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The Digital Divide: Current and Future Research Directions - MISRC ...

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another theoretical perspective, due to the enormous research interest in underst<strong>and</strong>ing<br />

the diffusion processes of ICT innovations, from either a behavioral or a modeling<br />

perspective. <strong>The</strong> interest in underst<strong>and</strong>ing the nature of the digital divide is driven by the<br />

desire in policy circles to take proactive measures to bridge the divide ⎯ hence, public<br />

policy informs much of the analysis of the divide. Technical design is also listed as a<br />

theoretical perspective, since the design of human-computer interfaces, <strong>and</strong> systems as a<br />

whole, has a direct bearing on the rate of adoption <strong>and</strong> intensity of use. Finally, the<br />

<strong>Research</strong> Methods used in research pertaining to the digital divide covers a range of<br />

techniques from simple measurement exercises <strong>and</strong> case studies to surveys, econometric<br />

analyses, <strong>and</strong> analytical modeling.<br />

In the following sections, we analyze the recent <strong>and</strong> current research on the digital<br />

divide noting the theoretical perspectives taken <strong>and</strong> the research methodologies<br />

employed. This provides a useful lens to suggest further research on each level of<br />

analysis of the digital divide.<br />

3. THE DIGITAL DIVIDE AT THE INDIVIDUAL LEVEL<br />

<strong>The</strong> term digital divide has most commonly been used to highlight the view that<br />

certain individuals are not able to obtain access to personal computers or the Internet due<br />

to a variety of factors including race, socio-economic status, age, gender, place of<br />

residence, level of education, adeptness with technology, <strong>and</strong>/or social associations.<br />

While some factors may be beyond the control of the individual, the phrase has also been<br />

applied to those who have an aversion to technology <strong>and</strong> so choose, for one reason or<br />

another, not to make use of such technologies.<br />

3.1 Antecedents of <strong>Research</strong> at the Individual Level<br />

As the Internet grew in popularity during the mid-1990s, the digital divide took on<br />

political <strong>and</strong> public policy overtones as certain groups <strong>and</strong> policy makers claimed that<br />

some individuals were being left behind in the digital revolution <strong>and</strong> would have trouble<br />

catching up. This led to calls for public subsidization for access to the Internet through<br />

schools, public libraries, <strong>and</strong> even financial incentives directly to households [Hoffman<br />

<strong>and</strong> Novak, 1998]. Just as the government adopted a universal telephone policy in the<br />

7

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