directors' report - Dutch-Bangla Bank Limited

including customer relationship management. RBD
also offers Power A/C, Power Line & Power-Plus
proposition to its salaried account holders.
DBBL has recently launched the Foreign Education
Line facility which is basically designed for the
Students who are planning to go abroad for higher
education. In coming year RBD is planning to offer
some special credit facilities to different segment of
people in the society. As of 31 December 2010,
number of DBBL Retail Loan customers stood at
8,100 and total disbursement was Taka 2,522.0
million and outstanding balance was Taka 1,535.0
million.
Key features of our Retail Banking are as
follows
● Market reputation
● Large number of Branches
● Strong alternative distribution channels.
● Wide range of retail banking products
● Centralized retail banking services
Retail Banking Division has taken following
strategies to achieve long-term sustainable
growth
● Excellent relationship with largecorporate
bodies.
● Providing better service through
expansionary distribution channels.
● Careful customer selection.
● Introducing new products and services.
● More focus on Retail Services in the
Branches.
● Developing faster communication process.
● Recruitment of contractual sales force,
introducing incentive schemes.
● Proactive risk management.
● Better customer services through
introduction of Mobile Banking services.
● Competitive pricing.
● Focusing on salaried customers.
DBBL uses competitive pricing to persuade the
clients to select certain products and services and it
helps gain market share very soon as the Bank is
strongly supported by adequate manpower, strong
IT and ATM networks, various promotional activities
as well as faster customer services. Bank uses
competitive pricing as a strategy for client
acquisition and retention.
Expansion of branches
The Bank opened 10 new branches in 2010 and
converted seven SME service centres into
SME/Agriculture branch to reach 96 branches at the
end of the year spreading the branch network
throughout the country. More branches will be
opened in 2011 to expand the branch and
distribution network. These will bring up-to-date
banking services to our existing and potential
customers. At the same time it will optimize
utilization of our strong delivery channels, increase
our resource position and business potentials that
will maximize profitability and shareholders' value.
DBBL's strategy is to reach the doorsteps of
customers to provide full range of banking services
based on state- of -the- art- technology and IT
platform at free or affordable cost.
Correspondent banking relationship
In order to facilitate international transactions
including trade facilitations and remittance services,
DBBL is having correspondent relationship and
agency arrangements with internationally reputable
major banks and other financial institutions
throughout the world. At present DBBL is having
521 correspondent relationships with international
banks covering 93 countries. In addition, we have
agency arrangements with 14 exchange houses to
facilitate remittance of expatriate Bangladeshis