Central Coast Tourism Council's Annual Retreat - the California ...

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Ranking Global Destinations 11-12 Budget (US$, Millions) 1 Las Vegas $230.00 2 Mexico $173.80 3 UK $160.00 4 Australia $106.70 5 Turkey $96.80 6 France $96.00 7 Canada $91.90 8 S Korea $80.50 9 Hawaii $74.90 10 Orlando $56.00 11 Italy $56.60 12 Illinois $54.60 13 Germany $50.80 14 Florida $50.00 14 California $50.00 16 NYC $36.40 17 Texas $35.70 18 Michigan $27.40 19 Montana $17.80 20 Virginia $17.30
WORKING TOGETHER … Present Commissioners: • Cody Plott – President & COO, Pebble Beach Company • Jay Jamison – CEO & GM, Pismo Coast Village, Inc. • Noreen Martin – CEO, Martin Resorts, Inc. Local Strategic Partners: • Tracy Farhad – Executive Director, Central Coast Tourism Council • Kathy Janega-Dykes -
Page 1 and 2: TRACI WARD Director of Consumer Mar
Page 3 and 4: STATE OF THE INDUSTRY
Page 5 and 6: STATE OF CALIFORNIA TRAVEL • $102
Page 7 and 8: ADVERTISING IMPACT Food & beverage
Page 9 and 10: IMPACT: VENTURA COUNTY State Ventur
Page 14 and 15: VISIT CALIFORNIA INDUSTRY LEADERSHI
Page 16 and 17: • Voting is open from March 11-Ap
Page 18 and 19: DOMESTIC VS. INTERNATIONAL SPENDING
Page 20 and 21: • Nation’s first coordinated ef
Page 22 and 23: NATIVE CONTENT CREATION WITH BRAND
Page 24 and 25: GLOBAL ADVERTISING EFFECTIVENESS Br
Page 26 and 27: ‘OUT THERE’
Page 28 and 29: ‘FRIENDS IN HIGH PLACES’ 28
Page 30 and 31: ET INTEGRATION: KATY PERRY
Page 32 and 33: VISIT CALIFORNIA CONSUMER WEBSITE V
Page 34 and 35: VISIT CALIFORNIA SOCIAL MEDIA PROGR
Page 36: CALIFORNIA RESTAURANT MONTH • Tar
Page 39 and 40: TOP VISIT CALIFORNIA PARTNERSHIP OP
Page 41 and 42: PRESS - MEDIA EVENTS - PAID OPPORTU
Page 43 and 44: VISIT CALIFORNIA CONSUMER EMAIL PRO
Page 45 and 46: CONSUMER PRINT PUBLICATIONS - ADVER
Page 47 and 48: CALIFORNIA STATE PARKS MAP A large
Page 49 and 50: CWC LOCATIONS • Alpine • Anders
Page 51: YOUR INDUSTRY REPRESENTATIVE REBECC

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