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September - the California Tourism Industry Website

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PUBLICATION/<br />

NETWORK<br />

Australian<br />

Photography<br />

OUTLET TYPE NAME OF<br />

ARTICLE<br />

Online Yosemite<br />

National Park<br />

Photography<br />

Education<br />

SUMMARY OF AUSTRALIAN & NEW ZEALAND MEDIA COVERAGE<br />

JOURNALIS<br />

T NAME<br />

Robert<br />

Keeley<br />

Sep-12<br />

SUBJECT PAGE<br />

LENGT<br />

H<br />

CIRC/<br />

RATINGS<br />

GATE 7<br />

INVOLVEMENT<br />

Yosemite 0.5 8,077 Media Pitch<br />

and image<br />

Delicious Magazine On The Road David Prior Sonoma 2 120,704 Assisted with<br />

itinerary<br />

options<br />

Disney Magazine Road Report NA Disneyland 1 23,514 Assisted with<br />

contacts<br />

Dubbo<br />

Weekender<br />

E-Travel<br />

Blackboard<br />

Newspaper Phone-Free<br />

Diners Get A<br />

Better Deal<br />

Online Universal<br />

Studios<br />

Hollywood<br />

Presents<br />

"Halloween<br />

Horror Nights"<br />

E-Travel Global Online Universal<br />

Studios<br />

Hollywood<br />

Presents<br />

"Halloween<br />

Horror Nights"<br />

E-Travel Global Online Renaissance<br />

Year Two<br />

PROACTIVE<br />

OR<br />

REACTIVE<br />

ADCOST<br />

EQUIVALEN<br />

T AUD$<br />

PR VALUE<br />

AUD$<br />

Proactive $1,500 $4,500<br />

Proactive $15,960 $47,880<br />

Proactive $4,830 $14,490<br />

NA Beverly Hills 0.25 5,000 Media Pitch Proactive $500 $1,500<br />

Nahrain<br />

John<br />

Nahrain<br />

John<br />

Nahrain<br />

John<br />

Get Lost Magazine Holiday Ideas Bronwen<br />

Gora<br />

Golf Vacations Online Newsletter <strong>California</strong><br />

Dreaming<br />

Jon<br />

Underwoo<br />

d<br />

Universal 0.5 31,000 Media Pitch Proactive $100 $300<br />

Universal 0.5 49,100 Media Pitch Proactive $1,500 $4,500<br />

North Lake<br />

Tahoe<br />

North Lake<br />

Tahoe, South<br />

Lake Tahoe,<br />

Mammoth<br />

Mountain<br />

6.0 49,100 Press Release Proactive $18,000 $54,000<br />

2 20,000 Assisted with<br />

information<br />

Palm Springs 0.5 20,000 Assisted with broll<br />

Proactive $8,890 $26,670<br />

Proactive $2,450 $7,350

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