MAN Media Kit 10_c.qxd

Delivers the thrill and passion of
building and flying RC airplanes
MODEL AIRPLANE NEWS is the magazine that started
it all! Launched in 1929, it remains the bible of the RC
business. Written by renowned experts in the field,
Model Airplane News ignites readers’ passion for RC
flight, effectively guides their buying decisions and
consistently drives market growth. With a primary
focus on improving skills, it includes:
In-depth field and bench reviews of the latest
planes and accessories
Step-by-step “how-to” articles and construction projects
RC models of all types: fighters, bombers, biplanes and more
Flight techniques from the basics to aerobatics
Dramatic coverage and thrilling photography of recent RC flying events
© 2010 Air Age Media • Contact Us
MEDIA MEDIA KIT KIT

CIRCULATION/READERSHIP
© 2010 Air Age Media • Contact Us
MEDIA MEDIA KIT KIT
Model Airplane News delivers the largest circulation
among RC airplane magazines!
Paid circulation: 58,776
Readership: 205,700*
*Based on a paid circulation of 58,776 and average pass-along rate of 3.5 readers per copy.
Readership can only be built with aggressive circulation development. As the
category leader for over 80 years, Model Airplane News is:
#1 in Specialty Distribution
Air Age Media distributes to over 900 hobby shops through an exclusive partnership with Kalmbach
Distribution.
#1 in Newsstand Penetration
Ranks highest in unit sales for all RC magazines in Borders, Barnes & Noble and Books-a-Million, etc. . .
#1 in Circulation
Strong distribution delivers the broadest reach for advertisers’ messages. More units sold than any
other RC publishing company.
Distribution in over 100 Countries
Air Age Media titles are distributed in over 100 countries; handled by industry leader Kable Distribution.
Bonus Distribution
Additional copies of the issue will be delivered to shows, events and contests, reaching individuals
who have an interest in the RC world.
#1 in Digital Distribution
The digital edition of Model Airplane News provides unprecedented penetration around the world.
More than 50% of subscribers are international readers.
A sampling of the major national chain stores, newsstands and bookstores where
Model Airplane News is distributed:
7-Eleven • A&P • Albertsons • Barnes & Noble • Borders • CVS • Hannaford • Hastings Books • Kmart
• Kroger • Publix • Ralphs • Rite Aid • Safeway • Save Mart • Stater Brothers • Stop & Shop • Target
• Walmart • Wegmans • Winn-Dixie

DEMOGRAPHICS
Readership = 205,700 ready-to-buy consumers
100% male
Average age: 54
Average number of years
involved with RC: 8
Average household income: $66,170
HEAVILY INVOLVED WITH THE
MAGAZINE AND
YOUR ADVERTISEMENT
95% have read 3 or 4 of
the last 4 issues
Average number of times
readers refer to an issue: 5
Average time spent reading an issue:
2 hours and 27 minutes
WHAT READERS DO WITH
MODEL AIRPLANE NEWS AFTER
READING IT
Clip/copy articles
of interest
Pass along to
someone else
16%
16%
Discard/recycle
7%
61%
Save for reference
© 2010 Air Age Media • Contact Us
INSPIRED TO TAKE ACTION
MEDIA MEDIA KIT KIT
PLANNED SPENDING ON RC
PLANES AND EQUIPMENT
WITHIN NEXT YEAR
Average planned spending
within next year = $861
$750-
$999
$1,000-
$1,999
8%
21%
$500-$749
$2,000-$2,999
5% 4%
28%
$3,000 or more
15%
19%
Under $250
$2,50-$499
Actions taken in past 12 months as a
result of reading Model Airplane News
Purchased a product or service
Visited an advertiser’s website
Contacted an advertiser
for more information
38%
Source: Model Airplane News Reader Survey, 2005
70%
75%

SPECIAL ISSUES
2010 Model Airplane News
Buyers' Guide
THE ONLY REFERENCE SOURCE OF ITS KIND, the
Buyers’ Guide is bound into the August issue of
Model Airplane News. It features everything from airplanes
to accessories, from tools to turbines. And it’s
an ideal way for you to reach beginners, experts and
everyone in between. Best newsstand seller of the
year!
Ideal brand-building opportunity for your product
Full color throughout to provide the most effective
visual environment
Hundreds of must-have, easy-to-use product listings that include
price, description, part number and color photo
Space Closing Materials Due ON SALE
4/19/10 4/23/10 6/8/10
Listings Due
3/26/10
Online Buyers’ Guide
Purchase a print listing in one
of our Buyers' Guides, and
receive an online listing FREE!
Listings are searchable and
available for 12 months.
© 2010 Air Age Media • Contact Us
MEDIA MEDIA KIT KIT
Access to view the
Buyers’ Guide is free
to website visitors.

SPECIAL ISSUES
Ultimate Electrics
Ultimate Electrics, a first-of-its-kind special issue
from the editors of Model Airplane News, showcases
the best in high-performance electric planes
and helicopters. From the latest jets to all-out 3D
helis and even giant-scale warbirds, Ultimate
Electrics gives enthusiasts the latest news, accessories
and setup techniques they need to take their
electric aircraft to the next level.
MUST–HAVE editorial features will include:
20 Best Jets and Planes
World’s Fastest RC Plane
High-Voltage Tips from the Pros
The Latest in E-tech, Including Thrust Vectoring
Anatomy of a High-Performance Electric Heli
Real World E-Performance
Why you need to advertise:
© 2010 Air Age Media • Contact Us
Space Closing
February 1
Materials Due
February 12
ON SALE
March 23
Get in on the Ultimate Electric action!
MEDIA MEDIA KIT KIT
Built-in Brand Strength - We’ll leverage the marketing and distribution power of
Model Airplane News and modelairplanenews.com through print ads and online
promotions.
More than 70,000+ copies of this special issue will be printed and distributed at
hobby shops, bookstores and newsstands worldwide. Bonus distribution at flying
events and shows.
New customer opportunities! Ultimate Electrics will deliver both the dedicated
enthusiast as well as a new audience of interested newcomers. This exciting
special issue will invite readers to experience the thrills and power of electric
RC planes, jets and helicopters.
Digital Edition With Unlimited Shelf Life - In addition to print copies, Ultimate
Electrics will be available digitally around the world to expand your reach.

DIGITAL EDITION
MEDIA MEDIA KIT KIT
The Model Airplane News Digital Edition offers new and exciting opportunities for
today’s media intensive audience. Embed your video, links or animate your ad to
bring a new dimension to your market. Model Airplane News Digital Edition is
heavily promoted by print, viral, video and email incentives to achieve a worldwide
reach. GO GREEN today! TO VIEW A SAMPLE CLICK HERE
© 2010 Air Age Media • Contact Us

AD SPECS
UNIT SIZES AVAILABLE:
MEDIA KIT
Trim Size: 8" x 10 7 ⁄8"
Printing process: Web Offset
SIZES
Spread—With 1⁄8" bleed on all sides.
WIDTH
16
DEPTH
Binding: Perfect Bound
Required Ad material: Digital files only—or highresolution
PDF/X-1a,
flattened EPS, or TIFF. Please outline, embed, or
include all fonts used in application files.
Line screen: 133-line/266 ppi is acceptable. Maximum
combined density, not to exceed 300 percent. No
more than one solid should be used. A minimum of 5
percent highlight dot is required in any image intended
to print. All material must be prepared to meet
SWOP (Specifications for Web Offset Publications)
standards.
Proofs: For accurate color reproduction, please supply
digital proofs (Kodak Approval preferred). These
should meet SWOP standards. Laser printouts will not
be accepted as proofs for color. Laser printouts will be
used to confirm content integrity only.
SHIPPING INFORMATION
Send printing materials to:
AIR AGE MEDIA Traffic Coordinator
88 Danbury Road
Wilton, CT 06897
Phone: (203) 431-9000
Fax: (203) 529-3010
EMAIL
Files up to 10MB (use StuffIt or WinZip to compress
larger files) to production@airage.com
FOR FTP INFORMATION CONTACT
Tracey Terenzi (203) 529-4637
production@airage.com
1 ⁄4" 111 ⁄8"
Spread—Non Bleed 141 ⁄4" 10"
Full Page—Non Bleed 7" 10"
Full Page—With 1⁄8" bleed on all sides. 81 ⁄4" 111 2⁄3 Page 4
⁄8"
3 ⁄4" 10"
1⁄2 Page (V) 43 ⁄4" 73 ⁄8"
1⁄2 Page (H) 7" 47 ⁄8"
1⁄3 Page (V) 2 1 ⁄4" 10"
1⁄3 Page (S) 43 ⁄4" 47 ⁄8"
1⁄4 Page (H) 7" 23 ⁄8"
1⁄4 Page (V) 2 1 ⁄4" 73 1⁄4 Page (S) 4
⁄8"
3 ⁄4" 35 ⁄8"
1⁄6 Page (H) 43 ⁄4" 23 1⁄6 Page (V) 2
⁄8"
1 ⁄4" 47 1⁄12 Page (S) 2
⁄8"
1 ⁄4" 23 ⁄8"
H = Horizontal, V = Vertical, S = Square
TWO PAGE
TWO PAGE
SPREAD BLEED
SPREAD NON-
BLEED
Terms & commissions
Advertising agencies:
FULL
PAGE
BLEED
FULL
PAGE
NON-
BLEED
2/3
PAGE
1/2
PAGE
A 15% commission on space charges if paid within 30 days of invoice. This applies only
On all ads with bleeds, keep live material
to recognized members of the AAAA professional advertising agencies. Production
charges and color are non-commissionable. All commissions revoked if not paid within
3/8” from trim and gutter
30 days.
Terms: All invoices due net 30 days.
Credit: New advertisers must include full payment with first three (3) insertion orders to
establish credit. Payment required prior to space-closing date.
GENERAL CONDITIONS
A. Publisher in this Rate Card means Model Airplane News magazine.
B. All advertisements are accepted and published by the Publisher on the understanding
1/3
PAGE
1/4
PAGE
1/6
PAGE
1/12
PAGE
that the advertiser and/or advertising agency is properly authorized to publish the entire contents and subject matter thereof. All copy, text, and illustrations are
subject to the Publisher's approval before execution of order. We reserve the right to reject or exclude copy that is misleading, extravagant, unfair or harmful to
other advertisers, or which, for any reason, is unsatisfactory.
C. When changes in copy are not received by the closing date, copy run in previous issues will be inserted for those clients earning contract/frequency discounts.
D. Cancellation will not be accepted after the closing date. The Publisher assumes no liability for copy received after the closing date.
E All contracts are accepted with the provision that rates are subject to change.
F. In consideration of Model Airplane News acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless
Model Airplane News and its officers, employees and agents against all loss, liability, damage and expense of whatsoever nature arising from the copying, printing
or publishing of its advertisement, including, without limitation, reasonable attorneys' fees resulting from claims or suits for libel, violation of rights or privacy,
plagiarism and copyright or trademark infringement.
G. The Publisher shall not be responsible for any liability whatsoever for any failure to publish or circulate all or any issues of Model Airplane News magazine because
of strike, work stoppage, accident, act of God,or any other circumstance not within the Publisher's control.
H. Unintentional or inadvertent failure by the Publisher to publish advertising matter invalidates the insertion order for such matters but does not constitute a
breach of contract or otherwise subject the Publisher to any liability whatsoever.
I. The Publisher shall not be liable for any error in Key Numbers in Advertisers Index.
J. Publisher shall have the right to hold the Advertiser and its agency liable for such monies as are due and payable to the Publisher for
advertising ordered and published by either the Advertiser or its agency.
K. Rates effective with January 2010 issue.
*We reserve the right to substitute PMS colors with their processmatch. Note: Rates are gross. Agencies and in-house agencies qualify for a 15% discount.
© 2010 Air Age Media • Contact Us

2011 ADVERTISING CLOSING SCHEDULE
Issue Space Closing Materials Due ON SALE
January 9/27/10 10/1/10 11/16/10
February 11/1/10 11/5/10 12/21/10
March 11/29/10 12/3/10 1/18/11
April 12/27/10 12/31/10 2/15/11
May 1/31/11 2/4/11 3/22/11
June 2/28/11 3/4/11 4/19/11
July 3/28/11 4/1/11 5/17/11
August 5/2/11 5/6/11 6/21/11
September 5/30/11 6/3/11 7/19/11
October 7/4/11 7/8/11 8/23/11
November 8/1/11 8/5/11 9/20/11
December 8/29/11 9/2/11 10/18/11
SPECIAL ISSUES
Issue Space Closing Materials Due ON SALE
Short Course 1/10/11 1/14/11 3/1/11
Electric Performance 6/20/11 6/24/11 8/9/11
Buyers’ Guide 9/5/11 9/9/11 10/25/11
RC Zone 10/10/11 10/14/11 11/29/11
Digital
Issue Space Closing Materials Due ON SALE
Winter 11/15/10 11/19/10 12/14/10
Spring 2/14/11 2/18/11 3/15/11
Summer 5/16/11 5/20/11 6/14/11
Fall 8/15/11 8/19/11 9/13/11
Issue Space Closing Materials Due ON SALE
January 9/20/10 9/24/10 11/9/10
February 10/18/10 10/22/10 12/7/10
March 11/15/10 11/19/10 1/4/11
April 12/13/10 12/17/10 2/1/11
May 1/17/11 1/21/11 3/8/11
June 2/14/11 2/18/11 4/5/11
July 3/14/11 3/18/11 5/3/11
August* 4/18/11 4/22/11 6/7/11
September 5/16/11 5/20/11 7/5/11
October 6/20/11 6/24/11 8/9/11
November 7/18/11 7/22/11 9/6/11
December 8/15/11 8/19/11 10/4/11
*Buyers Guide Issue
SPECIAL ISSUE
Issue Space Closing Materials Due ON SALE
Ultimate Electrics 1/31/11 2/4/11 3/22/11
© 2010 Air Age Media
Issue Space Closing Materials Due ON SALE
January 9/6/10 9/10/10 10/26/10
March 11/1/10 11/5/10 12/21/10
May 1/3/11 1/8/11 2/22/11
July 2/28/11 3/4/11 4/19/11
September 5/2/11 5/6/11 6/21/11
November 7/4/11 7/8/11 8/23/11
Issue Space Closing Materials Due ON SALE
Spring 11/15/10 11/19/10 1/4/11
Summer 2/14/11 2/18/11 4/5/11
Fall 5/16/11 5/20/11 7/5/11
Winter 8/16/11 8/19/11 10/4/11
Issue Space Closing Materials Due ON SALE
February 10/18/10 10/22/10 12/7/10
April 12/13/10 12/17/10 2/1/11
June 2/14/11 2/18/11 4/5/11
August 4/18/11 4/22/11 6/7/11
October 6/13/11 6/17/11 8/2/11
December 8/15/11 8/19/11 10/4/11
SPECIAL ISSUES
Issue Space Closing Materials Due ON SALE
WWII Fighter 3/14/11 3/18/11 5/3/11
TBD 9/12/11 9/16/11 11/1/11
FOR ALL ADVERTISING
INQUIRIES,
PLEASE CONTACT:
Air Age Media
88 Danbury Road, Suite 2B
Wilton, CT 06897 USA
(203) 431-9000
fax (203) 529-3010
email: sales@airage.com
www.airage.com