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The Digital Divide: Current and Future Research Directions - MISRC ...

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Other important questions include the need for new ways to measure the extent of<br />

the digital divide at the organizational level. What is the current level of access to ICT<br />

<strong>and</strong> what factors inhibit access? Looking back at the previous section, we might ask what<br />

potential negative consequences are there for bridging the divide at the organizational<br />

level? Under what competitive circumstances will some players in the market have an<br />

incentive to not have the divide bridged? Further, since ICT use will impact a firm’s<br />

competitive position <strong>and</strong> cost structure, there are implications on price which then can be<br />

translated into public policy implications for tax revenue. How does ICT influence the<br />

competitive potential in an industry? What are the resulting public policy implications?<br />

Organizations that operate in certain locations where individuals are more<br />

technically sophisticated will be more likely to be advanced in their usage of advanced<br />

ICT. Similarly, firms that promote computer literacy to their employees will contribute<br />

to a given area being more technically advanced. This symbiotic relationship is the<br />

essence of many technically advanced regions. Further research is needed to underst<strong>and</strong><br />

the drivers that contribute to technology growth in certain high-tech regions. What local<br />

public policy initiatives best drive technology growth in an area? How does the<br />

individual digital divide contribute to the lack of technical growth in the region? Also,<br />

how might location influence an organization’s decision to outsource ICT development<br />

<strong>and</strong> management?<br />

RECOMMENDATION 8: <strong>Research</strong>ers should examine how public policy<br />

makers might best respond to the organizational digital divide, if at all.<br />

<strong>The</strong> role of top management in championing IT solutions increases in highly-<br />

complex, task-dependent situations. This implies that the role of top management<br />

increases in highly-complex competitive environments. As global competition increases<br />

<strong>and</strong> the complexities of bringing new products to market faster involve more <strong>and</strong> more<br />

alliances with trading partners, we can hypothesize that the role of top management in<br />

successful IT implementation will increase, especially in certain complex industries.<br />

This is an area ripe for future research comparing different industry scenarios.<br />

<strong>The</strong> case study approach used by Iacovou et al. [1995] <strong>and</strong> the analytical<br />

modeling by Riggins et al. [1994] are examples of work that examines the role of large<br />

buyers putting pressure on their trading partners to adopt certain network technologies<br />

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