September - the California Tourism Industry Website

TABLE OF CONTENTS
Table of Contents
AUSTRALIAN MARKET OVERVIEW ............................................................................................... 2
Economy .................................................................................................................................... 2
Airline Updates .......................................................................................................................... 3
Wholesale Updates .................................................................................................................. 4
Consumer Updates .................................................................................................................. 5
OTA Update ............................................................................................................................... 7
Visitcalifornia.com.au Updates ............................................................................................. 8
Social Media ............................................................................................................................ 10
CONSUMER MARKETING CAMPAIGNS ................................................................................... 12
Marketing Plan 2012/2013 .................................................................................................... 12
PR HIGHLIGHTS......................................................................................................................... 13