Central Coast Tourism Council's Annual Retreat - the California ...

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CALIFORNIA RESTAURANT MONTH • Target high-value culinary travelers during off-peak season • Statewide communications platform for 31 destination “Restaurant Months/Weeks” • January 2013 is third year • 35.8 M impressions in 2012 • $2.06 M media value
Page 1 and 2: TRACI WARD Director of Consumer Mar
Page 3 and 4: STATE OF THE INDUSTRY
Page 5 and 6: STATE OF CALIFORNIA TRAVEL • $102
Page 7 and 8: ADVERTISING IMPACT Food & beverage
Page 9 and 10: IMPACT: VENTURA COUNTY State Ventur
Page 12 and 13: Ranking Global Destinations 11-12 B
Page 14 and 15: VISIT CALIFORNIA INDUSTRY LEADERSHI
Page 16 and 17: • Voting is open from March 11-Ap
Page 18 and 19: DOMESTIC VS. INTERNATIONAL SPENDING
Page 20 and 21: • Nation’s first coordinated ef
Page 22 and 23: NATIVE CONTENT CREATION WITH BRAND
Page 24 and 25: GLOBAL ADVERTISING EFFECTIVENESS Br
Page 26 and 27: ‘OUT THERE’
Page 28 and 29: ‘FRIENDS IN HIGH PLACES’ 28
Page 30 and 31: ET INTEGRATION: KATY PERRY
Page 32 and 33: VISIT CALIFORNIA CONSUMER WEBSITE V
Page 34 and 35: VISIT CALIFORNIA SOCIAL MEDIA PROGR
Page 38 and 39: RURAL GRANT PROGRAM Central Coast T
Page 40 and 41: TRAVEL TRADE - SALES MISSIONS AND T
Page 42 and 43: VISIT CALIFORNIA CONSUMER WEBSITE -
Page 44 and 45: CONSUMER PRINT PUBLICATIONS - ADVER
Page 46 and 47: CALIFORNIA FUN SPOTS Visit Californ
Page 48 and 49: VISIT CALIFORNIA CONSUMER WEBSITE -
Page 50 and 51: EVERYTHING ALL IN ONE PLACE! INDUST

Central Coast Tourism Council's Annual Retreat - the California ...

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