Page 33 - 40.pdf - Brand Equity Magazine
Page 33 - 40.pdf - Brand Equity Magazine
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By Chris Krishna<br />
For Andrew Reddy, staying cool<br />
and confi dent under pressure is an<br />
acquired trait. He has the scars of<br />
making tough decisions over a career<br />
spanning 25 years to prove it.<br />
Reddy, CWR’s Managing Director,<br />
is a fi rm believer in taking calculated<br />
risks. But while other established<br />
entrepreneurs continue to crunch<br />
numbers ferociously, Reddy has been<br />
taking the high-speed route, opening<br />
new restaurants in high-traffi c locations<br />
throughout Malaysia.<br />
The crown jewel within the CWR Group<br />
is clearly TGI Friday’s. The American<br />
casual dining restaurant chain is known<br />
for offering hearty meals and drinks<br />
served by friendly and high-spirited<br />
staff.<br />
“TGI Friday’s promises a fun, carefree<br />
dining experience where you are<br />
inspired to let loose and enjoy<br />
<strong>Brand</strong> Development<br />
Andrew Reddy<br />
EVERYDAY IS STILL A FRIDAY<br />
AT TGI FRIDAY’S<br />
38 <strong>Brand</strong> <strong>Equity</strong> Volume 2, 2010<br />
yourself,” says Reddy. “The distinctive<br />
brand identity has allowed us to make<br />
a mark in the restaurant business.”<br />
Today, the iconic TGI Friday’s chain<br />
operates and franchises over 900<br />
restaurants in 61 countries globally.<br />
According to Reddy, the growth<br />
potential for TGI Friday’s in Asia is<br />
promising.<br />
“We’ve managed to sustain our<br />
business in Malaysia despite<br />
various economic challenges in the<br />
past decade. Malaysians are very<br />
discerning when it comes to food in<br />
terms of quality and value – and we<br />
offer both in a delectable platter.”<br />
TGI Friday’s has certainly come a long<br />
way since opening its fi rst restaurant<br />
at the Life Centre in Kuala Lumpur in<br />
1994. CWR, the licensed franchisee<br />
of TGI Friday’s, currently operates 13<br />
outlets throughout Malaysia.