The Digital Divide: Current and Future Research Directions - MISRC ...
The Digital Divide: Current and Future Research Directions - MISRC ...
The Digital Divide: Current and Future Research Directions - MISRC ...
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full use of the technology. In that case, we would expect to see businesses located in<br />
urban <strong>and</strong> metropolitan areas leading the way in Internet adoption for business purposes.<br />
4.3 <strong>Future</strong> <strong>Research</strong> <strong>Directions</strong><br />
We have highlighted the importance of top management support in implementing<br />
new systems in organizations. One important area of study regarding the organizational<br />
digital divide would be to examine the use of IT in organizations with minorities in<br />
ownership or prominent management. In light of the discussion in the previous section,<br />
researchers should investigate whether firms managed or owned by minority populations<br />
are at a disadvantage in terms of IT adoption <strong>and</strong> usage. In such a context, public policy<br />
makers should consider providing additional incentives <strong>and</strong> aid to minority owned or<br />
managed organizations to ensure equity in the marketplace. A report of minority<br />
business enterprises in the Los Angeles area notes that African-American-owned firms<br />
use cutting edge technology at a greater rate than other racial groups including whites<br />
[Merrill Lynch, 2002]. An interesting research question is: How does ICT usage in<br />
minority owned businesses (organizational level) impact the digital divide in the lives of<br />
their employees (individual level)?<br />
<strong>Research</strong> that examines the interactions between the individual <strong>and</strong> organizational<br />
levels of the digital divide can take a variety of forms. For example, firms that have a<br />
technically sophisticated workforce will be more likely to be more accepting of new<br />
technology. Conversely, firms that employ personnel who are not adept at ICT will face<br />
resistance to new technology <strong>and</strong> difficulty finding internal IT expertise. More research<br />
is needed to investigate the role of a technically literate workforce <strong>and</strong> the adoption of<br />
ICT by the organization. As systems become more user-friendly, this problem should<br />
decline. What are the implications of better systems on overall social welfare value? If<br />
value is dissipated throughout society, does the creator of these user-friendly systems<br />
have adequate incentives to develop them in a socially optimal way?<br />
RECOMMENDATION 7: <strong>Research</strong>ers should examine how individual (i.e.,<br />
owner, manager, or employee) characteristics result in the digital divide at the<br />
organizational level.<br />
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