Expanding Our Reach - West Virginia University
Expanding Our Reach - West Virginia University
Expanding Our Reach - West Virginia University
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SUMMER 2011<br />
Perley Isaac Reed SCHOOL OF JOURNALISM<br />
<strong>Expanding</strong><br />
<strong>Our</strong> <strong>Reach</strong><br />
Students and faculty use their expertise<br />
to improve lives both locally and globally
ADMINISTRATION<br />
James P. Clements<br />
President<br />
<strong>West</strong> <strong>Virginia</strong> <strong>University</strong><br />
Maryanne Reed<br />
Dean<br />
Diana Martinelli<br />
Interim Associate Dean<br />
Steve Urbanski<br />
Director of Graduate Studies<br />
Chad Mezera<br />
Director of Online Programs<br />
EDITORIAL STAFF<br />
Kimberly Walker<br />
Editor<br />
Angela Lindley<br />
Bailee Morris<br />
Katlin Stinespring<br />
Christa Vincent<br />
PHOTOGRAPHY<br />
WVU <strong>University</strong> Relations,<br />
Photography<br />
DESIGN<br />
WVU <strong>University</strong> Relations, Design<br />
SPECIAL THANKS TO:<br />
Forrest Conroy, Graham Curry<br />
and Karyn Cummings<br />
CONTENTS<br />
1 Message from the Dean<br />
2 Around Martin Hall<br />
4 PR students bring long-term impact<br />
to rural economy<br />
6 Integrated marketing<br />
communications on wheels<br />
7 Student project honors 29 lost<br />
miners<br />
8 Mobile app signals change,<br />
opportunity for rural area<br />
10 Students serve as content curators<br />
12 Digital media experience helps<br />
young journalist land editor position<br />
13 Career journalist exports TV talents<br />
14 Students develop campaign for<br />
client in Ireland<br />
16 Road Tour project shares alumni<br />
success stories<br />
19 Student organization makes <strong>West</strong><br />
<strong>Virginia</strong> history<br />
20 Journalism Week 2011: Game<br />
changers under 40<br />
23 Alumna finds niche market in<br />
Snoburbia, U.S.A.<br />
24 Covering the hot zone of<br />
Afghanistan<br />
25 IMC students complete online<br />
master’s degree while serving their<br />
country<br />
26 Exploring “The Real World”<br />
27 The young and the ambitious<br />
28 May Commencement<br />
30 About <strong>Our</strong> Donors<br />
31 About <strong>Our</strong> Scholarships<br />
32 Faculty Briefs<br />
34 Class Notes<br />
WVU is an Equal Opportunity/Affirmative Action Institution. <strong>West</strong> <strong>Virginia</strong> <strong>University</strong> is governed by the <strong>West</strong> <strong>Virginia</strong> <strong>University</strong> Board of Governors<br />
and the <strong>West</strong> <strong>Virginia</strong> Higher Education Policy Commission. James P. Clements is the 23rd president of <strong>West</strong> <strong>Virginia</strong> <strong>University</strong>.<br />
8<br />
Mobile app signals change,<br />
opportunity for rural area<br />
10<br />
Students serve as content curators<br />
16<br />
Alumni share success stories
Message from<br />
the Dean<br />
WWelcome to the SOJ Insider, our magazine for alumni<br />
and friends of the P.I. Reed School of Journalism. In this<br />
edition, we focus on the School’s growing engagement<br />
with the wider world – beyond Martin Hall and the<br />
WVU community.<br />
Rooted in Appalachia, the School has always embraced<br />
its role within the <strong>University</strong>’s land-grant mission: to serve<br />
<strong>West</strong> <strong>Virginia</strong> and help improve the quality of life for<br />
its citizens. This community-based focus has influenced<br />
every aspect of the School’s culture – from teaching and<br />
creative scholarship, to training and outreach.<br />
But within today’s dynamic digital environment, we<br />
are poised to have an even greater impact. Faculty<br />
research projects, such as the <strong>West</strong> <strong>Virginia</strong> Uncovered<br />
mobile initiative, are helping rural media and their<br />
local communities become players in the digital realm.<br />
Through service-learning projects, such as the Ritchie<br />
County Buy Local Initiative and the Soldiers of the<br />
Coalfields interactive exhibit, our students are hoping to<br />
increase civic participation and enhance local economies<br />
through new media tools.<br />
New technology also has enabled us to expand our outreach to the global community.<br />
This spring, students in the Health Public Relations capstone course developed a<br />
social media campaign and mobile app for Shine, Ireland’s largest mental health<br />
organization. The School’s IMC master’s degree program is providing its cuttingedge<br />
marketing communications education to an international audience, including<br />
members of the U.S. military currently serving overseas in active duty. Going forward,<br />
the School will be developing partnerships with universities around the world, leading<br />
to a cross-cultural exchange of students, faculty and curricula.<br />
WVU’s new strategic focus on raising its research profile will create even more<br />
opportunities for the School of Journalism to expand its impact and reach. By<br />
further engaging our faculty in innovative approaches to strengthening journalism<br />
and community in the digital age, the School can become an incubator of new ideas<br />
that will benefit our students and the profession.<br />
We welcome your ideas, suggestions and support, so that we can continue to provide<br />
our students with a quality, relevant journalism education and the opportunities to<br />
apply their skills in a global marketplace.<br />
Sincerely,<br />
Maryanne Reed<br />
Dean<br />
WVU Photo Services<br />
Save the Date!<br />
Join us for WVU<br />
Homecoming 2011 on<br />
Saturday, October 1.<br />
Details about the School<br />
of Journalism’s annual<br />
homecoming tent will be<br />
available on the website.<br />
journalism.wvu.edu<br />
1
Around Martin Hall<br />
IMC program joins forces<br />
with PRSA<br />
In June, the School of Journalism’s Integrated<br />
Marketing Communications (IMC) program partnered<br />
with the world’s largest public relations organization,<br />
Public Relations Society of America (PRSA) to<br />
augment and enhance the IMC learning opportunities<br />
available through<br />
PRSA. Findings from<br />
a recent PRSA survey<br />
predict that IMC will<br />
be one of the top five<br />
proficiencies for public relations and<br />
communications professionals in the next<br />
five years. Through the collaboration,<br />
IMC faculty, students and alumni will share content<br />
through PRSA newsletters, magazines, conferences<br />
and the online Jobcenter. IMC and PRSA also will<br />
work together to develop relevant industry research<br />
and professional development opportunities. Learn<br />
more about the partnership and the IMC program at<br />
http://imc.wvu.edu/prsa.<br />
SOJ students share their<br />
learning experiences<br />
from abroad<br />
SOJ students have been<br />
blogging this summer as part<br />
of course-related work and<br />
study abroad programs.<br />
Public relations senior<br />
Katlin Stinespring blogged<br />
about her experience studying<br />
abroad in the United Kingdom<br />
while interning at the<br />
London-based sports PR and<br />
marketing firm, Totally Sporty.<br />
http://sojuk.wvu.edu/<br />
Led by Visiting Shott Chair of Journalism<br />
Lois Raimondo, a group of students traveled to<br />
China in June as part of the International Media<br />
course. Students studied Chinese media, politics<br />
and culture and documented their adventures.<br />
http://steepingtea.wvu.edu/<br />
2<br />
Google executive visits SOJ<br />
Google executive David Pavelko<br />
returned home in October 2010 and paid<br />
a visit to Martin Hall. The Morgantown,<br />
W.Va., native talked to students about<br />
the “Changing World of Advertising.”<br />
Pavelko gave students a crash course<br />
on the billion-dollar industry of searchadvertising,<br />
the future of mobile and<br />
their interconnectivity with media. He<br />
Alex Wilson<br />
also provided a real-time demonstration<br />
Google executive David Pavelko talks with SOJ<br />
of “Google Instant,” a new search students about the future of mobile advertising<br />
enhancement tool that shows query during his October 2010 visit to Martin Hall.<br />
results as you type. Pavelko is the head of travel for the eastern region at<br />
Google and manages marketing and advertising campaigns for travel businesses,<br />
including airlines, hotel chains, cruise lines and car rental companies across<br />
Google search, display, YouTube and television advertising platforms.<br />
School of Journalism co-sponsors<br />
state’s 2010 U.S. Senate Debate<br />
On October 18,<br />
Dean Maryanne Reed<br />
moderated the 2010 <strong>West</strong><br />
<strong>Virginia</strong> U.S. Senate Debate.<br />
The live event, which was<br />
held in Morgantown, was<br />
co-sponsored by The<br />
Associated Press and the<br />
School of Journalism.<br />
WVU Photo Services<br />
People across the country SOJ Dean Maryanne Reed moderates the 2010 <strong>West</strong> <strong>Virginia</strong><br />
U.S. Senate debate at <strong>West</strong> <strong>Virginia</strong> Public Broadcasting<br />
tuned in to C-SPAN and <strong>West</strong> studios in October 2010.<br />
<strong>Virginia</strong> Public Broadcasting<br />
to watch four candidates debate for an opportunity to fill the vacant seat left by the late<br />
U.S. Senator Robert Byrd. Democrat Joe Manchin, Republican John Raese, Mountain<br />
Party candidate Jesse Johnson and Constitution Party candidate Jeff Becker answered<br />
questions from a panel of four journalists. Then-<strong>West</strong> <strong>Virginia</strong> Gov. Joe Manchin would<br />
go on to win Byrd’s seat on Capitol Hill just 15 days after the debate.<br />
Scan the QR code to watch<br />
the debate video<br />
http://journalism.wvu.edu/webcast
The fall 2010 “WVU News” cast and crew received numerous accolades last year, including<br />
being named “best newscast in the country” by the Broadcast Education Association.<br />
“I feel incredibly lucky to have been<br />
able to work with and be a part of the<br />
‘WVU News’ team. Winning an award for<br />
all of our hard work really makes it all<br />
worth it. It was definitely a team effort.”<br />
– Keri Gero, television journalism senior and fall 2010<br />
executive producer of “WVU News”<br />
Scan the QR code to visit<br />
the “WVU News” website<br />
http://sojnewscast.wvu.edu<br />
Dean Reed receives positive<br />
five-year review<br />
In fall 2010, WVU Provost and Vice President Michele Wheatly<br />
reappointed Dean Maryanne Reed to her position following her<br />
favorable five-year review. A committee composed of nine internal<br />
and external stakeholders evaluated Reed’s performance as the<br />
School of Journalism’s Chief Academic Officer during 2004-2010.<br />
Those serving represented faculty, staff, administrators and external<br />
constituents.<br />
Several sources of information were used to assist in the review<br />
process including the Dean’s self-evaluation, her presentation to the<br />
committee, and a faculty/staff questionnaire. Reed was evaluated<br />
in the areas of leadership and planning, personnel management,<br />
program/budget management, enhancement of quality, faculty<br />
governance/internal relations, students, external relations, and<br />
overall assessment.<br />
In a memorandum to the School’s faculty and staff, Wheatly<br />
wrote, “Dean Reed is clearly doing an excellent job and is highly<br />
valued by virtually all with whom she interacts as dean.”<br />
Student Awards<br />
“WVU NEWS” NAMED BEST STUDENT NEWSCAST IN<br />
THE COUNTRY<br />
The fall 2010 crew for “WVU News” had a remarkable year,<br />
earning regional, national and international recognition for<br />
the student-produced newscast.<br />
BROADCAST EDUCATION ASSOCIATION<br />
Best of Festival King Foundation Award<br />
First Place in the “Student Newscast” category<br />
COMMUNICATOR AWARDS<br />
Gold Award of Excellence as “Best Informational Newscast”<br />
Silver Award of Distinction in the “Broadcast Newscast”<br />
category<br />
MARCOM AWARD<br />
Gold Award in the “Best Broadcast TV Program” category<br />
AVA AWARDS<br />
Platinum Award for “Best Broadcast Newscast”<br />
SOCIETY OF PROFESSIONAL JOURNALISTS REGION 4 MARK OF<br />
EXCELLENCE AWARDS<br />
Second Place in the “Best All-Around Television Student<br />
Newscast” category<br />
ACCOLADE COMPETITION<br />
Award of Merit in the “Broadcast Newscast” category<br />
This spring, “WVU News” also launched its website at<br />
http://sojnewscast.wvu.edu/, which features the producers’ blog,<br />
current and archived newscast videos, a Twitter feed, student cast<br />
and crew information, and more. “WVU News” airs statewide on<br />
<strong>West</strong> <strong>Virginia</strong> Public Television and on Time Warner Cable in North<br />
Central <strong>West</strong> <strong>Virginia</strong> and is available for download on WVU’s<br />
iTunesU and YouTube.<br />
2010 SOCIETY OF PROFESSIONAL JOURNALISTS<br />
REGION 4 MARK OF EXCELLENCE AWARDS<br />
FIRST PLACE AWARDS<br />
Chelsi Baker, Breaking News Photography<br />
Ashton Pellom, Television General News Reporting<br />
Andrea Sauer, Television Sports Reporting<br />
SECOND PLACE AWARDS<br />
Tony Dobies, Sports Column Writing<br />
THIRD PLACE AWARDS<br />
Shannon Teets, Television Feature<br />
2010-2011 HEARST JOURNALISM AWARDS PROGRAM<br />
Erica Mokay<br />
10th place<br />
Radio Category, Broadcast News Competition<br />
WVU STUDENT ORGANIZATION OF THE YEAR<br />
WVU’s Public Relations Student Society of America<br />
(PRSSA)<br />
2011 ZENITH PR AWARD, SOCIAL MEDIA CATEGORY<br />
Matt Morris, Lauren Paslawsky, Brittany Vallina, Paige Selle<br />
and Alyssa Schmid<br />
Case study: “Facebook’s Privacy Issues”<br />
3
PR STUDENTS BRING<br />
LONG-TERM<br />
IMPACT TO RURAL ECONOMY<br />
Imagine driving 30 or more miles just to<br />
purchase basic grocery staples, such as milk,<br />
eggs and bread. With only two grocery stores in<br />
the entire county, this is reality for many Ritchie<br />
County, W.Va., residents.<br />
Roy Griffith, owner of the Independent<br />
Grocers Alliance (IGA) in Harrisville and<br />
Pennsboro, W.Va., works every day to maintain<br />
the two stores to prevent Ritchie County residents<br />
from traveling even farther away.<br />
Griffith is just one of many small-business<br />
owners struggling to survive in a rural community<br />
with a declining economic base.<br />
With support from the Buy Local Initiative,<br />
a new movement in Ritchie County, this outlook<br />
is beginning to change.<br />
The Buy Local Initiative is a long-term<br />
campaign to educate Ritchie County residents<br />
about how shopping at locally owned businesses<br />
can contribute to the economic growth of their<br />
communities. School of Journalism public<br />
relations students spent the spring semester<br />
helping to increase the public’s understanding of<br />
the importance of buying locally and supporting<br />
community businesses.<br />
Led by Dr. Rita Colistra, the students<br />
collaborated with the Ritchie Progress Alliance<br />
and a class at Glenville State College to implement<br />
the initiative. Colistra was awarded a $5,000<br />
Campus-Community LINK grant from <strong>West</strong><br />
<strong>Virginia</strong> Campus Compact, a statewide<br />
service-learning initiative funded by<br />
the Claude Worthington Benedum<br />
Foundation and coordinated in<br />
partnership with the <strong>West</strong> <strong>Virginia</strong><br />
Community Development Hub and<br />
WVU’s Center for Civic Engagement.<br />
4<br />
“I knew I had to be a part of the Buy Local<br />
Initiative because I am a native <strong>West</strong> <strong>Virginia</strong>n<br />
who grew up in a rural area,” said Colistra. “I’m<br />
a strong believer in service learning, and I want<br />
to give back to the state in a way that can help<br />
communities help themselves.”<br />
By promoting the Buy Local Initiative, the<br />
class not only practiced the public relations<br />
skills they are learning in the classroom but<br />
also gained practical experience by executing<br />
a real campaign.<br />
Jared Lathrop, a public relations junior,<br />
said the project opened his eyes to the power of<br />
public relations.<br />
“The Buy Local Initiative has shown me<br />
what few resources Ritchie County would have<br />
without local businesses and why our efforts can<br />
have so much impact,” said Lathrop. “Being a<br />
part of it has really given me the confidence to<br />
be a public relations professional.”<br />
The students’ efforts are contributing<br />
in more ways than their Ritchie County<br />
contacts ever thought possible.<br />
BY KATLIN STINESPRING<br />
A PUBLIC RELATIONS JUNIOR<br />
ENROLLED IN THIS COURSE<br />
PR 324 students pause for an informal photo before giving their Buy Local Initiative presentations at the WV<br />
Campus Compact Conference in Fairmont, W.Va., in April 2011. Front Row: Lauren Sandberg, Alexa Hadfield<br />
and Julie Hildenbrand. Middle Row: Brittney Nuckols, Lindsay Kenders, Dr. Rita Colistra, Bridget Feeney, Taylor<br />
Scarnato, Jacqueline Manley and Katlin Stinespring. Back Row: Samantha Esposito, Erin Gomez, Jared Lathrop,<br />
Andria Alvarez, Kelly Dodds and David Scott (Ritchie County Buy Local Committee co-founder).<br />
Senior Lauren Sandberg’s logo design<br />
(left) was selected by members of the<br />
Ritchie Progress Alliance to represent<br />
the Buy Local Initiative.<br />
“I am really excited about [the Buy Local<br />
Initiative] because it is nice to have this infusion<br />
of students with the community and all of the<br />
“The Buy Local Initiative has<br />
shown me what few resources<br />
Ritchie County would have<br />
without local businesses and<br />
why our efforts can have so<br />
much impact.” – Jared Lathrop<br />
attention to buying local,” said Linda Bowlby,<br />
small-business owner and co-chair of the Ritchie<br />
Progress Alliance’s Buy Local Committee. “The<br />
Alliance often has good ideas but no manpower<br />
to accomplish them. With the students involved,<br />
we can make a greater impact.”<br />
Throughout the semester, the students<br />
created newsworthy, professional media for the<br />
Buy Local Initiative and gained exposure for<br />
the many businesses that thrive within the hills<br />
of Ritchie County.<br />
The students explored North Bend State<br />
Park, discovered a butterfly farm that operates
about 90 miles southwest of WVU’s campus, and<br />
learned the distance that residents travel to sell<br />
arts and crafts created in this rural community.<br />
Senior Lauren Sandberg discovered that<br />
many Ritchie County residents find social<br />
communities within local businesses.<br />
“Dodd’s Sporting Goods is the local hangout<br />
for hunters and gun enthusiasts. People come<br />
from all over <strong>West</strong> <strong>Virginia</strong>, Pennsylvania and<br />
Ohio to visit this store,” Sandberg said. “I realized<br />
this is the way locals interact – this is their way<br />
of life. Visiting Ritchie County changed the way<br />
I look at rural communities.”<br />
“Working with the Buy Local Initiative<br />
has truly shown me how much hard work,<br />
devotion and time these local [business] owners<br />
put into their stores,” said Julie Hildenbrand,<br />
a public relations junior. “I hope the initiative<br />
can better these businesses and show residents<br />
how important they are to the community. By<br />
making residents more aware that their support<br />
does matter, the initiative has great potential to<br />
change the spending habits of Ritchie County<br />
residents in the long run.”<br />
Excited to share these stories with both local<br />
residents and an audience beyond Ritchie County,<br />
the students blogged about their experiences,<br />
uploaded videos and photos, and wrote regular<br />
posts. In addition, they also learned that public<br />
relations is about doing good and making an<br />
impact in a community.<br />
“Because of this class, I learned that<br />
money is not the bottom line of PR, nor is it<br />
just providing a service. It’s showing that we<br />
care about our clients and the people that we<br />
come into contact with,” Lathrop said. “[My<br />
final trip to Ritchie County] was the moment<br />
when I actually felt like a publicist. I felt that<br />
my trip was the bookend of this project. I came<br />
to Ritchie County to make a difference – not<br />
just for a grade in my PR class. I realized that<br />
I completed my goal. I made a difference in<br />
Ritchie County, and no one will ever be able to<br />
take that away from me.”<br />
Scan the QR code to visit<br />
the Buy Local blog<br />
http://buylocalinitiative.blogs.wvu.edu/<br />
Arrows line the wall of Dodd’s Sporting Goods, a highly specialized firearms store in Ellenboro, W.Va.<br />
Handmade marble from Davis Marbles in Pennsboro,<br />
W.Va. Even with customers from around the world,<br />
the family craftsmanship is part of a prominent <strong>West</strong><br />
<strong>Virginia</strong> landmark – two marbles serve as the eagle’s<br />
eyes atop the Capitol dome in Charleston, W.Va.<br />
Photos by Chris Tokarcik<br />
Public relations students Samantha Esposito, Jacqueline<br />
Manley and Lauren Sandberg talk with Ronnie Dodd Sr.<br />
to learn more about his store, Dodd’s Sporting Goods.<br />
Tin toys and bulk candy are just some of the treasures<br />
to be found at Berdine’s Five & Dime, the oldest<br />
store of its kind in America at more than 100 years in<br />
operation in Harrisville, W.Va.<br />
5
Integrated marketing<br />
communications on wheels<br />
WWhen Daniel Gutzmore<br />
(BSJ, 2002) and Juan Perez (BSJ,<br />
2001) were sitting in their advertising<br />
classes in Martin Hall they had a<br />
vision – to be entrepreneurs. Now their<br />
ingenuity is on display for a quarter-ofa-million<br />
commuters in New York City<br />
each week.<br />
Nearly seven years ago, the duo created<br />
Highbrid Outdoor – now called Highbrid Media –<br />
a premiere commuter-van marketing agency. The<br />
company has exclusive contracts to convert private<br />
mass transportation into rolling advertisements.<br />
Gutzmore and Perez, both Brooklyn natives,<br />
didn’t have the idea for their venture until after<br />
they graduated from the School of Journalism.<br />
However, they say their time at the School helped<br />
them lay the foundation for their future.<br />
“As soon as we got involved in the creation<br />
of Highbrid Media, I snapped back to what I<br />
learned sitting in the classroom at the J-School,”<br />
said Perez. “At the time it really didn’t connect<br />
with me because we weren’t<br />
on Madison Avenue. We<br />
were just learning theory<br />
in a classroom, but it really<br />
became apparent that we<br />
were trained well.”<br />
It wasn’t only the<br />
advertising curriculum that prepared Gutzmore<br />
and Perez to launch Highbrid Media – experiences<br />
in and out of the classroom also offered life lessons.<br />
Both entered WVU with different aspirations.<br />
Gutzmore started as a marketing major, and Perez<br />
was going in a completely different direction with<br />
his education.<br />
“I was actually looking to become a<br />
biomedical engineer, but after a year-and-a-half of<br />
struggling through calculus and physics, I needed a<br />
change of pace,” said Perez. “I took an advertising<br />
course and really found it to be something I was<br />
passionate about. After taking the class for one<br />
day, I changed my major.”<br />
Once the two young men were introduced,<br />
it didn’t take long for them to join forces with<br />
6<br />
other like-minded young<br />
entrepreneurs in the School<br />
of Journalism. Soon,<br />
Highbrid Entertainment, a<br />
promotional company for<br />
musical artists, was born.<br />
“Looking back on<br />
it now, I can say that<br />
experiences like putting<br />
on shows at 123 Pleasant<br />
Street [a Morgantown,<br />
W.Va., music venue],<br />
prepared us for what<br />
we are doing now with<br />
Highbrid Media.”<br />
After graduating and moving to New York<br />
City, Gutzmore and Perez tried to keep Highbrid<br />
Entertainment alive. However, trying to support<br />
themselves while making it in the competitive<br />
music industry proved to be too much.<br />
During a brainstorming session one<br />
afternoon, they conceived a way to branch out.<br />
Mutual friends in the printing industry approached<br />
them about installing vinyl advertising on vehicles<br />
for independent record labels, but Gutzmore and<br />
“As soon as we got involved in the creation<br />
of Highbrid Media, I snapped back to what<br />
I learned sitting in the classroom at the<br />
J-School.” – Juan Perez<br />
Perez took the idea even further.<br />
“It was kind of like this lightbulb moment,”<br />
said Gutzmore. “We knew we had this mass<br />
transportation system in New York City, and there<br />
were these blank surfaces rolling all throughout the<br />
City – all throughout the neighborhoods – where<br />
billboards aren’t prevalent.”<br />
Gutzmore, the president of the company, and<br />
Perez, the CEO, refer to Highbrid Media as the<br />
“Moving Marketing Experience.” In addition to<br />
outdoor mobile marketing, their services include<br />
digital signage in the vans’ interior, traditional<br />
billboard campaigns, print advertising campaigns,<br />
direct marketing, SMS marketing and customized<br />
retail marketing. The messages they create for their<br />
clients are highly targeted and hyperlocal.<br />
BY CHRISTA VINCENT<br />
Highbrid Media<br />
SOJ alumni Daniel Gutzmore (left) and Juan Perez (right) began their own<br />
commuter-van marketing agency, Highbrid Media, converting private mass<br />
transportation into rolling advertisements.<br />
They also strive to take on clients that serve<br />
their communities in some way. Clients like<br />
New York State’s Child Health Plus Program,<br />
which helps to educate New Yorkers about<br />
reliable healthcare at little or no cost to anyone<br />
under the age of 19, benefit from the company’s<br />
services. Gutzmore and Perez believe their strong<br />
commitment to building community has helped<br />
them grow as respected business leaders.<br />
“Daniel and I are always striving for greatness,”<br />
said Perez. “Sometimes being in the trenches, it<br />
becomes hard to see how far you’ve come because<br />
you’re always looking forward, but I can remember a<br />
time when we only had one client. Now, looking into<br />
the evolution of Highbrid Media, it’s interesting to<br />
look back and realize we’ve worked with Fortune 500<br />
companies like McDonald’s and <strong>West</strong>ern Union.”<br />
Although Gutzmore and Perez have a lot<br />
to look forward to – expanding their business to<br />
North Jersey, Philadelphia, Connecticut and South<br />
Florida this year – they never forget where it all<br />
started for them. Both men are still involved in the<br />
WVU Alumni Association and the WVU Alumni<br />
Business Council.<br />
“Whatever we can do for the school,” said<br />
Gutzmore. “My four-and-a-half years [at WVU]<br />
really shaped me into the man that I am today.”<br />
“We love this school,” said Perez. “And that’s<br />
not just a sales pitch.”
Student project honors 29 lost miners<br />
On April 5, 2011, a small community in<br />
southern <strong>West</strong> <strong>Virginia</strong> gathered to remember 29<br />
coal miners who lost their lives a year earlier in one<br />
of the worst mine disasters in state history. And,<br />
thanks to the School of Journalism, their gathering<br />
was accessible to a national audience.<br />
The “Faces of the Mine” website was<br />
developed from an assignment for the <strong>West</strong><br />
<strong>Virginia</strong> Uncovered project by SOJ seniors<br />
Paige Lavender and Evan Moore, as well as<br />
AmeriCorps VISTA member Katie Griffith.<br />
Officially launched on April 5, the site allows<br />
the public to post their memories of miners who<br />
perished in the explosion at the Upper Big Branch<br />
Mine, the largest mining disaster in <strong>West</strong> <strong>Virginia</strong><br />
since 1970.<br />
“Faces of the Mine” is an interactive site,<br />
created for the Whitesville, W.Va., community,<br />
where people can post stories, photographs<br />
and videos and share the impact of the mining<br />
disaster on their lives. It includes photos and<br />
biographies for each miner, links to media<br />
coverage of the<br />
“It’s the social aspect of ‘Faces of<br />
the Mine’ that makes it more than<br />
just a tribute page.” – Mike Gwinn<br />
disaster, a blog with<br />
information about<br />
the community and<br />
progress updates<br />
on the permanent<br />
memorial being built near the mine.<br />
Built using free applications and software,<br />
the site also featured live-streaming video<br />
coverage of the one-year memorial service.<br />
Hundreds of people who couldn’t attend<br />
Katie Griffith<br />
A miner’s helmet, flowers and a flag sit in the UBB<br />
Miners Memorial gazebo, a temporary memorial in<br />
Whitesville, W.Va.<br />
the actual service tuned in to<br />
watch it live.<br />
“Though there will<br />
eventually be a physical<br />
memorial, this website is a place<br />
where anyone can go,” Lavender<br />
said. “They don’t have to be in<br />
<strong>West</strong> <strong>Virginia</strong> to visit the site.”<br />
“In creating a site where<br />
the public could gather online<br />
and contribute the majority of<br />
the content, students have been<br />
able to see first-hand the power<br />
of the media to give people<br />
a voice,” said <strong>West</strong> <strong>Virginia</strong><br />
Uncovered project coordinator<br />
and SOJ lecturer Mary Kay<br />
McFarland.<br />
Though students built the<br />
site and publicized it with an aggressive social<br />
media campaign utilizing Facebook and Twitter,<br />
the site was always intended to be handed<br />
off to community<br />
members for<br />
them to manage.<br />
Long before the<br />
site went live, the<br />
<strong>West</strong> <strong>Virginia</strong><br />
Uncovered team met with the Upper Big Branch<br />
Mining Memorial Group, Inc., to discuss what<br />
the community needed and how the site could<br />
be sustained after it was built.<br />
On April 5 – the one-year anniversary of<br />
the mine disaster – the website was officially<br />
handed over to the communities of Whitesville<br />
and Montcoal, W.Va., where many of the miners’<br />
families live. The site will be managed by the<br />
Upper Big Branch Mining Memorial Group.<br />
Mike Gwinn, a member of the Memorial<br />
Group and the site’s community moderator, said<br />
this is a unique way to memorialize the miners.<br />
“The interactive nature of the site makes<br />
it different from other memorials,” Gwinn said.<br />
“It’s the social aspect of ‘Faces of the Mine’ that<br />
makes it more than just a tribute page.”<br />
Gwinn said he wasn’t initially sure how<br />
the website would be perceived by the miners’<br />
families but that the SOJ students did a great<br />
BY ANGELA LINDLEY<br />
Katie Griffith<br />
Twenty-nine pieces of coal, each painted with the name of a miner killed in the<br />
disaster, sit under a cross at a temporary memorial in Whitesville, W.Va.<br />
deal of work to gain the trust and commitment<br />
of those involved.<br />
“Reaction has been quite positive in the<br />
community,” Gwinn said. “The site has taken<br />
on a life of its own. It’s expanded beyond its<br />
original scope, and that’s because of the flexibility<br />
and willingness of its creators. The quality of<br />
the website itself is a reflection of those who<br />
created it.”<br />
Katie Griffith<br />
Journalism senior Paige Lavender checks her camera<br />
settings while filming the “Remember the Miners” tribute<br />
concert in Morgantown, W.Va., in November 2010.<br />
Scan the QR code to visit<br />
the project website<br />
http://facesofthemine.com/<br />
7
Mobile app signals change,<br />
opportunity for rural area<br />
<strong>West</strong> <strong>Virginia</strong> Uncovered project extends beyond newspaper support<br />
“They’re doing the hard work to bring mobile<br />
resources into their own community rather<br />
than have national brands bringing those<br />
resources to them.” – Dana Coester<br />
Tucked away in the mountains of <strong>West</strong><br />
<strong>Virginia</strong>’s Potomac Highlands, Tucker County,<br />
may seem an unlikely place for digital and<br />
journalistic innovation.<br />
But School of Journalism faculty and students<br />
have been working with The Parsons Advocate to<br />
produce a new mobile application that represents<br />
much more than a technological advance or a<br />
chance to boost advertising sales.<br />
In this first iteration of the mobile initiative,<br />
the School is piloting the app with the Advocate, a<br />
weekly newspaper that serves the area. The project<br />
is aimed at creating economic opportunity for an<br />
entire community that may also serve as a model to<br />
help bolster the flagging newspaper industry.<br />
The new technology comes to the Advocate<br />
courtesy of Assistant Professor Dana Coester, who<br />
is using a $200,000 grant from the Ford Foundation<br />
to lead an experiment in rural mobile media. The<br />
Ford grant will enable Coester and the School of<br />
Journalism to deploy the mobile app and research<br />
its impact on several rural communities throughout<br />
<strong>West</strong> <strong>Virginia</strong>.<br />
The experiment is an extension of the <strong>West</strong><br />
<strong>Virginia</strong> Uncovered multimedia training project. The<br />
project, which began in 2008, is designed to help rural<br />
newspapers in <strong>West</strong> <strong>Virginia</strong> transition to the digital<br />
age. The project began with students and faculty<br />
training newspaper staff to produce multimedia and<br />
interactive content for their websites.<br />
Coester’s mobile app project in Tucker<br />
County is focused on building a mobile community<br />
by showcasing the county’s natural attractions,<br />
such as Canaan Valley Resort State Park,<br />
Blackwater Falls State Park and Dolly Sods<br />
Wilderness to boost tourism dollars.<br />
The app enables community members to<br />
promote their businesses and the area in general.<br />
CONTRIBUTORS:<br />
DAN SHRENSKY,<br />
CHRISTA VINCENT<br />
AND KIMBERLY WALKER<br />
George Cicci, a May 2011 graduate of the School’s Integrated Marketing Communications<br />
master’s degree program, designed the app as part of his research and graduate work. Christa Vincent<br />
8<br />
Coester describes the initiative as a “leapfrog<br />
event,” meaning participants have been asked<br />
to work with the latest technology without first<br />
learning and mastering more basic processes.<br />
“We have business owners participating in the<br />
app who don’t even have a smartphone,” Coester<br />
said, “so they can’t even look at the app and see how<br />
it works. But if I waited for all of the technology to<br />
be in place, they would miss an opportunity to enter<br />
something early, be players and take advantage of<br />
what these tools and resources can do to make their<br />
community more competitive.<br />
“They’re doing the hard work to bring mobile<br />
resources into their own community rather than have<br />
national brands bringing those resources to them.”<br />
Another goal is to strengthen legacy media by<br />
providing new sources of revenue through the mobile<br />
app that can supplement traditional advertising.<br />
Former Advocate editor Kelly Stadelman said
the timing is right for the partnership.<br />
“I think the people of this community are<br />
ready for it,” she said. “You walk into the high<br />
school, and it’s amazing how many kids have smart<br />
phones. All the tourists who come here have smart<br />
phones. The community has to be ready. If not,<br />
technology’s going to pass us by.”<br />
Coester is eager to track the results of the<br />
app. She says it can be adopted by other rural<br />
communities and, depending on its degree of<br />
success, perhaps be used to infuse much-needed<br />
capital into newspapers worldwide.<br />
“The big disruption in the journalism industry<br />
is the lack of an economic model: how does news<br />
get paid for?” Coester said. “A lot of people are<br />
racing to deliver this kind of solution. We think rural<br />
communities have just as much innovation to bring<br />
to this challenge as urban centers.”<br />
This fall, Coester and her students will launch<br />
the second iteration of the project, “Mobile<br />
Mainstreet,” which proposes strategic “community<br />
branding” as a viable economic model for local media<br />
working in partnership with community members.<br />
“Envisioning the community as a curated<br />
mobile brand sponsored by local media puts a<br />
new twist on traditional audience-building efforts,”<br />
said Coester.<br />
She and her interactive marketing students<br />
will partner with multimedia reporting students<br />
to develop content for the Parson’s app, as well as<br />
deploy the app in at least two other communities.<br />
Scan the QR code to<br />
download the app<br />
http://bit.ly/parsonsadvocate<br />
<strong>West</strong> <strong>Virginia</strong> Uncovered by the numbers<br />
17<br />
How many papers are involved with the project?<br />
Including:<br />
The Parsons Advocate<br />
Charleston Daily Mail<br />
The Journal<br />
The Register-Herald<br />
The Inter-Mountain<br />
Moorefield Examiner<br />
The Observer<br />
The Nicholas Chronicle<br />
Hampshire Review<br />
The Pocahontas Times<br />
Glenville Democrat and Pathfinder<br />
Two-Lane Livin’<br />
The Times Record<br />
Coal Valley News<br />
Clay County Free Press<br />
Spirit of Jefferson<br />
The Shepherdstown Chronicle<br />
55<br />
How many students have taken the class?<br />
since fall 2008<br />
Total amount of funding the project<br />
has received to date:<br />
$575,000<br />
Ford Foundation:<br />
$300,000<br />
Benedum Foundation:<br />
$190,000<br />
McCormick Foundation:<br />
$85,000<br />
9
Students serve as<br />
content curators<br />
Interactive exhibit honors African American veterans<br />
BY CHRISTA VINCENT<br />
WWhat started as a class project<br />
at the School of Journalism has<br />
evolved into an interactive exhibit,<br />
a website and an online store, and<br />
more importantly, the opportunity<br />
for one rural <strong>West</strong> <strong>Virginia</strong><br />
community to examine its cultural<br />
heritage and share with the world<br />
lessons from the past.<br />
The small town of Kimball in McDowell<br />
County, W.Va., is home to the Kimball World<br />
War I Memorial, one of the nation’s only<br />
memorials honoring WWI black veterans.<br />
In 2009, SOJ Associate Professor Joel Beeson<br />
shared the idea of creating a photo exhibit for the<br />
memorial with students in his visual storytelling<br />
class. He wanted to use photographs, multimedia<br />
interviews, timelines and war memorabilia to<br />
narrate the unique story of African Americans<br />
10 2<br />
who migrated to McDowell County from the<br />
rural South in the early 1900s to work in the coal<br />
mines and who served in WWI.<br />
“The miners bonded together under<br />
dangerous conditions – their jobs often trumped<br />
skin color,” said Beeson. “One of the quotes often<br />
heard from school children was ‘when our fathers<br />
came out of the mine, they were all black.’”<br />
Beeson, the director of the <strong>West</strong> <strong>Virginia</strong><br />
Veterans History Project, became acquainted<br />
with the McDowell County memorial and its<br />
board members in 2004 while working on his<br />
documentary, “Fighting on Two Fronts: The<br />
Untold Stories of African American WWII<br />
Veterans.” After talking with community<br />
leaders in Kimball and receiving a WVU<br />
Grant for Public Service, Beeson and his<br />
students were able to make his vision of an<br />
interactive exhibit and website a reality.<br />
“Forgotten Legacy: Soldiers of the<br />
Three soldiers decorated with<br />
the French Croix de Guerre for<br />
bravery under fire near LeMans,<br />
Sarthe, France. Left to right:<br />
1st. Lt. William J. Warfield, Sgt.<br />
Lester Fossie and Pvt. Alonzo<br />
Walton. 2nd A.C. Photo by Pvt.<br />
William B. Gunshor, U.S. Army<br />
Signal Corps, January 1, 1919.<br />
Joel Beeson<br />
A guest at the exhibit opening on Veteran’s Day 2010<br />
views one the photo essay walls of images from the<br />
National Archives.<br />
Coalfields” opened to the public in November<br />
2011. Housed in the Kimball Memorial Building,<br />
the display contains two full wall exhibits of<br />
photographs from the World War I time period,<br />
as well as a recording room for veterans to share<br />
their stories with future generations. Assistant<br />
Professor Dana Coester served as faculty<br />
art director, advising students and providing<br />
oversight of the exhibit installation.<br />
Photo courtesy of National Archives
Photo courtesy of National Archives<br />
Joel Beeson<br />
Visual journalism senior, Evan Moore (center) applies acid-free adhesive to the bottom of a print<br />
at the Kimball Memorial Building in November 2010. Visual journalism senior, Andrew Lawson<br />
(right), documents the progress, while anthropology student, Maisie Fraley (left), lends a hand.<br />
Brianna Swisher, a 2010 SOJ graduate and<br />
AmeriCorps VISTA coordinator, helped lead<br />
the project from its inception. In addition<br />
to using her skills in a real-world setting,<br />
Swisher understands the impact this project<br />
will have for years to come.<br />
“This wasn’t an assignment we turned in for<br />
a grade. We had people excited and counting on<br />
us to follow through with our plans,” said Swisher.<br />
“As a <strong>West</strong> <strong>Virginia</strong> native, I am honored to be<br />
part of a project that brings to<br />
life forgotten legacies in the hopes<br />
that these oral histories won’t<br />
disappear as generations pass.<br />
The history of these veterans is<br />
an important part of the history<br />
of our state and our country.”<br />
In November, Beeson and<br />
his students launched the website,<br />
www.forgottonlegacywwi.org,<br />
with information about the<br />
project, the Kimball Memorial and a virtual<br />
tour of the exhibit including historical World<br />
War I images and a photographic social survey<br />
of McDowell County coal miners by the famous<br />
Farm Security Administration photographer<br />
Russell Lee.<br />
In October, Beeson also received a Campus-<br />
Community LINK grant through the <strong>West</strong><br />
<strong>Virginia</strong> Campus Compact and WVU’s Center<br />
for Civic Engagement to help support continuing<br />
efforts during the spring 2011 semester.<br />
Beeson and his students then added<br />
an online store to the website. The virtual<br />
A.J. Lawson<br />
store is hosted through Café Press, an online<br />
retailer of stock and user-customized, ondemand<br />
products, including exhibit-related<br />
posters, t-shirts, notebooks and postcards.<br />
While in Kimball for the launch,<br />
students from Beeson’s multimedia reporting<br />
class gathered oral histories, conducted<br />
interviews and worked to recruit area youth<br />
in McDowell County to participate in a<br />
multimedia workshop to be held this summer.<br />
“The miners bonded together under<br />
dangerous conditions – their jobs often<br />
trumped skin color. One of the quotes<br />
often heard from school children was<br />
‘when our fathers came out of the mine,<br />
they were all black.’” – Joel Beeson<br />
The workshop, funded by a Major Grant<br />
from the <strong>West</strong> <strong>Virginia</strong> Humanities Council,<br />
will teach participants how to collect and<br />
record digital oral histories and personal<br />
artifacts to produce additional content for<br />
the project.<br />
The innovative project will continue<br />
into the fall 2011 semester, when Beeson’s<br />
multimedia storytelling class will join a team<br />
of computer science students to create rich<br />
multimedia content for an interactive touch<br />
table, as well as mobile and iPad applications.<br />
Such applications will provide further<br />
SOJ graduate student and Kimball Project AmeriCorps VISTA coordinator<br />
Brianna Swisher (below left) aligns a sequence of prints with Assistant<br />
Professor Dana Coester prior to the exhibit opening.<br />
revenue and tourist opportunities for the<br />
memorial and the community. Board member<br />
E. Ray Williams said he has high hopes for the<br />
project’s impact on the community.<br />
“The Kimball World War memorial<br />
project brings to light a tremendous amount<br />
of history, important to healing cultural<br />
wounds caused by deeply entrenched racism,”<br />
said Williams. “Creating a larger market<br />
for products will provide drastically needed<br />
financial support to tell the<br />
story of these soldiers and this<br />
community to the world.”<br />
In addition to the impact<br />
on the McDowell County<br />
community, Beeson’s students<br />
are gaining intensive real-world<br />
experience, reporting and<br />
gathering content for interactive<br />
journalism across multiple<br />
platforms.<br />
“This is the future – journalists as ‘curators<br />
of content’ working with computer scientists,<br />
who code and construct the interface based<br />
on in-depth reporting,” said Beeson. “We are<br />
very excited about the School of Journalism<br />
taking a leadership role in defining new media<br />
reporting, as well as making an impact on rural<br />
communities throughout the state.”<br />
Scan the QR code to<br />
visit the project website<br />
www.forgottonlegacywwi.org<br />
11
TTricia Fulks always wanted a<br />
career in journalism. Even before graduating<br />
from the School of Journalism with her newseditorial<br />
degree, the Clarksburg, W.Va., native had<br />
experience writing for the Charleston (W.Va.) Daily<br />
Mail, the State Journal and the Daily Athenaeum.<br />
But with the trend toward media convergence,<br />
Fulks knew that she had to expand her skill set<br />
beyond print journalism. Her experience as one<br />
of the founding students of the “<strong>West</strong> <strong>Virginia</strong><br />
Uncovered” project did just that and ultimately led<br />
the 24-year-old to her current position as editor of<br />
The Shepherdstown (W.Va.) Chronicle.<br />
Fulks credits her exposure to multimedia<br />
production through the project as one of the<br />
major impacts on her career path.<br />
In 2008, Fulks and another student<br />
collaborated with SOJ Associate Dean John<br />
Temple to create a multimedia project that would<br />
give students essential experience with digital<br />
storytelling. Their initial idea developed into<br />
the project, “<strong>West</strong> <strong>Virginia</strong> Uncovered: Digital<br />
Journalism in the Mountain State,” through which<br />
students and faculty partner with rural newspapers<br />
to help bring them into the digital age.<br />
During the project, Fulks worked with<br />
several <strong>West</strong> <strong>Virginia</strong> newspapers, including The<br />
Parsons Advocate, a weekly paper in Tucker<br />
County. “<strong>West</strong> <strong>Virginia</strong> Uncovered” has since<br />
22 12<br />
Digital media experience<br />
helps young journalist<br />
land editor position<br />
flourished, benefitting both SOJ students and small<br />
newspapers around the state each year.<br />
“Starting out, I had no idea ‘<strong>West</strong> <strong>Virginia</strong><br />
Uncovered’ would grow so big,” Fulks said. “I<br />
just knew I needed multimedia experience to<br />
have a successful career.”<br />
After graduating in 2009 – during what she<br />
calls “the worst possible time for a journalist” –<br />
Fulks found herself in a world where the economy<br />
was suffering and jobs were scarce.<br />
She took an internship in Florida but<br />
ultimately returned to <strong>West</strong> <strong>Virginia</strong> to serve as<br />
an AmeriCorps VISTA coordinator for the project<br />
she helped initiate. She spent a year working with<br />
high school and middle school students in Tucker<br />
County, training them in citizen journalism.<br />
“This project came about because we<br />
had worked with the owners of The Parsons<br />
Advocate for ‘<strong>West</strong> <strong>Virginia</strong> Uncovered,’” Fulks<br />
said. “We branched off to work with children<br />
in the county schools. The paper thought it<br />
would be a natural fit to work with the schools<br />
and teach students to be citizen journalists.”<br />
After completing a year as a VISTA,<br />
Fulks applied for a copy editor position at<br />
a newspaper in Martinsburg, W.Va. The<br />
editors were impressed by her extensive<br />
knowledge of digital media and experience<br />
with small weekly newspapers.<br />
Chris Jackson<br />
BY ANGELA LINDLEY<br />
“That kind of experience is rare among<br />
graduating students today,” Fulks said.<br />
A week after her interview, she had an even<br />
better position: the editor of their sister paper, The<br />
Shepherdstown Chronicle.<br />
Almost a year into her new job, Fulks has<br />
already produced multimedia pieces for the<br />
paper’s website.<br />
“This is a college town,” she said, “so I<br />
know some readers will be interested in an online<br />
version of the paper. My goal is to focus on<br />
increasing online readership while maintaining<br />
the integrity of the print paper.”<br />
Shepherdstown’s proximity to Washington,<br />
D.C., has allowed Fulks to continue her<br />
education at American <strong>University</strong>. She is<br />
currently pursuing her master’s degree in<br />
interactive journalism in a weekend program<br />
designed for working professionals.<br />
The “<strong>West</strong> <strong>Virginia</strong> Uncovered” project not<br />
only shaped Fulks’ education but will continue to<br />
play a part in her career for years to come.<br />
“The idea to go to graduate school in<br />
interactive journalism came from loving my<br />
experience with ‘<strong>West</strong> <strong>Virginia</strong> Uncovered,’”<br />
Fulks said. “I really enjoy digital media. Down<br />
the road, as long as I’m doing multimedia<br />
projects, I’ll be happy.”<br />
W
Career journalist exports TV talents<br />
Hunsicker joins Peace Corps at age 47<br />
When Steve Hunsicker was<br />
a student at WVU, he had no idea how far his training<br />
in broadcast news would take him. As it turns out, he’s<br />
been around the world and back again.<br />
After graduating in 1983, his first stop was<br />
WAJR radio in Morgantown, W.Va., where he<br />
was a news reporter.<br />
A year later, he moved to a television station<br />
in Tallahassee, Fla., where he became acting<br />
news director just five months after his arrival.<br />
“It was a trial by fire,” Hunsicker said,<br />
“but that experience is what got me interested<br />
in management.”<br />
Shawn Quast<br />
His career as a broadcaster and news director<br />
took him to television stations in Gainesville, Fla.;<br />
Harrisburg, Pa.; Honolulu, Hi.; and Chattanooga,<br />
Tenn., before he became Executive News Director<br />
at a station in <strong>West</strong> Palm Beach, Fla., in 2003.<br />
Although he was responsible for eight hours of<br />
local news programming on two TV stations and<br />
managed more than 70 people, Hunsicker felt<br />
distanced from the news and from what initially<br />
attracted him to the profession – public service.<br />
“The best times of my news career were when<br />
I was helping viewers solve problems,” he said.<br />
After a 23-year broadcasting career,<br />
Hunsicker took a dramatic change in course,<br />
but it certainly wasn’t due to a shift in<br />
personal philosophy.<br />
At age 47 – nearly 20 years older than the<br />
typical participant – Hunsicker was accepted<br />
to serve in the Peace Corps and traveled to<br />
the Kingdom of Tonga, an island country in<br />
the South Pacific. It was the fulfillment of a<br />
dream he had held since college, when he had<br />
the opportunity to interview Lillian Carter, a<br />
noted Peace Corps volunteer and President<br />
Jimmy Carter’s mother.<br />
In Tonga, Hunsicker utilized his<br />
background in management and worked as<br />
a small-business advisor. He also was able<br />
to transfer the skills he learned in his career<br />
to help Tongan-owned businesses, including<br />
building websites and creating videos.<br />
Hunsicker said one big challenge he faced<br />
was creating a business training video, which was<br />
produced in the Tongan language. In the video, he<br />
profiled successful Tongan business people.<br />
Shortly after he returned to the United States<br />
in December 2009, Hunsicker took a position as a<br />
Peace Corps recruiter in South Florida. He works<br />
from his home and spends a great deal of time on<br />
college campuses speaking with students.<br />
Hunsicker has written one book about<br />
his experiences in the Peace Corps and is coauthor<br />
of another. “Steve’s Adventures with the<br />
Peace Corps” is available in both printed and<br />
electronic versions on Amazon.com and by other<br />
booksellers. “Tonga” is a travel book published by<br />
Other Places Publishing. The co-authors of the<br />
travel book with whom Hunsicker collaborated<br />
are returned Peace Corps volunteers.<br />
Hunsicker credits his remarkable career<br />
to the groundwork laid by the School of<br />
Journalism and WVU.<br />
“WVU gave me a great foundation for a<br />
wonderful career,” he said.<br />
BY ANGELA LINDLEY<br />
Inset: At age 47, Steve Hunsicker fulfilled a personal<br />
dream and joined the Peace Corps. He is pictured here<br />
in 2009 in the Tongan Rain Forest on the island of<br />
‘Eua, the southernmost island in Tonga.<br />
Background: A Tongan man gives his horse a drink on<br />
the island of Nomuka in the Ha’apai island chain in<br />
Tonga. Hunsicker conducted a business workshop on<br />
the island in 2008.<br />
Steve Hunsicker<br />
23 13
Students develop<br />
campaign for<br />
client in<br />
L“Life changing.”<br />
That’s how one public relations<br />
senior described her experience in<br />
Ireland as part of this spring’s Health<br />
Public Relations capstone course.<br />
SOJ adjunct instructor Chuck Harman and<br />
13 students traveled to Dublin during spring break<br />
to meet with executives at Shine, Ireland’s leading<br />
mental health organization. But the overseas<br />
excursion was only one part of the journey<br />
throughout the 16-week course.<br />
Each semester, Harman leads an alternative<br />
public relations capstone course focused on<br />
developing a PR campaign for a real-world<br />
healthcare client. The class functions as an<br />
agency, giving the students a hands-on approach<br />
to public relations – working as a team to meet<br />
tight deadlines, manage demanding clients and<br />
adhere to budgets.<br />
This spring, Harman introduced his students<br />
to Shine. Based in Dublin, Shine also operates<br />
Ireland’s national media monitoring program to<br />
promote responsible and accurate coverage of<br />
mental health issues.<br />
As director of external relations at the<br />
National Alliance on Mental Illness (NAMI)<br />
based in Arlington, Va., Harman has had several<br />
encounters with Shine’s national projects manager,<br />
Kahlil Thompson-Coyle. Harman knew Shine was<br />
a perfect match for his class.<br />
“I mentioned the idea to Kahlil nearly three<br />
years ago,” said Harman. “It took a lot of time to<br />
come to fruition, but it was worth the wait.”<br />
Coyle was just as enthusiastic, seeing the<br />
14<br />
inherent benefits of working with<br />
Patty Harman<br />
the college class.<br />
“We were excited about<br />
having the students get involved<br />
with our organization because it<br />
offered an opportunity for fresh<br />
eyes to consider what we are<br />
doing and how we might do things<br />
better,” Coyle said.<br />
The class also had the added<br />
bonus of working with SOJ<br />
alumnus and “agency mentor,”<br />
Mike Fulton (BSJ, 1979), executive<br />
vice president of GolinHarris,<br />
one of the world’s leading public<br />
relations and government affairs<br />
firms. Fulton offered the students<br />
real-world advice on working in<br />
teams toward a common goal<br />
– staying focused on the client’s<br />
goals as well as responding to and<br />
enhancing tactical elements.<br />
One of the class’ first<br />
challenges was to brand their<br />
agency. The group of soon-to-be<br />
college graduates aptly named their firm “Young<br />
and Able.”<br />
With the time difference and geographic<br />
distance to consider, the agency “met” with their<br />
client via Skype video conferencing and email<br />
to discuss Shine’s public relations problems and<br />
identify their long- and short-term goals. Most of<br />
the real work, however, was done outside of the<br />
classroom.<br />
“Outside of class is where all the<br />
brainstorming, team meetings, research and<br />
implementation took place. This was an experience<br />
BY BAILEE MORRIS<br />
From left to right: Chuck Harman, Kahlil Thompson-<br />
Coyle, Amanda Ciktor and Dan Frey visit Newgrange, an<br />
ancient temple located in Ireland’s Boyne Valley built<br />
more than 5,000 years ago.
Patty Harman<br />
Young and Able group photo. Front row: Amanda Ciktor,<br />
Lindsay Kenders, Jordan Weisenborn, Missy Marlow<br />
and Kristina Snider. Second row: Adrienne Lundell,<br />
Dan Frey, Caitlin Melvin, Johnna Shumate and Lindsay<br />
Bailey. Third row: Chuck Harman, Lauren Paslawsky,<br />
Marissa Leuzzi and Apollo Marple.<br />
“They helped us to stand back and gain a different perspective,<br />
which has been a very valuable learning experience for us. They have<br />
also helped to ignite change within the organization in a positive way<br />
and helped us to focus in on some key developments that are very<br />
achievable for us to implement.” – Kahlil Thompson-Coyle<br />
Scan the QR code to watch a video<br />
about the project<br />
http://journalism.wvu.edu/projects/ireland_pr<br />
in itself,” said Amanda Ciktor,<br />
public relations senior. “Having<br />
to come together as a group<br />
outside of class to create and<br />
implement an entire PR plan<br />
was definitely challenging.”<br />
The students assembled<br />
themselves into three teams to<br />
match the needs of the client:<br />
updating their helpline services,<br />
reorganizing their membership<br />
options and promoting their<br />
emerging art program. Charged<br />
with developing this three-part<br />
campaign, Young and Able set<br />
to work conducting research<br />
and developing tactics for a<br />
comprehensive plan.<br />
By March, the class was<br />
ready to present their plan to<br />
Shine’s senior management.<br />
The group traveled to<br />
Dublin for a seven-day trip. Each<br />
team presented their findings<br />
and pitched their campaign<br />
ideas to the client. Prior to the trip, Shine explained<br />
that they did not have any funds for the agency’s<br />
work and that any ideas generated by the students<br />
needed to be implemented without costs.<br />
After presenting their plan, Shine’s Director<br />
John Saunders was<br />
so impressed that he<br />
“hired” Young and<br />
Able to implement the<br />
plan and provided a<br />
budget of 5,000 euro<br />
(approximately $7,200).<br />
While in Ireland, the group also heard<br />
lectures by Irish public relations professionals, and<br />
two of the students presented a lecture at Griffith<br />
College Dublin. They also traveled by train to<br />
Kilkenny to visit a regional Shine office and toured<br />
a famous archeological site built in 3300 BC.<br />
“They helped us to stand back and gain<br />
a different perspective, which has been a very<br />
valuable learning experience for us,” Coyle said.<br />
“They also helped to ignite change within the<br />
organization in a positive way and helped us to<br />
focus in on some key developments that are very<br />
achievable for us to implement.”<br />
By semester’s end, Young and Able revamped<br />
Shine’s website; implemented a new blog and<br />
Facebook page for the Shine Arts program;<br />
created new membership levels; developed<br />
new promotional materials; and worked with<br />
SOJ advertising senior Armand Patella to build<br />
a smartphone app, saving the organization<br />
thousands of dollars in production costs.<br />
Ciktor said the experience gave her more<br />
than just a final grade on her transcript.<br />
“Working firsthand in healthcare PR has<br />
made me realize how important it is to fully support<br />
and believe in the cause you are representing,”<br />
Ciktor said. “A successful healthcare PR campaign<br />
doesn’t just satisfy the client, but it creates a positive<br />
impact on the wellness of individuals.”<br />
Harman felt the group went above and<br />
beyond what was expected of them as students.<br />
“The students were strategic, creative and<br />
extremely professional,” Harman said. “It is<br />
hard to determine whether this experience had<br />
a more profound effect on the students or Shine.<br />
Clearly, this was an experience that made a positive<br />
difference for a number of people.”<br />
15
“Road Tour” BY BAILEE MORRIS<br />
D<br />
During the summer of 2010, fellow School<br />
of Journalism student Corey and I were sent on a<br />
mission to gather stories of SOJ alumni. Quickly<br />
dubbed the “Alumni<br />
Road Tour,” the effort<br />
focused on collecting<br />
the testimonials of SOJ<br />
graduates living and<br />
working in <strong>West</strong> <strong>Virginia</strong><br />
and the mid-Atlantic<br />
states.<br />
Corey and I worked<br />
as a cross-disciplinary<br />
team, combining our<br />
skills into a multimedia,<br />
story-telling production<br />
effort. Corey was a<br />
broadcast news graduate<br />
and starting in the<br />
journalism master’s<br />
program, and I was a public relations senior<br />
with some of my own photography and video<br />
experience. We were quick to step up to the<br />
challenge. It seemed like a perfect fit.<br />
We began our efforts in late May 2010,<br />
researching, identifying and contacting<br />
alumni; scheduling meeting times; and<br />
16<br />
Christa Vincent<br />
SOJ broadcast graduate Corey Preece (left) and<br />
PR senior Bailee Morris worked as a multimedia<br />
team to collect alumni video testimonials during<br />
the summer of 2010.<br />
Project shares alumni<br />
success stories<br />
traveling to videotape interviews with alumni<br />
in their home environments and work places.<br />
By the end of the summer, we had interviewed<br />
20 graduates who<br />
shared their success<br />
stories and reflected<br />
on their time at WVU<br />
and the School of<br />
Journalism.<br />
While on the<br />
road, we also blogged<br />
about our experiences<br />
and shared samples<br />
of interviews.<br />
We discussed the<br />
challenges we faced<br />
and the lessons learned<br />
along the way – from<br />
navigating The Big<br />
Apple to changing our<br />
daily plans at a moment’s notice.<br />
Though it was initially designed to be part<br />
of the School’s recruitment and marketing<br />
efforts, the project revealed many more<br />
lessons and benefits than anticipated.<br />
While we learned to deal with<br />
the challenges of being on-the-road<br />
correspondents, we were also inspired by<br />
SOJ graduates who use their degrees in both<br />
traditional and non-traditional professions. We<br />
met with bloggers, entrepreneurs, social media<br />
experts, radio personalities and more.<br />
“One of the great things about the<br />
project was learning about the different<br />
areas of modern journalism,” said Corey. “I<br />
graduated with a degree in broadcast, but I<br />
found myself dipping into the public relations<br />
when we had to communicate with alumni<br />
and post to our blog. I realized that I could<br />
use my broadcast skills and apply them into<br />
other elements of journalism.”<br />
Corey and I agree that while we were<br />
able to enhance our professional skills<br />
through this project, one of the biggest<br />
rewards was making connections with an<br />
extended SOJ “family” and ultimately feeling<br />
like we were part of a larger community.<br />
We’re happy to have had the chance<br />
to meet them, and more importantly,<br />
share their stories with past and future<br />
generations of SOJ students.<br />
Here are some of the people we met<br />
along the way.
Ranelle Sykes<br />
“It’s all about being able to tell a good story.<br />
That’s what I learned at WVU.” – Kellen Henry<br />
As “DJ Rane” on WPGC 95.5 in<br />
Washington, D.C., Ranelle Sykes (BSJ, 2000)<br />
has had the opportunity to meet big names<br />
in the hip-hop music industry but said it’s the<br />
everyday people that “rock” her world.<br />
Sykes started out at the School of<br />
Journalism with an open mind and a strong<br />
storytelling desire. In addition to her classwork,<br />
she put her skills to work at the college radio<br />
station, U92 FM, and at various internships<br />
in the Pittsburgh, Pa., area.<br />
Sykes loved being in the studio and knew<br />
that it was the right direction for her career. Her<br />
love for telling the stories of the people, she said,<br />
“was born at the School of Journalism.”<br />
Shortly after graduating with her journalism<br />
degree in broadcast news, Sykes landed a job<br />
at WAMO 106.7 in Pittsburgh, Pa., where she<br />
reconnected with a former coworker from an earlier<br />
internship at Black Entertainment Television. He<br />
encouraged Sykes to return to the D.C. area – “to<br />
come home” – and work at WPGC.<br />
Now, Sykes uses her radio power to rally the<br />
community for local efforts and initiatives and<br />
finds her inspiration in the people of the D.C.<br />
area. She said, “I remember the people more<br />
than I remember the celebrities.” n<br />
Bailee Morris Bailee Morris Bailee Morris<br />
Kellen Henry<br />
Kellen Henry (BSJ, 2008) knows the news.<br />
Whether covering a local concert for the WVU<br />
campus newspaper or writing for sites like<br />
Marketwatch.com or the PBS Newshour’s blog,<br />
“Run Down,” Henry has always been able to<br />
sniff out a story.<br />
While a news-editorial student at the<br />
School of Journalism, Henry covered stories<br />
for The Daily Athenaeum and organized<br />
events for WVU’s chapter of the Society of<br />
Professional Journalists.<br />
Henry said her education allowed her to “hit<br />
the ground running” when she graduated.<br />
“I remember Professor Bonnie Stewart<br />
telling me in reporting classes, ‘Think about who<br />
are the players, what is the game and what is at<br />
stake.’ That’s what it all comes down to . . . it’s all<br />
about being able to tell a good story. That’s what<br />
I learned at WVU,” said Henry.<br />
Now, just a few hours away from Martin<br />
Hall, Henry is able to apply those lessons to<br />
her career. As a web producer for Bloomberg<br />
Government in Washington, D.C., she<br />
facilitates daily publishing on the BGOV.com<br />
website and helps to build brand recognition<br />
on social media channels. n<br />
Michael Pehanich<br />
Michael Pehanich (BSJ, 2001) never<br />
imagined that someday he would be working<br />
for the NFL.<br />
As the Director of Communications for<br />
the Washington Redskins, he credits his career<br />
as an “NFL PR Guy” to the strong writing skills<br />
he learned at the School of Journalism.<br />
Having graduated from the newseditorial<br />
program, Pehanich gained the<br />
confidence he needed to translate those skills<br />
across communication platforms.<br />
“I’m in the PR field now, but I never<br />
would have gotten into this without the writing<br />
background that I have, which I got at the P.I.<br />
Reed School of Journalism.”<br />
After graduation, Pehanich worked with<br />
the Miami Dolphins – first as an intern and<br />
then in a full-time position for five seasons.<br />
He eventually moved into his current position<br />
in Washington, D.C.<br />
“You change and you evolve in life, and<br />
you start to find your niche,” said Pehanich.<br />
Right now, his niche is with professional<br />
football. n<br />
17
Scan the QR code to watch<br />
the videos.<br />
http://journalism.wvu.edu/alumnistories<br />
Andrew Worob<br />
Andrew Worob (BSJ, 2005) wanted to be<br />
a sports journalist when he graduated from the<br />
School of Journalism but discovered a different<br />
passion along the way. Always a proponent of<br />
adopting new skills, his penchant for media<br />
technology has paid off.<br />
While a news-editorial student at WVU, Worob<br />
wrote for The Dominion Post in Morgantown, W.Va.<br />
Though trained as a print journalist, he didn’t limit<br />
himself to a single medium. Worob also spent time in<br />
the U92 FM campus radio station and worked WDTV<br />
television station in Bridgeport, W.Va.<br />
After graduation, Worob wrote for web-based<br />
publications, including MLB.com and Rivals.com.<br />
In 2006, he transitioned his media experience<br />
into the public relations industry, managing media<br />
relations and national media placements for such<br />
companies as G.S Schwartz and Linden Alschuler &<br />
Kaplan. In 2008, he moved to an account supervisor<br />
position at Ruder Finn in New York.<br />
Since starting his own personal PR blog, “PR<br />
at Sunrise,” and gaining national attention for<br />
his work, Worob has carved his own niche within<br />
Ruder Finn. Currently serving as manager of digital<br />
communications, Worob helps clients enhance their<br />
online presence and educates Ruder Finn staff on the<br />
changing PR landscape in the digital realm. n<br />
18<br />
Bailee Morris<br />
2010 Alumni Road Tour Interviews<br />
Linda Arnold<br />
Chip Fontanazza<br />
David Lied<br />
Rose Lied<br />
Anne Linaberger<br />
Lauren O’Connor<br />
Michael Fulton<br />
Karina Gomes<br />
Kellen Henry<br />
Sarah McLean<br />
Jason Neal<br />
Michael Pehanich<br />
Ranelle Sykes<br />
Kristen Thomaselli<br />
Courtney Balestier<br />
Megan Bowers<br />
Jennifer Manton<br />
Kaila J. Raines<br />
Scott Widmeyer<br />
Andrew Worob<br />
<strong>West</strong> <strong>Virginia</strong> and Pennsylvania<br />
(BSJ, 1976) – Chairman and CEO of The Arnold Agency –<br />
Charleston, W.Va.<br />
.<br />
(BSJ, 2009) – MetroNews Interactive Reporter and Producer at<br />
<strong>West</strong> <strong>Virginia</strong> Radio Corporation – Morgantown, W.Va.<br />
(BSJ, 1976) – Vice President Consumer Promotional Services<br />
at Brunner, Inc. – Pittsburgh, Pa.<br />
(BSJ, 1976) – Vice President, Group Account Strategy Director<br />
at Brunner, Inc. – Pittsburgh, Pa.<br />
(MS-IMC, 2009) – News Director at KDKA – Pittsburgh, Pa.<br />
(BSJ, 2008) – Founder of nonprofit organization, “Driving for<br />
Danes”<br />
Washington, D.C. Metro Area<br />
(BSJ, 1979) – Executive Vice President at GolinHarris –<br />
Washington, D.C.<br />
(MSJ, 2004; BSJ, 2001) – Producer at Al Jazeera news network<br />
– Washington, D.C.<br />
(BSJ, 2008) – Web Producer for Bloomberg Government –<br />
Washington, D.C.<br />
(BSJ, 2008) – Account Coordinator at Concepts Inc. –<br />
Bethesda, Md.<br />
(BSJ, 1999) – Engineering Services at NBC – Washington, D.C.<br />
(BSJ, 2000) – Communications Director for the Washington<br />
Redskins – Washington, D.C.<br />
(BSJ, 2000) – Radio DJ at 95.5 WPGC – Lanham, Md.<br />
(BSJ, 2009) – Staff Assistant to Senator Jay Rockefeller –<br />
Washington, D.C.<br />
New York, N.Y.<br />
(BSJ, 2005) – Senior Associate Editor at “Every Day with<br />
Rachael Ray” magazine – New York, N.Y.<br />
(BSJ, 2009) – Associate Content Producer at Shatterbox.com –<br />
New York, N.Y.<br />
(BSJ, 1991) – Chief Marketing Officer at Loeb & Loeb Law<br />
Office – New York, N.Y.<br />
(BSJ, 2008) – Sales and Events Manager for Restaurant<br />
Associate – New York, N.Y.<br />
(BSJ, 1975) – Chairman and CEO of Widmeyer<br />
Communications – New York, N.Y.<br />
(BSJ, 2005) – Independent blogger and Manager of Digital<br />
Communications at Ruder Finn – New York, N.Y.<br />
W
Student organization makes <strong>West</strong> <strong>Virginia</strong> history<br />
SOJ home to first state chapter of National<br />
Association of Black Journalists<br />
When the students and faculty who founded<br />
the <strong>West</strong> <strong>Virginia</strong> <strong>University</strong> Association of Black<br />
Journalists (WVUABJ) set out to start the group,<br />
they didn’t want to create just another student<br />
organization. They wanted to build a community.<br />
“It was really important for students of color<br />
to feel like they have some type of organization,<br />
or some kind of community, that was a support<br />
system for them,” said Chelsea Fuller, newseditorial<br />
senior and WVUABJ President.<br />
“We have SPJ and PRSSA, but there wasn’t<br />
anything that actually dealt with issues regarding<br />
journalists of color.”<br />
Fuller, along with broadcast news senior<br />
Ashton Pellom, journalism senior Morgan<br />
Young and the club’s faculty advisor, Visiting<br />
Assistant Professor Tori Arthur, started laying<br />
the groundwork for WVUABJ in fall 2009. By<br />
fall 2010, the National Association of Black<br />
Journalists officially accepted the group as a<br />
charter member. They would become the first<br />
chapter of the National Association of Black<br />
Journalists (NABJ) in <strong>West</strong> <strong>Virginia</strong>.<br />
“I think this says ‘yes, we are committed<br />
to diversity,’” said Arthur. “These types of<br />
organizations can contribute so much to our<br />
School and our greater community by introducing<br />
people to a host of issues – maybe even people –<br />
they were never aware of before.”<br />
Dean Maryanne Reed encouraged Arthur<br />
to start the student organization as part of a longterm<br />
strategy to attract and retain students and<br />
faculty from diverse backgrounds.<br />
“As a School of Journalism, we need to<br />
ensure that our population reflects the diversity<br />
of the greater society,” said Reed. “Student<br />
BY CHRISTA VINCENT<br />
organizations like WVUABJ expose our students<br />
to a wider range of ideas, experiences and<br />
perspectives, which will help them succeed in an<br />
increasingly multicultural, global community.”<br />
One of the goals WVUABJ undertook was<br />
to raise awareness of diversity in the media.<br />
During the spring 2011 semester, the organization<br />
sponsored and co-sponsored, several events,<br />
including a panel discussion on the racial climate<br />
at WVU; a screening of the movie “American<br />
History X” in the Mountainlair; a reception to<br />
commemorate the historic “Bloody Sunday”<br />
march in Alabama; and a presentation by CNN’s<br />
Roland Martin.<br />
In April, WVU took notice of the group’s<br />
hard work. At the <strong>University</strong>’s first NAACP<br />
Image Awards, coordinated by the Center for<br />
Black Culture and Research and the WVU<br />
student chapter of the NAACP, WVUABJ won<br />
Student Organization of the Year for their efforts<br />
in promoting social justice on campus.<br />
Pellom, who served as Vice President<br />
of the student organization during the 2010-<br />
2011 academic year, was recognized with the<br />
Outstanding Achievement Award at the same<br />
event. He said being a part of the WVUABJ<br />
enriched his life both personally and professionally.<br />
“I used to spend all of my time in class, at<br />
work or at home,” said Pellom. “I’ve done more<br />
things in the community and met more people<br />
this year alone than I have my first three years<br />
here – all because of WVUABJ.”<br />
Although Fuller and Pellom stepped<br />
down from their executive positions after May<br />
graduation, both of them plan to attend the NABJ<br />
convention in Philadelphia, Pa., this August. This<br />
The 2010-2011 WVUABJ executive board and<br />
members pose with CNN’s Roland Martin after<br />
his presentation in the Mountainlair Ballroom in<br />
February 2011. Pictured from left are Diane Jenty,<br />
Melanie Perry, Selarra Armstrong, Ashton Pellom,<br />
CNN’s Roland Martin, Tori Arthur, Tierra Thomas,<br />
Chelsea Fuller and Jocelyn Ellis. Not pictured are<br />
Kyle Hayes and Brandon Radcliffe.<br />
will be Fuller’s second year as a participant in the<br />
NABJ Student Multimedia Project, a studentrun<br />
newsroom where participants report on the<br />
convention.<br />
As for the future of WVUABJ, the board will<br />
vote on new student officers in September. Both<br />
Fuller and Pellom said they look forward to seeing<br />
the group thrive in coming years.<br />
“It’s kind of our child, you know? You want<br />
your child to grow up and be successful,” said<br />
Pellom. “We laid the foundation. Now we just<br />
want to see it grow.”<br />
2010-2011 WVUABJ OFFICERS<br />
Chelsea Fuller President<br />
Ashton Pellom Vice President<br />
Tiara Thomas Secretary<br />
Jocelyn Ellis Treasurer<br />
Melanie Perry Social Media Chair<br />
Kyle Hayes Community Service Chair<br />
Visiting Assistant Professor<br />
Tori Arthur Faculty Advisor<br />
19
Game Changers Under 40<br />
JOURNALISM WEEK 2011<br />
BY CHRISTA VINCENT<br />
WVU Photo Services<br />
Journalism Week speaker and SOJ alumnus Andrew Scritchfield works with SOJ students in a multimedia<br />
editing suite following his class presentation and small-group workshop.<br />
W<br />
When students at the School of Journalism<br />
first learned that a Pulitzer Prize winner was<br />
coming to Martin Hall for Journalism Week 2011,<br />
they might have expected to see someone twice<br />
their age. Instead, they met 28-yearold<br />
newspaper reporter, Daniel<br />
Gilbert. Gilbert, like the School’s four<br />
other featured speakers, is changing the face<br />
of journalism and creating<br />
his own opportunities.<br />
This year’s Journalism<br />
Week speakers are bringing a<br />
young, tech-savvy approach<br />
to an already transformed<br />
media landscape. Rather<br />
than having to adapt to<br />
the times, they are leading<br />
the way, redefining journalism and strategic<br />
communications in the digital age.<br />
Wendy Harman, director of social media for<br />
the American Red Cross, kicked-off the series of<br />
events in April with her presentation, “Mobilizing<br />
Your Audience Through Social Media.”<br />
“I have the best job in the universe because<br />
I play on Facebook for a living,” Harman said.<br />
“Hopefully, I’m doing that for a good reason.”<br />
20<br />
When a devastating earthquake hit Haiti in<br />
January 2010, Harman utilized social media to<br />
raise money for relief efforts. She and her team<br />
established a texting campaign, and in just 72<br />
hours, the Red Cross raised $3<br />
million – $10 at a time.<br />
“There were no other PR or<br />
marketing efforts behind it other than<br />
wvuncovered<br />
Catch @ascritch discussing how he<br />
reinvented TV news at @WVUJournalism 1pm<br />
in Martin Hall for #jweek 04/07/2011 RETWEET<br />
the spread that people like you gave it on<br />
Twitter and Facebook,” said Harman. “Clearly,<br />
this was a whole new way of<br />
fundraising.”<br />
Harman told students that<br />
using social media for nonprofit<br />
is more than just sending<br />
tweets or posting on Facebook<br />
and that listening remains the<br />
thebobthe<br />
Notice how many of Dave’s ideas were realized<br />
via free tools (e.g., wikis) - you don’t need to be<br />
technical to innovate. #jweek 04/05/2011 3 RETWEET<br />
cornerstone of any strong campaign.<br />
“It’s not just about messaging your<br />
audience,” she said. “It’s about how well you can<br />
make adjustments based on incoming information<br />
from the public. I think that we’ve seen a lot<br />
of success because we’ve been willing to listen,<br />
change and adapt to what the public wants.”<br />
In fact, Harman said it was the general public<br />
that decided the Red Cross would create another<br />
texting campaign to help the victims of Japan’s<br />
earthquake and tsunami in March 2011. She<br />
WVU Photo Services<br />
David “DigiDave” Cohn talks one-on-one with SOJ<br />
students after his presentation about communityfunded<br />
journalism during Journalism Week 2011.<br />
said that users were so accustomed to “Text Haiti<br />
to 90999” that they began texting the number<br />
again – without any prompting from<br />
the Red Cross.<br />
“[Japan relief] trended on<br />
Twitter a good eight hours before<br />
our senior leadership made any<br />
decisions about fundraising,” said<br />
Harman.<br />
Audience participation is also<br />
at the core of David “DigiDave”<br />
Cohn’s community-funded reporting project,<br />
Spot.Us. Cohn, a fellow at the Reynolds<br />
Scan the QR code to watch<br />
videos of J-Week speakers<br />
http://journalism.wvu.edu/jweek2011
WVU Photo Services<br />
Talia Mark shares her experience managing<br />
NASCAR’s diversity programs with advertising<br />
students during her Journalism Week presentation.<br />
Journalism Institute at the <strong>University</strong> of<br />
Missouri, launched the web-based project in<br />
November 2008 after his idea won the 2008<br />
KnightNews Challenge. The “experiment”<br />
allows people to pledge money to the stories<br />
they want to see produced.<br />
“I didn’t invent donating to journalism.<br />
People do that all the time,” Cohn said, citing<br />
National Public Radio as an example. “The<br />
difference is . . . covering your eyes, throwing money<br />
over a fence and hoping it lands on something you<br />
believe in versus a sense of transparency and<br />
control over where the money goes.”<br />
The open source project is helping to pioneer<br />
what Cohn refers to as “community-powered<br />
reporting.” Through the Spot.Us website, the<br />
public can make tax-deductible contributions to<br />
stories that interest them. Once a project is fully<br />
funded and produced, Spot.Us partners with news<br />
organizations to distribute the story.<br />
During his Journalism Week presentation,<br />
hollykhildreth<br />
#jweek ‘As a journalist, when I can,<br />
I like to not just raise questions but<br />
answer them.’ 04/06/2011 RETWEET<br />
“Spot.Us: An Experiment in Citizen-Funded<br />
Journalism,” Cohn told students that the end goal<br />
was not necessarily to be a huge success but to<br />
experiment and to learn something along the way.<br />
“Journalism is a process, not a product,” said<br />
Cohn. “I believe journalism will only succeed on<br />
the shoulders of its failures.”<br />
Cohn also said that he believes journalism<br />
schools and their students have a new obligation<br />
– not just to learn but also to push the industry<br />
forward. He also encouraged students to “steal”<br />
his idea and create their own models.<br />
“I wasn’t much older than some of you when<br />
I purchased my first URL for $10 and started<br />
raising money for stories,” said Cohn. “Right<br />
now, you have a distinct advantage – youth and<br />
a lot of leeway.”<br />
While Cohn may be taking a progressive<br />
“Mobilizing Your Audience Through<br />
Social Media”<br />
Wendy Harman<br />
Director of Social Media, American Red Cross<br />
Monday, April 4, 2011<br />
“Promoting Diversity: Changing the<br />
Face of NASCAR”<br />
Talia Mark<br />
Manager of Diversity Affairs, NASCAR<br />
Tuesday, April 5, 2011<br />
“Spot.Us: An Experiment in Citizen-<br />
Funded Journalism”<br />
David “DigiDave” Cohn<br />
Online journalist and innovator<br />
Tuesday, April 5, 2011<br />
“Small Papers. Big Stories:<br />
Investigative Reporting in Rural Areas”<br />
Daniel Gilbert<br />
Pulitzer Prize for Public Service 2010<br />
Wednesday, April 6, 2011<br />
Sponsored by the Ogden Newspapers Seminar Series<br />
“Reinventing TV News: Multimedia<br />
Journalist Covers the World”<br />
Andrew Scritchfield<br />
Cameraman, NBC News<br />
Thursday, April 7, 2011<br />
21
WVU Photo Services<br />
Andrew Scritchfield meets with television journalism students during Journalism Week 2011 to offer career<br />
advice to the upcoming graduates.<br />
approach to his career, Pulitzer Prize-winning<br />
reporter Daniel Gilbert is proof that there are still<br />
opportunities to shine in legacy media.<br />
As a staff writer at the Bristol (Va.) Herald<br />
Courier, Gilbert wrote a series of articles exposing<br />
flaws in <strong>Virginia</strong>’s administration of natural gas<br />
royalties. In 2010, the series earned him the<br />
Pulitzer Prize for Public Service.<br />
“That’s the great opportunity that exists at<br />
that level,” said Gilbert of working at a smaller<br />
paper. “Sometimes papers and journalists at the<br />
micro-level will be the only ones to know that<br />
something is wrong before national journalists<br />
start digging.”<br />
During his presentation, “Small Papers. Big<br />
Stories: Investigative Reporting in Rural Areas,”<br />
sponsored by the Ogden Newspapers Seminar<br />
Series, Gilbert encouraged students to proactively<br />
tackle stories that may seem out of reach.<br />
“I learned that the best way to do investigative<br />
reporting is to do investigative reporting,” said<br />
Gilbert. “Send a signal to people in the community<br />
that if they want to get something out to call or<br />
email you.”<br />
Although he was working for a small-town<br />
pajaroamore<br />
“fail early, fail often - try again” new life<br />
motto? #jweek 04/05/2011 2 RETWEET<br />
newspaper, Gilbert said his resources weren’t<br />
limited. After attending a six-day reporting “boot<br />
22<br />
camp” run by Investigative Reporters and Editors<br />
(IRE) at the <strong>University</strong> of Missouri, Gilbert was<br />
able to build a database to gather and analyze<br />
the data necessary to uncover the missing gasescrow<br />
payments.<br />
Gilbert has since made the jump to The Wall<br />
Street Journal, where he covers the energy industry.<br />
He admits that while he is not an expert on the<br />
subject, he strives to learn more every day so he<br />
can “cover his beat with authority.”<br />
Already a “go-to guy” at NBC News<br />
at Washington, D.C., SOJ alumnus Andrew<br />
Scritchfield (BSJ, 1998) is helping to enhance<br />
the skills of network journalists.<br />
Eager to tackle a project outside of the<br />
engineering department, Scritchfield offered to<br />
train NBC producers and correspondents how to<br />
use small video cameras and editing<br />
equipment to file their own stories. As<br />
“backpack journalism” is viewed as<br />
a cost-saving measure in newsrooms<br />
across the country, NBC executives<br />
took Scritchfield up on the offer.<br />
“Anyone entering the business<br />
now is expected to know how to use a<br />
camera, write and edit,” said Scritchfield. “It’s<br />
no longer a nice-to-have – it’s a must have to break<br />
wvusojshannon<br />
Journalism will only succeed on the shoulders<br />
of its failures #jweek 04/05/2011 RETWEET<br />
into any TV market right now.”<br />
Scritchfield’s initiative earned him additional<br />
opportunities. When planning a trip to Africa,<br />
one of the producers requested Scritchfield to<br />
be the cameraman on the assignment. When he<br />
returned, NBC offered Scritchfield a promotion,<br />
making him the youngest full-time cameraman<br />
at the network. Since then, the 34-year-old has<br />
had the opportunity to travel to Iraq, Afghanistan,<br />
Oman, United Arab Emirates and Haiti.<br />
Scritchfield shared his story to show SOJ<br />
students that, with the right skills and enough<br />
determination, they can achieve anything.<br />
“You’ve got to have that kind of drive.<br />
You’ve got to know what you want to do,” said<br />
Scritchfield. “It’s not going to be that glamorous at<br />
first, but nowadays you can shorten the curve from<br />
freshly out of school to where you want to be.”<br />
That same determination led Talia Mark<br />
to her position as the manager of diversity affairs<br />
for the National Association for Stock Car Auto<br />
Racing, Inc. (NASCAR). Challenged to “change<br />
the face” of NASCAR, Mark had a lot to learn<br />
about the historically white, male-dominated sport.<br />
“I didn’t know what NASCAR was,” said<br />
Mark. “I couldn’t tell you what it stood for or even<br />
capnwinters<br />
RT @dougWalp: DigiDave’s ideas and concepts seem more impressive the<br />
more he explains them, I’m think I’m sold. #jweek 04/05/2011 RETWEET<br />
name a driver.”<br />
But her open-mindedness and desire to learn<br />
propelled her into a rewarding career. Mark used<br />
her public relations and advertising education to<br />
grow NASCAR’s fan base while preserving its<br />
brand. She led community outreach programs<br />
like NASCAR Street Tour, an interactive mobile<br />
marketing initiative, to bring the sights and sounds<br />
of auto racing to a variety of audiences. She also<br />
founded the relationship between NASCAR<br />
and DUB Magazine and promoted NASCAR’s<br />
Diversity Internship to college students across<br />
the country.<br />
“The challenge of diversity in NASCAR<br />
is a generational challenge,” said Mark. “A<br />
lot of people thought, think and will continue<br />
to think that NASCAR is just for one type of<br />
person…but it’s really not.”<br />
W
A scene from Lydia Sullivan’s “Snoburbia” in Montgomery<br />
County, Md., a wealthy Washington, D.C., suburb.<br />
Lydia Sullivan<br />
Alumna finds niche market<br />
in Snoburbia, U.S.A.<br />
BY MARYANNE REED<br />
When Lydia Sullivan<br />
(BSJ, 1984) drives her<br />
teenager to his soccer match,<br />
her dented 2003 Toyota<br />
Sienna mini-van stands<br />
out among newer model<br />
Volvos and Mercedes SUVs.<br />
The car is emblematic of a<br />
woman who is both part of<br />
“snoburbia” and a clever<br />
critic of its pretentious ways.<br />
A Huntington, W.Va.,<br />
native and broadcast news<br />
graduate, Sullivan now<br />
lives in Kensington, Md.,<br />
in Montgomery County,<br />
a wealthy suburb of<br />
Washington, D.C. Two<br />
years ago, she launched a<br />
blog and t-shirt business, called Snoburbia,<br />
to “skewer the rampant overachiever-ism” of<br />
her fellow suburbanites.<br />
“People here are on hyper-drive, and they<br />
are super competitive,” Sullivan said. “I didn’t<br />
grow up in that environment, and I find it funny<br />
– there are humorous elements to it. At our local<br />
public school – a Newsweek Top 100 high school,<br />
of course – there was not one but two Intel<br />
semifinalists this year. Seriously.”<br />
A proud WVU alumna, she points out<br />
the absurdity of pushing kids academically<br />
so they can get into the “best” schools. One<br />
of her t-shirts says, “My internship is more<br />
impressive.” Another depicts an ivy leaf,<br />
emblazoned with the statement, “I got in.”<br />
Sullivan has many pet peeves about uppermiddle<br />
class suburban life, including a particular<br />
aversion to food snobbery and “foodies.”<br />
“When I go to a party . . . I can usually be<br />
found by the potato chip bowl,” Sullivan said.<br />
“I live on nuclear-orange Cheetos (I know, I<br />
know) and Pepperidge Farm Sausalito cookies.<br />
I recently proclaimed my love for Nutella on<br />
my blog, and someone told me I was destroying<br />
Margriet Oostveen, NRC Handelsbad<br />
Sullivan stands in front of her “Snoburbia”<br />
home in Montgomery County, Md.<br />
the ecosystem of Borneo or<br />
something.”<br />
Sullivan credits her<br />
humble <strong>West</strong> <strong>Virginia</strong><br />
upbringing for keeping her<br />
grounded, and she credits<br />
her School of Journalism<br />
professors – including Paul<br />
Atkins, Pam Yagle, Charles<br />
Cremer and Frank Kearns<br />
– for teaching her how to<br />
write and “get it right.”<br />
She also learned about the<br />
importance of internships,<br />
which helped her land a job<br />
after graduation as a media<br />
spokesperson for Cedar Point<br />
amusement park in Sandusky,<br />
Ohio.<br />
After that job, Sullivan moved to Los<br />
Angeles, where she was a lobbyist for Gannett.<br />
Then she moved to Washington, D.C., where<br />
she served as advertising director and then<br />
publisher of the small but respected D.C.<br />
magazine, Washington Monthly. In 1992, she<br />
left the full-time job market to be a stay-athome<br />
mom. Sullivan has four children, ages<br />
11, 15, 17 and 18.<br />
These days, in addition to freelance editing<br />
work, Sullivan satisfies her creative drive through<br />
her blog, which is starting to gain a following.<br />
Within three days of an article about her that<br />
appeared in The Washington Post, her blog<br />
received 70,000 hits, and the number of her<br />
Facebook fans rose from 98 to 332. She’s<br />
received comments from all over the country and<br />
world – mostly positive. Those critical of her<br />
commentary often get a taste of her sharp wit.<br />
Snoburbia/Adrienne Price<br />
A recent comment questioning why a<br />
“smart, well-educated” person like Sullivan isn’t<br />
doing “more” with herself received this response:<br />
“Two words: Four. Children.”<br />
Sullivan isn’t quite sure where her<br />
newfound celebrity will take her, but for now<br />
she’s enjoying the ride.<br />
“It’s a fun exercise for me. I don’t do it for<br />
the notoriety or the gain,” she said.<br />
Nor does she plan on leaving “snoburbia”<br />
any time soon. In fact, Sullivan, a self-described<br />
“political animal,” was recently elected to a seat<br />
on the Kensington Town Council.<br />
“I live here, and I am part of it. At the<br />
same time, I’m making fun of it.”<br />
Scan the QR code to visit the Snoburbia blog<br />
http://blog.snoburbia.com/<br />
The “I Got In” tee is one of Sullivan’s designs at<br />
“Snoburbia,” a t-shirt site and blog that celebrate<br />
and gently poke fun at the overachiever suburbs of<br />
Washington, D.C., and other big American cities.<br />
23
Acclaimed author and<br />
photojournalist share their<br />
Between the two of them, veteran journalists<br />
Sebastian Junger and the late Tim Hetherington<br />
shared more than 20 years of experience covering<br />
conflicts and wars from Bosnia to Afghanistan.<br />
However, they had never told a story from a<br />
soldier’s perspective – that is, not until they made<br />
their award-winning documentary, “Restrepo,” and<br />
Junger wrote his nonfiction book, “WAR.”<br />
“We weren’t really making a film about war,” said<br />
Junger. “We were making a film about young men.”<br />
Documentary co-directors Junger and<br />
Hetherington spoke at the WVU Creative Arts<br />
Center in February as<br />
part of WVU’s David C.<br />
Hardesty Jr. Festival of<br />
Ideas. The presentation<br />
was co-sponsored by the<br />
School of Journalism’s<br />
Ogden Newspapers Seminar Series.<br />
Junger and Hetherington shared photos and<br />
stories of the year they spent embedded with a<br />
platoon of U.S. soldiers in Afghanistan’s Korengal<br />
Valley. They spent most of their time in the remote,<br />
15-man outpost, Restrepo, named after platoon<br />
medic Juan Restrepo who was killed during battle.<br />
Working as freelance journalists for Vanity Fair,<br />
the men logged 150 hours of intense video footage of<br />
not only the fighting but also what civilians don’t see<br />
– the camaraderie, the boredom and even the humor.<br />
“We hoped to challenge people to think<br />
differently – to put a human face on the war, to get<br />
Covering the Hot Zone<br />
of Afghanistan<br />
experiences with students BY CHRISTA VINCENT<br />
24<br />
“We hoped to challenge people to<br />
think differently – to put a human<br />
face on the war.” – Sebastian Junger<br />
the sense of brotherhood these men have and to<br />
have empathy for these men,” said Hetherington.<br />
“In the film and in our books [“WAR” and<br />
“Infidel”], we show the war – warts and all.”<br />
During the time that Junger and Hetherington<br />
were embedded off and on with the Second Platoon<br />
of Battle Company of the 173rd Airborne Brigade,<br />
they essentially became soldiers. Both of the men<br />
did five one-month trips – sometimes together,<br />
sometimes apart. They went on every patrol. They<br />
slept where the soldiers slept and ate where they ate.<br />
“We became part of the fabric, part of<br />
the platoon,” said<br />
Hetherington.<br />
The only thing<br />
Junger and Hetherington<br />
didn’t do was carry<br />
weapons, even though<br />
they were with the soldiers during multiple attacks<br />
and were both injured.<br />
“I found combat to be so scary at first,” said<br />
Junger. “My fear dropped as my inclusion in the<br />
group increased. I felt if I got hurt or killed out there,<br />
it would be okay because I was doing something<br />
that would be good for other people. I felt at peace.”<br />
Both men agreed that although reporting on<br />
wars and conflicts is dangerous work, it’s a necessary<br />
role for journalists. In a small-group session with<br />
SOJ students in Martin Hall, Junger told students<br />
that, in his opinion, the point of journalism is to<br />
ultimately alleviate human suffering.<br />
Sebastian Junger (left) and Tim Hetherington (right) talk with<br />
guests after their public presentation at WVU in February 2011.<br />
WVU Photo Services<br />
“It could be human suffering in terms of<br />
how the local school district is being run. It doesn’t<br />
have to be on the grand scale of genocide and civil<br />
war,” said Junger. “But you have to do it in a way<br />
that really is impartial and neutral. It’s tricky, but<br />
it can be done.”<br />
Visual journalism junior Matt Sunday found<br />
those words to be encouraging for both journalists<br />
who want to stay close to home and others, like<br />
himself, who want to work internationally.<br />
“I already have the ambition as a journalist<br />
to go to places where people don’t like to go,” said<br />
Sunday. “For me, I’ve been looking at pictures of<br />
Egypt non-stop for the past few weeks. Just hearing<br />
[Junger and Hetherington] talk about throwing<br />
themselves into an environment and going with their<br />
gut reactions makes me want to cover something like<br />
[Egypt] even more.”<br />
In April 2011, Tim Hetherington was<br />
killed while covering the civil conflict in<br />
eastern Libya. Hetherington and three other<br />
photographers fell under attack in the besieged<br />
city of Misurata, Libya’s third-largest city.<br />
At a memorial service in New York City’s<br />
Manhattan’s First Presbyterian Church on<br />
May 24, Junger said of Hetherington and his<br />
work: “He went to those places with an open<br />
heart, and he allowed those places to change<br />
him. He was such a good journalist because<br />
of precisely that.”<br />
A
ices<br />
IMC students complete online master’s degree<br />
while serving their country BY BRIANA WARNER<br />
As a master’s degree candidate in the School of<br />
Journalism’s Integrated Marketing Communications<br />
(IMC) program, Captain Christopher Siekman<br />
of the U.S. Marine Corps does his studying in an<br />
atypical learning environment. He logs-on, studies<br />
and completes assignments from Helmand Province,<br />
Afghanistan.<br />
“I chose the WVU IMC program because of its<br />
reputation, academic excellence and user friendliness,”<br />
Siekman said. “The program provides just enough<br />
guidance to structure the week but allows for<br />
considerable autonomy to complete my coursework,<br />
which has enabled me to further my degree while<br />
deployed under very demanding time constraints.”<br />
Online education has become increasingly popular<br />
as military students look for programs that fit into their<br />
busy lives, no matter where they are. According to a<br />
recent report by the U.S. Government Accountability<br />
Office, the number of service members enrolled in online<br />
college classes has more than quadrupled since 2000,<br />
and online courses accounted for 71 percent of military<br />
higher education in 2009.<br />
More than 500 veterans, military personnel and<br />
their dependents are currently furthering their education<br />
at WVU. The <strong>University</strong> offers hundreds of online classes,<br />
three online undergraduate degree completion programs<br />
and more than 20 graduate degrees. WVU also employs a full-time veterans<br />
advocate who serves as a one-stop-shop for veterans and military students.<br />
In addition, WVU has been recognized nationally as having one of the<br />
most veteran-friendly campuses in the United States. WVU veterans advocate<br />
Terry Miller says that the <strong>University</strong> is dedicated to providing military students<br />
and veterans the best educational experience possible.<br />
“One of the many ways we can help current service members and<br />
veterans is by providing unique, online opportunities like the IMC program<br />
so they can further their education from anywhere in the world with the<br />
same Mountaineer support they would get in Morgantown,” Miller said.<br />
Before leaving for Afghanistan, Siekman worked with IMC program<br />
advising director Shelly Stump and program faculty to make sure that his<br />
deployment would not delay his graduation. He has successfully completed<br />
four consecutive courses while in Afghanistan.<br />
Siekman isn’t the IMC program’s only student serving in active duty. Faith<br />
Thomas, former AT1(AW) in the U.S. Navy, completed her master’s degree<br />
in 2007 while serving in Okinawa, Japan, and Whidbey Island, Wash. While<br />
serving in the U.S. Army as a flight medic, Stephanie Luke “attended” class<br />
online and finished the program in 2009. She used her IMC skills to work with<br />
media embeds while deployed to Afghanistan and to create her company’s<br />
Facebook page. Major Andy Schmidt also completed his IMC degree in 2009<br />
while serving in the <strong>West</strong> <strong>Virginia</strong> Air National Guard, having his first child<br />
and working to help build the company iSIGHT Partners, Inc. After serving<br />
Lance Corporal Richard Sanglap<br />
Captain Christopher Siekman, U.S. Marine Corps, works on IMC classes at his home base in Afghanistan.<br />
more than 22 years in public affairs in the U.S. Air Force, Greg Smith enrolled<br />
in the program on the G.I. Bill and was a member of the first WVU IMC<br />
graduating class in 2005.<br />
While his combat team redeploys to the United States this year,<br />
Siekman is still on track to graduate in December with only two more<br />
courses to go. He sees great value in his IMC degree and appreciates the<br />
fact that he found a program where he could further his education without<br />
having to put his life on hold.<br />
“The IMC degree I’m obtaining is a professional degree with unlimited<br />
utility and potential,” Siekman said. “There is a science aspect to IMC –<br />
sure. But there is certainly an art to IMC that can enhance any organization’s<br />
efficiency and effectiveness, and I look forward to utilizing my degree in<br />
the future. I could not be more pleased with the program, and I wouldn’t<br />
trade this opportunity for anything.”<br />
Scan the QR code to read<br />
interviews with IMC students<br />
http://imc.wvu.edu/military_students<br />
25
Exploring<br />
Since starring in the hit MTV series,<br />
“The Real World: New Orleans,”<br />
2007 public relations graduate Eric<br />
Patrick’s stand-up comedy career has<br />
taken off. Patrick has performed in<br />
venues from The Big Easy to The Big<br />
Apple, warming up audiences for bigtime<br />
acts like Louis C.K. Learn about<br />
his experience on the hit reality show<br />
and how it impacted his life.<br />
Q: How did you get your audition on “The<br />
Real World”?<br />
A:My little brother emailed MTV<br />
pretending to be me. [The email] was the<br />
worst! It said: “Yo, my name is Eric, but<br />
people call me E-Money. I work for the<br />
State Department. I’m a comedian, and I<br />
love to party. Holla!”<br />
What was the audition like?<br />
It was long and strenuous. If you add up<br />
the minutes from all of the auditions, it’s<br />
probably like nine or 10 hours. There is also<br />
a psychological test to make sure you’re<br />
not going to eat anyone’s ears.<br />
Tell me about your first day of taping<br />
“The Real World.”<br />
It was surreal. I was waiting for someone<br />
to tell me it was a joke. I’d meet someone<br />
and think, “Oh, he’s nice or she’s nice.<br />
And then I’d spend a couple of days with<br />
them, and it’s like, ohhh, that’s why he’s<br />
here. He has issues.” I realized at the end<br />
of the day, it’s a reality show. So they are<br />
definitely going to have some characters<br />
on there. [The producers] want the drama<br />
and the tension.<br />
26 16<br />
“ THE<br />
REAL<br />
WORLD”<br />
What was your “character”?<br />
I wondered about that myself, but I figured<br />
it out. I was the placebo – the “reaction”<br />
guy. I think that maybe they were hoping<br />
that my comedic side would come out<br />
more, but some of my roommates were<br />
just wacky! I couldn’t really be funny. I<br />
was trying to make sure I didn’t go crazy!<br />
What was it like to have the cameras<br />
rolling 24/7?<br />
The whole house was like a TV set –<br />
cameras everywhere. The camera and<br />
production crews could almost predict<br />
when things were going to go down. You’d<br />
be at home, and the cameras weren’t<br />
really around. Then all of the sudden<br />
they’d swoop in and [a housemate] would<br />
scream: “Why did you eat my Cocoa<br />
Puffs?”<br />
What did you like the most about being on<br />
“The Real World”?<br />
You’re kind of like a guest of honor of<br />
the city. We got to ride [a float] in the<br />
Mardi Gras parade, which is a huge deal.<br />
I’ve never been a VIP, before. I’m usually<br />
just a “P.”<br />
What didn’t you like about being on the<br />
show?<br />
The filming experience got a little<br />
monotonous. There’s no television. There’s<br />
only one phone. You’re kind of just trapped<br />
in this world, and there’s no way to leave.<br />
Do people recognize you on the street?<br />
Yeah! And I’m always amazed when people<br />
recognize me in New York because I’m<br />
thinking, “There are real celebrities here!<br />
Why me?”<br />
INTERVIEWS BY BAILEE MORRIS<br />
AND CHRISTA VINCENT<br />
Popular TV series helps launch graduate’s comedy career<br />
Photo courtesy of MTV<br />
SOJ alumnus Eric Patrick poses for a press photo for<br />
MTV’s “‘The Real World: New Orleans” reality show.<br />
What did you gain from the experience?<br />
Exposure. I’m the same comedian I was<br />
before I went on “The Real World,” but<br />
because of the experience, I have an agent.<br />
I have a manager. I’m able to get gigs that<br />
I wouldn’t have gotten had I not had the<br />
TV credit.<br />
How else has your stint on “The Real<br />
World” helped your career as a comedian?<br />
Before I was doing comedy on the side, but<br />
now it’s my income. I get to meet a lot of<br />
comedians I’ve always loved and never got<br />
the chance to see in person. Since I’m doing<br />
comedy every night in New York, they look<br />
at me as a peer. That’s really cool.
Students at the School of Journalism<br />
aren’t waiting for graduation to begin<br />
their careers. Several full-time students<br />
either started a business or freelanced<br />
this year. Teeming with ambition, they<br />
saw opportunities in an evolving media<br />
marketplace and began paving their<br />
own paths as agents of change.<br />
LINDSAY BAILEY<br />
People took notice when Lindsay Bailey<br />
began building her brand in October of her senior<br />
year. Shortly after starting her blog, “Accessory<br />
Obsession: and Other Fashionable Addictions by<br />
Lindsay Bailey,” public relations agency, Dream<br />
Cartel, contacted her about a virtual internship.<br />
Lindsay, who graduated from the public<br />
relations program in May, thought it was too good<br />
to be true until she spoke to the owners of the<br />
company, with offices in both New York City and<br />
Los Angeles. She began writing press releases and<br />
assisting them with event planning. She also had<br />
the opportunity to attend a networking party for<br />
Fashion Week 2011 in New York City.<br />
“Getting to go to Fashion Week was<br />
truly a life-changing experience for me,” said<br />
Bailey. “I was so excited to get some hands-on<br />
experience. It confirmed for me that I want<br />
to be part of the fashion industry.”<br />
While there, she interviewed with another<br />
fashion PR firm, Shine Media. She landed a<br />
social media internship and hopes to parlay it<br />
into a permanent position. n<br />
The Young and the Ambitious<br />
Kate Ramsey<br />
ARMAND PATELLA<br />
Armand Patella III knew from the age of<br />
five that he wanted to be his own boss.<br />
“I always wanted to do my own thing,” said<br />
Patella, who graduated from the advertising<br />
program in May. “When I told one of my good<br />
friends about what I was doing, he reminded<br />
me of the time that I screamed at his dad,<br />
‘You’re not the boss of me!’”<br />
Patella eventually channeled his<br />
entrepreneurial spirit, and he began developing<br />
smartphone applications for small businesses.<br />
The idea sprang from an assignment in<br />
Assistant Professor Dana Coester’s Direct<br />
Marketing: Mobile Edition class. Coester asked<br />
students to create a concept for a mobile or<br />
tablet application (“app”), determining the<br />
audience and ascertaining what need the app<br />
fulfilled in the marketplace.<br />
Patella relished the assignment and<br />
sought help from <strong>University</strong> Relations Web<br />
staff to take the project to the next level<br />
and actually build the app.<br />
After learning the process, Patella began<br />
designing apps for real-world clients, including<br />
a law firm in Charleston, W.Va.; a mental<br />
health facility in Ireland; and musician and<br />
blogger Lydia Simmons.<br />
“What’s exciting to me is that I get to help<br />
build something that someone is going to use every<br />
day . . . to put something really cool in the palm<br />
of their hand,” said Patella. “It’s a great feeling to<br />
say, ‘Wow, I did that!’” n<br />
SOJ students put their skills to work before graduation<br />
BY CHRISTA VINCENT<br />
WVU Photo Services<br />
MATT SUNDAY<br />
Visual journalism junior Matt Sunday has<br />
two goals as a photographer – to land his photos<br />
on the cover of Rolling Stone magazine and in The<br />
New York Times. While they may seem like lofty<br />
goals, Sunday is already halfway there.<br />
When Osama Bin Laden was killed in<br />
May 2011, Sunday documented the reaction of<br />
Morgantown, W.Va., residents.<br />
The Daily Athenaeum photographer<br />
captured a photo of former WVU Men’s<br />
Basketball star John Flowers celebrating with<br />
others on High Street. Two days later, The New<br />
York Times ran the photo.<br />
“Having accomplished that at this point is<br />
the most rewarding thing that I’ve had happen,”<br />
said Sunday. “I was literally in tears when I<br />
found out about it.”<br />
This isn’t his only accomplishment. In fall<br />
2009, Sunday started his own business, Sundazed<br />
Photography. While his work ranges from<br />
portraits, news, travel destinations and sporting<br />
events, his primary focus is concert photography.<br />
Sunday’s Flickr account includes photos of such<br />
artists as Cee Lo Green, Snoop Dogg, Whiz<br />
Khalifa and Wyclef Jean.<br />
Sunday said he has always loved<br />
photography but was inspired to make it his<br />
career after taking an introductory photography<br />
course with Lois Raimondo, the School’s<br />
Visiting Shott Chair of Journalism.<br />
“Seeing the photos she has taken in Iraq<br />
and being around someone who has immense<br />
experience definitely helped,” said Sunday. “I<br />
wouldn’t look for the things I do [when taking<br />
photographs] if I hadn’t taken her classes.” n<br />
27
MAY<br />
COMMENCEMENT<br />
National Public Radio host encourages SOJ grads to “ride the wave of convergence” BY CHRISTA VINCENT<br />
Brooke Gladstone, co-host of NPR’s “On the Media,”<br />
delivered the keynote address at the SOJ’s 2011 May<br />
Commencement ceremony on May 15.<br />
More than 200 graduates crossed the<br />
Morgantown Event Center stage during the<br />
School of Journalism’s 2011 Commencement<br />
Ceremony on May 15. Among them were<br />
the first graduates of School’s new converged<br />
Journalism major.<br />
The young men and women who<br />
received those degrees represent a new breed<br />
of journalists – professionals equipped with<br />
the skills to<br />
produce content<br />
across media<br />
platforms in<br />
today’s converged<br />
newsrooms. So, it<br />
was only fitting that the keynote speaker Brooke<br />
Gladstone, co-host of NPR’s “On the Media,”<br />
talked about the changing landscape of the<br />
media industry.<br />
“You have the best possible training to live<br />
in the world you are entering,” said Gladstone.<br />
“It’s a world where the old rules and traditional<br />
hierarchies governing media have been<br />
overthrown . . . and nowhere is this truer than in<br />
the profession formerly known as journalism.”<br />
Gladstone engaged the audience with her<br />
wit and humor as she commented that the rules<br />
of journalism are not carved in stone.<br />
“They weren’t carried down Mt. Sinai by<br />
Edward R. Murrow to be followed for the rest of<br />
time,” she said.<br />
Gladstone told the crowd of nearly 2,000<br />
that the rules of journalism are “the creation<br />
28<br />
“You have the best possible<br />
training to live in the world you<br />
are entering.” – Brooke Gladstone.<br />
of historic convergences – of cyclical collisions<br />
of politics and technology.” She highlighted<br />
examples of how inventions like the penny press<br />
and television changed the rules and how new<br />
media is changing the rules again.<br />
“You, my friends, are graduating in the<br />
middle of another historic convergence – the<br />
biggest yet,” said Gladstone. “<strong>Our</strong><br />
current era of political fragmentation<br />
is converging with a communications<br />
technology that thrives on audience<br />
fragments.”<br />
The SOJ class of 2011 is a<br />
reflection of Gladstone’s statements – a<br />
group comprised of students already<br />
blazing new trails. These include<br />
advertising major Armand Patella III,<br />
who parlayed a class project into an<br />
entrepreneurial effort building iPhone<br />
apps for small businesses; students<br />
in a public relations capstone course<br />
who used technology to develop a full<br />
campaign for a healthcare client halfway<br />
across the world; and print journalism<br />
graduate Morgan Young, who is now<br />
producing multimedia<br />
content at Public<br />
Opinion newspaper in<br />
Chambersburg, Pa.<br />
The top<br />
graduate in the new<br />
Journalism major, Evan Moore, said he<br />
and his classmates are ready to embrace<br />
whatever comes their way.<br />
“The new converged major was<br />
great because I was able to take away<br />
traditional journalism lessons while<br />
having the flexibility to explore new<br />
fields, which better prepared me to join<br />
the workforce,” said Moore.<br />
Moore entered the workforce<br />
immediately following graduation,<br />
spending his summer as a web editor for<br />
WELD, a digital marketing company<br />
specializing in the outdoor adventure<br />
industry. He’ll return to campus in the<br />
fall as an MSJ candidate.<br />
Gladstone ended her speech by<br />
telling graduates not to be afraid of the<br />
future, to take risks and to learn the technology<br />
so that they can continue to tell their stories to<br />
the world.<br />
“No matter what you end up doing with<br />
your life, you will have the tools to thrive in a<br />
world that runs on the most renewable energy<br />
source there is – information.”<br />
TOP GRADUATES<br />
MAY<br />
School of Journalism Top Graduating Senior<br />
Candace Rose Nelson<br />
School of Journalism Top Scholars<br />
Lauren Christine Riviello (Advertising)<br />
Marissa Dawn Statler (Broadcast News)<br />
Candace Rose Nelson (News-Editorial)<br />
Evan Coffield Moore (Journalism)<br />
Christina Donia Kersul (Public Relations)<br />
WVU Foundation Outstanding Seniors<br />
Paige Lea Lavender<br />
Evan Coffield Moore<br />
Candace Rose Nelson<br />
DECEMBER<br />
School of Journalism Top Graduating Senior<br />
Andrew D. Lewis<br />
School of Journalism Top Scholars<br />
Andrew D. Lewis (Advertising)<br />
Kyrsten Elizabeth Green (Broadcast News)<br />
Alexander Andrew Long (News-Editorial)<br />
Leah Lorraine Cunningham (Journalism)<br />
Rachel Fay Haring (Public Relations)<br />
SOJ’s top May graduates (left to right): Lauren Riviello,<br />
Marissa Statler, Candace Nelson, Evan Moore and<br />
Christina Kersul.
All photos by WVU Photo Services<br />
Scan the QR code to<br />
watch Gladstone’s speech<br />
http://bit.ly/eQbAtG<br />
Clockwise from top left:<br />
Broadcast news graduates (from left) Ashton Pellom, Tim Reid and<br />
Brandon Ruta wait to be called to cross the stage and receive their<br />
diplomas during the SOJ’s 2011 May Commencement ceremony.<br />
News-editorial graduate Paige Lavender hugs Dean Maryanne Reed<br />
after receiving her diploma.<br />
A graduate wears a decorated mortar board thanking her mother at the<br />
SOJ’s 2011 May Commencement ceremony.<br />
Public relations graduate Mel Moraes hugs Dean Maryanne Reed after<br />
receiving her diploma.<br />
Advertising graduate Armand Patella III poses for a photo with Dr.<br />
Sang Lee, associate professor and advertising program chair.<br />
Public relations graduate Megan Mischler shakes hands with Dean<br />
Maryanne Reed after receiving her diploma.<br />
29
ABOUT OUR DONORS<br />
SOJ Giving Societies<br />
In recognition of the growing importance<br />
of private giving, the School of Journalism<br />
honors its friends and supporters through a<br />
tiered system of giving levels and inducts new<br />
members each fall. Below is a list of new donors<br />
or donors who have moved into new giving<br />
societies during the past year.<br />
MARTIN HALL SOCIETY ($250,000 +)<br />
• Ford Foundation<br />
FRIENDS OF MARTIN HALL ($100,000 - $249,999)<br />
• The Claude Worthington Benedum Foundation<br />
P.I. REED CIRCLE OF FRIENDS ($25,000 - $99,999)<br />
• McCormick Foundation<br />
• Mr. A. Bray Cary Jr.<br />
P.I. REED SOCIETY ($10,000 - $24,999)<br />
• Ms. Samme Gee<br />
• Mr. and Mrs. Ralph Izard<br />
• Mr. Norman S. Julian<br />
SOJ Donor Honor Roll<br />
The School of Journalism would like to thank<br />
our donors who have given to the 2010-<br />
2011 annual fund. In addition, the School of<br />
Journalism recently established the new SOJ<br />
Loyalty Club to recognize donors who have given<br />
more than $1,000 to the School’s annual fund.<br />
The annual giving list below represents cash<br />
and pledge payments received before April 30,<br />
2011. Loyalty Club members are indicated by<br />
an asterisk.<br />
$50,000 OR MORE<br />
• Claude Worthington Benedum Foundation*<br />
• Ford Foundation*<br />
$15,000 - $49,999<br />
• Mr. and Mrs. Jim Blair*<br />
• Mr. and Mrs. Douglas Widmeyer*<br />
• Mr. Scott D. Widmeyer and Widmeyer<br />
Communications*<br />
$5,000 - $14,999<br />
• Mr. Frank B. Ahrens*<br />
• Mr. A. Bray Cary*<br />
• Cary Foundation, Inc.*<br />
• GolinHarris*<br />
• Joseph H. Kanter Foundation*<br />
• The Nutting Foundation*<br />
30<br />
$1,000 - $4,999<br />
• The Arnold Agency*<br />
• Mr. Paul A. Atkins*<br />
• Mr. and Mrs. Wendell Cochran*<br />
• Mr. and Mrs. C. Michael Fulton*<br />
• Ms. Samme L. Gee*<br />
• Mr. and Mrs. Raymond G. Gillette Jr.*<br />
• Mrs. Luella T. Gunter*<br />
• Mr. Marcus Hassen*<br />
• Mr. and Mrs. Ralph S. Izard*<br />
• Mr. John League and Ms. April Dowler*<br />
• Mr. and Mrs. J. Gregory Martin*<br />
• Ms. Jane M. McNeer*<br />
• Mr. James H. Pugh, Jr.*<br />
• Ms. Maryanne Reed*<br />
• Mr. Stanley J. Reed*<br />
• Mr. James J. Roop*<br />
• Mrs. Louise C. Seals*<br />
• Ms. Jennifer J. Shaffron*<br />
• Ms. Margery A. Swanson*<br />
• Mr. and Mrs. J. Richard Toren*<br />
• United Way of the Midlands*<br />
$500 - $999<br />
• Ms. Bonnie J. Bolden<br />
• Mr. and Mrs. Thomas P. Dowling<br />
• Mr. Stephen N. Hunsicker<br />
• Mrs. Suzy K. Johnson<br />
• Mrs. Pamela M. Larrick<br />
• Mrs. Judy P. Margolin<br />
• Ms. Johanna L. Maurice<br />
• Dr. and Mrs. Guy H. Stewart<br />
• Mr. Michael J. Tomasky<br />
$100 - $499<br />
• Mrs. Margaret D. Bailey<br />
• Ms. Johnna G. Barto<br />
• Mr. Paul A. Binkowski<br />
• Mr. and Mrs. Walter C. Bird<br />
• Mr. and Mrs. Thomas J. Birdsong<br />
• Maj. John W. Boggess<br />
• Mr. Daniel W. Bosch<br />
• Mrs. Joyce A. Bower<br />
• Mr. and Mrs. Jerry Bowles<br />
• Mr. and Mrs. Steven K. Breeden<br />
• Mrs. Diane Bridi<br />
• Bristol-Myers Squibb Foundation<br />
• Mr. and Mrs. James D. Brown<br />
• Mr. and Mrs. John H. Brown Jr.<br />
• Mrs. Ruth C. Buchanan<br />
• Mr. Edward O. Buckbee<br />
• Mr. Francis B. Buckley<br />
• Mrs. Robyn M. Buckley<br />
• Mr. and Mrs. John A. Canfield<br />
• Mr. Bill Clark<br />
• Chubb & Son, Inc.<br />
• Consolidated Edison Company of New York, Inc.<br />
• Mr. and Mrs. Darrell G. Cochran<br />
• Mrs. Janice G. Comfort<br />
• Mrs. Catherine S. Crabtree<br />
• Mr. and Mrs. H. Nelson Crichton<br />
• Mr. and Mrs. Ronald L. Cutright<br />
• Mr. and Mrs. Gary L. Davis<br />
• Mrs. Sandra M. Desbrow<br />
• Ms. Jane E. Duffy<br />
• Mr. Benjamin C. Dunlap, Jr.<br />
• Ms. Alice H. Edmondson<br />
• Mr. Maurice R. Fliess<br />
• Mr. and Mrs. Jay H. Fowler<br />
• Freddie Mac Givingstation<br />
• General Electric Company<br />
• Ms. Ronda J. George<br />
• Grant County Press<br />
• Rev. and Mrs. Leonard S. Gross<br />
• Mr. and Mrs. J. Gregory Harr<br />
• Mrs. Suzanne M. Hornor<br />
• Mr. J. Ford Huffman<br />
• Mr. and Mrs. R. Douglas Huff<br />
• Johnson & Johnson Family of Companies<br />
• Mr. Noah C. Kady<br />
• Mrs. <strong>Virginia</strong> G. Kavage<br />
• Mr. and Mrs. James D. Kelly<br />
• Mr. and Mrs. Timothy J. Kelly<br />
• Mr. and Mrs. A. Nicholas Komanecky<br />
• Ms. Diana H. D. Kuai<br />
• Dr. Verda L. Little<br />
• Mr. and Mrs. James L. Littlepage<br />
• Dr. Brenda J. Logue<br />
• Mrs. Dorothy H. MacQueen<br />
• Mr. and Mrs. Victor W. Mason III<br />
• Ms. Mary M. McDaniel<br />
• Mrs. Robin L. Mease<br />
• Mr. and Mrs. Harry J. Mitchell<br />
• Ms. Christina L. Myer<br />
• Mr. Henry C. Nagel II<br />
• Mr. and Mrs. William J. Nevin<br />
• Mr. Phillip D. Page<br />
• Mr. Lance A. Parry<br />
• Mr. Kenneth P. Pennington<br />
• Mrs. Charlotte R. Perham<br />
• Mr. Thomas D. Perry<br />
• Mr. Paul J. Pysh<br />
• Mr. and Mrs. Glenn Richards<br />
• Mr. Robert M. Rine<br />
• Mrs. Karen P. Robbins<br />
• SAIC, Inc.<br />
• Mrs. Mary L. Scott<br />
• Mr. and Mrs. Craig L. Selby<br />
• Mr. and Mrs. Preston L. Shimer<br />
• Mrs. Linda Spencer<br />
• Mr. and Mrs. Timothy J. Tewalt<br />
• Ms. Susan W. Tice<br />
• Mr. and Mrs. William Tiernan<br />
• Dr. Sandra H. Utt<br />
• Verizon Foundation<br />
• Mrs. Kathleen S. Vincent<br />
• Ms. Dawn E. Warfield<br />
• Ms. Deborah Harmison White<br />
• Mr. Seth Winter<br />
• Mr. Bill Yahner
ABOUT OUR SCHOLARSHIPS<br />
Four New Scholarships<br />
Established at SOJ<br />
During the 2010-2011 academic year, SOJ<br />
alumni and friends contributed to the School’s<br />
scholarship funds by establishing five new<br />
endowed student scholarships. Thanks to their<br />
generosity, future generations of journalism<br />
students will continue to succeed with the<br />
support of private giving.<br />
THE ARNOLD AGENCY SCHOLARSHIP<br />
• Linda Arnold (BSJ, 1976)<br />
• Steve Morrison (BSJ, 1973)<br />
• Mark Polen (MPA, 1982; BA, 1980)<br />
COL. THOMAS J. BOYD SCHOLARSHIP<br />
• Col. Thomas J. Boyd (BSJ, 1971)<br />
RAYMOND AND SUSAN GILLETTE MINORITY<br />
SCHOLARSHIP<br />
• Raymond (BSJ, 1971) and Susan Gillette<br />
WILLIAM AND JEAN REED SCHOLARSHIP<br />
• Maryanne Reed, Dean<br />
Why I Give . . .<br />
“Establishing the William and Jean<br />
Reed Scholarship is a way to honor<br />
my late parents, who gave me<br />
strong values, a loving home and<br />
self-confidence. In turn, it’s a joy<br />
to share my success with the next<br />
generation, helping our students<br />
build a strong foundation for their<br />
future.” – Maryanne Reed, Dean<br />
How Do I Give?<br />
To learn more about providing scholarship<br />
funding, visit our website at<br />
http://journalism.wvu.edu/about_us/contribute<br />
or contact:<br />
Luella Gunter<br />
Director of Development<br />
WVU P.I. Reed School of Journalism<br />
Luella.Gunter@mail.wvu.edu<br />
304.293.6775<br />
2010-2011<br />
SOJ Scholarship<br />
Recipients<br />
Scholarship donations are the School’s top<br />
priority. More students than ever are in need due<br />
to the economic climate. Private contributions<br />
for student academic support have helped ease<br />
the financial burden many students face.<br />
CUMMINGS SCHOLARSHIP<br />
• Christina Kersul<br />
DON S. MARSH SCHOLARSHIP<br />
• Kayla Grogg<br />
• Evan Moore<br />
EDITH WATSON SASSER SCHOLARSHIP<br />
• Rachel Nieman<br />
GEORGE GIANODIS JOURNALISM SCHOLARSHIP<br />
• Rachel Borowski<br />
• Krista Froess<br />
• Paige Lavender<br />
• Shay Maunz<br />
• Sarah O’Rourke<br />
• Elizabeth Pietranton<br />
• Ashleigh Pollart<br />
• Kelsey Shingleton<br />
• Lauren Sobon<br />
• Victoria Stambaugh<br />
• Rachel Taylor<br />
GILBERT AND MARGARET LOVE JOURNALISM<br />
SCHOLARSHIP<br />
• Rachel Borowski<br />
GOLINHARRIS MOUNTAINEER IN DC<br />
• Emma Draper<br />
• Chelsey Hathaway<br />
• Alex McPherson<br />
• Elyse Petroni<br />
IRENE CAPLAN MOKSAY SCHOLARSHIP<br />
• Jacqueline Riggleman<br />
LINDA E. YOST SCHOLARSHIP<br />
• Stacey Herron<br />
LINDA JEANNE LECKIE SCHULTE SCHOLARSHIP<br />
• Blair Dowler<br />
MARK S. AND FRANCES S. GROVE ENDOWED<br />
SCHOLARSHIP<br />
• Brittany Furbee<br />
MARTHA E. SHOTT ENDOWED SCHOLARSHIP<br />
• Alex McPherson<br />
• Samantha Redd<br />
• Katlin Stinespring<br />
• Logan Venderlic<br />
MERIDETH ROBB MEMORIAL SCHOLARSHIP<br />
• Kelsey Amsdell<br />
OGDEN NEWSPAPERS AND NUTTING FAMILY<br />
JOURNALISM SCHOLARSHIP<br />
• Candace Nelson<br />
• Logan Venderlic<br />
PAUL A. ATKINS SCHOLARSHIP<br />
• Evan Moore<br />
PAUL S. AND THEO S. DEEM BOOK SCHOLARSHIP<br />
• Blair Dowler<br />
PEGGY PRESTON TIERNEY SCHOLARSHIP<br />
• Stacey Aliff<br />
PERLEY ISAAC REED SCHOLARSHIP<br />
• Whitney Godwin<br />
• Ben Hancock<br />
SCHOOL OF JOURNALISM SCHOLARSHIP<br />
• Brian Aluise<br />
• Kelsey Amsdell<br />
• Rachel Borowski<br />
• Samantha Cossick<br />
• Paul Espinosa<br />
• Joshua Ewers<br />
• Kayla Grogg<br />
• Chelsea Hathaway<br />
• Stacey Herron<br />
• Casey Hoffman<br />
• Christina Kersul<br />
• Corinna Locotch<br />
• Shay Maunz<br />
• Amanda Moreau<br />
• Alissa Murphy<br />
• Sarah O’Rourke<br />
• Matthew Peaslee<br />
• Samantha Redd<br />
• Daniel Sweeney<br />
• Whitney Wetzel<br />
• James Yaria<br />
SCOTT D. WIDMEYER AFRICAN AMERICAN<br />
SCHOLARSHIP<br />
• Morgan Young<br />
SCOTT D. WIDMEYER FIRST GENERATION<br />
SCHOLARSHIP<br />
• Blair Dowler<br />
THOMAS PICARSIC SCHOLARSHIP IN JOURNALISM<br />
• Ben Hancock<br />
WEST VIRGINIA PRESS ASSOCIATION FOUNDATION –<br />
CECIL B. HIGHLAND JR. MEMORIAL SCHOLARSHIP<br />
• Candace Nelson<br />
WEST VIRGINIA PRESS ASSOCIATION FOUNDATION –<br />
GUY H. STEWART SCHOLARSHIP<br />
• Samantha Redd<br />
31
FACULTY BRIEFS<br />
April Johnston<br />
APRIL<br />
JOHNSTON<br />
Teaching Assistant Professor April Johnston<br />
joined the School of Journalism faculty in<br />
August 2010. She teaches both introductory<br />
and advanced writing classes. Before joining<br />
the SOJ faculty, Johnston worked for nearly 10<br />
years writing in-depth narratives for newspapers<br />
and magazines in Pennsylvania, North Carolina<br />
and Ohio. She also spent a year in WVU’s office<br />
of News and Information Services. Johnston<br />
has won dozens of national, regional and state<br />
awards for her work, including the inaugural Jim<br />
Crawley Award for Regional Reporting from<br />
Military Writers and Editors. In 2003, she traveled<br />
to Dortmund, Germany, to serve as a John<br />
J. McCloy Journalism Fellow for the American<br />
Council on Germany. The resulting stories<br />
earned her a Distinguished Writing Award<br />
from the Pennsylvania Newspaper Association.<br />
Johnston also writes flash fiction and essays –<br />
complete tales typically told in 1,000 words or<br />
less. Her work has appeared in several literary<br />
publications, including the Newport Review,<br />
Monkey Puzzle #10 and The Mix Tape, a collection<br />
by Fast Forward Press. She received her<br />
bachelor’s degree in journalism from Duquesne<br />
<strong>University</strong> in 2001 and her M.F.A. in creative<br />
writing from Carlow <strong>University</strong> in 2008.<br />
32<br />
WVU Photo Services<br />
n JOEL BEESON<br />
During the fall 2010 semester, Associate Professor Joel<br />
Beeson was awarded a $19,000 <strong>West</strong> <strong>Virginia</strong> Humanities<br />
Council Major Grant and a $5,000 Campus-Community<br />
LINK grant through the <strong>West</strong> <strong>Virginia</strong> Campus<br />
Compact and WVU’s Center for Civic Engagement, for<br />
his World War I African American memorial project<br />
in McDowell County, W.Va. In April 2011, Beeson<br />
presented two papers at the Broadcast Education<br />
Association (BEA) national conference in Las Vegas,<br />
Nev.: “Oral History and New Media” during the “Using<br />
Oral History in the Classroom: Involving Students in<br />
Collecting Oral Histories” panel and “The iPad as Experiential<br />
Narrative” during “The Curated Journey: New<br />
Narrative Forms in iPad and Tablet Publishing” panel.<br />
n DR. BOB BRITTEN<br />
Assistant Professor Bob Britten’s article, “Picturing<br />
Terror: Visual and Verbal Rhetoric in the 9/11 Report<br />
Graphic Adaptation,” was published in the spring 2010<br />
issue of the International Journal of Comic Art. Britten<br />
had a second article published (co-authored by C. Zoe<br />
Smith), “Acquiring Taste: Graham Nash and the Evolution<br />
of the Photography Collection,” in the fall 2010<br />
issue of Visual Communication Quarterly. In August<br />
2010, he presented “Remembering 9/11 Through Photos<br />
in Anniversary Editions of Impact Site Newspapers”<br />
at the 2010 Association for Education in Journalism<br />
and Mass Communication (AEJMC) annual conference<br />
in Denver, Colo. Britten also gave a presentation<br />
entitled “The Blog Journalism Class: Teaching Students<br />
to Make Toys into Tools” as part of his original panel,<br />
“Bringing in the Audience: Social Media and New<br />
Connections in Magazines and the News Classroom.”<br />
In September, Britten presented on the same subject<br />
at PodCamp: The New Media unConference in Pittsburgh,<br />
Pa.<br />
n DANA COESTER<br />
In March 2011, Assistant Professor Dana Coester<br />
received a $200,000 grant from the Ford Foundation for<br />
her research in mobile media and to pilot new economic<br />
models for community-based mobile media in rural<br />
regions in <strong>West</strong> <strong>Virginia</strong> and nationwide. In October<br />
2010, her paper, “Building Mobile Community,” was<br />
presented at the National Newspaper Association’s Annual<br />
Convention & Trade Show in Omaha, Neb., as one<br />
of the winning entries for the Huck Boyd Community-<br />
Building Symposium. In December, her film, “Pretty,”<br />
screened at the International Conference on the Image<br />
at the <strong>University</strong> of California, Los Angeles. At the<br />
BEA Festival of Media Arts in April 2011, Coester<br />
received a Best of Competition award for WVU’s online<br />
alumni magazine. In addition, she has been elected to<br />
serve as national vice chair for the Interactive Media<br />
and Emerging Technology division of BEA.<br />
n DR. RITA COLISTRA<br />
Assistant Professor Dr. Rita Colistra’s article, “No Bark<br />
and No Bite: When Addressing High-profile Ethical<br />
Code Violators, Is the Society of Professional Journalists<br />
Mute and Toothless?” was published in the International<br />
Journal of Interdisciplinary Social Sciences, Vol. 5, no.<br />
4. A second article, “Rumble and the Dark: Regional<br />
Newspaper Framing of the Buffalo Creek Mine Disaster<br />
of 1972,” was published in Volume 16 of the Journal<br />
of Appalachian Studies. Colistra also was awarded a<br />
$5,000 Campus-Community LINK grant through the<br />
<strong>West</strong> <strong>Virginia</strong> Campus Compact and WVU’s Center<br />
for Civic Engagement to help bring extensive service<br />
learning to the classroom through the Buy Local<br />
Initiative with Ritchie County. In May 2011, Colistra<br />
led a public relations workshop for the Community<br />
Development Institute-East conference in Bridgeport,<br />
W.Va. Colistra also served as the faculty adviser for the<br />
award-winning student organization, Public Relations<br />
Student Society of America.<br />
n GINA MARTINO DAHLIA<br />
In January 2011, Dahlia developed a workshop, “Advance<br />
Your Job Search Online and Off,” which she presented<br />
at the <strong>West</strong> <strong>Virginia</strong> State Capitol in Charleston,<br />
W.Va., for Women’s Day at the Legislature. Dahlia<br />
serves as the newscast professor and executive producer<br />
of the student-produced newscast, “WVU News,”<br />
which has won multiple awards, including BEA’s Best<br />
of Festival King Foundation Award and top student<br />
newscast in the country. During the April 2011 BEA<br />
conference in Las Vegas, Nev., Dahlia served on two<br />
panels to share her work with “WVU News”: “Election<br />
2010 – How Schools Covered the Election and Used<br />
Different Technologies” and “Aircheck: Student Newscasts<br />
– How to Maximize Experience and Value.”<br />
n DR. SANG LEE<br />
Associate Professor Sang Lee’s paper, “Do Web Users<br />
Care About Banner Ads Anymore? The Effects of Frequency<br />
and Clutter in Web Advertising,” was published<br />
in the Journal of Promotion Management, Volume<br />
16, Issue 3, in 2010. Lee co-authored and published a<br />
second paper, “Culture and Understanding of Pictorial<br />
Implicature Advertisements,” in the Korean Journal of<br />
Advertising and Public Relations, Volume 11, Issue 4,<br />
2009.<br />
n DR. DIANA MARTINELLI<br />
Associate Professor and Widmeyer Professor in Public<br />
Relations Dr. Diana Martinelli’s article, “Lessons on<br />
the Big Idea and Public Relations,” was published in<br />
the winter 2010 issue of the Public Relations Journal.<br />
Martinelli also authored two book chapters: “Political<br />
Public Relations: Remembering its Roots and Classics”
FACULTY BRIEFS<br />
in Political Public Relations: Principles and Applica-<br />
tions, published by Routledge in spring 2011, and<br />
“Considering Community Journalism from the Perspec-<br />
tive of Public Relations and Advertising” in Foundations<br />
of Community Journalism, which will be published by<br />
Sage and is currently in press. In March, Martinelli presented<br />
her co-authored paper, with Assistant Professor<br />
Bonnie Stewart (the lead author), “Industry Crises and<br />
External Communications During a U.S. Coal Mine<br />
Disaster: Theoretical and Practical Implications,” at the<br />
International Public Relations Research Conference<br />
in Miami, Fla. She also attended the International<br />
Public Relations History Conference at Bournemouth<br />
<strong>University</strong> in the UK, where she presented her paper,<br />
“A Practical and Theoretical Look at Women’s Use of<br />
Public Relations to Spur Early to Mid-20th Century<br />
U.S Social Change.” Both papers were published in<br />
conference proceedings.<br />
n MARY KAY MCFARLAND<br />
Lecturer and <strong>West</strong> <strong>Virginia</strong> Uncovered project<br />
coordinator Mary Kay McFarland expanded the <strong>West</strong><br />
<strong>Virginia</strong> Uncovered project in 2010 and 2011 to include<br />
17 community newspapers. In September 2010, the<br />
School received a $105,000 grant from the Claude<br />
Worthington Benedum Foundation to be used during<br />
a two-year period to continue the work of strengthening<br />
the state’s community information infrastructure by<br />
empowering community newspapers through the <strong>West</strong><br />
<strong>Virginia</strong> Uncovered project. In spring 2010, McFarland<br />
developed immersion weekend workshops during which<br />
students traveled to a rural community and, over the<br />
course of 72 hours, found and produced stories for the<br />
community’s newspaper using multiple mediums for the<br />
paper’s website. The first workshop took place in Davis,<br />
W.Va., for The Parsons Advocate, and in the spring of<br />
2011, students traveled to Elkins, W.Va., to work with<br />
The InterMountain. McFarland also worked with<br />
students and a VISTA member to engage community<br />
members in contributing content to the Upper Big<br />
Branch Mine disaster memorial website.<br />
n DR. JENSEN MOORE<br />
Assistant Professor Dr. Jensen Moore tied for 29th<br />
out of the 35 individuals ranked highest in AEJMC<br />
convention paper productivity in the spring 2010 issue<br />
of Journalism & Mass Communication Educator. In<br />
September 2010, she co-authored an article in the<br />
Journal of Broadcasting and Electronic Media titled,<br />
“When a Fear Appeal Isn’t a Fear Appeal: The Effects<br />
of Graphic Anti-tobacco Messages.” In February 2011,<br />
Moore was selected to attend the Scripps Howard<br />
Leadership Academy hosted by the Manship School<br />
of Mass Communication at Louisiana State <strong>University</strong><br />
this summer. In April 2011, Moore was awarded<br />
the 2010-2011 Golden Quill Award for Outstanding<br />
Teaching at the School of Journalism.<br />
n LOIS RAIMONDO<br />
In September 2010, Visiting Shott Chair of Journalism<br />
Lois Raimondo served on the faculty of The Missouri<br />
Photojournalism Workshop in Macon, Mo. In January<br />
2011, she participated in the National Geographic<br />
Photography Seminar in Washington, D.C. Raimondo,<br />
who lived and worked full-time in Asia for 12 years,<br />
traveled to China last summer to research opportunities<br />
for School of Journalism students to study journalism<br />
abroad. The result of that trip is a newly established<br />
official exchange program between WVU and the<br />
renowned School of Journalism at China’s Guandong<br />
<strong>University</strong> of Foreign Studies. This summer, as part of<br />
the International Media course, Raimondo led a group<br />
of students on a three-week trip through China where<br />
they visited cities, villages and media outlets.<br />
n MARYANNE REED<br />
Dean and Associate Professor Maryanne Reed’s article,<br />
“Fighting to Hear and be Heard: The Founding of <strong>West</strong><br />
<strong>Virginia</strong> Mountain Radio,” was published in the spring<br />
2011 edition of the journal, <strong>West</strong> <strong>Virginia</strong> History. Her<br />
essay, “Leading in ‘Beta Mode,’” was published in the<br />
Center for Creative Leadership’s “Leading Effectively”<br />
April 2011 e-Newsletter, reaching 70,000 business<br />
leaders across the country. In April, she served on the<br />
<strong>West</strong> <strong>Virginia</strong> Leadership Conference’s “Leadership<br />
Ethics” panel, representing the field of journalism. She<br />
also participated in the Women’s Leadership Forum at<br />
Harvard <strong>University</strong>’s School of Business in May 2011.<br />
Reed organized and moderated the panel, “Journalism<br />
Education Online: How to Develop and Deliver Quality<br />
Online Curricula,” at the 2010 AEJMC convention<br />
in Denver, Colo.<br />
n DR. STEVE URBANSKI<br />
Director of Graduate Studies and Assistant Professor<br />
Steve Urbanski presented the paper, “Online Communities’<br />
Impact on the Profession of Newspaper Design,”<br />
co-authored by Amanda Miller, at the AEJMC<br />
convention in Denver, Colo., in August 2010. That same<br />
paper was published in the peer-reviewed Journal of<br />
Electronic Publishing, Volume 13, Issue 3, in December<br />
2010. In April 2011, Urbanski served on a panel, “New<br />
Horizons in Study Abroad: Using Philosophy of Communication<br />
to Prepare Undergraduates for Encounters<br />
with the Other,” at the Eastern Communication Association<br />
convention in Baltimore, Md.<br />
Faculty Awards<br />
THE SCHOOL OF JOURNALISM<br />
CONGRATULATES ITS AWARD-<br />
WINNING FACULTY<br />
DR. DIANA MARTINELLI<br />
Widmeyer Professor<br />
in Public Relations<br />
<strong>West</strong> <strong>Virginia</strong><br />
<strong>University</strong><br />
Foundation Award for<br />
Outstanding Teaching<br />
AEJMC Mass<br />
Communication<br />
and Society Division’s Distinguished<br />
Educator Award<br />
JOHN TEMPLE<br />
Associate Professor,<br />
Associate Dean<br />
<strong>West</strong> <strong>Virginia</strong><br />
<strong>University</strong> Caperton<br />
Award for Excellence<br />
in the Teaching of<br />
Writing<br />
GINA DAHLIA<br />
Teaching Assistant<br />
Professor<br />
Project: “The<br />
Monongah Heroine”<br />
Communicator Award<br />
of Distinction for<br />
“The Monongah<br />
Heroine”<br />
MarCom Gold Award for Best<br />
Documentary<br />
Ava Gold Award<br />
JOEL BEESON<br />
Associate Professor<br />
Project: “Soldiers of<br />
the Coalfields”<br />
AEJMC Visual<br />
Communication<br />
Division’s Top Entry<br />
in Creative Projects<br />
WVU NAACP Chapter<br />
Professor of the Year<br />
33
CLASS NOTES<br />
FURFARI INDUCTED INTO WRITERS HALL OF FAME<br />
In April 2011, Domenick “Mickey” Furfari (BSJ, 1948), referred to as<br />
<strong>West</strong> <strong>Virginia</strong>’s dean of sportswriting, was inducted into the U.S. Basketball<br />
Writers Hall of Fame, an honor bestowed on only 56 individuals since its<br />
inception in 1988. The first <strong>West</strong> <strong>Virginia</strong>n to receive the honor, Furfari has<br />
covered the state’s athletics for more than six decades since graduating from<br />
WVU. Although he retired from the Morgantown, W.Va., Dominion Post at<br />
age 87, Furfari still writes columns for a syndicate of several state newspapers.<br />
He began his writing career at WVU’s student newspaper, The Daily<br />
Athenaeum, and worked for The Associated Press in Huntington, W.Va. He<br />
later worked as the sports editor for Pacific Stars and Stripes while serving “Mickey” Furfari<br />
in the U.S. Army. Before returning to Morgantown, Furfari worked as assistant<br />
sports editor for the Charleson Gazette. In 2009, the five-time <strong>West</strong> <strong>Virginia</strong> Sports Writer of the<br />
Year was named a Distinguished <strong>West</strong> <strong>Virginia</strong>n in a ceremony with then-Gov. Joe Manchin III. In<br />
2008, Furfari published his book, Mickey’s Mountaineer Memories, which details his observations<br />
of modern day WVU athletic history.<br />
1960s<br />
n NORMAN JULIAN (BSJ, 1968) published his book,<br />
Trillium Acres, with Trillium Publishing in 2010. The<br />
publication is a sequel to his 1993 book, Snake Hill.<br />
Both collections of essays chronicle the author’s 35<br />
years living in the north central <strong>West</strong> <strong>Virginia</strong> area.<br />
The forward for Trillium Acres was written by School<br />
of Journalism Professor Emeritus Paul Atkins.<br />
1970s<br />
n ANNE BARTH (BSJ, 1979) was named executive<br />
director of the economic development group<br />
TechConnect <strong>West</strong> <strong>Virginia</strong> in December 2010. Prior<br />
to this position, Barth served as state director for U.S.<br />
Senator Robert C. Byrd.<br />
n MICHAEL BENNETT (BSJ, 1974) is the CEO of<br />
Iwanna USA, Inc., which offers weekly publication<br />
classified ads. Iwanna has offices in Asheville, N.C.;<br />
Hickory, N.C.; and Greenville, S.C.<br />
n DARRELL COCHRAN (BSJ, 1976) received the<br />
State Department’s Meritorious Honor Award<br />
for his assistance to the U.S. Embassy in Cairo<br />
in maintaining the embassy’s website during the<br />
political unrest in January and February 2011.<br />
Cochran is a web technology specialist for the U.S.<br />
Department of State.<br />
n RON CUTRIGHT (BSJ, 1974) recently retired with<br />
34 years of service in the Departments of Defense<br />
and Energy with domestic assignments in New York,<br />
Texas, Pennsylvania, <strong>West</strong> <strong>Virginia</strong> and Washington,<br />
D.C., as well as foreign assignments in the Far East,<br />
Middle East and Europe.<br />
n GIL MEYER (BSJ, 1975) serves as the director of<br />
global issues and crisis management at Dupont. He<br />
currently lives in Bear, Del.<br />
34<br />
n VALERIE NIEMAN (BSJ, 1978)<br />
published her third novel, Blood<br />
Clay, in March 2011. Nieman<br />
is also the author of a collection<br />
of short stories, Fidelities, from<br />
WVU Press, and two earlier<br />
novels. She has received an NEA<br />
creative writing fellowship, two<br />
Elizabeth Simpson Smith prizes Valerie Nieman<br />
in fiction and the Greg Grummer<br />
Prize in poetry. She teaches writing at North<br />
Carolina Agricultural and Technical State <strong>University</strong><br />
in Greensboro, N.C., and serves as the poetry editor<br />
for Prime Number magazine.<br />
n DAVID SHAW (BSJ, 1979) is a sportswriter and<br />
columnist for The Salisbury Post in Salisbury, N.C.<br />
n SANDRA ENGLEBRIGHT UTT (MSJ, 1972; BSJ,<br />
1968) is a professor of journalism at the <strong>University</strong><br />
of Memphis.<br />
1980s<br />
n CHUCK ANZIULEWICZ (BSJ,<br />
1981) is an HIV prevention<br />
specialist for the <strong>West</strong> <strong>Virginia</strong><br />
Bureau for Public Radio. He<br />
also is the Saturday morning<br />
announcer at <strong>West</strong> <strong>Virginia</strong><br />
Public Radio.<br />
Chuck Anziulewicz<br />
n DONNA ELLIOTT (BSJ, 1986 is the marketing<br />
director at Martin & Jones, PLLC. She currently<br />
lives in Garner, N.C.<br />
n COLIN DAVID KELLY (BSJ, 1982) is a senior<br />
communications specialist at the Air Line Pilots<br />
Association, United Chapter. He currently resides in<br />
Chicago, Ill.<br />
n MICHAEL TOMASKY (BSJ, 1982) joined<br />
Newsweek/The Daily Beast in May 2011 as a special<br />
correspondent. He also is editor of Democracy: A<br />
Journal of Ideas. Before joining Newsweek, Tomasky<br />
was the editor-at-large with The Guardian News &<br />
Media’s U.S. editorial operation.<br />
n BARBARA WESTERN (BSJ, 1989) is the director of<br />
operations at OMB Watch in Washington, D.C., a<br />
nonprofit government watchdog organization.<br />
1990s<br />
n RHETT LINDSAY (BSJ, 1999) was honored as<br />
one of Chicago’s most influential philanthropic<br />
leaders and received the “Who IS Chicago” award<br />
in September 2010. The awards were presented by<br />
Chicago Social Magazine with Raymi Productions<br />
Dynamic Events to recognize 10 philanthropists<br />
who have made major contributions within the<br />
Chicago community.<br />
n SETH MULLER (BSJ, 1997) is a professional<br />
journalist and published author. His book, Canyon<br />
Crossing: Experiencing the Grand Canyon from<br />
Rim to Rim, was published by the Grand Canyon<br />
Association in February 2011. Muller also had his<br />
young-reader fiction series, Keepers of the Windclaw<br />
Chronicles, published by Salina Bookshelf. He<br />
currently lives in Flagstaff, Ariz.<br />
n MATTHEW TABEEK (BSJ, 1994)<br />
is the editor at CBSSports.com<br />
in Fort Lauderdale, Fla. Prior<br />
to joining CBS, Tabeek worked<br />
in newspapers for more than a<br />
decade, including The Fayetteville<br />
Observer, The Winchester Star and<br />
The Journal in Martinsburg, W.Va.<br />
Matthew Tabeek<br />
2000s<br />
n STEPHANIE ACKERMAN (BSJ, 2005) is the senior<br />
coordinator of public relations and communications<br />
at H.J. Heinz Company/Heinz North America in<br />
Pittsburgh, Pa.<br />
n KELLY MCNEIL ANDREYCAK (BSJ, 2007) is an<br />
account executive with the Knot Inc. and currently<br />
lives in Richmond, Va.<br />
n NATALIE (VOITHOFER) BUBB (BSJ, 2003) is<br />
currently enrolled in the Integrated Marketing<br />
Communications (IMC) graduate program at the<br />
School of Journalism. She also is a television news<br />
producer at KDKA-TV in Pittsburgh, Pa.<br />
n JESSICA WEHRLE CARTER (BSJ, 2003) is a selfemployed<br />
speechwriter living in Charleston, W.Va.
CLASS NOTES<br />
n SCOTT CASTLEMAN (BSJ,<br />
2005) is the director of<br />
communications at the <strong>University</strong><br />
of Charleston in Charleston, W.Va.<br />
n JOEL DANOY (BSJ, 2009) is a<br />
reporter for The Winchester Star<br />
in Winchester, Va.<br />
n MARK DONOHUE (BSJ, 2010)<br />
is an account executive with Young<br />
and Rubicam in New York, N.Y.<br />
n ANDREW EPPERLEY (BSJ, 2007) and his<br />
wife Becca were married last year and reside in<br />
Richardson, Texas. Epperley is the assistant editorial<br />
manager at Wieck Media. He also has a successful<br />
soccer blog, WVHooligan.com, which covers Major<br />
League Soccer in the U.S.<br />
n NICOLE FERNANDES<br />
(MSJ, 2010; BSJ, 2008) is<br />
a communications program<br />
coordinator at the American<br />
Society of Clinical Oncology in<br />
Alexandria, Va.<br />
n LUKE FRANKLIN (BSJ, 2002)<br />
is a sales and marketing associate<br />
at Upslope Brewing Company in<br />
Boulder, Colo.<br />
Scott Castleman<br />
Andrew Epperley<br />
n JESSICA HAMMOND (BSJ, 2011) is currently<br />
working as an administrative assistant at the National<br />
Alliance for Mental Illness.<br />
n JANET IRWIN (BSJ, 2008) is an associate producer<br />
at WTAE Channel 4 Action News in Pittsburgh, Pa.<br />
n BRIAN KELLEY (BSJ, 2001) is a senior account<br />
supervisor with Hill & Knowlton in Washington, D.C.<br />
n SUSAN KIMMEL-LINES (MS-IMC, 2011) is the<br />
senior manager of Outbound Marketing at AMD,<br />
Inc. in Austin, Texas.<br />
n KEVIN KINKEAD (BSJ, 2007) is a writer,<br />
producer and sports producer at CBS 3 Eyewitness<br />
News in Philadelphia, Pa. He also writes for<br />
Philadephiaunion.com.<br />
n PAIGE LAVENDER (BSJ, 2011)<br />
is an associates politics editor<br />
with The Huffington Post in<br />
Washington, D.C.<br />
n ANTHONY MARTIN (MSJ,<br />
2005; BSJ, 2003) is a public<br />
relations manager at Martek<br />
Biosciences Corporation,<br />
headquartered in Columbia, Md.<br />
Paige Lavender<br />
n MATT MASACHI (BSJ, 2003) is a U.S. Coast<br />
Guard Reserve Petty Officer 3rd Class. In summer<br />
WARD NAMED “GAME CHANGER” BY HUFFINGTON POST<br />
Charleston (W.Va.) Gazette reporter Ken Ward Jr. (BSJ, 1990) was<br />
named to The Huffington Post’s “Game Changers” in the Green category<br />
in September 2010. Recognized for his coverage of the impacts of <strong>West</strong><br />
<strong>Virginia</strong>’s coal industry, Ward shares the honor with U.S. Environmental<br />
Protection Agency Administrator Lisa P. Jackson, actors Kevin Costner and<br />
Robert Redford, comedian Stephen Colbert, and several local activists from<br />
around the country. The Huffington Post noted the Gazette’s coverage of<br />
the Upper Big Branch Mine disaster and Ward’s continuing reporting on<br />
the coal industry through the newspaper’s “Coal Tattoo” blog. A native of<br />
Piedmont in Mineral County, W.Va., Ward has covered the Appalachian<br />
Ken Ward Jr.<br />
coal industry for nearly 20 years. He is a three-time winner of the Scripps<br />
Howard Foundation’s Edward J. Meeman Award for Environmental Reporting and has received<br />
the Livingston Award for Young Journalists, an Investigative Reporters and Editors medal and an<br />
Alicia Patterson Foundation Fellowship.<br />
WIDMEYER HONORED BY PR NEWS<br />
Chairman and CEO of Widmeyer Communications Scott Widmeyer<br />
(BSJ, 1975) was honored in November 2010 by PR News and inducted<br />
into its 2010 Hall of Fame. Presented at the PR News’ PR People Awards<br />
Luncheon at the National Press Club in Washington, D.C., the lifetime<br />
achievement award lauds Widmeyer as a pioneer and innovator in the public<br />
relations field. Widmeyer has a 30-year record of providing strategic thinking<br />
to scores of decision-makers, from presidents to governors to CEOs to<br />
union leaders. From working as a newspaper reporter in the 1970s to running<br />
major media operations for national campaigns, Widmeyer successfully<br />
garners press coverage for his clients. Widmeyer founded the independent<br />
Scott Widmeyer<br />
public relations firm in 1988 after holding major communications positions with<br />
five national leaders. Widmeyer was named a 2008 David Rockefeller Fellow and has served on the<br />
boards of the March of Dimes, GLAAD, the Victory Fund and the School of Journalism Advisory<br />
Committee. In 2005, he was awarded the Distinguished <strong>West</strong> <strong>Virginia</strong>n award by then Gov. Bob<br />
Wise. In 2009, Widmeyer was named to the WVU Academy of Distinguished Alumni.<br />
2010, he was deployed to the Gulf of Mexico for two<br />
months in response to the Deepwater Horizon oil<br />
spill. While assigned to the Unified Area Command<br />
in New Orleans, he served as a media liaison and<br />
photographer.<br />
n ELAINE MCMILLION (BSJ,<br />
2009) finished post-production<br />
on the feature-length<br />
documentary film, “The Lower<br />
9.” She was co-director on the<br />
project, which was shot in 2010<br />
in the lower ninth ward of New<br />
Orleans.<br />
n ALEX MCPHERSON (BSJ, 2011)<br />
is a consumer marketing intern at GolinHarris in<br />
Washington, D.C.<br />
n ANGELA MOSCARITOLO (BSJ,<br />
2007) was promoted to senior<br />
reporter at SC Magazine, a<br />
business-to-business magazine for<br />
I.T. security professionals, where<br />
she has worked for more than<br />
two years covering stories from<br />
federal government cybersecurity<br />
issues to the takedown of massive<br />
cybercriminal operations.<br />
Elaine McMillion<br />
Angela Moscaritolo<br />
n HEALY NARDONE (BSJ, 2002) married Dr. Emil<br />
Nardone II and is currently living in Wheeling,<br />
W.Va. Nardone is a former Bush White House<br />
Senior Press Representative and Energy Press<br />
Secretary. She is currently the owner/president of<br />
Launch Global Media.<br />
n RYAN PALATINI (BSJ, 2006) is a senior account<br />
executive at pharmaceutical advertising agency Cline,<br />
Davis & Mann in New York, N.Y.<br />
35
CLASS NOTES<br />
Share your updates and contact<br />
information with the School of<br />
Journalism. Visit the website and<br />
click the “Stay Connected” icon<br />
to complete the online form.<br />
n BREANNE PEARL (BSJ, 2007)<br />
married fellow alumnus MATTHEW<br />
PEARL (BSJ, 2007). They met in the<br />
Martin Hall “reading room” during<br />
their work-study shifts. Breanne is<br />
a teacher for Baltimore City Public<br />
Schools.<br />
n HEATHER RICHARDSON (BSJ,<br />
2004) is the owner of Heather Ink<br />
Freelance Writing in Morgantown,<br />
W.Va.<br />
n ANNE SARACCO-THALMAN (BSJ, 2006) is an<br />
account executive at the Washington Speakers Bureau in<br />
Alexandria, Va.<br />
n CARA SLIDER (MSJ, 2009; BSJ, 2006) is a public<br />
relations specialist for Atria Senior Living Group in<br />
Louisville, Ky.<br />
n BRANDI BONKOWSKI SMITH (BSJ, 2003) is a senior<br />
account executive at Ketchum Public Relations in<br />
Pittsburgh, Pa.<br />
n MATTHEW STANMYRE (BSJ, 2004) recently won an<br />
Associated Press Sports Editors first-place award for<br />
breaking news in the over 175,000-circulation category.<br />
Stanmyre is a sports enterprise reporter at The Star-Ledger<br />
in Newark, N.J.<br />
n STEPHEN STORRIE (BSJ, 2010) is a logistics consultant<br />
at U.S. Express Freight Systems in Landover, Md.<br />
n KIM VITALE (BSJ, 2005) is the media supervisor at<br />
Starcom Mediavest Group in Los Angeles, Calif.<br />
n ANDREW WOROB (BSJ, 2005) was promoted from<br />
account supervisor to manager of<br />
digital communications at Ruder<br />
Finn, Inc. in New York, N.Y. In<br />
addition, his blog, “PR at Sunrise,”<br />
was ranked as a top-20 PR blog by<br />
eReleases.<br />
n MORGAN YOUNG (BSJ, 2011) is a<br />
reporter for the Chambersburg Public<br />
Opinion in Chambersburg, Pa.<br />
36<br />
Breanne &<br />
Matthew Pearl<br />
Morgan Young<br />
Transitions<br />
The School of Journalism wishes<br />
to acknowledge our alumni who<br />
have passed away during the year.<br />
PHYLLIS B. BOWERS (BSJ, 1977)<br />
ROY L. BURTON II (BSJ, 1951)<br />
EDGAR B. ELDER (AB, 1937)<br />
DIANA L. EPLING (MSJ, 1977)<br />
THELMA D. FRISCH (BSJ, 1943)<br />
WILLIAM M. FRYE (BSJ, 1971)<br />
GREGORY S. GARNER (MSJ, 1994)<br />
FLORENCE L. GODFREY (BA, 1939)<br />
MARJORIE G. GOLDSMITH (MSJ, 1967)<br />
DWIGHT A. JOHNSON (BSJ, 1979)<br />
ROBERTA L. LEE (MSJ, 1973; BSJ, 1971)<br />
ALICE P. MAY (AB, 1938)<br />
VIRGINIA M. NEELY (BSJ, 1949)<br />
WILLIAM J. PRICE (BSJ, 1973)<br />
PAUL REDOSH (BSJ, 1951)<br />
BRITTON O. SHAFFER JR. (BSJ, 1950)<br />
EDGAR E. THACKER III (BSJ, 1967)<br />
WILBUR L. THAXTON (BSJ, 1982)<br />
RAYMOND WINTER (BSJ, 1950)<br />
In memory of Robert “Bob”<br />
Kelly and Richard Grimes<br />
ROBERT “BOB” KELLY (BSJ, 1971) most<br />
recently served as the managing editor for the<br />
Charleston (W.Va.) Daily Mail. Kelly began his<br />
career at the Daily Mail in 1974 and worked as a<br />
reporter, editor and managing editor before leaving<br />
in 1984 for a position at The Orlando Sentinel. In<br />
1988, he returned to <strong>West</strong> <strong>Virginia</strong> as editor of The<br />
Intelligencer in Wheeling. After 10 years there,<br />
Kelly became editor of The Parkersburg News. He<br />
rejoined the Daily Mail in 2001 as the newspaper’s<br />
political editor and began his second stint as<br />
managing editor in 2004. Former <strong>West</strong> <strong>Virginia</strong><br />
Governor Arch Moore and host of Metro News<br />
“Talk Line,” Hoppy Kercheval, gave eulogies at<br />
Kelly’s service. Kelly passed at age 60 in June 2010.<br />
Before his retirement in 1999, former Daily Mail<br />
political editor RICHARD GRIMES (BSJ, 1961)<br />
covered <strong>West</strong> <strong>Virginia</strong> politics for more than 30<br />
years. Grimes joined the Charleston (W.Va.) Daily<br />
Mail staff in 1964, first as a reporter and then<br />
rising through the ranks to become its top political<br />
writer, covering state politics for <strong>West</strong> <strong>Virginia</strong>’s<br />
congressional delegation. His longtime column,<br />
“Capitol Letter,” was carried by newspapers across<br />
the state. Prior to his Charleston career, Grimes<br />
worked briefly as a reporter for the Wheeling<br />
(W.Va.) Intelligencer before entering the U.S.<br />
Army and serving as a special agent in intelligence<br />
assigned to the National Security Agency. Grimes<br />
died at age 71 in February 2011.
Presented by:<br />
INTEGRATE 2012<br />
A CONFERENCE FOR IMC PROFESSIONALS BY THE IMC PROFESSIONALS AT WVU<br />
This summer, the IMC program hosted<br />
its first annual INTEGRATE conference,<br />
featuring networking opportunities,<br />
interactive workshops and 18 different<br />
breakout sessions led by industry<br />
experts on the hottest topics in<br />
marketing communications.<br />
Here is what a few people had to say:<br />
@jenlynn881 – Lawyers have CLE's; CPA's<br />
have CPE's, but as a marketer, what do YOU do<br />
to keep your edge? Here's a step towards my<br />
edge: “#integrate2011”<br />
@nicolehagy – New friends, new skills & new<br />
knowledge thanks to @wvuimc weekend!<br />
facebook.com/lauraphillipsgarner<br />
– Many thanks to everyone involved in making<br />
Integrate 2011 one of the best professional<br />
development experiences I have ever had. I<br />
look forward to next year!<br />
June 1-2, 2012<br />
Morgantown, W.Va.<br />
Save the date and join us next year for<br />
INTEGRATE 2012. Find your focus. Find<br />
yourself. Get INTEGRATED.
Perley Isaac Reed SCHOOL OF JOURNALISM<br />
<strong>West</strong> <strong>Virginia</strong> <strong>University</strong><br />
PO Box 6010<br />
Morgantown, WV 26506-6010<br />
(304) 293-3505<br />
journalism.wvu.edu<br />
PIREED@mail.wvu.edu<br />
Address Service Requested<br />
410013100001<br />
Non-profit Org.<br />
U.S. Postage<br />
PAID<br />
Morgantown, WV<br />
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