Central Coast Tourism Council's Annual Retreat - the California ...
Central Coast Tourism Council's Annual Retreat - the California ...
Central Coast Tourism Council's Annual Retreat - the California ...
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VISIT CALIFORNIA MOBILE PROGRAM<br />
Mobile platform has launched and is seeing<br />
solid usage<br />
• Mobile web provides breadth and is<br />
accessible across devices<br />
• iPad app provides depth of content and<br />
interactivity<br />
• Google Currents adds presence across<br />
platforms and devices<br />
Mobile Web site Metrics<br />
(January – December 2012)<br />
• 536,518 visits<br />
• 4.76 pages/visit<br />
• 1:13 – time on site<br />
VISIT CALIFORNIA | 35
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