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Presentation - ChartNexus

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2009<br />

Making the<br />

Most<br />

• Serve Customer: Maintain<br />

5-Star products and<br />

services<br />

• Make Money: Stimulate<br />

demand, increase load<br />

factors<br />

• Save Money: Structural<br />

Cost Reduction<br />

Positioning for Profitable Growth<br />

2010 2011 and beyond<br />

Gearing for<br />

Growth<br />

• Strengthen balance sheet<br />

• Fleet renewal programme<br />

• Systems and infrastructure<br />

• CASK reduction<br />

• Improve customer<br />

experience at touchpoints<br />

Profitable<br />

Growth<br />

• New fleet and network<br />

• New growth areas, e.g.<br />

Firefly, BKI hub<br />

• Maximise revenues<br />

through aggressive sales<br />

and yield management<br />

17

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