Central Coast Tourism Council's Annual Retreat - the California ...

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TOURISM IMPACTS MULTIPLE INDUSTRIES 2011 Tourism Spending Accommodations $16.5B Food & Beverage $24.1B Ground Transportation and Fuel $18.0B Arts, Entertainment & Recreation $14.5B Retail Sales $15.5B Source: California Travel Impacts by County, Dean Runyan Associates; Visit California
ADVERTISING IMPACT Food & beverage $5.27 billion Accommodations $7.81 billion Four-year totals by sector Other $0.83 billion Attractions $2.72 billion * In-state transportation includes rental cars and in-state flights. Source: SMARI, Rakuten Research Shopping $3.04 billion Entertainment $0.72 billion In-state transportation* $3.86 billion VISIT CALIFORNIA | 7
Page 1 and 2: TRACI WARD Director of Consumer Mar
Page 3 and 4: STATE OF THE INDUSTRY
Page 5: STATE OF CALIFORNIA TRAVEL • $102
Page 9 and 10: IMPACT: VENTURA COUNTY State Ventur
Page 12 and 13: Ranking Global Destinations 11-12 B
Page 14 and 15: VISIT CALIFORNIA INDUSTRY LEADERSHI
Page 16 and 17: • Voting is open from March 11-Ap
Page 18 and 19: DOMESTIC VS. INTERNATIONAL SPENDING
Page 20 and 21: • Nation’s first coordinated ef
Page 22 and 23: NATIVE CONTENT CREATION WITH BRAND
Page 24 and 25: GLOBAL ADVERTISING EFFECTIVENESS Br
Page 26 and 27: ‘OUT THERE’
Page 28 and 29: ‘FRIENDS IN HIGH PLACES’ 28
Page 30 and 31: ET INTEGRATION: KATY PERRY
Page 32 and 33: VISIT CALIFORNIA CONSUMER WEBSITE V
Page 34 and 35: VISIT CALIFORNIA SOCIAL MEDIA PROGR
Page 36: CALIFORNIA RESTAURANT MONTH • Tar
Page 39 and 40: TOP VISIT CALIFORNIA PARTNERSHIP OP
Page 41 and 42: PRESS - MEDIA EVENTS - PAID OPPORTU
Page 43 and 44: VISIT CALIFORNIA CONSUMER EMAIL PRO
Page 45 and 46: CONSUMER PRINT PUBLICATIONS - ADVER
Page 47 and 48: CALIFORNIA STATE PARKS MAP A large
Page 49 and 50: CWC LOCATIONS • Alpine • Anders
Page 51: YOUR INDUSTRY REPRESENTATIVE REBECC

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