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Boosting traffic and sales via social media tools e.g. 72 Hours Merdeka Sale Booking Profile Normal Weekend Booking Internet Booking Normal Weekend 2X Merdeka Weekend Merdeka Weekend Promo Last Minute Travel Future Travel 28
2011: Maximising yield • Increase front-end seat factor • Increase pricing competitiveness • Introducing revenue management by origin & destination • Leverage on interline and code share agreements • Training refresh to improve yield management skills and competencies 29
Page 1 and 2: 3rd Quarter 2010 Financial Results
Page 3 and 4: Operating Profit/(Loss) NIAT RM Mil
Page 5 and 6: 78.6% 75.0% 70.0% 65.0% 60.0% 55.0%
Page 7 and 8: MASkargo consistently outperforms i
Page 9 and 10: Overview of Group Profit & Loss 3Q1
Page 11 and 12: Good progress made in aircraft rede
Page 13 and 14: Strong balance sheet to support pro
Page 15 and 16: Significantly better performance fo
Page 17 and 18: 2009 Making the Most • Serve Cust
Page 19 and 20: Arrival of the first B737-800 marks
Page 21 and 22: New Growth Areas 21
Page 23 and 24: Firefly expansion paves the way for
Page 25 and 26: Maximising revenues 25
Page 27: 2011: Leverage on Social Media tool
Page 31 and 32: Key Highlights: Well-positioned for

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