc Beverly Wolf Burns, Mehling, LAcMD 

Jnani Chapman, CMT, RN Jnani Tracy Chapman, Peng, MD CMT, RN 







Naomi Lam, MD 







UCSF Medical Center and UCSF Children’s UCSF Hospital Medical lorem Center and UCSF Children’s Hospital lorem 

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non ummy nibhbeul meuismod tincidunt non ut ummy laoreet nibhbeul dolore meuismod tincidunt ut laoreet dolore 

at UCSF Medical Center 

1701 Divisadero Street, Suite 150 

Osher Center Osher for Center for Osher Center for Osher Center for 

Integrative Medicine Integrative Medicine Integrative Medicine Integrative Medicine 


ipsum dolor sit am eton sectetuer adipiscing elit, sed diam 

non ummy nibhbeul meuismod tincidunt ut laoreet dolore 

affiliated with 

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non ummy nibhbeul meuismod tincidunt ut laoreet dolore 


for Cancer Patients for Cancer Patients 


more general brochure with cancer among 

multiple subjects: medical center primary 

branding on front, helen diller family 

comprehensive cancer center signature on 

back, using the “affiliated with” descriptor. 


Osher Center Osher for Center for 


Healing the Healing the 

whole person 


1701 Divisadero Street, 1701 Suite Divisadero 150 Street, Suite 150 

San Francisco, CA 94115 San Francisco, CA 94115 

To schedule an appointment To schedule please an appointment call: please call: 

415/353-7720 415/353-7720 

To learn more about To our learn practitioners, more about our practitioners, 

hours, and fees please hours, visit: and fees please visit: 

www.osher.ucsf.edu www.osher.ucsf.edu 



CMT 

Joseph Acquah, LAc, OMD Joseph Naomi Acquah, Lam, LAc, MD OMD 

Kevin Barrows,MD Kevin Rick Barrows,MD McKinney, MD 

whole person 

Beverly Burns, LAc Beverly Wolf Burns, Mehling, LAcMD 

Jnani Chapman, CMT, RN Jnani Tracy Chapman, Peng, MD CMT, RN 







Naomi Lam, MD 








ipsum dolor sit am eton sectetuer adipiscing ipsum elit, dolor sed sit diam am eton sectetuer adipiscing elit, sed diam 

non ummy nibhbeul meuismod tincidunt non ut ummy laoreet nibhbeul dolore meuismod tincidunt ut laoreet dolore 




27 


Osher Cente 

Integrative M 

Healing the He 

whole pe


brochure (front and back) 


Upcoming CME Courses 

9th Annual UCSF/UC Davis Thoracic 

Oncology Conference 

November 17, 2007 

The Nikko Hotel, Union Square 

San Francisco, California 

Anyone who attended the November 

Thoracic Oncology conference receives 

a $50 discount on this course. 

0569 

University of California, 

San Francisco 

Office of Continuing 

Medical Education 

UCSF Box 0742 

San Francisco, CA 

94143-0742 

COURSE CHAIR 

David M. Jablons, MD 

Professor of Surgery 

Chief, Section of General Thoracic 

Surgery; Ada Distinguished 

Professor and Program Leader 

Thoracic Oncology Program 

UCSF Comprehensive Cancer 


COURSE CO-CHAIR 

Alan Venook, MD 

Professor of Clinical Medicine 

Associate Chief, Division of Medical 

Oncology; UCSF Comprehensive 


UCSF SESSION CHAIRS 

Allan Balmain, PhD, FRSE 

Professor in Residence 

Barbara Bass Bakar Endowed 

Chair in Cancer Genetics 

David W. Eisele, MD 

Professor and Chairman 

Director, Division of Head and 

Neck Surgery; Department of 

Otolaryngology - Head and Neck 

Surgery 

Thierry M. Jahan, MD 

Associate Clinical Professor of 

Medicine 

Richard J. O’Donnell, MD 

Associate Professor of Clinical 

Orthopedic Surgery; Chief, 

Orthopaedic Oncology Service 

C. Bethan Powell, MD 

Assistant Professor, Obstetrics, 

Gynecology, and Reproductive 

Sciences; Co-Leader, Gynecologic 

Oncology Program Co-Leader, 

Gynecologic Oncology Program 

Hope Rugo, MD 

Clinical Professor of Medicine 

Director, Breast Oncology Clinical 

Trials Program 

Eric Small, MD 

Professor of Medicine and Urology 

Interim Chief, Division of 

Hematology-Oncology; Stanford W. 

and Norman R. Ascherman 

Endowed Chair UCSF 


annual report (front and back) 

INVITED GUEST FACULTY 

Jay Boyle, MD 

Memorial Sloan Kettering Cancer 

Center, New York, NY 

Warren A. Chow, MD 

Associate Professor, Medical 

Oncology, City Of Hope, 

Duarte, CA 

Michael F. Clarke, MD 

Associate Director of the Stanford 

Institute for Stem Cell and 

Regenerative Medicine 

Stanford University 

Palo Alto, CA 

Julie R. Gralow, MD 

Medical Oncology Division, 

Associate Professor, Fred 

Hutchinson Cancer Research 

Center; Seattle, WA 

James D. Luketich, MD 

Sampson Family Endowed 

Professor of Surgery 

Chief, The Heart, Lung, and 

Esophageal Surgery Institute 

University of Pittsburgh Medical 

Center, Pittsburgh, PA 

UCSF FACULTY 

(University of California, 

San Francisco unless indicated) 

Lee-May Chen, MD 

Assistant Clinical Professor, 

Obstetrics, Gynecology, and 

Reproductive Sciences 

Sarita Dubey, MD 

Assistant Professor of Medicine 

Alexander R. Gottschalk, MD,PhD 

Assistant Professor, Department of 

Radiation Oncology 

Andrew Horvai, MD PhD 

Assistant Professor of Pathology 

Jasleen Kukreja, MD 

Assistant Professor of Surgery 

Michelle Melisko, MD 

Assistant Clinical Professor 

Mark Moasser, MD 

Associate Clinical Professor of 

Medicine 

For more information or to register online visit our website at 

www.cme.ucsf.edu. You may also reach us by calling the 

Office of CME at (415) 476-4251 or email info@ocme.ucsf.edu. 

UCSF FACULTY (CONT.) 

Lisa Orloff, MD 

Professor, Department of 

Otolaryngology - Head and 

Neck Surgery 

Emmanuelle Passegue, PhD 

Assistant Professor of Medicine, 

Developmental and Stem Cell 

Biology Program 

Jonathan Rosenberg, MD 

Assistant Clinical Professor, 

Department of Hematology/Oncology 

Charles Ryan, MD 

Assistant Clinical Professor 

Neil Shah, MD, PhD 

Assistant Professor, Division of 

Hematology/Oncology 

Karen Smith McCune, MD, PhD 

John A. Kerner Chair in Gynecologic 

Oncology, Associate Professor, 

Cancer Research Institute and 

Obstetrics, Gynecology, & 

Reproductive Sciences 

Pierre Theodore, MD 

Assistant Professor of Surgery 

Steven J. Wang, MD 

Assistant Professor 

Chief of Otolaryngology - Head and 

Neck Surgery, San Francisco 

Veterans Administration Medical 


Sue S. Yom, MD, PhD 

Assistant Professor, Radiation 

Oncology 

faculty 


28 



front 

UNIVERSITY OF CALIFORNIA, SAN FRANCISCO 

SCHOOL OF MEDICINE 

Genitourinary Trauma: Saving Lives...and Organs 

Treatment of genitourinary trauma is 

not a staple of most urology practices, 

but UCSF Urology Vice Chairman 

Jack W. McAninch, MD, has 

earned a premier reputation for reconstructing 

these challenging injuries. 

McAninch has built his expertise 

on his work at San Francisco 

General Hospital, where he has 

served as Chief of Urology for the 

past 26 years. As the designated 

trauma center for the city of San 

Francisco, the hospital cares for 

scores of patients each year who 

have suffered kidney or other genitourinary 

injuries. The UCSF urotrauma 

team is one of only a few in the 

United States that performs a high 

volume of this specialized surgery, 

and, as a result, patients are referred 

$35 Million Gift Supports 

Cancer Research 

The Helen Diller Family has contributed 

$35 million to UCSF to 

support the construction of a new 

cancer research building at UCSF 

Mission Bay. The Urologic Oncology 

Research Program will occupy 

a signicant portion of the new 

Mission Bay facility, along with the 

Cancer Research Institute and the 

Brain Tumor Research Center. In- 

Included in this generous gift, the 

largest contribution from individual 

donors in UCSF history, are resources 

sources to establish a prostate 

cancer research fund, under the 

direction of the Department of 

Urology. For details, see page 2. 

WINTER 2003 U 

to UCSF from around the country for 

reconstructive procedures. 

UCSF Urology Department Chair Peter 

Carroll, MD, is emphatic in his 

praise of McAninch. “Jack has contributed 

more to our understanding 

of these injuries and how to care for 

them than any other urologist,” said 

Carroll. “His commitment to San 

Francisco General is unagging, and 

so is his enthusiasm and energy for 

his work.” 

McAninch and his team have assembled 

an extensive database on patients 

treated at SFGH and on others 

referred to UCSF, information that 

has proven to be a powerful tool for 

clinical outcomes research. They 

regularly review the database to determine 

treatment efcacy, and produce 

up to ten manuscripts on their 

ndings each year. McAninch also 

serves as editor of Traumatic and 

Reconstructive Urology, the denitive 

textbook in the eld. 

Improving salvage rates following 

kidney trauma 

One of the most impressive uses of 

the SFGH database has been the development 

of guidelines for the management 

of renal trauma that are now 

accepted worldwide. McAninch and 

his team have used data amassed on 

more than 3,000 renal injuries treated 

over the last 25 years to study clinical 

outcomes and rene management 

protocols. McAninch advocates a 

conservative approach to kidney injuries; 

surgical exploration is performed 

only after thorough evaluation 

of the extent of injury with CT imaging. 

At SFGH, exploratory surgery is 

required in only 2% of patients with 

blunt trauma, 45% of stab wounds, 

and 76% of gunshot wounds. When 

surgery is performed, urologists iso- 

(See Genitourinary Trauma on page 3) 

newsletters 


San Francisco 

School of Medicine 

Department of Urology 

Peter Carroll, MD 

Professor and Chair 

Specialty: Urologic Oncology 

Tom Lue, MD 

Professor and Vice Chair 

Specialty: Erectile Dysfunction 

and Neurourology 

Jack McAninch, MD 

Professor and Vice Chair 

Specialty: Urologic Trauma and 

Urogenital Reconstructive Surgery 

Laurence Baskin, MD 

Associate Professor 

Specialty: Pediatric Urology 

Jeanette Brown, MD 

Professor, Obstetrics, Gynecology 

and Reproductive Sciences, 

Epidemiology & Biostatistics, and 

Urology 

June Chan, ScD 


Epidemiology & Biostatistics 

and Urology 

Gerald Cunha, PhD 

Professor, Anatomy, Obstetrics, 

Gynecology and Reproductive 

Sciences, and Urology 

Rajvir Dahiya, PhD 

Professor 

Frank Hinman, Jr., MD 

Clinical Professor 

Christopher Kane, MD 


Specialty: Laparoscopy and 

Urologic Oncology 

Sara Knight, PhD 


Psychiatry and Urology 

Ching-Shwun Lin, PhD 


Maxwell Meng, MD 


Specialty: Laparoscopy and 

Urologic Oncology 


C S F U R O L O G Y 

CONTENTS 

Genitourinary trauma 1 

Letter from the chair 2 

Nutrition in prostate cancer 4 

Female incontinence 5 

New space 6 

Resident research 7 

New faculty 8 

Top residents 9 

Honors & awards 10 

Clinical trials 11 

Recent publications 11 

Faculty 12 

C E N T E R 

n e w s l e t t e r 

S U M M E R 2 0 0 8 

Editor 

Peter Carroll 

Managing Editor 

Malinda Walker 

Contributing Editor 

Leslie Lingaas 

Copy Editor 

Daniel Rowe 

Design 

Victoria Magbilang 

Photography 

Cherie Cordellos, Christine 

Jegan, Jennifer Sauer 

Produced by University 

Publications/Public Affairs, 

PR 146, 12.03 

UCSF Urology is published by 

the Department of Urology to 

present developments in research 

and clinical practices 

made within the department. 

Please send comments and 

inquiries to: 

Newsletter staff 

UCSF Department of Urology 

San Francisco, CA 94143-1695 

415/885-7723 

mwalker@urol.ucsf.edu 

afliated with 

back 

front front 

S U M M E R / FA L L 2 0 0 8 , I S S U E # 5 4 

Faculty 

Hiep Thieu Nguyen, MD 


Specialty: Pediatric Urology 

Renee Reijo Pera, PhD 

Assistant Professor, Genetics, 

Obstetrics, Gynecology and Reproductive 

Sciences, Physiology, and 

Urology 

Mack Roach III, MD 

Professor, Radiation Oncology 

and Urology 

Specialty: Radiation Oncology 

Katsuto Shinohara, MD 



and Urologic Ultrasonography 

Marc Shuman, MD 

Professor, Medicine and Urology 

Specialty: Medical Oncology 

Eric Small, MD 

Professor, Medicine and Urology 


Marshall Stoller, MD 

Professor 

Specialty: Endourology, 

Laparoscopy and Stone Disease 

Emil Tanagho, MD 

Professor 

Specialty: Neurourology, 

Reconstructive Urology, Urinary 

Incontinence and Urodynamics 

Paul Turek, MD 


Specialty: Male Infertility and 

Reproduction 

Frederic Waldman, MD, PhD 

Professor, Laboratory Medicine 

and Urology 

John Witte, PhD 

Professor, Epidemiology & 

Biostatistics and Urology 

e Ida & Joseph Friend 

Cancer Resource Center 

A N E W S L E T T E R T O F I N D S U P P O RT & I N F O R M AT I O N 

Preserving Fertility During Cancer Treatment by Sue Rochman 

One common misconception 

is that children who have not yet 

reached puberty are not at risk 

for infertility. ey are. 

1 6 0 0 D I V I D A D E R O S T R E E T, 1 S T F L O O R , S A N F R A N C I S C O , C A 9 4 1 4 3 . 1 7 2 5 4 1 5 . 8 8 5 . 3 6 9 3 h t t p : / / c a n c e r. u c s f . e d u / c rc 


29 



flyer 

flyers and data sheets 

data sheet 



30 



More than one sub-brand or program 

logo may appear on single-page 

publications. This may also be 

acceptable when a limited amount 

of space is available. 

poster 

postcard (front and back) 


limited space 

necessitates 

displaying both 

logos here 


31 


usiness cards 

Space on Helen Diller Family Comprehensive Cancer Center business cards is divided into segments by a 

vertical rule. The right half is reserved for address and contact information (upper right) and for the Helen Diller 

Family Comprehensive Cancer Center brand mark (lower right or signature position). The left half is reserved 

for names, titles, affiliations (e.g., schools, clinics, departments, special centers), endowed chairs, etc. 

Any business card previously branded with “Comprehensive Cancer Center” will be changed to reflect the 

new “Helen Diller Family Comprehensive Cancer Center” identity system. 

Any department/division/center affiliated with cancer research or treatment should also reflect this new identity. 

Only the Helen Diller Family Comprehensive Cancer Center identity can be rendered in signature form on 

business cards. Named or sub-branded entities that appear must always be positioned under the name and 

title of the cardholder as text only. 

2-color (teal-and-black) business card 

Ann Other, PhD 

First Title 



and Cancer Research Institute 

Second Title 

Tumor Biology and Cancer Research 


San Francisco 

2340 Sutter Street 


tel: 415/502-1234 

fax: 415/502-1235 

email: name@cc.ucsf.edu 

www.ucsf.edu 


front 

back 

(with optional tagline) 

business cards identity applications 

32

usiness cards (continued) 

Special situations 

all-black business card alternative 

Ann Other, PhD 

First Title 




Second Title 

Tumor Biology and Cancer Research 


San Francisco 



tel: 415/502-1234 

fax: 415/502-1235 


www.ucsf.edu 

Multiple Titles/Single Affiliation: If a person holds two titles (e.g., Professor and Chair) of a single department 

or division, the titles should “nestle” directly under the cardholder’s name, followed by a paragraph break with 

an additional space (see examples on pages 33-35), followed by the department, division or named/branded 

entity with which the person is affiliated. 

Dual Affiliations/Different Titles: If the person has two titles, each associated with a different division, 

department, etc., the cardholder’s name should be followed by a paragraph break and the titles stacked 

directly above the relevant affiliations (separated by a single space, space permitting). 

An optional solution is to carry more than one card, with each separately and exclusively representing the 

relevant affiliation for a given scenario. 



33 

business cards (continued)


Ann Other, MD 

First Title 


Second Title 

Distinguished Professor 

Named, non-academic entities are set 

apart from the Title/Department/Division 

block by an extra line break space. 

Ann Other, CHES 

Title 



academic department examples 


San Francisco 



tel: 415/353-1234 

fax: 415/353-1235 

name@urol.ucsf.edu 

cancer center program examples 


San Francisco 


Room B101 


tel: 415/885-1234 

fax: 415/885-1235 

name@ucsfmedctr.org 

Ann Other, MD 

First Title 

Department of Neurological Surgery 

Second Title 

Brain Tumor Research Center 

Ann Other, MD, MBA 

Title 

Breast Care Center 

General and Oncology Surgery 

Carol Franc Buck Breast Care Center 



San Francisco 

505 Parnassus Avenue 


tel: 415/353-1234 

fax: 415/353-1234 

name@neurosurg.ucsf.edu 


San Francisco 


Box 1000 


tel: 415/353-1234 

fax: 415/353-1235 


34 



Medical center personnel with an 

affiliation with the Helen Diller Family 

Comprehensive Cancer Center should 

receive a new business card branded 

with the new identity. These treat “UCSF 

Medical Center” simply as type, set 

apart as the last item in the left column. 

Do not use any other logo with the Helen 

Diller Family Comprehensive Cancer 

Center signature on business cards. 

Individuals may request a second 

business card with the appropriate UCSF 

Medical Center identity. In these cases, 

“Helen Diller Family Comprehensive 

Cancer Center” appears in type as 

shown here. 

Ann Other, MD 

Title 

Urological Oncology 



clinical program example 

Ann Other, MD 

First Title 

Clinical Medicine 

Second Title 

Division of Medical Oncology 

medical center examples 

Ann Other, MD 

Title 


UCSF Medical Center 

at Mount Zion 

1600 Divisadero Street, 3rd Floor 

Box 1000 


tel: 415/353-1234 

fax: 415/353-1235 

name@medicine.ucsf.edu 

www.ucsfhealth.org 

medical center prominent 



San Francisco 



tel: 415/353-1234 

fax: 415/353-1235 

name@cc.ucsf.edu 



San Francisco 


Box 1000 


tel: 415/353-1234 

fax: 415/353-1235 



cancer center prominent 


35 


letterhead 

Any entity having a primary 

affiliation with the Helen Diller Family 

Comprehensive Cancer Center should 

use the general template shown here. 

Do not show multiple UCSF identities 

on letterhead. Departments, programs 

and related sub-brands are treated as 

text in the left column. 

The only additional logos or marks on 

letterhead are credential or program 

affiliations, as appropriate. 

Ann Other, MD 

Title 


UCSF Medical Center 

at Mount Zion 


San Francisco 


3rd Floor 

Box 1711 


tel: 415/353-1234 

fax: 415/353-1235 



Ann Other, MD 

First Title 

Clinical Medicine 

Second Title 

Division of Medical Oncology 


San Francisco 


4th Floor 


tel: 415/353-1234 

fax: 415/353-1235 

name@cc.ucsf.edu 


letterhead template 

Ann Other, PhD, FRS 

First Title 




Second Title 

School of Medicine 


San Francisco 



tel: 415/502-1234 

fax: 415/502-1235 


www.ucsf.edu 

Ann Other, MD 

Title 



San Francisco 



tel: 415/353-1234 

fax: 415/353-1235 

name@urol.ucsf.edu 

Ann Other, MD 

First Title 

Department of Neurological 

Surgery 

Second Title 

Brain Tumor Research Center 


San Francisco 

505 Parnassus Avenue 


tel: 415/353-1234 

fax: 415/353-1235 

name@neurosurg.ucsf.edu 

Ann Other, MD, MBA 

Title 


General and Oncology Surgery 

Carol Franc Buck 



San Francisco 


2nd Floor 

Box 1710 


tel: 415/353-1234 

fax: 415/353-1235 


Ann Other, MD, CHES 

Title 




San Francisco 


Room B101 


tel: 415/885-1234 

fax: 415/885-1235 

name@ucsfmedctr.org 


36 

letterhead

website examples 

The Helen Diller Family Comprehensive 

Cancer Center signature is displayed 

prominently on the entity’s main 

homepage. Webpages directly 

affiliated with the Helen Diller Family 


receive a special one-line, web-only 

signature as a header element. The 

signature should never be locked up 

with the other UCSF entities within 

the top banner. 

new helen diller family comprehensive cancer center homepage 

http://cancer.ucsf.edu/index.php ucsf_ccc_final_kk.ai 

special one-line signature 

for web use only 



37 

website examples

website examples (continued) 

When referencing the Helen Diller 


from other webpages, it is preferable 

to use the signature. 

affiliated with: 

the “affiliated with” 

descriptor can link the 

signature when there is not 

a direct reference in text 

affiliated pages 

The UCSF Helen Diller Family Comprehensive Cancer Center is an interdisciplinary 

initive that combines basic science, clinical research, epidemiology/cancer 

control, and patient care throughout the University of California, San Francisco. 

The Center’s mission is the discovery and evolution of new ideas and information 

about cancer, from basic research to clinical implementation. 

UCSF’s long tradition of excellence in cancer research includes, notably, Nobel 

Prize-winning work of J. Michael Bishop and Harold Varmus, who discovered 

cancer-causing oncogenes. Their work opened new doors for exploring genetic 

mistakes that cause cancer and formed the basis for some of the most important 

cancer research happening today. 

Basic scientific research underpins all of our efforts to design and evaluate new http://www.ucsfhealth.org/adult/medical_services/cancer/ tools 

ucsf_mc_final_kk.ai 

to treat cancer patients everywhere. Hence, cancer research at UCSF encompasses 

studies on the regulation of the eukaryotic cell division cycle, exploration of the 

machinery and the control of programmed cell death (apoptosis), regulation of cellular 

lifespan and the acquisition of cellular immortality, the control of DNA repair, the role 

of the immune system in cancer initiation and progression, tumor angiogenesis, cell 

invasion and metastasis and the design and application of mouse models of human 

cancer. Information of the broad range of cancer research activities can be found at 

the Helen Diller Family Comprehensive Cancer Center webpage. 

The UCSF Cancer Research Institute (CRI) serves as a hub for lab-based cancer 

resaerch at the Helen Diller Family Comprehensive Cancer Center. It encompasses 

two floors of the Helen Diller Family Comprehensive Cancer Center’s UCSF/Mount 

Zion laboratory research building and additional space on the UCSF Parnassus 

campus. The Cancer Research Institute was established by the University Regents 

in 1948 as an Organized Research Unit within the University of California system. 

Frank McCormick, PhD, FRS, has served since January 1997 as CRI Director, a 

position he holds in addition to his overall directorship of the Helen Diller Family 

Comprehensive Cancer Center. 

CRI website: http://www.cancer.ucsf.edu/research/cri.php 


Links 



Cancer Center Events 

Cancer Research 

Institute 

The UCSF Helen Diller Family Comprehensive Cancer Center at Mount Zion 

is the only center in Northern California to receive the prestigious 

designation of “comprehensive” from the National Cancer Institute. 

classes and workshops, please contact the Ida & Joesph Friend Cancer 

Resource Center: at the 

Ida & Joseph Friend Cancer Resource Center 

Phone (415) 885-3693 

Email CancerResourceCenter@ucsfmedctr.org 

Visit our online bookstore to see books written and recommended by the 

staff of the Cancer Resource Center. 

For help finding a doctor, please contact our Physician Referral Service: 

Physician Referral Service (888) 689-UCSF 

Email referral.center@ucsfnedctr.org 

website examples (continued) identity applications 

38

website examples (continued) 

When cancer is just one of many issues 

on a page, a simple text link reference 

is sufficient. The signature would be too 

prominent here, relative to other content. 

ucsf homepage 

http://www.ucsf.edu ucsf_home_final_kk.ai 

Nov. 9 Seminar at the UCSF 

Helen Diller Family Comprehensive 


Nov. 10 Infant/Child CPR 

Nov. 12 Mildred Stahlman Lecture 

Nov. 12–13 Dining by Design to 

Benefit UCSF Positive Health 

Nov.13 Juggling Priorities 

UCSF Calendar 


text link in lieu of signature 


39 

website examples (continued)

UCSF Helen Diller Family Comprehensive Cancer Center Identity ...

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